EXAM INSTRUCTIONS: Please read the MM.LaFleur case (below) and
then answer the exam questions (also below). Send your answers to
Professor Robson via email in a MS word .docx file. Your answers
must be received by 5pm on April 18, 2020.
EXAM QUESTIONS:
1. Explain how needs, wants, and demands relate to the article about MM.LaFleur? (3
marks)
2. What is positioning and why is it important? What are four variables that are relevant to
the MM.LaFleur positioning, and how is MM.LaFleur positioned based on these
variables? (5 marks)
3. Based on what you learned in the article, explain the ‘product’ for MM.LaFleur in detail.
What are the levels of the product provided by MM.LaFleur? (3 marks)
4. What are the three main pricing strategies, and which of these three main pricing
strategies is MM.LaFleur is most likely to use? Why? (3 marks)
5. What type of an industry structure does MM.LaFleur operate in? Why do you think the
market is structured this way? (2 marks)
6. Explain what type or types of marketing channels MM.LaFleur uses in order to serve
their customers? Describe the channel structure for MM.LaFleur. (4 marks)
Page 2 *
THE CASE:
MM.LAFLEUR: MARKET SEGMENTATION AND TARGETING
MM.LaFleur was a New York based clothing company that sold office wear to professional women – but
it targeted a seemingly difficult-to-serve group of working women: those who didn’t want to go shopping.
Yet, in June of 2019 – in just over five years since the company was founded – MM.LaFleur had grown
from a small startup company into a thriving business with a loyal customer base. What could the company
do to continue its strong growth and momentum?
MM.LAFLEUR
Sarah LaFleur founded MM.LaFleur in 2013 with the goal of rethinking the process by which professional
women shop for work clothing. Her goal – and the company mission – was to take the work out of dressing
for work.1
LaFleur recruited Mikako Nakamura, a designer who had experience working with big name fashion labels
such as Zac Posen, to lead the creation of the MM.LaFleur collection. Shortly thereafter LaFleur recruited
Narie Foster to serve as Chief Operations Officer, saying of the hire that “Narie came on a week before our
first trunk show because at that point I felt that I didn't have enough time in the day. Because we had worked
together before at Bain consulting, I knew that Narie could do everything that I could do and vice versa so
we could basically replicate each other”.2 These three women – LaFleur, Nakamura, and Foster – had worked
as the company leadership ever since. They described the company as a styling service for professional
women.3
THE MM.LAFLEUR CUSTOMER
I am so sick of the stereotype that all women are shopping-obsessed.4
Sarah LaFleur
Prior to founding MM.LaFleur, LaFleur herself experienced the desire to have a sharp, work appropriate
wardrobe, but found that she had no ...
Christian Schussele Men of ProgressOil on canvas, 1862Coope.docxtroutmanboris
Christian Schussele Men of Progress
Oil on canvas, 1862
Cooper Union, New York, New York
Transfer from the National Gallery of Art; gift of Andrew W. Mellon, 1942
NPG.65.60
Edward Sorel, “People of Progress” 1999, Cooper Union, New York, New York
Syllabus
The clerks of the Department of State of the United States may be called upon to give evidence of transactions in the Department which are not of a confidential character.
The Secretary of State cannot be called upon as a witness to state transactions of a confidential nature which may have occurred in his Department. But he may be called upon to give testimony of circumstances which were not of that character.
Clerks in the Department of State were directed to be sworn, subject to objections to questions upon confidential matters.
Some point of time must be taken when the power of the Executive over an officer, not removable at his will, must cease. That point of time must be when the constitutional power of appointment has been exercised. And the power has been exercised when the last act required from the person possessing the power has been performed. This last act is the signature of the commission.
If the act of livery be necessary to give validity to the commission of an officer, it has been delivered when executed, and given to the Secretary of State for the purpose of being sealed, recorded, and transmitted to the party.
In cases of commissions to public officers, the law orders the Secretary of State to record them. When, therefore, they are signed and sealed, the order for their being recorded is given, and, whether inserted inserted into the book or not, they are recorded.
When the heads of the departments of the Government are the political or confidential officers of the Executive, merely to execute the will of the President, or rather to act in cases in which the Executive possesses a constitutional or legal discretion, nothing can be more perfectly clear than that their acts are only politically examinable. But where a specific duty is assigned by law, and individual rights depend upon the performance of that duty, it seems equally clear that the individual who considers himself injured has a right to resort to the laws of his country for a remedy.
The President of the United States, by signing the commission, appointed Mr. Marbury a justice of the peace for the County of Washington, in the District of Columbia, and the seal of the United States, affixed thereto by the Secretary of State, is conclusive testimony of the verity of the signature, and of the completion of the appointment; and the appointment conferred on him a legal right to the office for the space of five years. Having this legal right to the office, he has a consequent right to the commission, a refusal to deliver which is a plain violation of that right for which the laws of the country afford him a remedy.
To render a mandamus a proper remedy, the officer to whom it is directed must be one to who.
Christian EthicsChristian ethics deeply align with absolutism. E.docxtroutmanboris
Christian Ethics
Christian ethics deeply align with absolutism. Ethical absolutism claims that moral principles do exist. According to Christians, God created moral absolutes. These absolutes can be seen in God’s revelation. God’s special and general revelation reveal his moral truths. This does not mean that only Christians can understand moral truths. Because humans are made in God’s image, they can recognize moral truths even if they do not believe in God
[1]
. These absolutes were instated by God. Therefore, they apply to all of humanity. This worldview is in direct opposition to the idea of relativism. Christian ethics cannot be viewed through a relativistic point of view. According to relativism, there is no moral truths. There is no absolute distinction between right and wrong within this way of thinking. Right and wrong can be decided by individuals or groups of people. Cultures decide what is right for themselves and their way of life. Even individuals have the ability to decide their own personal moral code. This can seem somewhat reasonable at times. Some things that were considered moral or immoral in the past are viewed differently today. Even with this understanding, Christians deny the idea of relativism. Christians hold to the belief that moral truths come from God. Therefore, these truths do not change. God himself never changes; therefore, his moral truths remain the same. According to Christian ethics, mankind is expected to hold to the moral absolutes mandated by God himself. This understanding is not compatible with relativism. Relativism makes no place of a God. From a relativistic point of view, mankind decides their own morality. Right and wrong are not fixed. In Christian ethics, right and wrong are permanently decided by the God of the universe.
The subjective aspects of Christian ethics can look similar to relativism. The areas that are somewhat subjective in Christian aspects are referred to as the liberties of a Christian. There are some matters that are not said to be morally wrong in the Bible. Some see these issues to be wrong; therefore, they are. Others do not find certain issues to be morally wrong. These individuals are claiming their Christian liberty. One of these issues is drinking alcohol. Some Christians believe that ingesting any amount of alcohol is morally wrong. According to the idea of Christian liberty, it would be wrong for the individuals who hold to this belief to drink alcohol. Others do not have this conviction and are not doing wrong by consuming alcohol. On the surface, the idea of Christian liberty can seem to be related to relativism, but upon closer inspection these ideas are not closely related. Christian liberty is a Biblical concept that harmonize well with the overall message of the Bible. Relativism is nowhere found in the Bible. The Bible is clear that there are universal moral laws. These laws are placed upon humanity by God himself. There are some areas where the Bible remain.
Christian Ethics BA 616 Business Ethics Definiti.docxtroutmanboris
Christian Ethics
BA 616 Business Ethics
Definition of Christian Ethics
A system of values based upon the Judeo/Christian Scriptures
Principles of behavior in concordance with the behaviors of Christian teachings
Standards of thought and behavior as taught by Jesus.
Discussion
What are some of the “ethical” attributes presented in the teachings of Jesus?
What are some ethical attributes presented in the teachings of other religious persons?
Quotes about Christian Ethics
Quotes on Christian Ethics
Recognize the value of work
“And when you reap the harvest of your land, you shall not reap your field right up to its edge, nor shall you gather the gleanings after your harvest. You shall leave them for the poor and for the sojourner: I am the Lord your God.” (Leviticus 23:22).
Do not give the poor the food, rather allow the poor to work for themselves
Discussion
What are examples of the value of work?
Today, some U.S. state governors are trying to get those “able bodied” individuals to work for welfare. They are meeting great resistance politically, why do you think this is?
The value of work
Confirmed by Elton Mayo
Fulfills social, psychological and economic needs of the individual
“If a man will not work, he shall not eat” (2 Thessalonians 3:10)
Christian Ethics
The fruit of a people that have inwardly committed their lives to Christ and are outwardly aligning their actions with His teachings.
“May the favor of the Lord our God rest on us; establish the work of our hands for us— yes, establish the work of our hands” (Psalms. 90:17).
Employees with a Christian Code of Ethics
Welcome accountability
Happy to show their efforts
A system of checks and balances
Sees possible training moment
Fosters collaboration with management
“Those who work their land will have abundant food, but those who chase fantasies have no sense” (Proverbs 12:11)
Employees with a Christian Code of Ethics
Not motivated by greed
Work is its own reward
Measure success in a non-monetary way
Seek payment for the work they do
Money is second to obedience
“Whatever you do, work at it with all your heart, as working for the Lord, not for human masters” (Colossians 3:23).
Employees with a Christian Code of Ethics
Are highly productive
Are work focused
Work hard throughout the day
Find value in completing assigned tasks
Understand that they are there to work
“Diligent hands will rule, but laziness ends in forced labor” (Proverbs 12:24).
Employees with a Christian Code of Ethics
Have a strong work ethic
Believe in a Biblical perspective of work
Reliable
Recognize the value of work
Relate their job to their faith
“All hard work brings a profit, but mere talk leads only to poverty” (Proverbs 14:23)
Employees with a Christian Code of Ethics
Bring a cooperative spirit to the workplace
Supportive of management
Strong contribu.
CHPSI think you made a really good point that Howard lacks poli.docxtroutmanboris
CH/PS
I think you made a really good point that Howard lacks political aspects-especially for presidency. I have no heard his speeches quite yet (since I tend to stray away from politics altogether because people are so aggressive), do you think he is a great leader-type and is he charismatic at all? Great leaders, especially for presidency, should be honest, charismatic, and not only cater to the audience's needs but to the entire country's needs without sugar coating things.
