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MONTHLY REPORT
September 2016
Year over Year
September 2016 vs September 2015
Summary
• Total Sessions increased 12.83%
• Total Revenue increased 38.29%
• Organic Search increased 17.02%
• Organic Revenue increased 26.03%
• Non-Branded Organic Search increased 19.01%
• Non-Branded Organic Search Revenue increased 34.04%
Campaign status
ITEM STATUS / NOTES
SITE AUDIT (and directions on how to fix site health issues) Completed.
KEYWORD RESEARCH Completed for 58 pages
KEYWORD ASSIGNMENT - 20 pages total. (Meta/OG/DC/Json LD tags
& on page keyword mapping strategy)
Completed. This was done for 50 pages – 58 KWA sent.
BENCHMARK REPORT Completed 9/2
HTML SITE MAP Completed
CONTENT OPTIMIZATION RECCOMENDATIONS AND REVIEW OF NEW
CONTENT
Completed.
XML SITE MAP Completed
BLOG OPTIMIZATION CONSULTATION Completed with initial Site Audit.
OPTIMIZED PRESS RELEASE CONSULTATION Completed. Holiday PR in December 2015.
SOCIAL MEDIA AUDIT AND RECOMMENDATIONS Completed, sent 1/4.
INFOGRAPHICS - 2 Completed
CONTEXTUAL MARKETING - 1 PER MONTH 8 (see below)
MONTHLY REPORTS On going.
Anchor URL Published URL Status
Ashton cigars http://www.pointsincase.com/post/cigars-universally-acknowledged-cool-factor 11/4/2015
Backwoods cigars http://ventsmagazine.com/2015/11/03/5-celebrities-who-are-famous-for-smoking-cigars/ 11/3/2015
Rocky Patel http://www.sub5zero.com/cigars-have-a-history-of-being-cool/ 11/3/2015
Macanudo trips123.com/why-las-vegas-is-a-top-destination-for-a-group-of-guys-to-visit/ 10/30/2015
Camacho Cigars http://thetoptier.net/camacho-cigars-for-the-true-cigar-lover/ 7/18/2016
https://onmogul.com/stories/the-relationship-of-tobacco-with-hollywood 7/19/2016
http://digitalculture.kinja.com/8-types-of-cigars-you-should-smoke-this-winter-1783903247 7/19/2016
Rocky Patel Cigars http://www.internetbillboards.net/2016/07/20/the-pleasure-of-smoking-a-fine-cigar/ 7/20/2016
Contextual Marketing Links
Executive Summary
Traffic Analysis
• Example.com had 177,970 Sessions in September
• Average Time on site was 4:11
• 51.81% of visits (92,198) came from Mobile Devices.
• 65.86% of revenue ($762,722.15) came from Desktop
• Percentage fluctuations are as follows:
 September 2016 versus September 2015 (Year over Year)
 September 2016 compared to August 2016 (Month over Month)
 September 2016 compared to September 2015 (Start of SEO Campaign)
Overall Sessions Organic Sessions Direct Sessions Referral New Users Bounce Rate
Avg. Sess.
Duration
Revenue
+12.83% +17.02% +2.81% -59.13% +12.77% +29.96% +6.60% +38.29%
Overall Sessions Organic Sessions Direct Sessions Referral New Users Bounce Rate
Avg. Sess.
Duration
Revenue
-11.66% -10.39% -7.15% -16.13% -12.55% +1.03% -0.85% -12.08%
Overall Sessions Organic Sessions Direct Sessions Referral New Users Bounce Rate
Avg. Sess.
Duration
Revenue
+12.83% +17.02% 2.81% -59.13% +12.77% +29.96% +6.60% +38.29%
Indexed Pages
Rankings
Top Keywords to track
Keyword Oct Sep Aug July June May Apr Mar Feb 4-Jan Dec Nov Oct Goal Rank SV Url
acid cigars 8 5 5 4 4 2 4 4 4 5 5 5 5 1 or 2 6600 https://www.example.com/acid-cigars/
Aging Room cigars 5 5 5 7 6 7 7 7 11 7 9 9 9 5+ 480 https://www.example.com/aging-room-cigars/
al capone cigars 8 6 7 5 6 6 7 9 8 8 8 9 11 7+ 2400 https://www.example.com/al-capone-cigars/
arturo fuente cigars 6 7 6 6 7 6 6 6 6 8 6 6 7 3+ 1000 https://www.example.com/arturo-fuente-cigars/
ashton cigars 5 5 6 8 8 9 9 10 11 10 10 12 15 7+ 2900 https://www.example.com/ashton-cigars/
avo cigars 11 11 9 9 7 11 10 10 11 9 10 11 13 8+ 1000 https://www.example.com/avo-cigars/
baccarat cigars 7 4 5 5 5 6 6 6 6 6 6 7 8 3+ 720 https://www.example.com/baccarat-cigars/
backwoods cigars 9 9 8 6 7 6 6 6 8 7 8 8 10 3+ 9900 https://www.example.com/backwoods-cigars/
camacho cigars 6 7 7 7 6 6 8 7 7 6 7 7 7 4+ 2400 https://www.example.com/camacho-cigars/
cigars 92 - - - - - - - - 59 58 58 58 10+ 60500 https://www.example.com/
cigars on line 9 9 9 8 9 9 9 9 9 9 9 8 9 3+ 140 https://www.example.com/
cigars online 6 9 8 8 9 9 9 9 10 9 9 9 9 3+ 9900 https://www.example.com/
dutch masters cigars 5 6 3 6 16 5 5 4 8 8 6 6 8 3+ 2400 https://www.example.com/dutch-masters-cigars/
la gloria cigars 7 5 6 7 6 7 7 9 10 10 10 11 11 7+ 90 https://www.example.com/la-gloria-cubana-cigars/
macanudo cigars 5 5 5 6 6 6 7 7 7 8 8 7 7 3+ 2400 https://www.example.com/macanudo-cigars/
montecristo cigars 8 9 8 9 8 9 9 9 10 10 10 9 12 7+ 3600 https://www.example.com/montecristo-cigars/
oliva cigars 7 7 7 6 7 7 6 8 8 9 10 11 12 7+ 2900 https://www.example.com/oliva-cigars/
padron cigars 5 8 6 6 6 6 6 6 6 6 7 7 10 4+ 5400 https://www.example.com/padron-cigars/
perdomo cigars 10 8 6 6 8 8 8 8 9 7 9 9 8 4+ 1900 https://www.example.com/perdomo-cigars/
punch cigars 9 6 6 6 7 7 9 10 11 8 10 12 10 4+ 1600 https://www.example.com/punch-cigars/
rocky patel cigars 6 8 8 9 7 7 7 7 8 8 9 9 11 6+ 1600 https://www.example.com/rocky-patel-cigars/
romeo y julieta cigars 7 9 7 8 8 8 7 8 7 9 8 9 9 5+ 1600 https://www.example.com/romeo-y-julieta-cigars/
tatiana cigars 4 3 3 4 3 3 3 3 3 3 3 3 3 1 1000 https://www.example.com/tatiana-flavored-cigars/
best cigar 4 4 4 4 5 5 https://www.example.com/
best cigar prices
reviews
5 4 5 5 6 - https://www.example.com/blog
best cigars 3 3 3 3 5 7 https://www.example.com/
bestcigarprices
reviews
5 5 5 5 4 - https://www.example.com/blog
• 18 Keywords up since October
• 1 Keywords no change since October
• 5 have reached or exceeded goals
Traffic Sources
Traffic by channel: May 2014 - September 2016
150,166
174,553
179,661
173,936
157,730156,662
137,979
171,795171,022
152,616
166,487
152,266
168,328
180,311
190,212
201,456
177,970
120,000
130,000
140,000
150,000
160,000
170,000
180,000
