The event management and experiential marketing industry in India is projected to reach INR 10,000 crore by 2020-21, with a notable growth rate of 28-30%. Key strategies for starting an event management company include market research, a solid business plan, and understanding financial requirements. Various sources of financial assistance, including government grants and loans under the Pradhan Mantri Mudra Yojna, are available for entrepreneurs in this sector.

1. EVENT MANAGEMENT
Entrepreneurial Perspective

2. FACTS AND FIGURES
• According to the recently released EEMAX Global report, the
total size of the event and experiential marketing industry for
the last audited year stands at INR 6250 Cr of which the
organised sector represents INR 3750 Cr.
• Quite interestingly, the top 25 agencies of the total organised
sector account for INR 2183 Cr, which means 59% of the
organised market is split between these companies.

3. • The report predicts that spends towards experiential
marketing are greater than spends towards digital, albeit
marginally at 13.6% and 11.9% respectively.
• The report also predicts the total spends towards
experiential to increase to INR 7281 Cr in the current fiscal
year as a result of an estimated industry growth rate of 16%
to 17%.
• The events and activations industry in India is expected to
cross INR 10,000 crore mark by 2020-21, as per an EY-EEMA
(Event and Entertainment Management Association) report.

4. • The event industry in India is currently growing at a rate of
28–30%.
• Event industry crossed the mark of 5,800 crore in the 3rd
quarter of 2016 which makes it one of the fastest growing
industries in India.

5. Entrepreneurship Scope

6. HOW TO START AN EVENT
MANAGEMENT COMPANY
• Decide the services you wish to sell
• Do market research, competitor's analysis and SWOT
analysis
• Prepare business plan for your event management
company
• Outline your business objectives.
• Determine your staffing needs and what should be
their skill sets.
• Determine how exactly you will find clients?
• Estimate your capital requirements for one whole
year

7. • Prepare a contingency plan
• On the basis of your business plan determine your
operating cost
• On the basis of the operating cost, decide your own fees
and the staff salary
• Get investors/ business partners for your event
management company
• Decide name and logo of your company and its status
• Premises, recruitment and marketing your business
• Register your Company
• Register to pay tax

8. FOCUS AREAS
• CORPORATES
• PRIVATE
• SPORTS
• CULTURAL

9. Forming A Company In India
• The Companies Act of 1956 sets down rules for the
establishment of both public and private companies.
• A company is formed by registering the Memorandum and
Articles of Association with the State Registrar of
Companies of the state in which the main office is to be
located.

10. SOURCES OF FINANCIAL ASSISTANCE
• Government grants
• Sponsorship
• Merchandising Sales
• Participant Fees
• Spectator Fees
• Internal financing
• External financing
• Public Institution and Private
Sponsor Institutional Help
• Banks and corporations

11. PRADHAN MANTRI MUDRA YOJNA
PARAMETERS
• TARGET AUDIENCE
• LOAN AMOUNT
• SCHEME STAGES
• SCOPE OF SCHEME
DETAILS
• SMALL BUSINESS OWNERS
• INR 50000/- TO 1000000/-
• SHISHU(50K),KISHOR(5 LAKHS), TARUN( 10 LAKHS)
• ACROSS INDIA
• LOAN REPAYMENT TENURE 5-7 YEARS

13. • The Ministry of Tourism, Government of India provides
Financial Assistance to State Governments and UT
Administrations for organizing various Fairs, Festivals and
Tourism Related Events.
• The Ministry also extends Financial Support to Commerce,
Trade and Industry Organisations for organizing Tourism and
Tourism Related Events and to Tourism, Travel and Hospitality
Trade Associations for their various events in India and
abroad.
• The total amount of financial support will, however, not
exceed 50% of the total cost of the event.

14. JOBS IN EVENT MANAGEMENT SECTOR
• MARKETING AND EVENT MANAGER
• EXHIBITION COORDINATOR
• EVENT PLANNER
• EVENT ADMINISTRATOR
• CONFERENCE AND BANQUETING MANAGER
• OUTDOOR INSTRUCTOR
• STAGE TECHNICIAN
• VENUE MANAGER
• LOGISTICS AND TRANSPORTATION MANAGER
• STAGE DECORATOR
• INFORMATION MANAGER
• SECURITY MANAGER
• INFRASTRUCTURE MANAGER