Also, I am not sure what you mean by "In order to improve his leadership style, Jeff should change his model of carrying out business activities. This is because it can be copied and imitated by other companies (Mauri, 2016)".- how can it be imitted by other companies? In what way?
Do you think Jeff Bezos is a bad leader? and why?
CH/AR
I found your comparison of Howard Schultz and Jeff Bezos interesting and compelling. When I was looking at the list of leaders to select from, it was staggering to me how many of the corporate leaders have run or are planning to run for political office. I'm not sure, given our current political environment, that running a large corporation is the right background and experience for the leader of the United States. We'll see what happens in the next year and a half!
Amazon is an amazing, transformative company to watch. I work in the financial services industry and one of our leaders recently described our competition not as other financial services firms but as Amazon. Financial services firms pretty much all offer the same products and services and at a very reasonable price point. Amazon, however, has excelled in service delivery. I would imagine that at sometime in the future, Amazon will partner with a financial service firm to deliver products and services. I'll admit that I was and still am skeptical about Amazon's purchase of Whole Foods, but Bezos seems to be up for trying just about anything.
In your analysis of the two leaders, you didn't mention directly the challenges faced by either the leaders or the organization. Last year, Starbucks was all over the news regarding the incident involving two African American gentlemen and how they were treated by a manger at Starbucks. I'm curious how you or others in the class through about how Schultz led the organization through that crisis. Bezos, as well, has not been immune to controversy with his recent affair and divorce becoming public. How do the personal lives and behaviors of leader impact the organizations they lead? Should it matter?
SO
The first leader I chose to research is Sundar Pichai, the CEO of Google. Sundar began to show in interest in technology at an early age, and eventually earned a degree in Metallurgy, and an M.B.A from the Wharton School of the University of Pennsylvania. He then began working at Google in 2004 as the head of product management and development (Shepherd). From there, he assisted in the development of many different departme.
Chosen brand CHANELStudents are required to research a fash.docxtroutmanboris
Chosen brand:
CHANEL
Students are required to research a fashion brand of their choice and analyze its positioning strategy in the market.
● The report will assess students’ ability to collect data, in an efficient manner and use this data to scrutinise the marketing aspects of a fashion brand.
● The report will be covering the following subjects:
1. Analysis Of The Macro And Micro-environment of the brand.
2. Positioning Strategy Of The Brand: Target Customer(Pen Portrait)
3. Competitor Analysis.
4. Critical evaluation of the marketing communications strategy of the brand
supporting the development of the individual report, using relevant PRIMARY and SECONDARY RESEARCH.
NB: Please kindly devise a survey (Google forms) and make up some responses to it so as to then incorporate PRIMARY results into the report. Thanks
see attached file
word count: 2000 words
.
Chose one person to reply to ALBORES 1. Were Manning’s acti.docxtroutmanboris
Chose one person to reply to:
ALBORES
1. Were Manning’s actions legal under the Foreign Corrupt Practices Act, and what are the possible penalties for violating the act?
The Foreign Corrupt Practices Act states (1977) “It shall be unlawful for any issuer...to offer, payment, promise to pay, or authorization of the payment of any money, or offer, gift, promise to give... “. Manning assumed the duty of an issuer because he attended dinner with the prime minister to discuss the contract. Then, Manning offered to fly the prime minister to New York, which he then promised to pay for all of the prime minister's expenses. However, according to the Foreign Corrupt Practices Act (1977) a promise or offer is acceptable if the expense was ”reasonable and bona fide expenditure, such as travel and lodging expenses, incurred by or on behalf of a foreign official… was directly related to the promotion, demonstration, or explanation of products or services”. Manning promised to fly out the prime minister because he wanted to “discuss business further” (UMUC, 2019). Further, Manning used company funds to take the prime minister to luxurious activities and restaurants because he wanted to retain the contract from the prime minister.
Even though Manning did not directly give money to the prime minister, he authorized payment for the prime minster’s two-week stay, which did not involve discussing the contract. Out of the two weeks, business was only conducted for a day. In addition, Manning can be held responsible for bribing the customs officials at Neristan. According to the Foreign Corrupt Practices Act (1977), it is unlawful to influence “any act or decision of such foreign official in his official capacity... omit to do any act in violation of the lawful duty of such official”. Manning influenced the customs officials because Manning gave each custom official $100 to clear the shipment. Custom officials act on behalf of the Neristan government and sometimes require large shipments to be inspected. Manny will likely be held responsible for offering payment to the customs officials in exchange for expediting the company’s shipment.
If Manning violated the Foreign Corrupt Practices Act, he could face imprisonment. Also, the company may have to pay the penalty. The penalty for violating the act is “a fine of up to $2 million per violation. Likewise, an individual may face up to five years in prison and/or a fine of $250,000 per violation of the anti-bribery provision” (Woody, 2018, p. 275).
2. Were Manning’s actions legal under the UK Bribery Act and what are the possible penalties for violating the act?
Based on the UK Bribery Act (2010), an individual is guilty of bribing an official if “intention is to influence F (government official) in F's capacity as a foreign public official...intend to obtain or retain business, or an advantage in the conduct of business.”. Manning bribed the prime minister because he stated: “If, after we are done conducting busi.
Choosing your literary essay topic on Disgrace by J. M. Coetzee .docxtroutmanboris
Choosing your literary essay topic on
Disgrace
by J. M. Coetzee is the first step to writing your literary analysis paper.
After reading the novel, you should be able to decide in which direction you'd like to take your paper.
Topics/ approaches
(Focus on only one of the following, though some may overlap):
Analyze one of the minor characters, such as Petrus.
Example
: Analyze not only the chosen characters' personality but also what role they played in advancing the overall theme of the novel.
The protagonist's conflict, the hurdles to be overcome, and how he resolves it.
Examples:
It could be hope for change, both in South Africa and in David Lurie. OR: the disgrace David Lurie has suffered over the affair with a student and how that matches the disgrace South Africa has suffered through apartheid.
The function of setting to reinforce theme and characterization.
Example
: post-apartheid South Africa is a setting arguably more important than anything else in the novel. Your outside sources would be a bit of history concerning apartheid.The use of literary devices to communicate theme: imagery, metaphor, symbolism, foreshadowing, irony
Symbolism in the novel--
Examples:
Determine if David Lurie represents the old, white authorities of South Africa, while Lucy represents the new white people of South Africa. OR: Analyze what dogs symbolize in this story. Another example: What is symbolized by the opera David Lurie is writing on Byron?
Careful examination of one or more central scenes and its/their crucial role in plot development, resolution of conflict, and exposition of the theme.
Example:
Analyze one or more scenes in which hope that change for the better is possible through a character's remorse and subsequent action, for example, the scene in which David Lurie apologizes to the parents OR the scene in which Lucy gets raped.
The possible issue to be addressed in introduction or conclusion:
Characteristics that make the work typical (or atypical) of the period, the setting, or the author that produced it. For this information, you must go to a library database (you must read "How to Access Miami Dade Databases" if you don't know how) or a valid search site, such as Google Scholar (there is often a fee for this one).
Do
not
open or close with biographical material on the author. Biographical material is important as it influences the author’s writing only and should not be a focus of your paper.
Guidelines for Literary Essay
Be aware that you will be writing about a novel, which in its broadest sense is any extended fictional narrative almost always in prose, in which the representation of character is often the focus. Good authors use the elements of fiction, such as plot, theme, setting etc. purposefully, with a very clear goal in mind. One of the paths to literary analysis is to discover what the author's purpose is with each of his choices. Avoid the problem th.
Christian Schussele Men of ProgressOil on canvas, 1862Coope.docxtroutmanboris
Christian Schussele Men of Progress
Oil on canvas, 1862
Cooper Union, New York, New York
Transfer from the National Gallery of Art; gift of Andrew W. Mellon, 1942
NPG.65.60
Edward Sorel, “People of Progress” 1999, Cooper Union, New York, New York
Syllabus
The clerks of the Department of State of the United States may be called upon to give evidence of transactions in the Department which are not of a confidential character.
The Secretary of State cannot be called upon as a witness to state transactions of a confidential nature which may have occurred in his Department. But he may be called upon to give testimony of circumstances which were not of that character.
Clerks in the Department of State were directed to be sworn, subject to objections to questions upon confidential matters.
Some point of time must be taken when the power of the Executive over an officer, not removable at his will, must cease. That point of time must be when the constitutional power of appointment has been exercised. And the power has been exercised when the last act required from the person possessing the power has been performed. This last act is the signature of the commission.
If the act of livery be necessary to give validity to the commission of an officer, it has been delivered when executed, and given to the Secretary of State for the purpose of being sealed, recorded, and transmitted to the party.
In cases of commissions to public officers, the law orders the Secretary of State to record them. When, therefore, they are signed and sealed, the order for their being recorded is given, and, whether inserted inserted into the book or not, they are recorded.
When the heads of the departments of the Government are the political or confidential officers of the Executive, merely to execute the will of the President, or rather to act in cases in which the Executive possesses a constitutional or legal discretion, nothing can be more perfectly clear than that their acts are only politically examinable. But where a specific duty is assigned by law, and individual rights depend upon the performance of that duty, it seems equally clear that the individual who considers himself injured has a right to resort to the laws of his country for a remedy.
The President of the United States, by signing the commission, appointed Mr. Marbury a justice of the peace for the County of Washington, in the District of Columbia, and the seal of the United States, affixed thereto by the Secretary of State, is conclusive testimony of the verity of the signature, and of the completion of the appointment; and the appointment conferred on him a legal right to the office for the space of five years. Having this legal right to the office, he has a consequent right to the commission, a refusal to deliver which is a plain violation of that right for which the laws of the country afford him a remedy.
To render a mandamus a proper remedy, the officer to whom it is directed must be one to who.