190,000
200,000
210,000
Total Traffic
Series1 Series2
72,03976,34273,59173,916
64,760
59,433
52,214
73,869
66,094
61,669
70,19469,910
81,20483,539
82,088
84,562
75,780
0
20,000
40,000
60,000
80,000
100,000
120,000
Organic
Series1 Series2
19,437
26,248
23,009
19,33219,13319,273
21,85220,44819,536
25,46623,54224,696
22,858 20,813
21,405
19,875
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
Direct
Series1 Series2
8,162
8,7728,948
4,9194,917
4,461
5,5675,9915,734
6,567
5,2845,304
6,075
6,825
3,657
3,067
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
Referral Traffic
Series1 Series2
Channel Details
OVERALL ORGANIC EMAIL DIRECT REFERRAL SOCIAL OTHER PAID
Jan 157,665 73,475 47,064 21,190 5,163 2,108 8,657 8
Feb 131,261 62,127 36,373 18,384 4,393 1,995 7,985 4
Mar 154,454 67,637 47,083 22,992 5,414 2,131 9,194 3
Apr 137,706 68,013 36,256 17,134 4,589 2,205 9,502 0
May 150,166 72,039 42,785 18,439 4,843 1,850 10,208 2
Jun 174,553 76,342 50,002 19,437 8,162 9,741 10,868 1
Jul 179,661 73,591 54,199 26,248 8,772 5,593 11,258 0
Aug 173,936 73,916 52,445 23,009 8,948 4,062 11,556 0
Sep 157,730 64,760 58,238 19,332 4,919 3,275 7,205 0
Oct 156,662 59,433 68,171 19,133 4,917 4,016 992 0
Nov 137,979 52,214 57,055 19,273 4,461 4,489 487 0
Dec 171,795 73,869 64,160 21,852 5,567 5,987 359 1
Jan 171,022 66,094 66,587 20,448 5,991 11,615 286 1
Feb 152,616 61,669 61,450 19,536 5,734 4,122 105 0
Mar 166,487 70,194 60,970 25,466 6,567 3,259 31 0
April 152,266 69,910 50,337 23,542 5,284 3,139 54 0
May 168,328 81,204 54,266 24,696 5,304 2,813 44 1
June 180,311 83,539 64,560 22,858 6,075 3,224 55 0
July 190,212 82,088 74,430 20,813 6,825 4,775 1,281 0
Aug 201,456 84,562 81,498 21,405 3,657 4,051 1,080 1
Sep 177,970 75,780 71,002 19,875 3,067 4,924 73 0
64,760
59,433
52,214
73,869
66,094
61,669
70,194 69,910
81,204 83,539 82,088 84,562
75,780
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
Channel Traffic
ORGANIC EMAIL DIRECT REFERRAL SOCIAL OTHER PAID
157,730156,662
137,979
171,795171,022
152,616
166,487
152,266
168,328
180,311
190,212
201,456
177,970
120,000
130,000
140,000
150,000
160,000
170,000
180,000
190,000
200,000
210,000
Total Traffic
Series1 Series2
TOP 3 Organic Traffic Totals: Sep 14 – Sep 16 TRAFFIC Google Bing Yahoo TOTALS
Aug '15 63,001 4,027 6,310 73,338
Aug '14 83,051 6,801 6,762 96,614
Delta -24.14% -40.79% -6.68% -24.09%
Sept. '15 52,983 5,682 5,558 64,223
Sept. '14 66,925 5,583 5,724 78,232
Delta -20.83% 1.77% -2.90% -17.91%
Oct. '15 47,921 5,728 5,329 58,978
Oct' 14 66,925 5,583 5,724 78,232
Delta -28.40% 2.60% -6.90% -24.61%
Nov. '15 43,304 4,416 4,071 51,791
Nov. '14 62,304 4,694 4,878 71,876
Delta -30.50% -5.92% -16.54% -27.94%
Dec. '15 61,751 6,001 5,720 73,472
Dec. '14 75,953 5,472 6,503 87,928
Delta -18.70% 9.67% -12.04% -16.44%
Jan. ‘16 55,070 5,232 5,235 66,094
Jan. '15 63,186 4,395 5,156 73,475
Delta -12.84% 19.04% 1.53% -10.05%
Feb ‘16 51,010 5,396 5,027 61,669
Feb ‘15 52,192 4,230 5,117 62,127
Delta -2.26% 27.57% -1.76% -0.74%
Mar '16 58,290 5,914 5,392 70,194
Mar '15 56,391 4,827 5,739 67,637
Delta +3.37% +22.52% -6.05% +3.78%
Apr '16 58,831 5,433 5,124 69,910
Apr '15 57,196 4,692 5,466 68,013
Delta 2.86% 15.79% -6.26% 2.79%
May '16 69,109 5,842 5,731 81,204
May '15 60,902 5,262 5,247 72,039
Delta 13.48% 11.02% 9.22% 12.72%
June '16 71,199 5,944 5,839 83,539
June '15 65,106 5,551 5,097 76,342
Delta 9.36% 7.08% 14.56% 9.43%
July '16 69,832 6,095 5,664 82,088
July '15 63,573 3,968 5,500 73,591
Delta 9.85% 53.60% 2.98% 11.55%
Aug '16 72,832 5,893 5,459 84,562
Aug '15 63,001 4,027 6,310 73,916
Delta 15.25% 46.34% -13.49% 14.40%
Sep '16 64,720 5,774 4,732 75,780
Sep '15 52,983 5,682 5,558 64,760
Delta 22.15% 1.62% -14.86% 17.02%
63,001
52,983
47,921
43,304
61,751
55,070
51,010
58,29058,831
69,109
71,199
69,832
72,832
64,720
30,000
40,000
50,000
60,000
70,000
80,000
90,000
Aug Sep Oct Nov Dec Jan Feb Mar April May June July Aug Sep
Google Organic Traffic YOY
2014-15 2015-16
4,027
5,682 5,728
4,416
6,001
5,232 5,396
5,914
5,433
5,842 5,944 6,095 5,8935,774
3,000
4,000
5,000
6,000
7,000
Aug Sep Oct Nov Dec Jan Feb Mar April May June July Aug Sep
Bing Organic Traffic YOY
2014-15 2015-16
6,310
5,558 5,329
4,071
5,720
5,235 5,027
5,392
5,124
5,731 5,839 5,664 5,459
4,732
3,000
4,000
5,000
6,000
7,000
Aug Sep Oct Nov Dec Jan Feb Mar April May June July Aug Sep
Yahoo Organic Traffic YOY
2014-15 2015-16
traffic: organic
Organic
Sessions
% New
Sessions
New
Users
Bounce Rate
Pages /
Session
Average
Time on Site
Ecommerce Conv.
Rate
Transactions Revenue
January 73475 65.05% 47793 33.17% 6.03 3:48 2.73% 2008 $244,538.68
February 62,127 64.24% 39,912 32.72% 6.26 3:54 3.10% 1924 $247,575.11
March 67,637 64.53% 43,643 32.89% 6.21 3:53 3.22% 2179 $282,312.03
April 68,013 65.18% 44,333 32.80% 6.25 3:56 4.23% 1,813 $235,925.69
May 72,039 65.86% 47,445 25.75% 7.36 3:59 1.13% 496 $68,770.39
June 76,342 66.33% 50,635 21.73% 7.91 3:50 4.72% 2,343 $318,625.11
July 73,591 62.81% 46,223 33.53% 5.82 3:47 4.84% 2,321 $316,615.06
August 73,916 65.83% 48656 32.11% 6.00 3:56 3.13% 2313 $309,909.56
September 64,760 66.61% 43136 40.93% 6.26 4:38 3.27% 2117 $279.599.51
October 59433 68.04% 40439 46.45% 6.01 4:21 3.83% 2275 $295,713.52
November 52214 68.58% 35809 45.10% 6.15 4:28 3.93% 2052 $263,873.57
December 73869 72.56% 53599 47.89% 5.70 4:01 3.34% 2469 $301,757.41
16-Jan 66094 69.81% 46139 49.09% 5.60 3:57 2.73% 1807 $222,017.95
16-Feb 61669 69.39% 42794 47.74% 5.87 4:00 3.02% 1861 $246,241.41
16-Mar 70194 69.06% 48475 12.47% 10.08 4:05 3.22% 2261 $295,000.58
16-Apr 69910 70.47% 49264 28.03% 7.81 3:57 3.31% 7571 $292,294.03
16-May 81204 70.41% 57177 50.20% 5.47 3:59 3.39% 2753 $352,773.41
16-Jun 83539 70.00% 58478 49.49% 5.66 3:50 3.53% 2949 $366,334.00
