The Green Leaf Lodging project is a student initiative at UMASS aimed at promoting sustainability in the hotel industry in the Greater New Bedford area. The project coordinates with Best Western hotels to implement recycling programs. The goals are to help hotels establish recycling programs to reduce waste and appeal to eco-conscious business travelers. All recyclables and donations will benefit local charities like the Lighthouse Outreach Center. With cooperation across hotels, the project hopes to make the Best Western chain more sustainable and competitive.