Christian EthicsChristian ethics deeply align with absolutism. E.docxtroutmanboris
Christian Ethics
Christian ethics deeply align with absolutism. Ethical absolutism claims that moral principles do exist. According to Christians, God created moral absolutes. These absolutes can be seen in God’s revelation. God’s special and general revelation reveal his moral truths. This does not mean that only Christians can understand moral truths. Because humans are made in God’s image, they can recognize moral truths even if they do not believe in God
[1]
. These absolutes were instated by God. Therefore, they apply to all of humanity. This worldview is in direct opposition to the idea of relativism. Christian ethics cannot be viewed through a relativistic point of view. According to relativism, there is no moral truths. There is no absolute distinction between right and wrong within this way of thinking. Right and wrong can be decided by individuals or groups of people. Cultures decide what is right for themselves and their way of life. Even individuals have the ability to decide their own personal moral code. This can seem somewhat reasonable at times. Some things that were considered moral or immoral in the past are viewed differently today. Even with this understanding, Christians deny the idea of relativism. Christians hold to the belief that moral truths come from God. Therefore, these truths do not change. God himself never changes; therefore, his moral truths remain the same. According to Christian ethics, mankind is expected to hold to the moral absolutes mandated by God himself. This understanding is not compatible with relativism. Relativism makes no place of a God. From a relativistic point of view, mankind decides their own morality. Right and wrong are not fixed. In Christian ethics, right and wrong are permanently decided by the God of the universe.
The subjective aspects of Christian ethics can look similar to relativism. The areas that are somewhat subjective in Christian aspects are referred to as the liberties of a Christian. There are some matters that are not said to be morally wrong in the Bible. Some see these issues to be wrong; therefore, they are. Others do not find certain issues to be morally wrong. These individuals are claiming their Christian liberty. One of these issues is drinking alcohol. Some Christians believe that ingesting any amount of alcohol is morally wrong. According to the idea of Christian liberty, it would be wrong for the individuals who hold to this belief to drink alcohol. Others do not have this conviction and are not doing wrong by consuming alcohol. On the surface, the idea of Christian liberty can seem to be related to relativism, but upon closer inspection these ideas are not closely related. Christian liberty is a Biblical concept that harmonize well with the overall message of the Bible. Relativism is nowhere found in the Bible. The Bible is clear that there are universal moral laws. These laws are placed upon humanity by God himself. There are some areas where the Bible remain.
Christian Ethics BA 616 Business Ethics Definiti.docxtroutmanboris
Christian Ethics
BA 616 Business Ethics
Definition of Christian Ethics
A system of values based upon the Judeo/Christian Scriptures
Principles of behavior in concordance with the behaviors of Christian teachings
Standards of thought and behavior as taught by Jesus.
Discussion
What are some of the “ethical” attributes presented in the teachings of Jesus?
What are some ethical attributes presented in the teachings of other religious persons?
Quotes about Christian Ethics
Quotes on Christian Ethics
Recognize the value of work
“And when you reap the harvest of your land, you shall not reap your field right up to its edge, nor shall you gather the gleanings after your harvest. You shall leave them for the poor and for the sojourner: I am the Lord your God.” (Leviticus 23:22).
Do not give the poor the food, rather allow the poor to work for themselves
Discussion
What are examples of the value of work?
Today, some U.S. state governors are trying to get those “able bodied” individuals to work for welfare. They are meeting great resistance politically, why do you think this is?
The value of work
Confirmed by Elton Mayo
Fulfills social, psychological and economic needs of the individual
“If a man will not work, he shall not eat” (2 Thessalonians 3:10)
Christian Ethics
The fruit of a people that have inwardly committed their lives to Christ and are outwardly aligning their actions with His teachings.
“May the favor of the Lord our God rest on us; establish the work of our hands for us— yes, establish the work of our hands” (Psalms. 90:17).
Employees with a Christian Code of Ethics
Welcome accountability
Happy to show their efforts
A system of checks and balances
Sees possible training moment
Fosters collaboration with management
“Those who work their land will have abundant food, but those who chase fantasies have no sense” (Proverbs 12:11)
Employees with a Christian Code of Ethics
Not motivated by greed
Work is its own reward
Measure success in a non-monetary way
Seek payment for the work they do
Money is second to obedience
“Whatever you do, work at it with all your heart, as working for the Lord, not for human masters” (Colossians 3:23).
Employees with a Christian Code of Ethics
Are highly productive
Are work focused
Work hard throughout the day
Find value in completing assigned tasks
Understand that they are there to work
“Diligent hands will rule, but laziness ends in forced labor” (Proverbs 12:24).
Employees with a Christian Code of Ethics
Have a strong work ethic
Believe in a Biblical perspective of work
Reliable
Recognize the value of work
Relate their job to their faith
“All hard work brings a profit, but mere talk leads only to poverty” (Proverbs 14:23)
Employees with a Christian Code of Ethics
Bring a cooperative spirit to the workplace
Supportive of management
Strong contribu.
CHPSI think you made a really good point that Howard lacks poli.docxtroutmanboris
CH/PS
I think you made a really good point that Howard lacks political aspects-especially for presidency. I have no heard his speeches quite yet (since I tend to stray away from politics altogether because people are so aggressive), do you think he is a great leader-type and is he charismatic at all? Great leaders, especially for presidency, should be honest, charismatic, and not only cater to the audience's needs but to the entire country's needs without sugar coating things.
Also, I am not sure what you mean by "In order to improve his leadership style, Jeff should change his model of carrying out business activities. This is because it can be copied and imitated by other companies (Mauri, 2016)".- how can it be imitted by other companies? In what way?
Do you think Jeff Bezos is a bad leader? and why?
CH/AR
I found your comparison of Howard Schultz and Jeff Bezos interesting and compelling. When I was looking at the list of leaders to select from, it was staggering to me how many of the corporate leaders have run or are planning to run for political office. I'm not sure, given our current political environment, that running a large corporation is the right background and experience for the leader of the United States. We'll see what happens in the next year and a half!
Amazon is an amazing, transformative company to watch. I work in the financial services industry and one of our leaders recently described our competition not as other financial services firms but as Amazon. Financial services firms pretty much all offer the same products and services and at a very reasonable price point. Amazon, however, has excelled in service delivery. I would imagine that at sometime in the future, Amazon will partner with a financial service firm to deliver products and services. I'll admit that I was and still am skeptical about Amazon's purchase of Whole Foods, but Bezos seems to be up for trying just about anything.
In your analysis of the two leaders, you didn't mention directly the challenges faced by either the leaders or the organization. Last year, Starbucks was all over the news regarding the incident involving two African American gentlemen and how they were treated by a manger at Starbucks. I'm curious how you or others in the class through about how Schultz led the organization through that crisis. Bezos, as well, has not been immune to controversy with his recent affair and divorce becoming public. How do the personal lives and behaviors of leader impact the organizations they lead? Should it matter?
SO
The first leader I chose to research is Sundar Pichai, the CEO of Google. Sundar began to show in interest in technology at an early age, and eventually earned a degree in Metallurgy, and an M.B.A from the Wharton School of the University of Pennsylvania. He then began working at Google in 2004 as the head of product management and development (Shepherd). From there, he assisted in the development of many different departme.
Chosen brand CHANELStudents are required to research a fash.docxtroutmanboris
Chosen brand:
CHANEL
Students are required to research a fashion brand of their choice and analyze its positioning strategy in the market.
● The report will assess students’ ability to collect data, in an efficient manner and use this data to scrutinise the marketing aspects of a fashion brand.
● The report will be covering the following subjects:
1. Analysis Of The Macro And Micro-environment of the brand.
2. Positioning Strategy Of The Brand: Target Customer(Pen Portrait)
3. Competitor Analysis.
4. Critical evaluation of the marketing communications strategy of the brand
supporting the development of the individual report, using relevant PRIMARY and SECONDARY RESEARCH.
NB: Please kindly devise a survey (Google forms) and make up some responses to it so as to then incorporate PRIMARY results into the report. Thanks
see attached file
word count: 2000 words
.
Chose one person to reply to ALBORES 1. Were Manning’s acti.docxtroutmanboris
Chose one person to reply to:
ALBORES
1. Were Manning’s actions legal under the Foreign Corrupt Practices Act, and what are the possible penalties for violating the act?
The Foreign Corrupt Practices Act states (1977) “It shall be unlawful for any issuer...to offer, payment, promise to pay, or authorization of the payment of any money, or offer, gift, promise to give... “. Manning assumed the duty of an issuer because he attended dinner with the prime minister to discuss the contract. Then, Manning offered to fly the prime minister to New York, which he then promised to pay for all of the prime minister's expenses. However, according to the Foreign Corrupt Practices Act (1977) a promise or offer is acceptable if the expense was ”reasonable and bona fide expenditure, such as travel and lodging expenses, incurred by or on behalf of a foreign official… was directly related to the promotion, demonstration, or explanation of products or services”. Manning promised to fly out the prime minister because he wanted to “discuss business further” (UMUC, 2019). Further, Manning used company funds to take the prime minister to luxurious activities and restaurants because he wanted to retain the contract from the prime minister.
Even though Manning did not directly give money to the prime minister, he authorized payment for the prime minster’s two-week stay, which did not involve discussing the contract. Out of the two weeks, business was only conducted for a day. In addition, Manning can be held responsible for bribing the customs officials at Neristan. According to the Foreign Corrupt Practices Act (1977), it is unlawful to influence “any act or decision of such foreign official in his official capacity... omit to do any act in violation of the lawful duty of such official”. Manning influenced the customs officials because Manning gave each custom official $100 to clear the shipment. Custom officials act on behalf of the Neristan government and sometimes require large shipments to be inspected. Manny will likely be held responsible for offering payment to the customs officials in exchange for expediting the company’s shipment.
If Manning violated the Foreign Corrupt Practices Act, he could face imprisonment. Also, the company may have to pay the penalty. The penalty for violating the act is “a fine of up to $2 million per violation. Likewise, an individual may face up to five years in prison and/or a fine of $250,000 per violation of the anti-bribery provision” (Woody, 2018, p. 275).