16-July 82088 69.37% 56942 49.32% 5.48 3:58 3.67% 3010 $383,343.28
16-Aug 84,562 68.72% 58,108 49.37% 5.49 3:59 3.74% 3,163 $380,639.96
16-Sep 75,780 68.30% 51,754 49.17% 5.44 4:00 3.85% 2,914 $352,366.17
73,338
64,223
58,978
51,791
73,472
66,094
61,669
70,194
69,910
81,204
83,539
82,088
84,562
75,780
0
20,000
40,000
60,000
80,000
100,000
120,000
Aug Sept Oct Nov Dec Jan Feb Mar April May June July Aug Sept
Organic Traffic
PreSEOInc SEO Inc
$68,770.39
$318,625.11
$316,615.06
$309,909.56
$279,599.51
$295,713.52
$263,873.57
$301,757.41
$222,017.95
$246,241.41
$295,000.58
$292,294.03
$352,773.41
$366,334.00
$383,343.28
$380,639.96
$352,366.17
$0.00
$50,000.00
$100,000.00
$150,000.00
$200,000.00
$250,000.00
$300,000.00
$350,000.00
$400,000.00
$450,000.00
Organic Revenue
2014-2015 2015-2016
Traffic: Organic Non-Branded
Organic NB
Sessions
% New
Sessions
New Users Bounce Rate
Pages /
Session
Ave Time on
Site
Ecommerce
Conv. Rate
Transactio
ns
Revenue
January 71846 65.81% 47279 33.65% 5.84 3:41 2.45% 1761 $209,608.78
February 60627 65.01% 39413 33.15% 6.03 3:47 2.81% 1702 $312,688.76
March 65985 65.26% 43062 33.41% 5.97 3:45 2.91% 1921 $248,555.91
April 66286 66.03% 43767 33.31% 6.04 3:49 2.41% 1596 $205,648.09
May 70217 66.62% 46781 26.16% 7.14 3:52 0.61% 429 $58,188.80
June 74510 67.06% 49967 22.07% 7.63 3:43 2.80% 2088 $280,811.81
July 71958 63.52% 45705 34.01% 5.63 3:40 2.87% 2066 $280,811.83
August 72,676 66.38% 48,245 32.41% 5.88 3:51 2.97% 2160 $290,290.73
September 63,561 67.23% 42,730 41.31% 6.15 4:34 3.12% 1,982 $261,249.40
October 58,024 68.75% 39,891 47.01% 5.84 4:15 3.57% 2,073 $267,886.61
November 50,784 69.48% 35284 45.87% 5.94 4:20 3.60% 1829 $230,799.35
December 72,629 73.10% 53,095 48.40% 5.59 3:57 3.15% 2,286 $275,568.45
16-Jan 65,332 70.09% 45,791 49.40% 5.51 3:54 2.60% 1,698 $207,748.17
16-Feb 60,895 69.70% 42,442 48.05% 5.79 3:57 2.88% 1,755 $230,225.12
16-Mar 69,364 69.44% 48,163 12.54% 9.92 4:01 3.08% 2,136 $274,822.98
16- April 69,599 70.60% 49,138 28.10% 7.75 3:55 3.25% 2,261 $286,311.99
16-May 80,911 70.52% 57,056 50.28% 5.45 3:58 3.36% 2,715 $347,900.95
16-Jun 83,330 70.06% 58,379 49.55% 5.64 3:50 3.50% 2,916 $361,924.04
16-July 81,968 69.41% 56,894 49.37% 5.46 3:58 3.65% 2,989 $381,323.25
16-Aug 84,219 68.83% 57,968 49.45% 5.47 3:58 3.70% 3,118 $373,303.59
16-Sep 75,644 68.35% 51,704 49.22% 5.43 3:59 3.82% 2,890 $350,183.88
74,510 71,958
72,676
63,561
58,024 50,784
72,629
65,332
60,895
69,364
69,599
80,911
83,330
81,96884,219
75,644
40,000
50,000
60,000
70,000
80,000
90,000
100,000
NB-Organic Traffic
2014-2015 2015-2016
$58,188.80
$280,811.81
$280,811.83 $290,290.73
$261,249.40
$267,886.61
$230,799.35
$275,568.45
$207,748.17
$230,225.12
$274,822.98
$286,311.99
$347,900.95
$361,924.04
$381,323.25
$373,303.59
$350,183.88
$0.00
$50,000.00
$100,000.00
$150,000.00
$200,000.00
$250,000.00
$300,000.00
$350,000.00
$400,000.00
$450,000.00
NB-Organic Traffic Revenue
2014-2015 2015-2016
Referral Traffic
Referral Traffic by Sessions
Source Sessions % New Sessions New Users Bounce Rate
Pages /
Session
Avg. Session Duration Ecommerce Rate Transactions Revenue
TOTAL 3067 50.02% 1534 35.38% 7.32 339.91 5.15% 158 18065.01
duckduckgo.com 326 73.31% 239 44.79% 5.85 280.11 4.91% 16 1853.70
cohiba.com 315 71.75% 226 29.21% 7.34 363.26 0.95% 3 295.29
e.issuu.com 168 0.60% 1 24.40% 9.55 490.29 4.76% 8 1125.54
searchlock.com 124 62.10% 77 27.42% 8.09 329.79 3.23% 4 781.90
macanudo.com 88 50.00% 44 29.55% 7.60 348.08 1.14% 1 162.98
outlook.live.com 85 15.29% 13 38.82% 7.36 336.05 5.88% 5 577.87
us.wow.com 78 48.72% 38 39.74% 5.13 287.18 2.56% 2 126.95
caocigars.com 77 49.35% 38 15.58% 9.18 614.65 5.19% 4 315.88
search.xfinity.com 76 48.68% 37 17.11% 11.96 400.20 23.68% 18 1926.25
punchcigars.com 71 78.87% 56 19.72% 8.94 376.77 7.04% 5 293.89
cigardojo.com 58 41.38% 24 20.69% 8.98 445.03 3.45% 2 207.96
amazingcigarbargains.com 57 26.32% 15 49.12% 5.05 289.00 1.75% 1 59.99
search.pch.com 55 72.73% 40 38.18% 4.84 217.67 7.27% 4 318.32
issuu.com 47 6.38% 3 17.02% 11.13 738.45 6.38% 3 138.93
dogpile.com 45 53.33% 24 62.22% 5.82 206.51 11.11% 5 538.93
bradsdeals.com 44 40.91% 18 77.27% 3.86 381.64 0.00% 0 0.00
startpage.com 39 69.23% 27 35.90% 6.74 289.92 5.13% 2 146.96
hoyocigars.com 37 78.38% 29 32.43% 5.86 226.89 0.00% 0 0.00
ilbeinformation.tistory.com 37 70.27% 26 24.32% 17.32 987.78 0.00% 0 0.00
greenpromocode.com 36 5.56% 2 47.22% 5.72 236.72 8.33% 3 237.69
search.twcc.com 33 15.15% 5 6.06% 6.39 198.82 6.06% 2 259.95
search.tb.ask.com 28 46.43% 13 17.86% 11.46 534.07 21.43% 6 633.19
lagloriacubana.com 26 88.46% 23 11.54% 5.88 279.65 0.00% 0 0.00
m.allmyfaves.com 25 0.00% 0 8.00% 6.08 399.72 0.00% 0 0.00
Referral Traffic – Top Revenue
Source Revenue Sessions % New Sessions New Users Bounce Rate
Pages /
Session
Avg. Session Duration Ecommerce Rate Transactions
TOTAL 18065.01 3067 50.02% 1534 35.38% 7.32 339.91 5.15% 158
search.xfinity.com 1926.25 76 48.68% 37 17.11% 11.96 400.20 23.68% 18
duckduckgo.com 1853.70 326 73.31% 239 44.79% 5.85 280.11 4.91% 16
e.issuu.com 1125.54 168 0.60% 1 24.40% 9.55 490.29 4.76% 8
us.search.yahoo.com 822.59 14 92.86% 13 21.43% 14.14 374.71 35.71% 5
searchlock.com 781.90 124 62.10% 77 27.42% 8.09 329.79 3.23% 4
retailmenot.com 723.63 19 0.00% 0 0.00% 15.47 581.37 26.32% 5
search.tb.ask.com 633.19 28 46.43% 13 17.86% 11.46 534.07 21.43% 6
outlook.live.com 577.87 85 15.29% 13 38.82% 7.36 336.05 5.88% 5
dogpile.com 538.93 45 53.33% 24 62.22% 5.82 206.51 11.11% 5
mail.aol.com 518.17 13 30.77% 4 7.69% 11.77 289.31 38.46% 5
web.mail.comcast.net 399.68 11 0.00% 0 27.27% 8.18 249.91 27.27% 3
copycouponcode.com 384.96 6 0.00% 0 50.00% 5.67 142.83 16.67% 1
mail2.charter.net 373.88 2 50.00% 1 0.00% 28.50 1599.50 100.00% 2
