Check out ExecVision's Quarterly Best Practice series. Watch as we break down the different Libraries you can leverage while providing you with new strategies to source for your best-of-the-best calls.
Louisville HUG | May 2021 | Sales and Marketing AlignmentAlea Petersen
The document provides guidance on aligning sales and marketing efforts through 6 key areas:
1. Align goals, processes, content, communication timing, and documentation between sales and marketing teams.
2. Specific ways to align include shared definitions of leads/customers, synchronized lead qualification processes, coordinated content for leads, and aligned email communication timing.
3. The document recommends tools like service level agreements and shared reports to facilitate alignment between sales and marketing.
This document provides 20 lessons learnt from running a software product business that has over 600 customers in 30+ countries over 5 years. It discusses lessons around targeting the right markets and keeping departments aligned, developing products that compete on value rather than chasing features, pricing strategies like starting high and cutting prices, and messaging to different customer types. It also outlines lessons around creating a new category that requires patience, partnering with complementary products, monitoring the customer value stream, and addressing challenges of the Indian market having fewer early adopters.
Five Unusual Strategies to help MSPs retain clients, win new business and gai...Richard Tubb
A webinar delivered as part of the StorageCraft Partner Broadcast Series.
"Five Unusual Strategies to help MSPs retain clients, win new business and gain a competitive advantage."
How to Market Business Consulting Services through PackagingBLOCKbETA Marketing
Everyone is getting into consulting lately, but it isn't the easiest way to make living. Finding a tight niche and creating packages that customers can easily understand and purchase not only helps you sell, but it makes it a lot easier to deliver and get paid. This presentation explains why packaging is essential and 3 ways to approach the packaging of business services.
myPractice Learning Experiences > Course LibraryNatalie Anthony
myPractice learning experiences provide innovative methods to embed training and create an immediate business impact. Explore this library to choose the learning experiences that can help your organization reveal your brand promise, deliver a great customer experience and/or unlock your team's potential. To learn more, visit: www.practiceonus.com.
1. Four Product Management mindsets Deploy and balance the Explorer, Analyst, Challenger and Evangelist mindset throughout the product life cycle to avoid common pitfalls and deliver a superior solution.
2. Create context to motivate a high-performing team Practical tips and real-world examples to drive innovation, shared understanding, mitigate risks, and create energy and focus.
3.Understand your profile Evaluate your "go-to" strengths versus where you need to consciously practice, and how to recognize and balance stakeholders’ own.
4. Tools to help you Navigate challenging stakeholder relationships. Emerge with a stronger reputation as a leader when faced with conflicting business priorities, changes in direction, misaligned incentives, resource constraints, unexpected disruptions, and aggressive deadlines.
5. And many more strategies Techniques to say “no” given common stakeholder archetypes, how to diplomatically, authentically yet firmly approach keeping your priorities on track.
This is my content workshop deck that I adapt depending to the context, client and desired output of the workshop. This template and framework is designed around the situation that you are hosting a content workshop to create content that is useful for various target audiences in buying a specific service or product. The goal of this workshop is to create content plan, a scope for production and a proposal for the reflected investments.
For more documents and templates, visit www.veronicastenberg.com
The document provides an overview of the #AC12 program, which is designed to help startups develop customer-centric business models through customer development and lean startup methodology. It introduces the mentors and their areas of expertise. The agenda includes sessions on introductions, program objectives like achieving product/market fit, weekly schedules, milestones and deliverables. It emphasizes the importance of getting out of the building to test hypotheses through customer interviews and validations.
Louisville HUG | May 2021 | Sales and Marketing AlignmentAlea Petersen
The document provides guidance on aligning sales and marketing efforts through 6 key areas:
1. Align goals, processes, content, communication timing, and documentation between sales and marketing teams.
2. Specific ways to align include shared definitions of leads/customers, synchronized lead qualification processes, coordinated content for leads, and aligned email communication timing.
3. The document recommends tools like service level agreements and shared reports to facilitate alignment between sales and marketing.
This document provides 20 lessons learnt from running a software product business that has over 600 customers in 30+ countries over 5 years. It discusses lessons around targeting the right markets and keeping departments aligned, developing products that compete on value rather than chasing features, pricing strategies like starting high and cutting prices, and messaging to different customer types. It also outlines lessons around creating a new category that requires patience, partnering with complementary products, monitoring the customer value stream, and addressing challenges of the Indian market having fewer early adopters.
