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Excelența în relația cu clienții
1Florin Stoleriu - www.salesadvisor.ro
Excelența ?
• minunat
• deosebit
• admirabil
• excepțional de bun
Florin Stoleriu - www.salesadvisor.ro 2
E
ca intr-o relatie fericita de cuplu
Înțelege-ți clienții
“Excelentul” vânzătorului ≠ “Excelentul” clientului
• Percepția este realitatea
• Fiecare client e diferit
Florin Stoleriu - www.salesadvisor.ro 3
Află-i nevoile înainte de toate
Livrează continuu beneficiile la nivelul
așteptat
• Respectă-ți
promisiunile
– Calitate
– Raport preț-calitate
– Disponibilitate
• Testează permanent
nivelul de satisfacție
Florin Stoleriu - www.salesadvisor.ro 4
Livrează permanent peste așteptări
Comunică permanent și neselectiv
• Construiește o
comunitate activă a
clienților
• Ascultă mai mult decât
vorbești
• Cere și acceptă
feedback-uri (inclusiv
cele negative sau
reclamațiile)
• Comunică după vânzare
Florin Stoleriu - www.salesadvisor.ro 5
Ascultă empatic pre si POST vânzare
Surprinde în mod plăcut și frecvent
• Răsplătește consecvent
loialitatea
• Inventează ocazii pentru
cadouri mici
• Cere părerea despre produse
noi
• Fă experiența de după
cumpărare memorabilă
Florin Stoleriu - www.salesadvisor.ro 6
Stimulează emoția, evită monotonia
Florin Stoleriu - www.salesadvisor.ro 7
CUNOAȘTE-ȚI ȘI ÎNȚELEGE-ȚI CLIENȚII !!!
Livrează continuu
beneficiile la nivelul
așteptat
Comunică permanent
și neselectiv
Surprinde în mod
plăcut și frecvent
Florin Stoleriu - www.salesadvisor.ro 8
www.facebook.com/salesadvisorRomania
MULȚUMESC

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Excelenta in relatia cu clientii

  • 1. Excelența în relația cu clienții 1Florin Stoleriu - www.salesadvisor.ro
  • 2. Excelența ? • minunat • deosebit • admirabil • excepțional de bun Florin Stoleriu - www.salesadvisor.ro 2 E ca intr-o relatie fericita de cuplu
  • 3. Înțelege-ți clienții “Excelentul” vânzătorului ≠ “Excelentul” clientului • Percepția este realitatea • Fiecare client e diferit Florin Stoleriu - www.salesadvisor.ro 3 Află-i nevoile înainte de toate
  • 4. Livrează continuu beneficiile la nivelul așteptat • Respectă-ți promisiunile – Calitate – Raport preț-calitate – Disponibilitate • Testează permanent nivelul de satisfacție Florin Stoleriu - www.salesadvisor.ro 4 Livrează permanent peste așteptări
  • 5. Comunică permanent și neselectiv • Construiește o comunitate activă a clienților • Ascultă mai mult decât vorbești • Cere și acceptă feedback-uri (inclusiv cele negative sau reclamațiile) • Comunică după vânzare Florin Stoleriu - www.salesadvisor.ro 5 Ascultă empatic pre si POST vânzare
  • 6. Surprinde în mod plăcut și frecvent • Răsplătește consecvent loialitatea • Inventează ocazii pentru cadouri mici • Cere părerea despre produse noi • Fă experiența de după cumpărare memorabilă Florin Stoleriu - www.salesadvisor.ro 6 Stimulează emoția, evită monotonia
  • 7. Florin Stoleriu - www.salesadvisor.ro 7 CUNOAȘTE-ȚI ȘI ÎNȚELEGE-ȚI CLIENȚII !!! Livrează continuu beneficiile la nivelul așteptat Comunică permanent și neselectiv Surprinde în mod plăcut și frecvent
  • 8. Florin Stoleriu - www.salesadvisor.ro 8 www.facebook.com/salesadvisorRomania MULȚUMESC