Event Management Entrepreneurial Perspective
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Event management industry is growing fast globally with many options and advancement. One can start and earn good amount of money through event management business or career.
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Event Management
Event management involves planning, organizing, implementing and analyzing events such as festivals, conferences and exhibitions. It encompasses tasks such as identifying objectives and target audiences, handling logistics and vendor coordination, budgeting, marketing and ensuring post-event success. Professionals in this field wear many hats and require strong project management, client services, and problem-solving skills to navigate the intricacies of event planning and ensure events are delivered seamlessly. A thorough process including feasibility analysis, vendor selection, budgeting, marketing planning and post-event reviews is required.
Conducting an event
The document discusses planning and risk management for events. It emphasizes preparing a schedule and identifying roles. A planning team should assess risks like weather, crowds, and infrastructure. Temporary structures need capacity reviews. For some events, controlling protesters or controversial groups is important. The document provides guidance on entrance/exit management, seating, barriers, and handling special situations. Overall it stresses thorough preparation to address public safety.
Event management
This document provides an overview of event management. It defines event management as the application of project management principles to create and develop festivals, events, and conferences. It discusses the purpose and characteristics of events, including that they provide unique experiences but require long-term planning and carry risks. It also outlines different event types, teams, concepts, logistics, legislation, marketing considerations, audiences, financial management, and risks.
Relationship between event and tourism
Events play a significant role in modern tourism by stimulating tourism growth. There are many types of events from large mega-events watched by millions to boost tourism, to smaller local events. Events are used for place marketing and promotion to attract both domestic and international tourists. They generate economic benefits for host communities through income, employment, and foreign exchange earnings.
International tourism organization
There are several international, national, and non-governmental organizations that help develop and manage tourism globally and within individual countries. The United Nations World Tourism Organization (UNWTO) is a specialized UN agency that serves as a global forum for tourism policy and promotes sustainable and accessible tourism. Other major international organizations include the International Air Transport Association (IATA), which helps regulate the global airline industry, the United Federation of Travel Agents Associations (UFTAA), which represents travel agents' interests, the Pacific Asia Travel Association (PATA), which focuses on tourism in the Asia-Pacific region, and the American Society of Travel Agents (ASTA), the largest US travel trade association.
Iato by Kayan S Patil
The Indian Association of Tour Operators (IATO) is the national apex body of the tourism industry in India, with over 4000 members covering all segments of the industry. IATO organizes annual conventions around India to address industry issues and promote tourism. It aims to maintain high ethical standards, promote tourism development, and protect members' interests through various committees that specialize in areas like adventure tourism, aviation, domestic tourism, and more.
Travel agency and Tour Operator
A travel agency helps arrange transportation, accommodations, tours, and trips for travelers. It makes arrangements for people who want to travel. A travel agency has several departments including marketing, sales, advertising, research and development, public relations, finance, accounting, international tourism, domestic travel, and documentation to help plan trips and deal with foreign exchange.
Introduction to destination management
A tourism destination is defined as a region where tourists spend at least one overnight. It consists of attractions, infrastructure, amenities, and resources. Destination management involves coordinating all of these elements through a Destination Management Organization (DMO) to create suitable environments, effectively market the area, and ensure a quality experience. The DMO leads local stakeholders from public and private sectors to develop collaborative strategies and plans through mechanisms like working groups and joint projects.
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Event Management
Event management involves planning, organizing, implementing and analyzing events such as festivals, conferences and exhibitions. It encompasses tasks such as identifying objectives and target audiences, handling logistics and vendor coordination, budgeting, marketing and ensuring post-event success. Professionals in this field wear many hats and require strong project management, client services, and problem-solving skills to navigate the intricacies of event planning and ensure events are delivered seamlessly. A thorough process including feasibility analysis, vendor selection, budgeting, marketing planning and post-event reviews is required.
Conducting an event
The document discusses planning and risk management for events. It emphasizes preparing a schedule and identifying roles. A planning team should assess risks like weather, crowds, and infrastructure. Temporary structures need capacity reviews. For some events, controlling protesters or controversial groups is important. The document provides guidance on entrance/exit management, seating, barriers, and handling special situations. Overall it stresses thorough preparation to address public safety.
Event management
This document provides an overview of event management. It defines event management as the application of project management principles to create and develop festivals, events, and conferences. It discusses the purpose and characteristics of events, including that they provide unique experiences but require long-term planning and carry risks. It also outlines different event types, teams, concepts, logistics, legislation, marketing considerations, audiences, financial management, and risks.