Five Unusual Strategies to help MSPs retain clients, win new business and gai...Richard Tubb
A webinar delivered as part of the StorageCraft Partner Broadcast Series.
"Five Unusual Strategies to help MSPs retain clients, win new business and gain a competitive advantage."
How to Market Business Consulting Services through PackagingBLOCKbETA Marketing
Everyone is getting into consulting lately, but it isn't the easiest way to make living. Finding a tight niche and creating packages that customers can easily understand and purchase not only helps you sell, but it makes it a lot easier to deliver and get paid. This presentation explains why packaging is essential and 3 ways to approach the packaging of business services.
myPractice Learning Experiences > Course LibraryNatalie Anthony
myPractice learning experiences provide innovative methods to embed training and create an immediate business impact. Explore this library to choose the learning experiences that can help your organization reveal your brand promise, deliver a great customer experience and/or unlock your team's potential. To learn more, visit: www.practiceonus.com.
1. Four Product Management mindsets Deploy and balance the Explorer, Analyst, Challenger and Evangelist mindset throughout the product life cycle to avoid common pitfalls and deliver a superior solution.
2. Create context to motivate a high-performing team Practical tips and real-world examples to drive innovation, shared understanding, mitigate risks, and create energy and focus.
3.Understand your profile Evaluate your "go-to" strengths versus where you need to consciously practice, and how to recognize and balance stakeholders’ own.
4. Tools to help you Navigate challenging stakeholder relationships. Emerge with a stronger reputation as a leader when faced with conflicting business priorities, changes in direction, misaligned incentives, resource constraints, unexpected disruptions, and aggressive deadlines.
5. And many more strategies Techniques to say “no” given common stakeholder archetypes, how to diplomatically, authentically yet firmly approach keeping your priorities on track.
This is my content workshop deck that I adapt depending to the context, client and desired output of the workshop. This template and framework is designed around the situation that you are hosting a content workshop to create content that is useful for various target audiences in buying a specific service or product. The goal of this workshop is to create content plan, a scope for production and a proposal for the reflected investments.
For more documents and templates, visit www.veronicastenberg.com
The document provides an overview of the #AC12 program, which is designed to help startups develop customer-centric business models through customer development and lean startup methodology. It introduces the mentors and their areas of expertise. The agenda includes sessions on introductions, program objectives like achieving product/market fit, weekly schedules, milestones and deliverables. It emphasizes the importance of getting out of the building to test hypotheses through customer interviews and validations.
The document provides information about product management, including its history, responsibilities, and career path. It discusses the role of a product manager in guiding a product through its entire lifecycle from development to positioning. It also outlines the interview process for associate product manager roles and tips for answering behavioral questions, cracking the product design interview, and leveraging resources at Berkeley.
Product scholar demo presentation to clientsprashant roy
roductScholar is a NEW approach to building and maintaining a world-class retail sales force, one that will deliver sales results.
ProductScholar is designed to help marketing managers efficiently handle daily tasks, communicate marketing strategies to the field, develop promotional strategies and implement sales tactics.
The document discusses key aspects of building a successful sales organization for a SaaS company. It covers the shift from traditional on-premise software sales models to the SaaS model with more frequent customer touchpoints. Successful SaaS sales requires continually refining processes, systems, skills, and structure. The sales strategy should have a vision aligned with goals and markets. Different customer segments require tailored sales models with the appropriate roles. Setting goals and quotas for sales territories is important for driving attainment. Customer success and account management play separate but important post-sale roles in ensuring ongoing customer value and opportunities.
How to Lead Your Product Team by Barnes & Noble Product ManagerProduct School
Product Managers are generalists leading product teams of domain experts (developers, designers, etc). This can lead to gray areas of responsibility and conflict. Product Managers are responsible for the success of the product and are expected to weigh-in on all product elements - from design to development to delivery - yet at the same time defer to other team members on important product decisions.
In this talk, John Kresse talked about some of the gray areas he's experienced in his product management career when working with fellow team members. He also provided resources for working effectively with these colleagues to get the most out of your team.