2. Were Manning’s actions legal under the UK Bribery Act and what are the possible penalties for violating the act?
Based on the UK Bribery Act (2010), an individual is guilty of bribing an official if “intention is to influence F (government official) in F's capacity as a foreign public official...intend to obtain or retain business, or an advantage in the conduct of business.”. Manning bribed the prime minister because he stated: “If, after we are done conducting busi.
Choosing your literary essay topic on Disgrace by J. M. Coetzee .docxtroutmanboris
Choosing your literary essay topic on
Disgrace
by J. M. Coetzee is the first step to writing your literary analysis paper.
After reading the novel, you should be able to decide in which direction you'd like to take your paper.
Topics/ approaches
(Focus on only one of the following, though some may overlap):
Analyze one of the minor characters, such as Petrus.
Example
: Analyze not only the chosen characters' personality but also what role they played in advancing the overall theme of the novel.
The protagonist's conflict, the hurdles to be overcome, and how he resolves it.
Examples:
It could be hope for change, both in South Africa and in David Lurie. OR: the disgrace David Lurie has suffered over the affair with a student and how that matches the disgrace South Africa has suffered through apartheid.
The function of setting to reinforce theme and characterization.
Example
: post-apartheid South Africa is a setting arguably more important than anything else in the novel. Your outside sources would be a bit of history concerning apartheid.The use of literary devices to communicate theme: imagery, metaphor, symbolism, foreshadowing, irony
Symbolism in the novel--
Examples:
Determine if David Lurie represents the old, white authorities of South Africa, while Lucy represents the new white people of South Africa. OR: Analyze what dogs symbolize in this story. Another example: What is symbolized by the opera David Lurie is writing on Byron?
Careful examination of one or more central scenes and its/their crucial role in plot development, resolution of conflict, and exposition of the theme.
Example:
Analyze one or more scenes in which hope that change for the better is possible through a character's remorse and subsequent action, for example, the scene in which David Lurie apologizes to the parents OR the scene in which Lucy gets raped.
The possible issue to be addressed in introduction or conclusion:
Characteristics that make the work typical (or atypical) of the period, the setting, or the author that produced it. For this information, you must go to a library database (you must read "How to Access Miami Dade Databases" if you don't know how) or a valid search site, such as Google Scholar (there is often a fee for this one).
Do
not
open or close with biographical material on the author. Biographical material is important as it influences the author’s writing only and should not be a focus of your paper.
Guidelines for Literary Essay
Be aware that you will be writing about a novel, which in its broadest sense is any extended fictional narrative almost always in prose, in which the representation of character is often the focus. Good authors use the elements of fiction, such as plot, theme, setting etc. purposefully, with a very clear goal in mind. One of the paths to literary analysis is to discover what the author's purpose is with each of his choices. Avoid the problem th.
Choosing your Philosophical Question The Final Project is an opp.docxtroutmanboris
Choosing your Philosophical Question
The Final Project is an opportunity for you to investigate one of the discussion questions to a much greater degree than in the forums. For your Final Project you will choose a philosophical question (stage 1), conduct an analysis of the claims and arguments relevant to the question by reading the primary texts of the philosopher (stage 2), and then take a position on the chosen question and offer an argument in support of your position (stage 3).
For this first stage of your Final Project assignment, (a) choose a question that appears as a discussion question (listed below, with some exceptions). You may choose one that you have previously begun to answer in the discussion forums, or one that you have yet to consider, then (b) explain briefly why you are interested in exploring this philosopher, the primary text and the question further. Submit this assignment on a Word .docx.
Week Four: Philosopher: Thomas Aquinas, Primary Text: Summa Theologica, Part 1, Question 2, Article 1-3
Q1. Does God really exist?
Question to write on, and answer the question fully in all its parts. Be mindful of the question. You are making a claim about something and offering support for it. Try to use examples from the Primary Texts you have read and/or your own experiences in that support.
DISCUSSION QUESTION CHOICE #1: Philosophy of Religion. Study Aquinas' five "ways" of demonstrating God's existence in the learning resources then engage in the study of ontology by examining your belief in God:
Answer the question: Does God really exist?
Use Aquinas and your own reasoning in your argument.
Kreeft, Peter. A Shorter Summa: The Essential Philosophical Passages of St. Thomas Aquinas'
Summa Theologica, Ignatius Press (San Francisco, 1993), chapter II.
Summa Theologica, Part 1, Question 2, Articles 1-3
The Existence of God
Because the chief aim of sacred doctrine is to teach the knowledge of God, not only as He is in
Himself, but also as He is the beginning of things and their last end, and especially of rational
creatures, as is clear from what has been already said, therefore, in our endeavor to expound this
science, we shall treat: (1) Of God; (2) Of the rational creature’s advance towards God; (3) Of
Christ, Who as man, is our way to God.
In treating of God there will be a threefold division: For we shall consider (1) Whatever concerns
the Divine Essence; (2) Whatever concerns the distinctions of Persons; (3) Whatever concerns the
procession of creatures from Him
Concerning the Divine Essence, we must consider: (1) Whether God exists? (2) The manner of His
existence, or, rather, what is not the manner of His existence; (3) Whatever concerns His
operations — namely, His knowledge, will, power.
Concerning the first, there are three points of inquiry: (1) Whether the proposition “God exists” is
self-evident? (2) Whether it is demonstrable? (3) Whether God exists?-
FIRST ARTICLE
Whether the Existence .
Choosing Your Research Method in a NutshellBy James Rice and.docxtroutmanboris
Choosing Your Research Method in a Nutshell
By James Rice and Marilyn K. Simon
Research Method Brief Type
Action research Participatory ‐ problem identification, solution,
solution review
III
Appreciative inquiry Helps groups identify solutions III, IV
Case Study research Group observation to determine how and why a
situation exists
III
Causal‐comparative research Identify causal relationship among variable that
can't be controlled
IV
Content analysis Analyze text and make inferences IV
Correlational research Collect data and determine level of correlation
between variables
I
Critical Incident technique Identification of determining incident of a critical
event
III
Delphi research Analysis of expert knowledge to forecast future
events
I, IV
Descriptive research Study of "as is" phenomena I
Design based research/ decision analysis Identify meaningful change in practices II
Ethnographic Cultural observation of a group
Evaluation research Study the effectiveness of an intervention or
program
IV
Experimental research Study the effect of manipulating a variable or
variables
II
Factor analysis Statistically assess the relationship between large
numbers of variables
I
Grounded Theory Produce a theory that explains a process based on
observation
III, IV
Hermeneutic research Study the meaning of subjects/texts (exegetics is
text only) by concentrating on the historical
meaning of the experience and its developmental
and cumulative effects on the individual and society
III
Historical research historical data collection and analysis of person or
organization
IV
Meta‐analysis research Seek patterns in data collected by other studies and
formulate principals
Narrative research Study of a single person's experiences
Needs assessment Systematic process of determine the needs of a
defined demographic population
Phenomenography Answer questions about thinking and learning
Phenomenology Make sense of lived experiences of participants
regarding a specified phenomenon.
III, IV
Quasi‐experimental Manipulation of variables in populations without
benefit of random assignment or control group.
II
Q‐method A mixed‐method approach to study subjectivity ‐
patterns of thought
I
Regression‐discontinuity design (RD) Cut‐off score assignment of participants to group
(non‐random) used to study effectiveness of an
intervention
II
Repertory grid analysis Interview process to determine how a person
interprets the meaning of an experience
I
Retrospective record review Study of historic data collected about a prior
intervention (both effected and control group)
II
Semiology Studies the meaning of symbols II, III
Situational analysis Post‐modernist approach to grounded theory
(holistic view rather than isolated variables) by
studying lived experiences around a phenomenon
Trend Analysis research Formulate a f.
Choose two of the systems (education, work, the military, and im.docxtroutmanboris
Choose
two
of the systems (education, work, the military, and immigration). Explain how they fit into the domain of social work and the social justice issues social workers should be aware of in these systems.
How does the education, military, workplace, or immigration system rely on social workers?
What is one social justice issue found in education, the military, the workplace, or immigration that influences the practice of social work?
.
Choose two disorders from the categories presented this week.C.docxtroutmanboris
Choose
two disorders from the categories presented this week.
Create
a 15- to 20-slide Microsoft® PowerPoint® presentation that includes the following:
Describes the disorders and explains their differences
Discusses how these disorders are influenced by the legal system
Discusses how the legal system is influenced by these disorders
Include
a minimum of two peer-reviewed sources.
Format
your presentation consistent with APA guidelines.
Submit
your assignment.
*3 slides on How is the legal system influenced by schizophrenia with speaker notes*
.
Choose ONE of the following topics Length 750-900 words, .docxtroutmanboris
Choose
ONE
of the following topics
Length:
750-900 words, double spaced, 12 pt. font
Identify the different forms of religious groups that are comprised in the typology outlined by the classic sociologists of religion. Explain the basic characteristics of each and provide examples.
Establish a distinction between the popular misuses of the term "myth" and its meaning in the scholarly context of Religious Studies. Explain the functions of myth according to the scholar Joseph Campbell.
.
Choose one of the following topicsAmerica A Narrative.docxtroutmanboris
Choose
one
of the following topics
America: A Narrative History
notes Thomas Jefferson's election to the presidency set the tone of "republican simplicity". In what ways was this still true in 1850 following the "Market Revolution" and in what ways was it not?
Connect the technological improvements in water transportation of the early 19th century to the territory acquired in the LA Purchase.
.
Choose one of the following topics below. Comparecont.docxtroutmanboris
Choose
one
of the following topics below.
Compare/contrast the role women played in Puritan Society in colonial Massachusetts with their role in the Great Awakening of the 18th century.
Why is the Declaration of Independence considered historically as a product of the Age of Enlightenment?
500 words
.
Choose one of the following topics below. Comparecon.docxtroutmanboris
Choose
one
of the following topics below.
Compare/contrast the role women played in Puritan Society in colonial Massachusetts with their role in the Great Awakening of the 18th century.
Why is the Declaration of Independence considered historically as a product of the Age of Enlightenment?
requirement of this assignment
Write a 500 word essay
.