searchincognito.com 365.92 7 57.14% 4 28.57% 11.57 282.57 28.57% 2
mypoints.com 344.95 2 0.00% 0 0.00% 49.00 1310.50 50.00% 1
msn.com 324.92 18 0.00% 0 22.22% 6.50 291.33 5.56% 1
search.pch.com 318.32 55 72.73% 40 38.18% 4.84 217.67 7.27% 4
caocigars.com 315.88 77 49.35% 38 15.58% 9.18 614.65 5.19% 4
couponfollow.com 307.67 8 0.00% 0 12.50% 13.25 375.13 25.00% 2
plat.bidbuy.cn 299.96 5 20.00% 1 20.00% 7.40 104.20 20.00% 1
cohiba.com 295.29 315 71.75% 226 29.21% 7.34 363.26 0.95% 3
punchcigars.com 293.89 71 78.87% 56 19.72% 8.94 376.77 7.04% 5
search.twcc.com 259.95 33 15.15% 5 6.06% 6.39 198.82 6.06% 2
greenpromocode.com 237.69 36 5.56% 2 47.22% 5.72 236.72 8.33% 3
Top Landing Pages
Landing Pages
Landing Page Sessions
% New
Sessions
New Users
Bounce
Rate
Pages /
Session
Avg. Session
Duration
Transactions Revenue
Conversion
Rate
Total 177970 48.64% 86569 45.59% 5.71 250.87 8908 1,158,103.13 5.01%
/ 26709 48.35% 12914 16.59% 11.57 459.33 3342 483427.91 12.51%
/backwoods-cigars/ 3958 86.74% 3433 64.05% 2.99 138.26 36 2513.87 0.91%
/cart/ 2743 11.12% 305 54.50% 7.21 286.93 297 37861.45 10.83%
/dutch-masters-cigars/ 1928 87.86% 1694 50.05% 3.70 138.70 45 2435.75 2.33%
/blog/cigar-101-top-3-ways-to-cut-a-cigar-without-a-cigar-cutter/ 1861 88.07% 1639 92.80% 1.19 39.48 0 0.00 0.00%
/game-by-garcia-y-vega-cigars/ 1719 85.63% 1472 52.36% 3.69 168.92 36 1438.79 2.09%
/acid-cigars/ 1632 72.61% 1185 36.34% 5.85 293.75 56 6759.69 3.43%
/blog/why-is-it-customary-to-smoke-cigars-after-a-baby-is-born-when-and-
where-are-you-supposed-to-smoke-them/
1525 90.16% 1375 90.82% 1.26 52.09 2 97.95 0.13%
/cigar-directory/cigars/flavored-cigars/ 1403 87.46% 1227 54.24% 4.83 193.09 18 1303.15 1.28%
/blog/cigar-101-airline-travel-guide-for-the-cigar-aficionado/ 1220 87.95% 1073 84.18% 1.33 58.69 1 26.98 0.08%
/track-order/ 1171 20.24% 237 26.13% 3.31 126.01 13 1320.56 1.11%
/blog/6-major-cigar-mistakes-you-dont-know-youre-making/ 1055 65.02% 686 91.75% 1.26 32.21 0 0.00 0.00%
/swisher-sweets-cigars/ 1034 92.84% 960 54.45% 3.19 111.43 12 518.47 1.16%
/cigar-directory/brands/ 1009 39.05% 394 21.90% 11.06 470.89 87 15109.63 8.62%
/my-account/login_signup/ 956 33.58% 321 39.12% 7.38 296.59 125 18347.12 13.08%
/opus-x-cigars/ 859 70.08% 602 55.06% 3.32 127.49 7 817.97 0.81%
/romeo-y-julieta-cigars/ 855 80.12% 685 49.01% 4.26 215.37 13 1230.28 1.52%
/blog/top-10-alcoholic-beverage-pairings-for-cigars/ 847 84.89% 719 85.83% 1.46 57.84 0 0.00 0.00%
/blog/5-cigar-tricks-you-should-use-every-time-you-light-up/ 842 67.70% 570 92.40% 1.17 24.99 0 0.00 0.00%
/cigar-directory/cigars/ 828 39.61% 328 39.86% 7.66 310.76 73 11248.28 8.82%
/liga-privada-cigars/ 820 59.51% 488 35.61% 4.90 215.82 10 1010.52 1.22%
/havana-honeys-cigars/ 750 79.47% 596 39.47% 4.83 231.56 22 1382.26 2.93%
/account/login_signup/ 641 26.21% 168 22.62% 9.30 302.76 146 22999.89 22.78%
/arturo-fuente-cigars/ 620 73.06% 453 33.55% 5.30 269.38 12 2094.50 1.94%
/padron-cigars/ 597 70.18% 419 41.88% 5.17 247.00 11 2023.58 1.84%
Top Blog Pages
Top Blog Landing Pages
Landing Page Sessions
% New
Sessions
New Users Bounce Rate
Pages /
Session
Avg. Session
Duration
Transactions Revenue
Conversion
Rate
TOTAL 14996 78.65% 11795 83.17% 1.83 77.01 49 4747.36 0.33%
/blog/cigar-101-top-3-ways-to-cut-a-cigar-without-a-cigar-cutter/ 1861 88.07% 1639 92.80% 1.19 39.48 0 0.00 0.00%
/blog/why-is-it-customary-to-smoke-cigars-after-a-baby-is-born-
when-and-where-are-you-supposed-to-smoke-them/
1525 90.16% 1375 90.82% 1.26 52.09 2 97.95 0.13%
/blog/cigar-101-airline-travel-guide-for-the-cigar-aficionado/ 1220 87.95% 1073 84.18% 1.33 58.69 1 26.98 0.08%
/blog/6-major-cigar-mistakes-you-dont-know-youre-making/ 1055 65.02% 686 91.75% 1.26 32.21 0 0.00 0.00%
/blog/top-10-alcoholic-beverage-pairings-for-cigars/ 847 84.89% 719 85.83% 1.46 57.84 0 0.00 0.00%
/blog/5-cigar-tricks-you-should-use-every-time-you-light-up/ 842 67.70% 570 92.40% 1.17 24.99 0 0.00 0.00%
/blog/top-ten-non-alcoholic-beverage-pairings-for-cigars/ 563 76.91% 433 90.59% 1.20 31.97 0 0.00 0.00%
/blog/five-great-cigars-for-beginning-cigar-smokers/ 359 81.06% 291 77.16% 2.36 134.90 0 0.00 0.00%
/blog/cigar-101-can-i-save-a-cigar-thats-too-wet-or-dry/ 354 81.64% 289 89.83% 1.95 51.21 0 0.00 0.00%
/blog/9-terms-that-will-have-you-speaking-cigar-in-5-minutes/ 299 51.84% 155 92.31% 1.17 19.32 0 0.00 0.00%
/blog/arnold-schwarzenegger-spotted-shopping-for-cigars/ 284 89.08% 253 80.99% 1.85 81.67 2 46.96 0.70%
/blog/cigar-starter-kit/ 238 88.24% 210 64.29% 2.79 159.49 0 0.00 0.00%
/blog/cigar-101-how-to-taste-a-cigar-flavor-wheels-infographics/ 202 77.72% 157 81.19% 1.51 56.56 0 0.00 0.00%
/blog/wills-top-5-mild-cigars/ 172 78.49% 135 69.19% 3.43 172.84 0 0.00 0.00%
/blog/best-cigar-prices-blog-coupon-code/ 152 25.66% 39 24.34% 10.90 373.16 29 3,021.10 19.08%
/blog/6-cigar-tips-for-your-special-occasion/ 143 48.25% 69 88.81% 1.31 30.56 0 0.00 0.00%
/blog/stogies-in-film-what-were-they-smoking/ 130 86.15% 112 70.77% 2.58 120.55 0 0.00 0.00%
/blog/10-uses-of-empty-cigar-boxes/ 112 94.64% 106 95.54% 1.07 6.21 0 0.00 0.00%
/blog/cigar-101-–-cigar-butt-disposal/ 108 54.63% 59 83.33% 1.23 64.50 0 0.00 0.00%
/blog/the-worlds-top-3-most-expensive-cigars/ 101 78.22% 79 67.33% 1.73 101.37 0 0.00 0.00%
/blog/no-cutter-no-problem-3-crucial-cigar-hacks/ 99 41.41% 41 88.89% 1.92 93.36 0 0.00 0.00%
/blog/what-is-cigar-glue/ 96 83.33% 80 96.88% 1.09 5.45 0 0.00 0.00%
/blog/cigar-101-–-mold-vs-bloom-or-plume/ 91 84.62% 77 91.21% 1.13 11.90 0 0.00 0.00%
/blog/cigar-101-do-i-leave-the-band-on-my-cigar/ 88 87.50% 77 88.64% 1.40 25.74 0 0.00 0.00%
/blog/in-car-humidors-and-luxury-automobile-cigar-accessories/ 82 85.37% 70 78.05% 1.41 56.00 0 0.00 0.00%
Thank You