Digital Prospecting for an Advanced Sales Course (Undergraduate)James Fyles
Presentation given to the Sales Education Academy session, June 2019. An outline of a five week unit in an advanced undergraduate sales course designed to introduce students to the tools, techniques and process of digital prospecting and engagement
Getting the job & becoming the top pm by salesforce dir of productProduct School
Main Takeaways:
- How to get your first job as a PM starting as an engineer, a recent graduate, or another profession.
- Basics of Product Management - from defining a vision and product strategy to daily scrums.
- Product Management in a startup vs a bigger company.
Tips and Tricks to Speaker Program Management - ScarlinoScarlino01
Understand how to establish an effective speaker program or make the most of the program you already have in place. Learn how to evaluate events, craft speaker proposals that resonate with conference mangers and keep track of deadlines and details.
3 Challenges of Building Complex Dashboards with Open Source ComponentsRyan MacCarrigan
The first instinct for many software companies is to build exactly what they want with the help of chart components and open source code libraries. This works for some organizations that think their users don’t have complex requirements.
But with dashboards and reports, the trigger point often hinges around understanding and mapping user flows. A one-size-fits-all experience just doesn’t cut it when you have a growing customer base and serve multiple user personas who are trying to achieve different outcomes.
Join Ryan MacCarrigan, founding principal of LeanStudio, to learn how to approach the build vs. buy debate when launching your analytics project. What are some key considerations to think about that can save you time and money down the road?
You'll learn:
1 - How to reduce customer churn with user persona-segmented dashboards
2 - The challenges of building with open-source component libraries
3 - Lessons learned from real product teams
This syllabus outlines the schedule and requirements for the NYCRIN I-Corps course taking place from September to November 2014. The course is designed to provide teams with hands-on experience commercializing innovations by engaging with customers. It will involve a kick-off workshop, 5 online classes, and a final workshop. Teams will present their progress weekly and be expected to conduct a minimum of 15 customer interviews per week. The goal is for teams to determine the commercial viability of their technology and develop a transition plan if viable.
Marie O'Neill Tips for Getting Ahead in Interviews in the Information and Lib...LAICDG
Presentation by Marie O’Neill, Head Librarian Dublin Business School at Library Association of Ireland Career Development Group CV & Interview Workshop "On the Road to Success" on 14th April 2018 in Trinity College Dublin.
This document provides an overview of the Lean LaunchPad course at Stanford University for mentors and advisors. It describes the roles of mentors and advisors in coaching student teams through the Customer Development process over 10 weeks to test hypotheses about their business models. Mentors are assigned to a specific team and meet with them weekly to provide guidance, feedback, and connections. Advisors are available resources for the whole class. The course uses the Business Model Canvas framework and focuses on getting students outside the classroom to test assumptions through customer interviews.
Texo Consulting provides marketing capability development services through workshops, coaching, and training modules. They help organizations build marketing skills using a three step process of insight, ideas, and execution. Texo was founded by Emma Cranstoun who has experience working in both marketing client and agency roles. They have worked with various companies to develop customized capability programs, facilitate workshops, and provide coaching.
This document provides an overview of how to create and deliver print promotional materials using a library awareness tool. It outlines the capabilities and roles within the tool, including viewing, editing, publishing, and administering materials. The training will review types of promotional items that can be created, reusable content features, cross-promotion ideas, and where to find help resources like an extensive knowledge base and instant support. The goal is to help libraries effectively create, deliver, and measure their promotional messages.
The document provides an overview of the AC12 program for new participants. It outlines the weekly schedule which includes mentor sessions, weekly lunches and pitch practices. It discusses the program goals of helping startups validate their business model, achieve product/market fit, improve their positioning and investor readiness. The document emphasizes the importance of getting out of the building to conduct customer development and testing assumptions through minimum viable products and customer feedback.
The document provides an overview of the AngelCube accelerator program. It discusses the program agenda, mentors, weekly schedule, demo days, budgeting, and survival tips for startups. The objectives of the program are to help teams discover and validate their business model, expand their network, test assumptions, improve traction, and prepare for investment. It emphasizes the importance of customer development, pivoting based on feedback, and achieving product/market fit.
eatbigfish - an overview of our offer 2013eatbigfish
This document provides an overview of the consultancy eatbigfish and their services focused on challenger brand thinking. They offer consultancy, speeches, training, tools, and books to help companies think and act like challengers. Their approach uses facilitated workshops and draws from their ongoing study of how challenger brands succeed. Their services are aimed at helping companies with strategies like brand positioning, culture, and innovation.