Choose one of the states of RacialCultural Identity Development.docxtroutmanboris
Choose one of the states of Racial/Cultural Identity Developmental Model and reflect on how you will intervine with a client in that stage.
Stages:
Conformity
Dissonance and Appreciating
Resistance and immersion
Introspection
Integrative Awareness
.
Choose one of the following topicsNative AmericansWomenEnvi.docxtroutmanboris
Choose
one of the following topics:
Native Americans
Women
Environment
Latin Americans
Sexual liberation
Read
at least three different newspaper articles between 1968 and 1980 that cover important changes affecting your topic. In the University Library, use the ProQuest
®
historical newspaper archive (available under
General Resources > ProQuest >
Advanced Search
>
Search Options
>
Source Type
), which includes the following major newspapers, among others:
New York Times
Washington Post
Wall Street Journal
Los Angeles Times
Christian Science Monitor
Write
a 700- to 1,050-word paper in which you describe the status of the chosen group or idea and how that group or idea was affected by the changes brought about during the 1960s. Include information gleaned from the newspaper articles as well as other material.
.
Choose one of the following films for review (with faculty’s appro.docxtroutmanboris
Choose
one of the following films for review (with faculty’s approval). Put yourself in the movie by choosing one character to follow. What cultural issues would you face? What are cultural challenges? Write a short paper describing the film and your observations. Present your findings in class.
•
Secret Lives of Bees
•
Chocolate
•
Under the Same Moon
•
Maid in Manhattan
•
Walk in the Clouds
•
Get Rich or Die Trying (Gang Culture
) "I like this one"
•
Mu
lan
•
Mississippi Burning
•
A Time to Kill - "
I Also like this one
"
•
Only Fools Rush In
.
Choose and complete one of the two assignment options.docxtroutmanboris
Choose
and
complete
one of the two assignment options:
Option 1: Forecasting Comparison Presentation
Identify
a state, local, or federal policy that impacts your organization or community.
Create
an 8- to 10-slide Microsoft® PowerPoint® presentation in which you complete the following:
Describe how forecasting can be used to implement this policy and highlight any limitations of the usage of forecasting.
Compare and contrast the different forms of forecasting used to aid decision-makers when evaluating policy outcomes.
Discuss the types of information needed to ensure forecasts are accurate.
Analyze the relationship between forecasting, monitoring of observed policy outcomes, and normative futures in goals and agenda setting.
Include
speaker notes with each slide. The presentation should also contain and at least four peer-reviewed references from the University Library.
I live in Lawrence, KS if you can find a policy within this community.
.
Choose a personality disorder.Create an 8- to 10-slide Micro.docxtroutmanboris
This document provides instructions for a PowerPoint presentation on a personality disorder. The presentation should describe the disorder, outline its behavioral symptoms and provide examples, describe possible causes, contrast it with another disorder, include citations from a minimum of two sources formatted in APA style, and have speaker notes.
Choose an ecosystem that must be restored.Write a 1,05.docxtroutmanboris
Choose
an ecosystem that must be restored.
Write
a 1,050- to 1,400-word paper that examines ecosystem restoration. Include the following:
State the current condition of the ecosystem.
Describe how the area arrived at this current condition.
Explain why you selected this area.
Explain how the ecosystem may restore itself through natural processes.
Describe interventions to restore the ecosystem.
Describe each step toward restoration.
Explain how each step works in the ecosystem chosen.
Provide alternatives if there are any.
Provide examples where restoration has been successful in the past.
Include
at least three references in addition to the text, formatted consistent with APA guidelines.
.
Chooseone poemfrom this lesson to discuss in your j.docxtroutmanboris
Choose
one poem
from this lesson to discuss in your journal entry.
Answer each of the questions below about the poem you've chosen. Write in complete sentences, and include examples from the poem where necessary.
No citations are required;
do not consult outside sources.
1. Who is the speaker? What do you know about him or her?
2. In this poem, what is the speaker responding to? What event, occasion or memory is discussed?
3. Choose two or three words that depict the speaker's response to the circumstance in the poem and explain what emotion or tone those words convey.
4. Find an example of a concrete detail (a specific physical place or object) and explain why the author used it in this poem.
5. How does the author mix concrete and abstract details? (Concrete details are physical; abstract details are mental or emotional)
6. Discuss briefly why you chose this poem. Do you think it speaks to you or speaks for you? Why or why not?
Poems:
"The Latin Deli: An Ars Poetica" by Judith Ortiz Cofer
"Ballad of Birmingham" by Dudley Randall
"Daystar" by Rita Dove
"To a Daughter Leaving Home"
.
Choose a domain and write one standard or procedure for that domain..docxtroutmanboris
Choose a domain and write one standard or procedure for that domain. For example, you may choose LAN domain and write the Wi-FI Access point Security Standard. You may choose any standard or procedure from the chapter. your policy does not have to be highly detailed but needs to meet the minimum word count of 300 words. You need to make at least one reply to your classmates that is 100 words long.
Choose any one Security Standard with LAN domain:
• Wi-Fi Access Point (AP) Security Standard—Defines secure wireless connectivity to network
• Intrusion Detection System (IDS) and Intrusion Prevention System (IPS) Standard—Defines configuration of intrusion monitoring for the network
• Baseline OS Configuration(s) Standard—Defines hardening of servers, including server authentication and communication protocol
• Remote Maintenance Standard—Defines secure connectivity to devices for remote administration
• Audit Storage and Records Standard—Defines configuration of auditing tools and logs to record network events
• Firewall Baseline Security Standard—Defines configuration of network filters by firewall, version, and manufacturer type
• Router Baseline Security Standard—Defines configuration of network filters by router, version, and manufacturer type
• Server Baseline Configuration(s)—Defines configuration of servers to support network connectivity such as Dynamic Host Configuration Protocol (DHCP) and authentication protocols
.
Choose a conflict you are currently facing, or of which you are aw.docxtroutmanboris
Choose
a conflict you are currently facing, or of which you are aware.
Write
a paper of at least 1,200 words addressing the following:
Describe the conflict (personal, news media, etc.) in detail.
Apply mediation as a preferred conflict management technique to the specific conflict that you have chosen.
Present the pros and cons of using mediation as a conflict management process for the specific conflict that you have chosen.
Support
your responses with at least two peer-reviewed sources.
Format
your assignment consistent with APA guidelines, which includes an introduction, in-text citations, a conclusion and a reference page. All substantive portions, including sub-categories within the body of the paper, must include headings.
.
Choose 2 of the following aspects of an individual development plan .docxtroutmanboris
Choose 2 of the following aspects of an individual development plan (IDP), and describe how they contribute to the effectiveness of the IDP. Identify what you see as the single most important characteristic of each element:
development objectives
actions to support objectives
resources required to implement the plan
timeline associated with development
validation the development has occurred
continued reinforcement
3 to 4paragraph
validation the development has occurred
continued reinforcement
.
Choosetwo artists that you have not heard before, then watch a.docxtroutmanboris
Choose
two
artists that you have not heard before, then watch and listen to their featured songs.
Begin your post by providing the name of the two artists and the two songs to which you listened. Provide the links as well to both artist selections in your response; include APA formatting.
Next, one at a time, describe each selection, and answer the following questions for each.
What is the performance like? What style of music did the artists perform?
How do the musicians act?
Does the music impact you?
Does it resemble music you listen to regularly? Why or why not?
.
The document provides a list of topics to analyze for an IT/IS technology company's technological innovation including their core business activities, how innovation differentiates them from competitors, their research and development efforts and relationship to innovation, factors influencing innovation success categorized as science-push or demand-pull, the firm's innovation category and type explained from different aspects, analyzing the firm's technology S-curve stage, and how successfully the firm has utilized innovation to their advantage.
Choosing your Philosophical Question The Final Project is an opp.docxtroutmanboris
Choosing your Philosophical Question
The Final Project is an opportunity for you to investigate one of the discussion questions to a much greater degree than in the forums. For your Final Project you will choose a philosophical question (stage 1), conduct an analysis of the claims and arguments relevant to the question by reading the primary texts of the philosopher (stage 2), and then take a position on the chosen question and offer an argument in support of your position (stage 3).
For this first stage of your Final Project assignment, (a) choose a question that appears as a discussion question (listed below, with some exceptions). You may choose one that you have previously begun to answer in the discussion forums, or one that you have yet to consider, then (b) explain briefly why you are interested in exploring this philosopher, the primary text and the question further. Submit this assignment on a Word .docx.
Week Four: Philosopher: Thomas Aquinas, Primary Text: Summa Theologica, Part 1, Question 2, Article 1-3
Q1. Does God really exist?
Question to write on, and answer the question fully in all its parts. Be mindful of the question. You are making a claim about something and offering support for it. Try to use examples from the Primary Texts you have read and/or your own experiences in that support.
DISCUSSION QUESTION CHOICE #1: Philosophy of Religion. Study Aquinas' five "ways" of demonstrating God's existence in the learning resources then engage in the study of ontology by examining your belief in God:
Answer the question: Does God really exist?
Use Aquinas and your own reasoning in your argument.
Kreeft, Peter. A Shorter Summa: The Essential Philosophical Passages of St. Thomas Aquinas'
Summa Theologica, Ignatius Press (San Francisco, 1993), chapter II.
Summa Theologica, Part 1, Question 2, Articles 1-3
The Existence of God
Because the chief aim of sacred doctrine is to teach the knowledge of God, not only as He is in
Himself, but also as He is the beginning of things and their last end, and especially of rational
creatures, as is clear from what has been already said, therefore, in our endeavor to expound this
science, we shall treat: (1) Of God; (2) Of the rational creature’s advance towards God; (3) Of
Christ, Who as man, is our way to God.
In treating of God there will be a threefold division: For we shall consider (1) Whatever concerns
the Divine Essence; (2) Whatever concerns the distinctions of Persons; (3) Whatever concerns the
procession of creatures from Him
Concerning the Divine Essence, we must consider: (1) Whether God exists? (2) The manner of His
existence, or, rather, what is not the manner of His existence; (3) Whatever concerns His
operations — namely, His knowledge, will, power.
