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Quarterly Best Practice Webinar: Scaling your Libraries
Ghizlaine “G” Mallek
Director, Customer Success
gmallek@execvision.io
@ExecVision_io
Your Guide
Today’s Agenda
● Libraries - Defined & Value
● Types of Libraries
● Strategies to Easily Build your Library
What is a Library
A way to “bookmark” key calls for
later review by specific users, the
entire team, department, account,
or for personal reference.
Value that Libraries Bring
On-demand resource for reps to source “the best” calls their peers have had - by rep
name, skill, vertical, call type, campaign, etc.
Managerial alignment on what “good” sounds like.
Onboarding new hires to reduce ramp time.
Index best-in-class examples of new messaging or campaigns highlighting new
products.
Store competitive information or product feedback for other departments to access.
Empower reps to create a “highlight reel” to reference on their commute or on bad
days.
Libraries You Can Leverage
New Hire/Onboarding Library
Persona or Vertical Focused
Best Practices/Skill Based Knowledge
Team Review Library
Trainwreck Library
Competitive Intelligence Library
Product Insights Library
New Hire/Onboarding
Libraries
Integrate ExecVision into your current
onboarding process.
● Embed “Onboarding Timeline” tags into an existing
best practice Library - OR - create a dedicated “New
Hire” Library.
● Tags should speak to when the rep is expected to
listen to the calls - for example “New Hire: Week 1”
empowers reps to search for all calls with that tag
during their first week on the job
● Hold new hires accountable - ensure they score the
calls or share their take-aways with trainer
Persona/Vertical Libraries
Break down your libraries into
product offerings and personas.
● Arms reps with the soft skills to articulate value
to different types of personas you target
● Empowers reps to hear how top performers
position your solutions
● Tags to use:
○ Persona: VP ; Persona: Director, etc
○ Feature 1 ; Feature 2 ; Product 1, etc
Best Practices Libraries
Highlight skills that your reps should
be focused on.
● Have a rep struggling with objections? Guide
them to the Common Objection Library
● Ensure the skill is highlighted within the call for
quick reference
● Tags to use:
○ Sales skills (i.e. Objection Handling,
Rapport, Agenda Setting, etc)
○ Call types (i.e. Cold Call, Discovery Call,
Demo, Pricing Call, etc)
Call of the Month Libraries
Calls that you have reviewed in a
Group Listening Session.
● Allows reps to review calls that you have
already discussed in group session
● Easily find calls to review later or if you missed
the group session
● Tags to use:
○ Skills
○ Theme
○ Month Tag
Trainwreck Libraries
Learn from calls with the most
coachable moments.
● Start with top performers to show reps that not
every call will be perfect
● Focus on the coachable moments not how the
call was poor
● Tags to use:
○ Skills
○ Persona
○ Trainwreck
How to Build Out Your Library
Call Contests
Group review
Coaching cadences
High scoring calls
Mining calls through saved searches
“We saw a 44% decrease in new hire ramp time
when Libraries were used in onboarding.”
3-5 Days First Month
Questions?

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ExecVision Quarterly Webinar: Scaling your Libraries

  • 1. Quarterly Best Practice Webinar: Scaling your Libraries
  • 2. Ghizlaine “G” Mallek Director, Customer Success gmallek@execvision.io @ExecVision_io Your Guide
  • 3. Today’s Agenda ● Libraries - Defined & Value ● Types of Libraries ● Strategies to Easily Build your Library
  • 4. What is a Library A way to “bookmark” key calls for later review by specific users, the entire team, department, account, or for personal reference.
  • 5.
  • 6. Value that Libraries Bring On-demand resource for reps to source “the best” calls their peers have had - by rep name, skill, vertical, call type, campaign, etc. Managerial alignment on what “good” sounds like. Onboarding new hires to reduce ramp time. Index best-in-class examples of new messaging or campaigns highlighting new products. Store competitive information or product feedback for other departments to access. Empower reps to create a “highlight reel” to reference on their commute or on bad days.
  • 7. Libraries You Can Leverage New Hire/Onboarding Library Persona or Vertical Focused Best Practices/Skill Based Knowledge Team Review Library Trainwreck Library Competitive Intelligence Library Product Insights Library
  • 8. New Hire/Onboarding Libraries Integrate ExecVision into your current onboarding process. ● Embed “Onboarding Timeline” tags into an existing best practice Library - OR - create a dedicated “New Hire” Library. ● Tags should speak to when the rep is expected to listen to the calls - for example “New Hire: Week 1” empowers reps to search for all calls with that tag during their first week on the job ● Hold new hires accountable - ensure they score the calls or share their take-aways with trainer
  • 9. Persona/Vertical Libraries Break down your libraries into product offerings and personas. ● Arms reps with the soft skills to articulate value to different types of personas you target ● Empowers reps to hear how top performers position your solutions ● Tags to use: ○ Persona: VP ; Persona: Director, etc ○ Feature 1 ; Feature 2 ; Product 1, etc
  • 10. Best Practices Libraries Highlight skills that your reps should be focused on. ● Have a rep struggling with objections? Guide them to the Common Objection Library ● Ensure the skill is highlighted within the call for quick reference ● Tags to use: ○ Sales skills (i.e. Objection Handling, Rapport, Agenda Setting, etc) ○ Call types (i.e. Cold Call, Discovery Call, Demo, Pricing Call, etc)
  • 11. Call of the Month Libraries Calls that you have reviewed in a Group Listening Session. ● Allows reps to review calls that you have already discussed in group session ● Easily find calls to review later or if you missed the group session ● Tags to use: ○ Skills ○ Theme ○ Month Tag
  • 12. Trainwreck Libraries Learn from calls with the most coachable moments. ● Start with top performers to show reps that not every call will be perfect ● Focus on the coachable moments not how the call was poor ● Tags to use: ○ Skills ○ Persona ○ Trainwreck
  • 13. How to Build Out Your Library Call Contests Group review Coaching cadences High scoring calls Mining calls through saved searches
  • 14. “We saw a 44% decrease in new hire ramp time when Libraries were used in onboarding.”
  • 15. 3-5 Days First Month Questions?

Editor's Notes

  1. A place to quickly access and store your team’s best calls A way to organize your recordings A tool for reps’ continued learning
  2. PostBeyond Library screenshot: _they break down best practices and will be breaking down personas
  3. Which bullet point is more important
  4. “I couldn’t do my job without the libraries”