Turning Passion Into Words provides tips for aspiring authors on how to turn their passion into words. It discusses understanding your audience and defining your target reader profile. It also covers defining your thesis, outlining your writing, connecting with readers, and getting published traditionally or through self-publishing. The document gives advice on voice, research, consistency, and using tools like Markdown to write more efficiently.
The document discusses agile requirements discovery. It covers cross-functional teams, product vision, user stories, epics and themes. It provides exercises for teams to practice creating a product vision, writing user stories, organizing them into epics and themes, and mapping them on a user story map. Estimation techniques like t-shirt sizing and planning poker are also briefly discussed.
The Blake Project offers seminars, workshops and keynote speeches on branding with leading authorities. They are designed to educate audiences to maximize the potential of their brands. The document provides details on featured speakers and 2008 branding topics, including brand identity, positioning, research, social responsibility and more. Featured speaker Brad VanAuken offers workshops on these and other topics to help organizations build strong brands.
"Cold Call Campaigns Success visually represent data and information related to the effectiveness of cold calling in sales and marketing strategies. These graphics use a combination of charts, graphs, and illustrations to convey key insights and statistics in a concise and engaging manner.
The infographics may include data on conversion rates, lead generation, call-to-sale ratios, and other metrics to showcase the impact of cold calling on business growth. They can also highlight best practices, tips, and strategies for optimizing cold call campaigns to improve success rates.
By presenting complex information in a visually appealing format, these infographics make it easier for viewers to understand and digest the content quickly. This makes them an effective tool for businesses looking to communicate the benefits of cold calling and its role in driving sales success.
Overall, infographics on Cold Call Campaigns Success serve as a valuable resource for sales professionals, marketers, and business owners seeking to enhance their cold calling strategies and achieve greater success in their campaigns.
The document provides information about product management, including its history, responsibilities, and career path. It discusses the role of a product manager in guiding a product through its entire lifecycle from development to positioning. It also outlines the interview process for associate product manager roles and tips for answering behavioral questions, cracking the product design interview, and leveraging resources at Berkeley.
Product scholar demo presentation to clientsprashant roy
roductScholar is a NEW approach to building and maintaining a world-class retail sales force, one that will deliver sales results.
ProductScholar is designed to help marketing managers efficiently handle daily tasks, communicate marketing strategies to the field, develop promotional strategies and implement sales tactics.
The document discusses key aspects of building a successful sales organization for a SaaS company. It covers the shift from traditional on-premise software sales models to the SaaS model with more frequent customer touchpoints. Successful SaaS sales requires continually refining processes, systems, skills, and structure. The sales strategy should have a vision aligned with goals and markets. Different customer segments require tailored sales models with the appropriate roles. Setting goals and quotas for sales territories is important for driving attainment. Customer success and account management play separate but important post-sale roles in ensuring ongoing customer value and opportunities.
How to Lead Your Product Team by Barnes & Noble Product ManagerProduct School
Product Managers are generalists leading product teams of domain experts (developers, designers, etc). This can lead to gray areas of responsibility and conflict. Product Managers are responsible for the success of the product and are expected to weigh-in on all product elements - from design to development to delivery - yet at the same time defer to other team members on important product decisions.
In this talk, John Kresse talked about some of the gray areas he's experienced in his product management career when working with fellow team members. He also provided resources for working effectively with these colleagues to get the most out of your team.
Digital Prospecting for an Advanced Sales Course (Undergraduate)James Fyles
Presentation given to the Sales Education Academy session, June 2019. An outline of a five week unit in an advanced undergraduate sales course designed to introduce students to the tools, techniques and process of digital prospecting and engagement
Getting the job & becoming the top pm by salesforce dir of productProduct School
Main Takeaways:
- How to get your first job as a PM starting as an engineer, a recent graduate, or another profession.
- Basics of Product Management - from defining a vision and product strategy to daily scrums.
- Product Management in a startup vs a bigger company.
Tips and Tricks to Speaker Program Management - ScarlinoScarlino01
Understand how to establish an effective speaker program or make the most of the program you already have in place. Learn how to evaluate events, craft speaker proposals that resonate with conference mangers and keep track of deadlines and details.