Concerning the first, there are three points of inquiry: (1) Whether the proposition “God exists” is
self-evident? (2) Whether it is demonstrable? (3) Whether God exists?-
FIRST ARTICLE
Whether the Existence .
Choosing Your Research Method in a NutshellBy James Rice and.docxtroutmanboris
Choosing Your Research Method in a Nutshell
By James Rice and Marilyn K. Simon
Research Method Brief Type
Action research Participatory ‐ problem identification, solution,
solution review
III
Appreciative inquiry Helps groups identify solutions III, IV
Case Study research Group observation to determine how and why a
situation exists
III
Causal‐comparative research Identify causal relationship among variable that
can't be controlled
IV
Content analysis Analyze text and make inferences IV
Correlational research Collect data and determine level of correlation
between variables
I
Critical Incident technique Identification of determining incident of a critical
event
III
Delphi research Analysis of expert knowledge to forecast future
events
I, IV
Descriptive research Study of "as is" phenomena I
Design based research/ decision analysis Identify meaningful change in practices II
Ethnographic Cultural observation of a group
Evaluation research Study the effectiveness of an intervention or
program
IV
Experimental research Study the effect of manipulating a variable or
variables
II
Factor analysis Statistically assess the relationship between large
numbers of variables
I
Grounded Theory Produce a theory that explains a process based on
observation
III, IV
Hermeneutic research Study the meaning of subjects/texts (exegetics is
text only) by concentrating on the historical
meaning of the experience and its developmental
and cumulative effects on the individual and society
III
Historical research historical data collection and analysis of person or
organization
IV
Meta‐analysis research Seek patterns in data collected by other studies and
formulate principals
Narrative research Study of a single person's experiences
Needs assessment Systematic process of determine the needs of a
defined demographic population
Phenomenography Answer questions about thinking and learning
Phenomenology Make sense of lived experiences of participants
regarding a specified phenomenon.
III, IV
Quasi‐experimental Manipulation of variables in populations without
benefit of random assignment or control group.
II
Q‐method A mixed‐method approach to study subjectivity ‐
patterns of thought
I
Regression‐discontinuity design (RD) Cut‐off score assignment of participants to group
(non‐random) used to study effectiveness of an
intervention
II
Repertory grid analysis Interview process to determine how a person
interprets the meaning of an experience
I
Retrospective record review Study of historic data collected about a prior
intervention (both effected and control group)
II
Semiology Studies the meaning of symbols II, III
Situational analysis Post‐modernist approach to grounded theory
(holistic view rather than isolated variables) by
studying lived experiences around a phenomenon
Trend Analysis research Formulate a f.
Choose two of the systems (education, work, the military, and im.docxtroutmanboris
Choose
two
of the systems (education, work, the military, and immigration). Explain how they fit into the domain of social work and the social justice issues social workers should be aware of in these systems.
How does the education, military, workplace, or immigration system rely on social workers?
What is one social justice issue found in education, the military, the workplace, or immigration that influences the practice of social work?
.
Choose two disorders from the categories presented this week.C.docxtroutmanboris
Choose
two disorders from the categories presented this week.
Create
a 15- to 20-slide Microsoft® PowerPoint® presentation that includes the following:
Describes the disorders and explains their differences
Discusses how these disorders are influenced by the legal system
Discusses how the legal system is influenced by these disorders
Include
a minimum of two peer-reviewed sources.
Format
your presentation consistent with APA guidelines.
Submit
your assignment.
*3 slides on How is the legal system influenced by schizophrenia with speaker notes*
.
Choose ONE of the following topics Length 750-900 words, .docxtroutmanboris
Choose
ONE
of the following topics
Length:
750-900 words, double spaced, 12 pt. font
Identify the different forms of religious groups that are comprised in the typology outlined by the classic sociologists of religion. Explain the basic characteristics of each and provide examples.
Establish a distinction between the popular misuses of the term "myth" and its meaning in the scholarly context of Religious Studies. Explain the functions of myth according to the scholar Joseph Campbell.
.
Choose one of the following topicsAmerica A Narrative.docxtroutmanboris
Choose
one
of the following topics
America: A Narrative History
notes Thomas Jefferson's election to the presidency set the tone of "republican simplicity". In what ways was this still true in 1850 following the "Market Revolution" and in what ways was it not?
Connect the technological improvements in water transportation of the early 19th century to the territory acquired in the LA Purchase.
.
Choose one of the following topics below. Comparecont.docxtroutmanboris
Choose
one
of the following topics below.
Compare/contrast the role women played in Puritan Society in colonial Massachusetts with their role in the Great Awakening of the 18th century.
Why is the Declaration of Independence considered historically as a product of the Age of Enlightenment?
500 words
.
Choose one of the following topics below. Comparecon.docxtroutmanboris
Choose
one
of the following topics below.
Compare/contrast the role women played in Puritan Society in colonial Massachusetts with their role in the Great Awakening of the 18th century.
Why is the Declaration of Independence considered historically as a product of the Age of Enlightenment?
requirement of this assignment
Write a 500 word essay
.
Choose one of the states of RacialCultural Identity Development.docxtroutmanboris
Choose one of the states of Racial/Cultural Identity Developmental Model and reflect on how you will intervine with a client in that stage.
Stages:
Conformity
Dissonance and Appreciating
Resistance and immersion
Introspection
Integrative Awareness
.
Choose one of the following topicsNative AmericansWomenEnvi.docxtroutmanboris
Choose
one of the following topics:
Native Americans
Women
Environment
Latin Americans
Sexual liberation
Read
at least three different newspaper articles between 1968 and 1980 that cover important changes affecting your topic. In the University Library, use the ProQuest
®
historical newspaper archive (available under
General Resources > ProQuest >
Advanced Search
>
Search Options
>
Source Type
), which includes the following major newspapers, among others:
New York Times
Washington Post
Wall Street Journal
Los Angeles Times
Christian Science Monitor
Write
a 700- to 1,050-word paper in which you describe the status of the chosen group or idea and how that group or idea was affected by the changes brought about during the 1960s. Include information gleaned from the newspaper articles as well as other material.
.
Choose one of the following films for review (with faculty’s appro.docxtroutmanboris
Choose
one of the following films for review (with faculty’s approval). Put yourself in the movie by choosing one character to follow. What cultural issues would you face? What are cultural challenges? Write a short paper describing the film and your observations. Present your findings in class.
•
Secret Lives of Bees
•
Chocolate
•
Under the Same Moon
•
Maid in Manhattan
•
Walk in the Clouds
•
Get Rich or Die Trying (Gang Culture
) "I like this one"
•
Mu
lan
•
Mississippi Burning
•
A Time to Kill - "
I Also like this one
"
•
Only Fools Rush In
.
Choose and complete one of the two assignment options.docxtroutmanboris
Choose
and
complete
one of the two assignment options:
Option 1: Forecasting Comparison Presentation
Identify
a state, local, or federal policy that impacts your organization or community.
Create
an 8- to 10-slide Microsoft® PowerPoint® presentation in which you complete the following:
Describe how forecasting can be used to implement this policy and highlight any limitations of the usage of forecasting.
Compare and contrast the different forms of forecasting used to aid decision-makers when evaluating policy outcomes.
Discuss the types of information needed to ensure forecasts are accurate.
Analyze the relationship between forecasting, monitoring of observed policy outcomes, and normative futures in goals and agenda setting.
Include
speaker notes with each slide. The presentation should also contain and at least four peer-reviewed references from the University Library.
I live in Lawrence, KS if you can find a policy within this community.
.
Choose a personality disorder.Create an 8- to 10-slide Micro.docxtroutmanboris
This document provides instructions for a PowerPoint presentation on a personality disorder. The presentation should describe the disorder, outline its behavioral symptoms and provide examples, describe possible causes, contrast it with another disorder, include citations from a minimum of two sources formatted in APA style, and have speaker notes.
Choose an ecosystem that must be restored.Write a 1,05.docxtroutmanboris
Choose
an ecosystem that must be restored.
Write
a 1,050- to 1,400-word paper that examines ecosystem restoration. Include the following:
State the current condition of the ecosystem.
Describe how the area arrived at this current condition.
Explain why you selected this area.
Explain how the ecosystem may restore itself through natural processes.
Describe interventions to restore the ecosystem.
Describe each step toward restoration.
Explain how each step works in the ecosystem chosen.
Provide alternatives if there are any.
Provide examples where restoration has been successful in the past.
Include
at least three references in addition to the text, formatted consistent with APA guidelines.
.
Chooseone poemfrom this lesson to discuss in your j.docxtroutmanboris
Choose
one poem
from this lesson to discuss in your journal entry.
Answer each of the questions below about the poem you've chosen. Write in complete sentences, and include examples from the poem where necessary.
No citations are required;
do not consult outside sources.
1. Who is the speaker? What do you know about him or her?
2. In this poem, what is the speaker responding to? What event, occasion or memory is discussed?
3. Choose two or three words that depict the speaker's response to the circumstance in the poem and explain what emotion or tone those words convey.
4. Find an example of a concrete detail (a specific physical place or object) and explain why the author used it in this poem.
5. How does the author mix concrete and abstract details? (Concrete details are physical; abstract details are mental or emotional)
6. Discuss briefly why you chose this poem. Do you think it speaks to you or speaks for you? Why or why not?
Poems:
"The Latin Deli: An Ars Poetica" by Judith Ortiz Cofer
"Ballad of Birmingham" by Dudley Randall
"Daystar" by Rita Dove
"To a Daughter Leaving Home"
.
Choose a domain and write one standard or procedure for that domain..docxtroutmanboris
Choose a domain and write one standard or procedure for that domain. For example, you may choose LAN domain and write the Wi-FI Access point Security Standard. You may choose any standard or procedure from the chapter. your policy does not have to be highly detailed but needs to meet the minimum word count of 300 words. You need to make at least one reply to your classmates that is 100 words long.