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Example Report

  • 2. Year over Year September 2016 vs September 2015 Summary • Total Sessions increased 12.83% • Total Revenue increased 38.29% • Organic Search increased 17.02% • Organic Revenue increased 26.03% • Non-Branded Organic Search increased 19.01% • Non-Branded Organic Search Revenue increased 34.04%
  • 3. Campaign status ITEM STATUS / NOTES SITE AUDIT (and directions on how to fix site health issues) Completed. KEYWORD RESEARCH Completed for 58 pages KEYWORD ASSIGNMENT - 20 pages total. (Meta/OG/DC/Json LD tags & on page keyword mapping strategy) Completed. This was done for 50 pages – 58 KWA sent. BENCHMARK REPORT Completed 9/2 HTML SITE MAP Completed CONTENT OPTIMIZATION RECCOMENDATIONS AND REVIEW OF NEW CONTENT Completed. XML SITE MAP Completed BLOG OPTIMIZATION CONSULTATION Completed with initial Site Audit. OPTIMIZED PRESS RELEASE CONSULTATION Completed. Holiday PR in December 2015. SOCIAL MEDIA AUDIT AND RECOMMENDATIONS Completed, sent 1/4. INFOGRAPHICS - 2 Completed CONTEXTUAL MARKETING - 1 PER MONTH 8 (see below) MONTHLY REPORTS On going. Anchor URL Published URL Status Ashton cigars http://www.pointsincase.com/post/cigars-universally-acknowledged-cool-factor 11/4/2015 Backwoods cigars http://ventsmagazine.com/2015/11/03/5-celebrities-who-are-famous-for-smoking-cigars/ 11/3/2015 Rocky Patel http://www.sub5zero.com/cigars-have-a-history-of-being-cool/ 11/3/2015 Macanudo trips123.com/why-las-vegas-is-a-top-destination-for-a-group-of-guys-to-visit/ 10/30/2015 Camacho Cigars http://thetoptier.net/camacho-cigars-for-the-true-cigar-lover/ 7/18/2016 https://onmogul.com/stories/the-relationship-of-tobacco-with-hollywood 7/19/2016 http://digitalculture.kinja.com/8-types-of-cigars-you-should-smoke-this-winter-1783903247 7/19/2016 Rocky Patel Cigars http://www.internetbillboards.net/2016/07/20/the-pleasure-of-smoking-a-fine-cigar/ 7/20/2016 Contextual Marketing Links
  • 4. Executive Summary Traffic Analysis • Example.com had 177,970 Sessions in September • Average Time on site was 4:11 • 51.81% of visits (92,198) came from Mobile Devices. • 65.86% of revenue ($762,722.15) came from Desktop • Percentage fluctuations are as follows:  September 2016 versus September 2015 (Year over Year)  September 2016 compared to August 2016 (Month over Month)  September 2016 compared to September 2015 (Start of SEO Campaign) Overall Sessions Organic Sessions Direct Sessions Referral New Users Bounce Rate Avg. Sess. Duration Revenue +12.83% +17.02% +2.81% -59.13% +12.77% +29.96% +6.60% +38.29% Overall Sessions Organic Sessions Direct Sessions Referral New Users Bounce Rate Avg. Sess. Duration Revenue -11.66% -10.39% -7.15% -16.13% -12.55% +1.03% -0.85% -12.08% Overall Sessions Organic Sessions Direct Sessions Referral New Users Bounce Rate Avg. Sess. Duration Revenue +12.83% +17.02% 2.81% -59.13% +12.77% +29.96% +6.60% +38.29%
  • 6.
  • 8. Top Keywords to track Keyword Oct Sep Aug July June May Apr Mar Feb 4-Jan Dec Nov Oct Goal Rank SV Url acid cigars 8 5 5 4 4 2 4 4 4 5 5 5 5 1 or 2 6600 https://www.example.com/acid-cigars/ Aging Room cigars 5 5 5 7 6 7 7 7 11 7 9 9 9 5+ 480 https://www.example.com/aging-room-cigars/ al capone cigars 8 6 7 5 6 6 7 9 8 8 8 9 11 7+ 2400 https://www.example.com/al-capone-cigars/ arturo fuente cigars 6 7 6 6 7 6 6 6 6 8 6 6 7 3+ 1000 https://www.example.com/arturo-fuente-cigars/ ashton cigars 5 5 6 8 8 9 9 10 11 10 10 12 15 7+ 2900 https://www.example.com/ashton-cigars/ avo cigars 11 11 9 9 7 11 10 10 11 9 10 11 13 8+ 1000 https://www.example.com/avo-cigars/ baccarat cigars 7 4 5 5 5 6 6 6 6 6 6 7 8 3+ 720 https://www.example.com/baccarat-cigars/ backwoods cigars 9 9 8 6 7 6 6 6 8 7 8 8 10 3+ 9900 https://www.example.com/backwoods-cigars/ camacho cigars 6 7 7 7 6 6 8 7 7 6 7 7 7 4+ 2400 https://www.example.com/camacho-cigars/ cigars 92 - - - - - - - - 59 58 58 58 10+ 60500 https://www.example.com/ cigars on line 9 9 9 8 9 9 9 9 9 9 9 8 9 3+ 140 https://www.example.com/ cigars online 6 9 8 8 9 9 9 9 10 9 9 9 9 3+ 9900 https://www.example.com/ dutch masters cigars 5 6 3 6 16 5 5 4 8 8 6 6 8 3+ 2400 https://www.example.com/dutch-masters-cigars/ la gloria cigars 7 5 6 7 6 7 7 9 10 10 10 11 11 7+ 90 https://www.example.com/la-gloria-cubana-cigars/ macanudo cigars 5 5 5 6 6 6 7 7 7 8 8 7 7 3+ 2400 https://www.example.com/macanudo-cigars/ montecristo cigars 8 9 8 9 8 9 9 9 10 10 10 9 12 7+ 3600 https://www.example.com/montecristo-cigars/ oliva cigars 7 7 7 6 7 7 6 8 8 9 10 11 12 7+ 2900 https://www.example.com/oliva-cigars/ padron cigars 5 8 6 6 6 6 6 6 6 6 7 7 10 4+ 5400 https://www.example.com/padron-cigars/ perdomo cigars 10 8 6 6 8 8 8 8 9 7 9 9 8 4+ 1900 https://www.example.com/perdomo-cigars/ punch cigars 9 6 6 6 7 7 9 10 11 8 10 12 10 4+ 1600 https://www.example.com/punch-cigars/ rocky patel cigars 6 8 8 9 7 7 7 7 8 8 9 9 11 6+ 1600 https://www.example.com/rocky-patel-cigars/ romeo y julieta cigars 7 9 7 8 8 8 7 8 7 9 8 9 9 5+ 1600 https://www.example.com/romeo-y-julieta-cigars/ tatiana cigars 4 3 3 4 3 3 3 3 3 3 3 3 3 1 1000 https://www.example.com/tatiana-flavored-cigars/ best cigar 4 4 4 4 5 5 https://www.example.com/ best cigar prices reviews 5 4 5 5 6 - https://www.example.com/blog best cigars 3 3 3 3 5 7 https://www.example.com/ bestcigarprices reviews 5 5 5 5 4 - https://www.example.com/blog • 18 Keywords up since October • 1 Keywords no change since October • 5 have reached or exceeded goals