3 Challenges of Building Complex Dashboards with Open Source ComponentsRyan MacCarrigan
The first instinct for many software companies is to build exactly what they want with the help of chart components and open source code libraries. This works for some organizations that think their users don’t have complex requirements.
But with dashboards and reports, the trigger point often hinges around understanding and mapping user flows. A one-size-fits-all experience just doesn’t cut it when you have a growing customer base and serve multiple user personas who are trying to achieve different outcomes.
Join Ryan MacCarrigan, founding principal of LeanStudio, to learn how to approach the build vs. buy debate when launching your analytics project. What are some key considerations to think about that can save you time and money down the road?
You'll learn:
1 - How to reduce customer churn with user persona-segmented dashboards
2 - The challenges of building with open-source component libraries
3 - Lessons learned from real product teams
This syllabus outlines the schedule and requirements for the NYCRIN I-Corps course taking place from September to November 2014. The course is designed to provide teams with hands-on experience commercializing innovations by engaging with customers. It will involve a kick-off workshop, 5 online classes, and a final workshop. Teams will present their progress weekly and be expected to conduct a minimum of 15 customer interviews per week. The goal is for teams to determine the commercial viability of their technology and develop a transition plan if viable.
Marie O'Neill Tips for Getting Ahead in Interviews in the Information and Lib...LAICDG
Presentation by Marie O’Neill, Head Librarian Dublin Business School at Library Association of Ireland Career Development Group CV & Interview Workshop "On the Road to Success" on 14th April 2018 in Trinity College Dublin.
This document provides an overview of the Lean LaunchPad course at Stanford University for mentors and advisors. It describes the roles of mentors and advisors in coaching student teams through the Customer Development process over 10 weeks to test hypotheses about their business models. Mentors are assigned to a specific team and meet with them weekly to provide guidance, feedback, and connections. Advisors are available resources for the whole class. The course uses the Business Model Canvas framework and focuses on getting students outside the classroom to test assumptions through customer interviews.
Texo Consulting provides marketing capability development services through workshops, coaching, and training modules. They help organizations build marketing skills using a three step process of insight, ideas, and execution. Texo was founded by Emma Cranstoun who has experience working in both marketing client and agency roles. They have worked with various companies to develop customized capability programs, facilitate workshops, and provide coaching.
This document provides an overview of how to create and deliver print promotional materials using a library awareness tool. It outlines the capabilities and roles within the tool, including viewing, editing, publishing, and administering materials. The training will review types of promotional items that can be created, reusable content features, cross-promotion ideas, and where to find help resources like an extensive knowledge base and instant support. The goal is to help libraries effectively create, deliver, and measure their promotional messages.
The document provides an overview of the AC12 program for new participants. It outlines the weekly schedule which includes mentor sessions, weekly lunches and pitch practices. It discusses the program goals of helping startups validate their business model, achieve product/market fit, improve their positioning and investor readiness. The document emphasizes the importance of getting out of the building to conduct customer development and testing assumptions through minimum viable products and customer feedback.
The document provides an overview of the AngelCube accelerator program. It discusses the program agenda, mentors, weekly schedule, demo days, budgeting, and survival tips for startups. The objectives of the program are to help teams discover and validate their business model, expand their network, test assumptions, improve traction, and prepare for investment. It emphasizes the importance of customer development, pivoting based on feedback, and achieving product/market fit.
eatbigfish - an overview of our offer 2013eatbigfish
This document provides an overview of the consultancy eatbigfish and their services focused on challenger brand thinking. They offer consultancy, speeches, training, tools, and books to help companies think and act like challengers. Their approach uses facilitated workshops and draws from their ongoing study of how challenger brands succeed. Their services are aimed at helping companies with strategies like brand positioning, culture, and innovation.
Turning Passion Into Words provides tips for aspiring authors on how to turn their passion into words. It discusses understanding your audience and defining your target reader profile. It also covers defining your thesis, outlining your writing, connecting with readers, and getting published traditionally or through self-publishing. The document gives advice on voice, research, consistency, and using tools like Markdown to write more efficiently.