Choose any one Security Standard with LAN domain:
• Wi-Fi Access Point (AP) Security Standard—Defines secure wireless connectivity to network
• Intrusion Detection System (IDS) and Intrusion Prevention System (IPS) Standard—Defines configuration of intrusion monitoring for the network
• Baseline OS Configuration(s) Standard—Defines hardening of servers, including server authentication and communication protocol
• Remote Maintenance Standard—Defines secure connectivity to devices for remote administration
• Audit Storage and Records Standard—Defines configuration of auditing tools and logs to record network events
• Firewall Baseline Security Standard—Defines configuration of network filters by firewall, version, and manufacturer type
• Router Baseline Security Standard—Defines configuration of network filters by router, version, and manufacturer type
• Server Baseline Configuration(s)—Defines configuration of servers to support network connectivity such as Dynamic Host Configuration Protocol (DHCP) and authentication protocols
.
Choose a conflict you are currently facing, or of which you are aw.docxtroutmanboris
Choose
a conflict you are currently facing, or of which you are aware.
Write
a paper of at least 1,200 words addressing the following:
Describe the conflict (personal, news media, etc.) in detail.
Apply mediation as a preferred conflict management technique to the specific conflict that you have chosen.
Present the pros and cons of using mediation as a conflict management process for the specific conflict that you have chosen.
Support
your responses with at least two peer-reviewed sources.
Format
your assignment consistent with APA guidelines, which includes an introduction, in-text citations, a conclusion and a reference page. All substantive portions, including sub-categories within the body of the paper, must include headings.
.
Choose 2 of the following aspects of an individual development plan .docxtroutmanboris
Choose 2 of the following aspects of an individual development plan (IDP), and describe how they contribute to the effectiveness of the IDP. Identify what you see as the single most important characteristic of each element:
development objectives
actions to support objectives
resources required to implement the plan
timeline associated with development
validation the development has occurred
continued reinforcement
3 to 4paragraph
validation the development has occurred
continued reinforcement
.
Choosetwo artists that you have not heard before, then watch a.docxtroutmanboris
Choose
two
artists that you have not heard before, then watch and listen to their featured songs.
Begin your post by providing the name of the two artists and the two songs to which you listened. Provide the links as well to both artist selections in your response; include APA formatting.
Next, one at a time, describe each selection, and answer the following questions for each.
What is the performance like? What style of music did the artists perform?
How do the musicians act?
Does the music impact you?
Does it resemble music you listen to regularly? Why or why not?
.
The document provides a list of topics to analyze for an IT/IS technology company's technological innovation including their core business activities, how innovation differentiates them from competitors, their research and development efforts and relationship to innovation, factors influencing innovation success categorized as science-push or demand-pull, the firm's innovation category and type explained from different aspects, analyzing the firm's technology S-curve stage, and how successfully the firm has utilized innovation to their advantage.
EXAM INSTRUCTIONS Please read the MM.LaFleur case (belo
1. EXAM INSTRUCTIONS: Please read the MM.LaFleur case
(below) and
then answer the exam questions (also below). Send your
answers to
Professor Robson via email in a MS word .docx file. Your
answers
must be received by 5pm on April 18, 2020.
EXAM QUESTIONS:
1. Explain how needs, wants, and demands relate to the article
about MM.LaFleur? (3
marks)
2. What is positioning and why is it important? What are four
variables that are relevant to
the MM.LaFleur positioning, and how is MM.LaFleur
positioned based on these
variables? (5 marks)
3. Based on what you learned in the article, explain the
‘product’ for MM.LaFleur in detail.
2. What are the levels of the product provided by MM.LaFleur? (3
marks)
4. What are the three main pricing strategies, and which of these
three main pricing
strategies is MM.LaFleur is most likely to use? Why? (3 marks)
5. What type of an industry structure does MM.LaFleur operate
in? Why do you think the
market is structured this way? (2 marks)
6. Explain what type or types of marketing channels
MM.LaFleur uses in order to serve
their customers? Describe the channel structure for
MM.LaFleur. (4 marks)
Page 2 *
THE CASE:
MM.LAFLEUR: MARKET SEGMENTATION AND
TARGETING
3. MM.LaFleur was a New York based clothing company that sold
office wear to professional women – but
it targeted a seemingly difficult-to-serve group of working
women: those who didn’t want to go shopping.
Yet, in June of 2019 – in just over five years since the company
was founded – MM.LaFleur had grown
from a small startup company into a thriving business with a
loyal customer base. What could the company
do to continue its strong growth and momentum?
MM.LAFLEUR
Sarah LaFleur founded MM.LaFleur in 2013 with the goal of
rethinking the process by which professional
women shop for work clothing. Her goal – and the company
mission – was to take the work out of dressing
for work.1
LaFleur recruited Mikako Nakamura, a designer who had
experience working with big name fashion labels
such as Zac Posen, to lead the creation of the MM.LaFleur
collection. Shortly thereafter LaFleur recruited
Narie Foster to serve as Chief Operations Officer, saying of the
hire that “Narie came on a week before our
first trunk show because at that point I felt that I didn't have
enough time in the day. Because we had worked
together before at Bain consulting, I knew that Narie could do
everything that I could do and vice versa so
we could basically replicate each other”.2 These three women –
LaFleur, Nakamura, and Foster – had worked
as the company leadership ever since. They described the
company as a styling service for professional
women.3
4. THE MM.LAFLEUR CUSTOMER
I am so sick of the stereotype that all women are shopping-
obsessed.4
Sarah LaFleur
Prior to founding MM.LaFleur, LaFleur herself experienced the
desire to have a sharp, work appropriate
wardrobe, but found that she had no interest in spending her
limited free time shopping.5 Recognizing that
she was not the only woman who felt this way, she decided to
try to provide clothing to women like her –
or professional women who did not have an interest in
shopping. She said:
Our customer is too busy to shop. A typical e-commerce website
is overwhelming to her.
She comes home after a long day of decision-making at work,
and the last thing she
wants to do after putting the kids to bed is think about whether
she’s a size 8 or a size 10,
or whether gray will look better on her than brown. She wants
to outsource that decision-
making to someone else.6
With this in mind, MM.LaFleur catered to busy, professional
women who simply didn’t have the time or
interest in shopping for work clothing. This led to a customer
base that was primarily between the ages of
30 and 557 and who earned between $100,000 and $250,000 a
year.8 When MM.LaFleur first began
operating, their customers were largely employed in finance or
5. in law; however, over the years their
Page 3 *
customer base had expanded to include women working in more
fields, including creative fields and
technology.9 These customers were highly loyal; 70 per cent of
MM.LaFleur customers were repeat
purchasers.10
To reach its target market of busy, professional women, the
company launched an outdoor advertising campaign
in some major US cities in 2017. Specifically, MM.LaFleur
started advertising on billboards, signs, and posters
along bus, subway, and other busy commuter routes in Boston,
New York City, and Chicago.11 MM.LaFle ur’s
vice president of brand marketing, Jen Braunschweiger, said of
the decisions that “We’re a fashion company
that designs clothes for professional working women who are
busy and overcommitted. We’re interested in
meeting her with our brand message wherever she is. One place
we can communicate with her is on her
commute.”12 In addition, MM.LaFleur published a digital
magazine known as The M Dash. This magazine
focused on portrayals of modern, purposeful women.13 The
company also had a number of social media
accounts, including Instagram, Twitter, Pinterest, Facebook, and
LinkedIn accounts.
THE MM.LAFLEUR COLLECTION
As the head of design, Nakamura led the MM.LaFleur design
6. team in creating and improving the collection.
She approached the MM.LaFleur collection with an eye to the
unique needs of MM.LaFleur customers. For
example, as the brand provides clothing for women who likely
work long hours and have to travel for work,
the fabrics, which were sourced from Japan and Italy14, were
carefully checked for a number of qualities.
These included whether the fabrics were wrinkle resistant,
breathable, would hide sweat, would retain their
shape, would hide undergarments, and whether they could be
laundered using a washing machine rather
than require dry cleaning.15
The design of the garments also took the unique needs of
customers into consideration. For example, many
garments had snaps to hold bra straps in place, underarm pads
to absorb sweat, or pant legs with hidden
buttons that allowed the pants to be easily adjusted to different
lengths.16 Garments were also tested for a
range of activities that women may have to engage in
throughout their working days – such as whether
women could bend over, raise their arms, or get in and out of
taxis without flashing people.17
In addition, and although most clothing manufacturers
developed clothing by creating a garment that fit a
size 2 model and then scaled the garment up for larger sizes,
Nakamura used a wide range of models from
the outset. She said that the clothing was designed to be worn
by “three-dimensional beings with hips,
shoulders, butts, and boobs of varying sizes.”18 Ultimately, the
MM.LaFleur collection included sizes 0-
22W.
Once the fabric and design were determined, garments were
produced in a variety of locations. Roughly
7. 40% of the garments were produced in factories in New York
and New Jersey, while the remaining
garments were produces overseas in factories in Italy, China,
and Vietnam which were chosen based on
their experience and ethical standards.19 The decision as to
whether to produce garments in international
locations or domestic locations was made based on demand.
Specifically, garments were initially produced
in family run factories based in the United States; subsequently,
if a particular garment was found to have
very high demand for which the local family run factories could
not keep up with, production was moved
to a location abroad that could accommodate large scale
production20. Prices of pieces in the MM.LaFleur
collection, all in USD, ranged from about $30-$50 for smaller
accessories to about $100-$300 for a dress
to up to $500 for outerwear.
Page 4 *
Many of the garments in the MM.LaFleur collection were
extremely popular. For example, the brands
Etsuko dress was first introduced to the collection in 2014. By
2017, this dress, which sold for $195, had
been developed in 21 colors, restocked over 20 times, and had
generated over $3 million in revenues21; the
Etsuko dress in black was responsible for over $1 million of
these revenues. Nakamura said of the dress
that “When we designed this dress, we took into account all the
things that our customers asked for:
machine-washable fabric, long sleeves, wrinkle resistance,
pockets, and lots of stretch and comfort. It also
8. comes with a thin leather belt, so you don't have to worry too
much about styling this dress. You just put it
on and go”.22 Other high selling dresses were the Tory and
Casey dresses – both of which was so popular
that they required waitlists of over a thousand customers
each.23
SHOPPING AT MM.LAFLEUR
The concept of personal styling for women with better things to
do than shop, has found a following:
Sales are 50 times what they were five years ago. 24
Sarah LaFleur
MM.LaFleur had both e-commerce and retail operations. As
such, clients could purchase MM.LaFleur
offerings online by requesting a ‘Bento Box’, online by
purchasing pieces a la carte from the MM.LaFleur
website, or by visiting retail outlets including showrooms or
pop-up stores.