  • 10. Traffic by channel: May 2014 - September 2016 150,166 174,553 179,661 173,936 157,730156,662 137,979 171,795171,022 152,616 166,487 152,266 168,328 180,311 190,212 201,456 177,970 120,000 130,000 140,000 150,000 160,000 170,000 180,000 190,000 200,000 210,000 Total Traffic Series1 Series2 72,03976,34273,59173,916 64,760 59,433 52,214 73,869 66,094 61,669 70,19469,910 81,20483,539 82,088 84,562 75,780 0 20,000 40,000 60,000 80,000 100,000 120,000 Organic Series1 Series2 19,437 26,248 23,009 19,33219,13319,273 21,85220,44819,536 25,46623,54224,696 22,858 20,813 21,405 19,875 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000 50,000 Direct Series1 Series2 8,162 8,7728,948 4,9194,917 4,461 5,5675,9915,734 6,567 5,2845,304 6,075 6,825 3,657 3,067 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000 Referral Traffic Series1 Series2
  • 11. Channel Details OVERALL ORGANIC EMAIL DIRECT REFERRAL SOCIAL OTHER PAID Jan 157,665 73,475 47,064 21,190 5,163 2,108 8,657 8 Feb 131,261 62,127 36,373 18,384 4,393 1,995 7,985 4 Mar 154,454 67,637 47,083 22,992 5,414 2,131 9,194 3 Apr 137,706 68,013 36,256 17,134 4,589 2,205 9,502 0 May 150,166 72,039 42,785 18,439 4,843 1,850 10,208 2 Jun 174,553 76,342 50,002 19,437 8,162 9,741 10,868 1 Jul 179,661 73,591 54,199 26,248 8,772 5,593 11,258 0 Aug 173,936 73,916 52,445 23,009 8,948 4,062 11,556 0 Sep 157,730 64,760 58,238 19,332 4,919 3,275 7,205 0 Oct 156,662 59,433 68,171 19,133 4,917 4,016 992 0 Nov 137,979 52,214 57,055 19,273 4,461 4,489 487 0 Dec 171,795 73,869 64,160 21,852 5,567 5,987 359 1 Jan 171,022 66,094 66,587 20,448 5,991 11,615 286 1 Feb 152,616 61,669 61,450 19,536 5,734 4,122 105 0 Mar 166,487 70,194 60,970 25,466 6,567 3,259 31 0 April 152,266 69,910 50,337 23,542 5,284 3,139 54 0 May 168,328 81,204 54,266 24,696 5,304 2,813 44 1 June 180,311 83,539 64,560 22,858 6,075 3,224 55 0 July 190,212 82,088 74,430 20,813 6,825 4,775 1,281 0 Aug 201,456 84,562 81,498 21,405 3,657 4,051 1,080 1 Sep 177,970 75,780 71,002 19,875 3,067 4,924 73 0 64,760 59,433 52,214 73,869 66,094 61,669 70,194 69,910 81,204 83,539 82,088 84,562 75,780 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 Channel Traffic ORGANIC EMAIL DIRECT REFERRAL SOCIAL OTHER PAID 157,730156,662 137,979 171,795171,022 152,616 166,487 152,266 168,328 180,311 190,212 201,456 177,970 120,000 130,000 140,000 150,000 160,000 170,000 180,000 190,000 200,000 210,000 Total Traffic Series1 Series2
  • 12. TOP 3 Organic Traffic Totals: Sep 14 – Sep 16 TRAFFIC Google Bing Yahoo TOTALS Aug '15 63,001 4,027 6,310 73,338 Aug '14 83,051 6,801 6,762 96,614 Delta -24.14% -40.79% -6.68% -24.09% Sept. '15 52,983 5,682 5,558 64,223 Sept. '14 66,925 5,583 5,724 78,232 Delta -20.83% 1.77% -2.90% -17.91% Oct. '15 47,921 5,728 5,329 58,978 Oct' 14 66,925 5,583 5,724 78,232 Delta -28.40% 2.60% -6.90% -24.61% Nov. '15 43,304 4,416 4,071 51,791 Nov. '14 62,304 4,694 4,878 71,876 Delta -30.50% -5.92% -16.54% -27.94% Dec. '15 61,751 6,001 5,720 73,472 Dec. '14 75,953 5,472 6,503 87,928 Delta -18.70% 9.67% -12.04% -16.44% Jan. ‘16 55,070 5,232 5,235 66,094 Jan. '15 63,186 4,395 5,156 73,475 Delta -12.84% 19.04% 1.53% -10.05% Feb ‘16 51,010 5,396 5,027 61,669 Feb ‘15 52,192 4,230 5,117 62,127 Delta -2.26% 27.57% -1.76% -0.74% Mar '16 58,290 5,914 5,392 70,194 Mar '15 56,391 4,827 5,739 67,637 Delta +3.37% +22.52% -6.05% +3.78% Apr '16 58,831 5,433 5,124 69,910 Apr '15 57,196 4,692 5,466 68,013 Delta 2.86% 15.79% -6.26% 2.79% May '16 69,109 5,842 5,731 81,204 May '15 60,902 5,262 5,247 72,039 Delta 13.48% 11.02% 9.22% 12.72% June '16 71,199 5,944 5,839 83,539 June '15 65,106 5,551 5,097 76,342 Delta 9.36% 7.08% 14.56% 9.43% July '16 69,832 6,095 5,664 82,088 July '15 63,573 3,968 5,500 73,591 Delta 9.85% 53.60% 2.98% 11.55% Aug '16 72,832 5,893 5,459 84,562 Aug '15 63,001 4,027 6,310 73,916 Delta 15.25% 46.34% -13.49% 14.40% Sep '16 64,720 5,774 4,732 75,780 Sep '15 52,983 5,682 5,558 64,760 Delta 22.15% 1.62% -14.86% 17.02% 63,001 52,983 47,921 43,304 61,751 55,070 51,010 58,29058,831 69,109 71,199 69,832 72,832 64,720 30,000 40,000 50,000 60,000 70,000 80,000 90,000 Aug Sep Oct Nov Dec Jan Feb Mar April May June July Aug Sep Google Organic Traffic YOY 2014-15 2015-16 4,027 5,682 5,728 4,416 6,001 5,232 5,396 5,914 5,433 5,842 5,944 6,095 5,8935,774 3,000 4,000 5,000 6,000 7,000 Aug Sep Oct Nov Dec Jan Feb Mar April May June July Aug Sep Bing Organic Traffic YOY 2014-15 2015-16 6,310 5,558 5,329 4,071 5,720 5,235 5,027 5,392 5,124 5,731 5,839 5,664 5,459 4,732 3,000 4,000 5,000 6,000 7,000 Aug Sep Oct Nov Dec Jan Feb Mar April May June July Aug Sep Yahoo Organic Traffic YOY 2014-15 2015-16
  • 13. traffic: organic Organic Sessions % New Sessions New Users Bounce Rate Pages / Session Average Time on Site Ecommerce Conv. Rate Transactions Revenue January 73475 65.05% 47793 33.17% 6.03 3:48 2.73% 2008 $244,538.68 February 62,127 64.24% 39,912 32.72% 6.26 3:54 3.10% 1924 $247,575.11 March 67,637 64.53% 43,643 32.89% 6.21 3:53 3.22% 2179 $282,312.03 April 68,013 65.18% 44,333 32.80% 6.25 3:56 4.23% 1,813 $235,925.69 May 72,039 65.86% 47,445 25.75% 7.36 3:59 1.13% 496 $68,770.39 June 76,342 66.33% 50,635 21.73% 7.91 3:50 4.72% 2,343 $318,625.11 July 73,591 62.81% 46,223 33.53% 5.82 3:47 4.84% 2,321 $316,615.06 August 73,916 65.83% 48656 32.11% 6.00 3:56 3.13% 2313 $309,909.56 September 64,760 66.61% 43136 40.93% 6.26 4:38 3.27% 2117 $279.599.51 October 59433 68.04% 40439 46.45% 6.01 4:21 3.83% 2275 $295,713.52 November 52214 68.58% 35809 45.10% 6.15 4:28 3.93% 2052 $263,873.57 December 73869 72.56% 53599 47.89% 5.70 4:01 3.34% 2469 $301,757.41 16-Jan 66094 69.81% 46139 49.09% 5.60 3:57 2.73% 1807 $222,017.95 16-Feb 61669 69.39% 42794 47.74% 5.87 4:00 3.02% 1861 $246,241.41 16-Mar 70194 69.06% 48475 12.47% 10.08 4:05 3.22% 2261 $295,000.58 16-Apr 69910 70.47% 49264 28.03% 7.81 3:57 3.31% 7571 $292,294.03 16-May 81204 70.41% 57177 50.20% 5.47 3:59 3.39% 2753 $352,773.41 16-Jun 83539 70.00% 58478 49.49% 5.66 3:50 3.53% 2949 $366,334.00 16-July 82088 69.37% 56942 49.32% 5.48 3:58 3.67% 3010 $383,343.28 16-Aug 84,562 68.72% 58,108 49.37% 5.49 3:59 3.74% 3,163 $380,639.96 16-Sep 75,780 68.30% 51,754 49.17% 5.44 4:00 3.85% 2,914 $352,366.17 73,338 64,223 58,978 51,791 73,472 66,094 61,669 70,194 69,910 81,204 83,539 82,088 84,562 75,780 0 20,000 40,000 60,000 80,000 100,000 120,000 Aug Sept Oct Nov Dec Jan Feb Mar April May June July Aug Sept Organic Traffic PreSEOInc SEO Inc $68,770.39 $318,625.11 $316,615.06 $309,909.56 $279,599.51 $295,713.52 $263,873.57 $301,757.41 $222,017.95 $246,241.41 $295,000.58 $292,294.03 $352,773.41 $366,334.00 $383,343.28 $380,639.96 $352,366.17 $0.00 $50,000.00 $100,000.00 $150,000.00 $200,000.00 $250,000.00 $300,000.00 $350,000.00 $400,000.00 $450,000.00 Organic Revenue 2014-2015 2015-2016