The document discusses agile requirements discovery. It covers cross-functional teams, product vision, user stories, epics and themes. It provides exercises for teams to practice creating a product vision, writing user stories, organizing them into epics and themes, and mapping them on a user story map. Estimation techniques like t-shirt sizing and planning poker are also briefly discussed.
The Blake Project offers seminars, workshops and keynote speeches on branding with leading authorities. They are designed to educate audiences to maximize the potential of their brands. The document provides details on featured speakers and 2008 branding topics, including brand identity, positioning, research, social responsibility and more. Featured speaker Brad VanAuken offers workshops on these and other topics to help organizations build strong brands.
Similar to ExecVision Quarterly Webinar: Scaling your Libraries (20)
"Cold Call Campaigns Success visually represent data and information related to the effectiveness of cold calling in sales and marketing strategies. These graphics use a combination of charts, graphs, and illustrations to convey key insights and statistics in a concise and engaging manner.
The infographics may include data on conversion rates, lead generation, call-to-sale ratios, and other metrics to showcase the impact of cold calling on business growth. They can also highlight best practices, tips, and strategies for optimizing cold call campaigns to improve success rates.
By presenting complex information in a visually appealing format, these infographics make it easier for viewers to understand and digest the content quickly. This makes them an effective tool for businesses looking to communicate the benefits of cold calling and its role in driving sales success.
Overall, infographics on Cold Call Campaigns Success serve as a valuable resource for sales professionals, marketers, and business owners seeking to enhance their cold calling strategies and achieve greater success in their campaigns.
3. Today’s Agenda
● Libraries - Defined & Value
● Types of Libraries
● Strategies to Easily Build your Library
4. What is a Library
A way to “bookmark” key calls for
later review by specific users, the
entire team, department, account,
or for personal reference.
5.
6. Value that Libraries Bring
On-demand resource for reps to source “the best” calls their peers have had - by rep
name, skill, vertical, call type, campaign, etc.
Managerial alignment on what “good” sounds like.
Onboarding new hires to reduce ramp time.
Index best-in-class examples of new messaging or campaigns highlighting new
products.
Store competitive information or product feedback for other departments to access.
Empower reps to create a “highlight reel” to reference on their commute or on bad
days.
7. Libraries You Can Leverage
New Hire/Onboarding Library
Persona or Vertical Focused
Best Practices/Skill Based Knowledge
Team Review Library
Trainwreck Library
Competitive Intelligence Library
Product Insights Library
8. New Hire/Onboarding
Libraries
Integrate ExecVision into your current
onboarding process.
● Embed “Onboarding Timeline” tags into an existing
best practice Library - OR - create a dedicated “New
Hire” Library.
● Tags should speak to when the rep is expected to
listen to the calls - for example “New Hire: Week 1”
empowers reps to search for all calls with that tag
during their first week on the job
● Hold new hires accountable - ensure they score the
calls or share their take-aways with trainer
9. Persona/Vertical Libraries
Break down your libraries into
product offerings and personas.
● Arms reps with the soft skills to articulate value
to different types of personas you target
● Empowers reps to hear how top performers
position your solutions
● Tags to use:
○ Persona: VP ; Persona: Director, etc
○ Feature 1 ; Feature 2 ; Product 1, etc
10. Best Practices Libraries
Highlight skills that your reps should
be focused on.
● Have a rep struggling with objections? Guide
them to the Common Objection Library
● Ensure the skill is highlighted within the call for
quick reference
● Tags to use:
○ Sales skills (i.e. Objection Handling,
Rapport, Agenda Setting, etc)
○ Call types (i.e. Cold Call, Discovery Call,
Demo, Pricing Call, etc)
11. Call of the Month Libraries
Calls that you have reviewed in a
Group Listening Session.
● Allows reps to review calls that you have
already discussed in group session
● Easily find calls to review later or if you missed
the group session
● Tags to use:
○ Skills
○ Theme
○ Month Tag
12. Trainwreck Libraries
Learn from calls with the most
coachable moments.
● Start with top performers to show reps that not
every call will be perfect
● Focus on the coachable moments not how the
call was poor
● Tags to use:
○ Skills
○ Persona
○ Trainwreck
13. How to Build Out Your Library
Call Contests
Group review
Coaching cadences
High scoring calls
Mining calls through saved searches
14. “We saw a 44% decrease in new hire ramp time
when Libraries were used in onboarding.”