E-Commerce
Customers could view, select, and purchase items directly from
the company website. In addition to a la carte
sales of garments from the website, customers could opt to
order a ‘Bento Box’. The MM.LaFleur Bento Box
was a personally curated assortment of garments and accessories
which was sent to a customer. When a Bento
Box arrived, customers could try on each of the pieces, decide
which ones to keep, and send the rest back;
shipping was free both ways. Prices of the four to six items in
9. the box ranged from $35 for accessories to up to
$325 for a dress.25
To determine what items were curated for any particular Bento
Box, customers had to complete a short
questionnaire. This survey – which LaFleur knew needed to be
short and easy to complete – asked customers
practical questions about their office dress code, their size and
body shape, women whose style they admired,
and what types of clothing or accessories they were interested
in receiving. “We actually know our clothes
best,” LaFleur said. “If the customer shares a few details about
herself, we think we can identify what
will best work for her.”26
A personal stylist would then select a few pieces from the
MM.LaFleur collection and carefully arrange them in
in different compartments and layers within the Bento Box –
much like how Japanese food is arranged in a bento
box. This design helped the clothes to arrive unwrinkled, with
garments packed in reusable, zippered plastic
bags; many customers repurposed these bags to transport their
gym clothes or to compartmentalize items in
suitcases.27
The Bento Box was not a subscription service. Rather, it was
simply a way for women to try out clothing or
accessories to decide if they wanted to purchase them. The
Bento Boxes were a hit: by 2017 they accounted for
80% of the company’s new sales and 40% of customers placed
an order for a second Bento Box within 12 weeks
of their first purchase.28
10. Page 5 *
Retail Outlets
Retail options for purchasing MM.LaFleur offerings included
trunk shows, showrooms, and pop-up stores.
Trunk shows were short term events in which sellers showcased
their merchandise to customers in small
venues, such as small sections of department stores, hotel
rooms, or other suitable areas. In the early days
of MM.LaFleur, the company hosted many trunk shows out of
hotel rooms, as well as one out of a friend’s
apartment in New York.29 Clients could not walk-away with
clothing purchased from a trunk show. Rather,
they were able to see or try on some items, and could then order
what they wanted.
Showrooms were typically held in larger spaces than trunk
shows, and included samples of a wider range
of garments. At first, MM.LaFleur began by testing a brick-and-
mortar showroom in New York City30. Since
then, they decided to set up a few permanent showrooms –
including the one in New York City. By 2019, there
were permanent or long term showrooms in New York City,
Washington, D.C., Boston, Philadelphia, Houston,
Atlanta, San Francisco, and Chicago.31 Like with trunk shows,
showrooms carried samples of garments for trial
only; customers had to order merchandise through sales
associates in the showroom or via the company website.
Although anyone could come into a showroom, the company
encouraged customers to make an appointment in
order to maximize the experience. With a showroom
appointment, customers were given a one hour session with
11. a personal stylist who would pre-select a number of styles to try
out during the appointment. During this
appointment customers were given a bottomless glass of
Prosecco.32 This experience was highly effective in
generating sales: women who booked appointments at
showrooms often spent up to three times more than
online-only shoppers.33
Finally, MM.LaFleur also opened up pop-up stores from time to
time. Pop-up stores were an increasingly
popular phenomenon in which a retail outlet ‘popped up’ for
anywhere between a day and a few weeks. In
2019, MM.LaFleur had pop up stores in Palo Alto, CA in
December, in Phoenix, AZ in February, in
Minneapolis, MN in April, and in Los Angeles, CA in May.34
Page 6 *
ENDNOTES
1 Julie Sygiel, "MM.LaFleur's Cofounders Share Their Secrets
To A Successful Business Relationship", Forbes, September
28, 2016, Accessed May 10, 2019 from:
www.forbes.com/sites/juliesygiel/2016/09/28/mm-lafleurs-
cofounders-on-the-keys-to-
successful-cofounder-relationships/#221fbb5b2166
2 Ibid.
3 Ibid.
4 Segran, Elizabeth. "This Women’s Clothing Brand Is Made
For Professional Women Who Hate To Shop", Fast Company,
12. March 31, 2016. Accessed May 10, 2019 from:
www.fastcompany.com/3058412/this-womens-clothing-brand-is-
made-for-
professional-women-who-hate-to-shop
5 Ibid.
6 LaFleur, Sarah. "7 Lessons I Learned While Building a
Fashion Company". The M Dash, October 19, 2017. Accessed
May
10, 2019 from: https://mmlafleur.com/mdash/sarah-lafleur-
interview-building-a-fashion-company
7 Halzack, Sarah. "MM.LaFleur: The startup that wants to dress
you for the office". The Washington Post, March 24, 2017.
Accessed May 10, 2019 from:
www.washingtonpost.com/business/mmlafleur-the-startup-that-
wants-to-dress-you-for-the-
office/2017/03/24/86fb8af8-0dd6-11e7-9d5a-
a83e627dc120_story.html?nore direct=on&utm_term=.78d8ac38
17bd
8 Segran, op. cit.
9 Pasquarelli, Adrianne. "Must-have dress boosts sales 550% at
this SoHo startup", Crain's New York Business, November
23, 2015. Accessed May 10, 2019 from:
www.crainsnewyork.com/article/20151124/RETAIL_APPAREL/
151129960/sara-
lafleur-s-womenswear-label-mm-lafleur-is-helping-to-style-
those-too-busy-to-style-themselves
10 Leighton, Mara (a). "This new women’s clothing brand takes
all the guesswork out of shopping for work", Business Insider,
June 11, 2018. Accessed May 10, 2019 from:
www.businessinsider.com/mm-lafleur-bento-box-womens-work-
clothes-review-
2017-4
11 Stambor, Zak. "Why MM.LaFleur embraces outdoor
advertising". Digital Commerce, October 15, 2018. Accessed
May 10,
2019 from: www.digitalcommerce360.com/2018/10/15/why-
13. mm-lafleur-embraces-outdoor-advertising/
12 Ibid.
13 The M Dash. (n.d.) Accessed June 19, 2019 from:
https://mmlafleur.com/mdash
14 MM.LaFleur. “Contact and FAQ” (n.d.). Accessed May 10,
2019 from: https://mmlafleur.com/help
15 Cowles, Charlotte. "The MM.LaFleur Design Philosophy:
How We’re Revolutionizing Workwear", The M Dash, July 26,
2016. Accessed May 10, 2019 from:
https://mmlafleur.com/mdash/mm-lafleur-design-philosophy-
miyako-nakamura
16 Blakely, Lindsay. "How This $70 Million Startup
Transformed the Way Women Shop for Work", Inc. Magazine,
June 2017.
Accessed May 10, 2019 from:
www.inc.com/magazine/201706/lindsay-blakely/mm-lafleur-
bento-box-design-awards-
2017.html
17 Morris, Alison. "Women's work wear label MM.LaFleur
expanding", Fox 5 News, February 29, 2016, Accessed May 10,
2019 from: www.fox5ny.com/news/womens-work-wear-label-
mmlafleur-expanding
18 Leighton (a), op. cit.
19 MM.LaFleur. “Contact and FAQ” (n.d.). Accessed May 10,
2019 from: https://mmlafleur.com/help
20 ibid
21 Leighton, Mara (b). "Sold out and restocked 22 times, this is
the machine-washable work dress thousands of women are
buying". Business Insider, April 16, 2018. Accessed May 10,
2019 from: www.businessinsider.com/mm-lafleur-best-selling-
black-work-dress-etsuko-review-2017-6
22 Leighton (b), op. cit.
23 Greenberg, Rachel. "Here's why there are 1,400 people on a
waitlist for this little black dress". Today, December 4, 2016.
Accessed May 10, 2019 from: www.today.com/style/mm-
lafleur-s-black-casey-dress-has-1-429-person-t105542
14. 24 Thau, Barbara. "MM.LaFleur CEO Unpacks its Strategy to
Take the ‘Angst’ Out of Dressing for Work". United States
Chamber of Commerce, February 26, 2019. Accessed May 10,
2019 from: www.uschamber.com/co/good-company/the-
leap/mmlafleur-sarah-lafleur
25 Sygiel, op. cit.
26 Segran, op. cit.
27 Blakely, op. cit.
28 Blakely, op. cit.
29 Halzack, op. cit.
30 Keller, Hadley. “How MM.LaFleur designed a retail concept
based on female empowerment”. Architectural Digest, June 22,
2018. Accessed June 19, 2019 from:
www.architecturaldigest.com/story/mm-lafleur-designed-a-
retail-concept-based-on-
female-empowerment
31 MM.LaFleur. “Contact and FAQ” (n.d.). Accessed May 10,
2019 from: https://mmlafleur.com/help
32 Blakely, op. cit.
33 Blakely, op. cit.
34 MM.LaFleur. “Contact and FAQ” (n.d.). Accessed May 10,
2019 from: https://mmlafleur.com/help
3
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References
George, D., & Mallery, P. (2016). IBM SPSS statistics 23 step
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Heeringa, S. G., West, B. T., & Berglund, P. A. (2017). Applied
survey data analysis (2nd ed.). New York, NY: Chapman &
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Smith, P. D., Martin, B., Chewning, B., Hafez, S., Leege, E.,
Renken, J., & Smedley Ramos, R. (2018). Improving health care
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USA swimming. (2018). Retrieved from
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Yu, M., Johnson, H., Deutsch, N., & Varga, S. (2018). “She
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