Relationship between event and tourism
Events play a significant role in modern tourism by stimulating tourism growth. There are many types of events from large mega-events watched by millions to boost tourism, to smaller local events. Events are used for place marketing and promotion to attract both domestic and international tourists. They generate economic benefits for host communities through income, employment, and foreign exchange earnings.
International tourism organization
There are several international, national, and non-governmental organizations that help develop and manage tourism globally and within individual countries. The United Nations World Tourism Organization (UNWTO) is a specialized UN agency that serves as a global forum for tourism policy and promotes sustainable and accessible tourism. Other major international organizations include the International Air Transport Association (IATA), which helps regulate the global airline industry, the United Federation of Travel Agents Associations (UFTAA), which represents travel agents' interests, the Pacific Asia Travel Association (PATA), which focuses on tourism in the Asia-Pacific region, and the American Society of Travel Agents (ASTA), the largest US travel trade association.
Iato by Kayan S Patil
The Indian Association of Tour Operators (IATO) is the national apex body of the tourism industry in India, with over 4000 members covering all segments of the industry. IATO organizes annual conventions around India to address industry issues and promote tourism. It aims to maintain high ethical standards, promote tourism development, and protect members' interests through various committees that specialize in areas like adventure tourism, aviation, domestic tourism, and more.
Travel agency and Tour Operator
A travel agency helps arrange transportation, accommodations, tours, and trips for travelers. It makes arrangements for people who want to travel. A travel agency has several departments including marketing, sales, advertising, research and development, public relations, finance, accounting, international tourism, domestic travel, and documentation to help plan trips and deal with foreign exchange.
Introduction to destination management
A tourism destination is defined as a region where tourists spend at least one overnight. It consists of attractions, infrastructure, amenities, and resources. Destination management involves coordinating all of these elements through a Destination Management Organization (DMO) to create suitable environments, effectively market the area, and ensure a quality experience. The DMO leads local stakeholders from public and private sectors to develop collaborative strategies and plans through mechanisms like working groups and joint projects.
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The document provides guidance on developing a destination management plan. It discusses what destination management planning entails, why a plan is important, who should be involved, and the stages of developing a plan. Key aspects include gathering evidence about the destination's assets, visitors, and businesses; identifying strategic objectives and actions; and implementing, monitoring, and reviewing the plan on an ongoing basis to ensure it remains relevant. The goal is to produce a sustainable and competitive tourism industry for the destination.
Seasonal Character of Tourism
This document discusses seasonality in tourism and its impacts and management strategies. It begins with an introduction that climate change will cause rises in global temperature and sea levels with substantial regional variations. Tourism is affected by climatic variations more than other sectors.
It then defines peak, shoulder, and off seasons and discusses the natural and institutional causes of seasonality. The impacts of seasonality include higher prices and costs in peak seasons, underutilization of facilities in off-seasons, and unstable employment and income. Management strategies to address seasonality involve differential pricing, diversifying products and markets, and facilitation from the state such as staggering holidays and improving infrastructure.
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This document outlines the key steps involved in tour planning and operation, including researching destinations, negotiating with suppliers, pricing packages, marketing tours, and carrying out pre-tour preparations. It discusses the planning, negotiation, administrative, marketing and departure stages of the tour operating process. It also describes negotiating with airlines and hotels, pricing strategies, and the duties of overseas representatives during tours.
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This document discusses destination marketing and provides guidance on how to effectively market tourism destinations. It defines destination marketing as a crucial activity to make destinations competitive in the tourism market by improving attractiveness and properly positioning the destination. It also explains that the goals of destination marketing are to promote tourism products related to tourist motivations and provide real value to satisfy customer expectations. Finally, it outlines several key aspects to consider for an effective destination marketing strategy, including developing quality products tailored to niche interests, using a multi-channel distribution approach, properly positioning the destination, and engaging customers through promotional activities and partnerships.
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Event Risk Management is the primary factor to be considered in organizing an event, including indoor and outdoor event. Risk Management is important in order to avoid waste and losses. This slide share gives you more understanding on what we called as Risk Management, what are the risks involved in event organizing and how we want to avoid or reduce the risks.