  • 14. Traffic: Organic Non-Branded Organic NB Sessions % New Sessions New Users Bounce Rate Pages / Session Ave Time on Site Ecommerce Conv. Rate Transactio ns Revenue January 71846 65.81% 47279 33.65% 5.84 3:41 2.45% 1761 $209,608.78 February 60627 65.01% 39413 33.15% 6.03 3:47 2.81% 1702 $312,688.76 March 65985 65.26% 43062 33.41% 5.97 3:45 2.91% 1921 $248,555.91 April 66286 66.03% 43767 33.31% 6.04 3:49 2.41% 1596 $205,648.09 May 70217 66.62% 46781 26.16% 7.14 3:52 0.61% 429 $58,188.80 June 74510 67.06% 49967 22.07% 7.63 3:43 2.80% 2088 $280,811.81 July 71958 63.52% 45705 34.01% 5.63 3:40 2.87% 2066 $280,811.83 August 72,676 66.38% 48,245 32.41% 5.88 3:51 2.97% 2160 $290,290.73 September 63,561 67.23% 42,730 41.31% 6.15 4:34 3.12% 1,982 $261,249.40 October 58,024 68.75% 39,891 47.01% 5.84 4:15 3.57% 2,073 $267,886.61 November 50,784 69.48% 35284 45.87% 5.94 4:20 3.60% 1829 $230,799.35 December 72,629 73.10% 53,095 48.40% 5.59 3:57 3.15% 2,286 $275,568.45 16-Jan 65,332 70.09% 45,791 49.40% 5.51 3:54 2.60% 1,698 $207,748.17 16-Feb 60,895 69.70% 42,442 48.05% 5.79 3:57 2.88% 1,755 $230,225.12 16-Mar 69,364 69.44% 48,163 12.54% 9.92 4:01 3.08% 2,136 $274,822.98 16- April 69,599 70.60% 49,138 28.10% 7.75 3:55 3.25% 2,261 $286,311.99 16-May 80,911 70.52% 57,056 50.28% 5.45 3:58 3.36% 2,715 $347,900.95 16-Jun 83,330 70.06% 58,379 49.55% 5.64 3:50 3.50% 2,916 $361,924.04 16-July 81,968 69.41% 56,894 49.37% 5.46 3:58 3.65% 2,989 $381,323.25 16-Aug 84,219 68.83% 57,968 49.45% 5.47 3:58 3.70% 3,118 $373,303.59 16-Sep 75,644 68.35% 51,704 49.22% 5.43 3:59 3.82% 2,890 $350,183.88 74,510 71,958 72,676 63,561 58,024 50,784 72,629 65,332 60,895 69,364 69,599 80,911 83,330 81,96884,219 75,644 40,000 50,000 60,000 70,000 80,000 90,000 100,000 NB-Organic Traffic 2014-2015 2015-2016 $58,188.80 $280,811.81 $280,811.83 $290,290.73 $261,249.40 $267,886.61 $230,799.35 $275,568.45 $207,748.17 $230,225.12 $274,822.98 $286,311.99 $347,900.95 $361,924.04 $381,323.25 $373,303.59 $350,183.88 $0.00 $50,000.00 $100,000.00 $150,000.00 $200,000.00 $250,000.00 $300,000.00 $350,000.00 $400,000.00 $450,000.00 NB-Organic Traffic Revenue 2014-2015 2015-2016
  • 16. Referral Traffic by Sessions Source Sessions % New Sessions New Users Bounce Rate Pages / Session Avg. Session Duration Ecommerce Rate Transactions Revenue TOTAL 3067 50.02% 1534 35.38% 7.32 339.91 5.15% 158 18065.01 duckduckgo.com 326 73.31% 239 44.79% 5.85 280.11 4.91% 16 1853.70 cohiba.com 315 71.75% 226 29.21% 7.34 363.26 0.95% 3 295.29 e.issuu.com 168 0.60% 1 24.40% 9.55 490.29 4.76% 8 1125.54 searchlock.com 124 62.10% 77 27.42% 8.09 329.79 3.23% 4 781.90 macanudo.com 88 50.00% 44 29.55% 7.60 348.08 1.14% 1 162.98 outlook.live.com 85 15.29% 13 38.82% 7.36 336.05 5.88% 5 577.87 us.wow.com 78 48.72% 38 39.74% 5.13 287.18 2.56% 2 126.95 caocigars.com 77 49.35% 38 15.58% 9.18 614.65 5.19% 4 315.88 search.xfinity.com 76 48.68% 37 17.11% 11.96 400.20 23.68% 18 1926.25 punchcigars.com 71 78.87% 56 19.72% 8.94 376.77 7.04% 5 293.89 cigardojo.com 58 41.38% 24 20.69% 8.98 445.03 3.45% 2 207.96 amazingcigarbargains.com 57 26.32% 15 49.12% 5.05 289.00 1.75% 1 59.99 search.pch.com 55 72.73% 40 38.18% 4.84 217.67 7.27% 4 318.32 issuu.com 47 6.38% 3 17.02% 11.13 738.45 6.38% 3 138.93 dogpile.com 45 53.33% 24 62.22% 5.82 206.51 11.11% 5 538.93 bradsdeals.com 44 40.91% 18 77.27% 3.86 381.64 0.00% 0 0.00 startpage.com 39 69.23% 27 35.90% 6.74 289.92 5.13% 2 146.96 hoyocigars.com 37 78.38% 29 32.43% 5.86 226.89 0.00% 0 0.00 ilbeinformation.tistory.com 37 70.27% 26 24.32% 17.32 987.78 0.00% 0 0.00 greenpromocode.com 36 5.56% 2 47.22% 5.72 236.72 8.33% 3 237.69 search.twcc.com 33 15.15% 5 6.06% 6.39 198.82 6.06% 2 259.95 search.tb.ask.com 28 46.43% 13 17.86% 11.46 534.07 21.43% 6 633.19 lagloriacubana.com 26 88.46% 23 11.54% 5.88 279.65 0.00% 0 0.00 m.allmyfaves.com 25 0.00% 0 8.00% 6.08 399.72 0.00% 0 0.00
  • 17. Referral Traffic – Top Revenue Source Revenue Sessions % New Sessions New Users Bounce Rate Pages / Session Avg. Session Duration Ecommerce Rate Transactions TOTAL 18065.01 3067 50.02% 1534 35.38% 7.32 339.91 5.15% 158 search.xfinity.com 1926.25 76 48.68% 37 17.11% 11.96 400.20 23.68% 18 duckduckgo.com 1853.70 326 73.31% 239 44.79% 5.85 280.11 4.91% 16 e.issuu.com 1125.54 168 0.60% 1 24.40% 9.55 490.29 4.76% 8 us.search.yahoo.com 822.59 14 92.86% 13 21.43% 14.14 374.71 35.71% 5 searchlock.com 781.90 124 62.10% 77 27.42% 8.09 329.79 3.23% 4 retailmenot.com 723.63 19 0.00% 0 0.00% 15.47 581.37 26.32% 5 search.tb.ask.com 633.19 28 46.43% 13 17.86% 11.46 534.07 21.43% 6 outlook.live.com 577.87 85 15.29% 13 38.82% 7.36 336.05 5.88% 5 dogpile.com 538.93 45 53.33% 24 62.22% 5.82 206.51 11.11% 5 mail.aol.com 518.17 13 30.77% 4 7.69% 11.77 289.31 38.46% 5 web.mail.comcast.net 399.68 11 0.00% 0 27.27% 8.18 249.91 27.27% 3 copycouponcode.com 384.96 6 0.00% 0 50.00% 5.67 142.83 16.67% 1 mail2.charter.net 373.88 2 50.00% 1 0.00% 28.50 1599.50 100.00% 2 searchincognito.com 365.92 7 57.14% 4 28.57% 11.57 282.57 28.57% 2 mypoints.com 344.95 2 0.00% 0 0.00% 49.00 1310.50 50.00% 1 msn.com 324.92 18 0.00% 0 22.22% 6.50 291.33 5.56% 1 search.pch.com 318.32 55 72.73% 40 38.18% 4.84 217.67 7.27% 4 caocigars.com 315.88 77 49.35% 38 15.58% 9.18 614.65 5.19% 4 couponfollow.com 307.67 8 0.00% 0 12.50% 13.25 375.13 25.00% 2 plat.bidbuy.cn 299.96 5 20.00% 1 20.00% 7.40 104.20 20.00% 1 cohiba.com 295.29 315 71.75% 226 29.21% 7.34 363.26 0.95% 3 punchcigars.com 293.89 71 78.87% 56 19.72% 8.94 376.77 7.04% 5 search.twcc.com 259.95 33 15.15% 5 6.06% 6.39 198.82 6.06% 2 greenpromocode.com 237.69 36 5.56% 2 47.22% 5.72 236.72 8.33% 3