4. event management risk management
This document discusses risk management for student event planning. It defines risk as potential for loss or undesirable outcomes. There are several types of risks including physical risks of injury, reputation risks of negative representation, emotional risks of participant reactions, financial risks of budget issues, and facilities risks of safety concerns at event locations. Examples are provided for each type of risk student organizations may face when planning events.
Events logistics
The document provides guidance on planning an event by outlining key logistical considerations such as developing specifications for needed items and services, checking the budget, and determining what information will be requested from suppliers. It also describes including important event details in a brief, listing evaluation criteria and procedures, and maintaining a directory of potential suppliers. Guidelines are provided for the event team regarding punctuality, breaks, attire, meals, and cleanliness. Finally, tips are offered for selecting and communicating with event speakers.
Inbound and Outbound Tourism
The document discusses inbound and outbound tourism in the UAE and its effect on the economy. It notes that the UAE has become a top tourist destination due to its beaches, shopping, and attractions. While the economy was previously reliant on oil exports, tourism is now a large and growing sector. The government is investing heavily in tourism infrastructure like airports and attractions. Both inbound tourism, which benefits the economy, and outbound tourism by UAE residents are growing significantly. The tourism industry is expected to continue strong expansion in the coming years.
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Logistics in event management
The document discusses event logistics and infrastructure planning. It explains that the first step is to identify all infrastructure requirements based on the event details. This includes items like staging, power, facilities, and parking. Approval must then be obtained from authorities. Contractors are hired and licenses obtained as needed. Careful coordination is required for setup and takedown to ensure everything is in place safely. The event manager must monitor progress closely to help ensure the infrastructure is built smoothly and according to schedule.
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This document provides an introduction to event management. It defines an event as something that happens at a given place and time for a reason involving someone or something. It outlines the sizes of events from mega events targeting international markets to minor annual or one-time events. The types of events discussed include sporting events, entertainment/arts/cultural festivals, commercial/marketing promotions, conferences, fundraising, family events, and miscellaneous events. The roles and responsibilities of an event manager are described, as well as the relationships and teams involved in event management and planning.
Introduction to Events Management
This document provides information about event management, including the key aspects to consider when planning an event. It discusses the importance of having a plan and checking to ensure smooth execution. Various event types and sizes are outlined, from mega events aimed at international markets down to minor local events. An event manager oversees a team that grows substantially as the event approaches. The document also describes establishing an organizational structure with committees responsible for areas like programming, finance, promotions, and secretariat duties. Sources of funding and promotional strategies are discussed.
Event management
This document outlines the key initial details and steps for event management, including determining the date, venue, and budget. It emphasizes the importance of organization, communication, and delegation to ensure a smooth execution. Key aspects include selecting a committee and clearly defining roles and deadlines, using effective communication tools like a project chart and strategic meetings, and thorough follow-up after the event through surveys and a budget reconciliation. Proper planning and coordination at all stages are essential for event success.
Chapter 1 Tourist Destination Development (Destination Management)
The document discusses various topics related to tourism destination development including inventory of tourist attractions, types of tourism products, phases of tourism product development, challenges in developing new tourism products, tourism master plan guidelines, resort development process, tourism destination area development, and types of tourism destinations. It provides information on cultural, religious, scenic, and entertainment attractions. It also outlines the conceptualization, design, feasibility analysis, commitment, and management phases of resort planning and development.
Tour Operations Management
This document discusses tour operations and the role of tour operators. It begins by defining a tour operator as a company that combines various travel components, such as flights, transfers, and hotel accommodations, into packaged tours. It then outlines the history of tourism, including key figures like Thomas Cook who organized early package tours in the 1800s. The document also categorizes different types of tours and tour operators, such as escorted, independent, inbound, and outbound operators. Finally, it describes the main functions of tour operators, which include providing travel information, creating itineraries, booking reservations and accommodations, pricing packages, and arranging travel insurance for clients.
Principles of-event-management
This document provides an overview of event management. It defines an event, discusses the characteristics and types of events, and explains the key aspects of event management including the five C's (conceptualizing, costing, canvassing, customizing, and carrying out). It also covers analyzing events, SWOT analysis, key decision makers, managing technical staff, and the need for event management as a career. Overall, the document serves as a comprehensive introduction to the field of event management.
Economic impacts of tourism
The document discusses the economic impacts of tourism, including both positive and negative impacts. It notes that tourism can generate income, employment opportunities, foreign exchange earnings and GDP growth for host countries. However, it also notes potential negative impacts such as leakage of spending out of the local economy, displacement of local residents, seasonal unemployment and overreliance on the tourism industry. The document provides examples of these impacts and explains concepts like the multiplier effect in tourism spending.