  • 19. Landing Pages Landing Page Sessions % New Sessions New Users Bounce Rate Pages / Session Avg. Session Duration Transactions Revenue Conversion Rate Total 177970 48.64% 86569 45.59% 5.71 250.87 8908 1,158,103.13 5.01% / 26709 48.35% 12914 16.59% 11.57 459.33 3342 483427.91 12.51% /backwoods-cigars/ 3958 86.74% 3433 64.05% 2.99 138.26 36 2513.87 0.91% /cart/ 2743 11.12% 305 54.50% 7.21 286.93 297 37861.45 10.83% /dutch-masters-cigars/ 1928 87.86% 1694 50.05% 3.70 138.70 45 2435.75 2.33% /blog/cigar-101-top-3-ways-to-cut-a-cigar-without-a-cigar-cutter/ 1861 88.07% 1639 92.80% 1.19 39.48 0 0.00 0.00% /game-by-garcia-y-vega-cigars/ 1719 85.63% 1472 52.36% 3.69 168.92 36 1438.79 2.09% /acid-cigars/ 1632 72.61% 1185 36.34% 5.85 293.75 56 6759.69 3.43% /blog/why-is-it-customary-to-smoke-cigars-after-a-baby-is-born-when-and- where-are-you-supposed-to-smoke-them/ 1525 90.16% 1375 90.82% 1.26 52.09 2 97.95 0.13% /cigar-directory/cigars/flavored-cigars/ 1403 87.46% 1227 54.24% 4.83 193.09 18 1303.15 1.28% /blog/cigar-101-airline-travel-guide-for-the-cigar-aficionado/ 1220 87.95% 1073 84.18% 1.33 58.69 1 26.98 0.08% /track-order/ 1171 20.24% 237 26.13% 3.31 126.01 13 1320.56 1.11% /blog/6-major-cigar-mistakes-you-dont-know-youre-making/ 1055 65.02% 686 91.75% 1.26 32.21 0 0.00 0.00% /swisher-sweets-cigars/ 1034 92.84% 960 54.45% 3.19 111.43 12 518.47 1.16% /cigar-directory/brands/ 1009 39.05% 394 21.90% 11.06 470.89 87 15109.63 8.62% /my-account/login_signup/ 956 33.58% 321 39.12% 7.38 296.59 125 18347.12 13.08% /opus-x-cigars/ 859 70.08% 602 55.06% 3.32 127.49 7 817.97 0.81% /romeo-y-julieta-cigars/ 855 80.12% 685 49.01% 4.26 215.37 13 1230.28 1.52% /blog/top-10-alcoholic-beverage-pairings-for-cigars/ 847 84.89% 719 85.83% 1.46 57.84 0 0.00 0.00% /blog/5-cigar-tricks-you-should-use-every-time-you-light-up/ 842 67.70% 570 92.40% 1.17 24.99 0 0.00 0.00% /cigar-directory/cigars/ 828 39.61% 328 39.86% 7.66 310.76 73 11248.28 8.82% /liga-privada-cigars/ 820 59.51% 488 35.61% 4.90 215.82 10 1010.52 1.22% /havana-honeys-cigars/ 750 79.47% 596 39.47% 4.83 231.56 22 1382.26 2.93% /account/login_signup/ 641 26.21% 168 22.62% 9.30 302.76 146 22999.89 22.78% /arturo-fuente-cigars/ 620 73.06% 453 33.55% 5.30 269.38 12 2094.50 1.94% /padron-cigars/ 597 70.18% 419 41.88% 5.17 247.00 11 2023.58 1.84%
  • 21. Top Blog Landing Pages Landing Page Sessions % New Sessions New Users Bounce Rate Pages / Session Avg. Session Duration Transactions Revenue Conversion Rate TOTAL 14996 78.65% 11795 83.17% 1.83 77.01 49 4747.36 0.33% /blog/cigar-101-top-3-ways-to-cut-a-cigar-without-a-cigar-cutter/ 1861 88.07% 1639 92.80% 1.19 39.48 0 0.00 0.00% /blog/why-is-it-customary-to-smoke-cigars-after-a-baby-is-born- when-and-where-are-you-supposed-to-smoke-them/ 1525 90.16% 1375 90.82% 1.26 52.09 2 97.95 0.13% /blog/cigar-101-airline-travel-guide-for-the-cigar-aficionado/ 1220 87.95% 1073 84.18% 1.33 58.69 1 26.98 0.08% /blog/6-major-cigar-mistakes-you-dont-know-youre-making/ 1055 65.02% 686 91.75% 1.26 32.21 0 0.00 0.00% /blog/top-10-alcoholic-beverage-pairings-for-cigars/ 847 84.89% 719 85.83% 1.46 57.84 0 0.00 0.00% /blog/5-cigar-tricks-you-should-use-every-time-you-light-up/ 842 67.70% 570 92.40% 1.17 24.99 0 0.00 0.00% /blog/top-ten-non-alcoholic-beverage-pairings-for-cigars/ 563 76.91% 433 90.59% 1.20 31.97 0 0.00 0.00% /blog/five-great-cigars-for-beginning-cigar-smokers/ 359 81.06% 291 77.16% 2.36 134.90 0 0.00 0.00% /blog/cigar-101-can-i-save-a-cigar-thats-too-wet-or-dry/ 354 81.64% 289 89.83% 1.95 51.21 0 0.00 0.00% /blog/9-terms-that-will-have-you-speaking-cigar-in-5-minutes/ 299 51.84% 155 92.31% 1.17 19.32 0 0.00 0.00% /blog/arnold-schwarzenegger-spotted-shopping-for-cigars/ 284 89.08% 253 80.99% 1.85 81.67 2 46.96 0.70% /blog/cigar-starter-kit/ 238 88.24% 210 64.29% 2.79 159.49 0 0.00 0.00% /blog/cigar-101-how-to-taste-a-cigar-flavor-wheels-infographics/ 202 77.72% 157 81.19% 1.51 56.56 0 0.00 0.00% /blog/wills-top-5-mild-cigars/ 172 78.49% 135 69.19% 3.43 172.84 0 0.00 0.00% /blog/best-cigar-prices-blog-coupon-code/ 152 25.66% 39 24.34% 10.90 373.16 29 3,021.10 19.08% /blog/6-cigar-tips-for-your-special-occasion/ 143 48.25% 69 88.81% 1.31 30.56 0 0.00 0.00% /blog/stogies-in-film-what-were-they-smoking/ 130 86.15% 112 70.77% 2.58 120.55 0 0.00 0.00% /blog/10-uses-of-empty-cigar-boxes/ 112 94.64% 106 95.54% 1.07 6.21 0 0.00 0.00% /blog/cigar-101-–-cigar-butt-disposal/ 108 54.63% 59 83.33% 1.23 64.50 0 0.00 0.00% /blog/the-worlds-top-3-most-expensive-cigars/ 101 78.22% 79 67.33% 1.73 101.37 0 0.00 0.00% /blog/no-cutter-no-problem-3-crucial-cigar-hacks/ 99 41.41% 41 88.89% 1.92 93.36 0 0.00 0.00% /blog/what-is-cigar-glue/ 96 83.33% 80 96.88% 1.09 5.45 0 0.00 0.00% /blog/cigar-101-–-mold-vs-bloom-or-plume/ 91 84.62% 77 91.21% 1.13 11.90 0 0.00 0.00% /blog/cigar-101-do-i-leave-the-band-on-my-cigar/ 88 87.50% 77 88.64% 1.40 25.74 0 0.00 0.00% /blog/in-car-humidors-and-luxury-automobile-cigar-accessories/ 82 85.37% 70 78.05% 1.41 56.00 0 0.00 0.00%