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Seasonal Character of Tourism
This document discusses seasonality in tourism and its impacts and management strategies. It begins with an introduction that climate change will cause rises in global temperature and sea levels with substantial regional variations. Tourism is affected by climatic variations more than other sectors.
It then defines peak, shoulder, and off seasons and discusses the natural and institutional causes of seasonality. The impacts of seasonality include higher prices and costs in peak seasons, underutilization of facilities in off-seasons, and unstable employment and income. Management strategies to address seasonality involve differential pricing, diversifying products and markets, and facilitation from the state such as staggering holidays and improving infrastructure.
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Based on the Dusit Thani College lecture for Principles of Tourism II for CITHM Lyceum of the Philippines Cavite Campus.
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This document outlines the key steps involved in tour planning and operation, including researching destinations, negotiating with suppliers, pricing packages, marketing tours, and carrying out pre-tour preparations. It discusses the planning, negotiation, administrative, marketing and departure stages of the tour operating process. It also describes negotiating with airlines and hotels, pricing strategies, and the duties of overseas representatives during tours.
Destination marketing yac
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Event Risk Management
Event Risk Management is the primary factor to be considered in organizing an event, including indoor and outdoor event. Risk Management is important in order to avoid waste and losses. This slide share gives you more understanding on what we called as Risk Management, what are the risks involved in event organizing and how we want to avoid or reduce the risks.
4. event management risk management
This document discusses risk management for student event planning. It defines risk as potential for loss or undesirable outcomes. There are several types of risks including physical risks of injury, reputation risks of negative representation, emotional risks of participant reactions, financial risks of budget issues, and facilities risks of safety concerns at event locations. Examples are provided for each type of risk student organizations may face when planning events.
Events logistics
The document provides guidance on planning an event by outlining key logistical considerations such as developing specifications for needed items and services, checking the budget, and determining what information will be requested from suppliers. It also describes including important event details in a brief, listing evaluation criteria and procedures, and maintaining a directory of potential suppliers. Guidelines are provided for the event team regarding punctuality, breaks, attire, meals, and cleanliness. Finally, tips are offered for selecting and communicating with event speakers.
Inbound and Outbound Tourism
The document discusses inbound and outbound tourism in the UAE and its effect on the economy. It notes that the UAE has become a top tourist destination due to its beaches, shopping, and attractions. While the economy was previously reliant on oil exports, tourism is now a large and growing sector. The government is investing heavily in tourism infrastructure like airports and attractions. Both inbound tourism, which benefits the economy, and outbound tourism by UAE residents are growing significantly. The tourism industry is expected to continue strong expansion in the coming years.
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The document discusses event logistics and infrastructure planning. It explains that the first step is to identify all infrastructure requirements based on the event details. This includes items like staging, power, facilities, and parking. Approval must then be obtained from authorities. Contractors are hired and licenses obtained as needed. Careful coordination is required for setup and takedown to ensure everything is in place safely. The event manager must monitor progress closely to help ensure the infrastructure is built smoothly and according to schedule.
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This document provides an introduction to event management. It defines an event as something that happens at a given place and time for a reason involving someone or something. It outlines the sizes of events from mega events targeting international markets to minor annual or one-time events. The types of events discussed include sporting events, entertainment/arts/cultural festivals, commercial/marketing promotions, conferences, fundraising, family events, and miscellaneous events. The roles and responsibilities of an event manager are described, as well as the relationships and teams involved in event management and planning.
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This document provides information about event management, including the key aspects to consider when planning an event. It discusses the importance of having a plan and checking to ensure smooth execution. Various event types and sizes are outlined, from mega events aimed at international markets down to minor local events. An event manager oversees a team that grows substantially as the event approaches. The document also describes establishing an organizational structure with committees responsible for areas like programming, finance, promotions, and secretariat duties. Sources of funding and promotional strategies are discussed.
Event management
This document outlines the key initial details and steps for event management, including determining the date, venue, and budget. It emphasizes the importance of organization, communication, and delegation to ensure a smooth execution. Key aspects include selecting a committee and clearly defining roles and deadlines, using effective communication tools like a project chart and strategic meetings, and thorough follow-up after the event through surveys and a budget reconciliation. Proper planning and coordination at all stages are essential for event success.
Chapter 1 Tourist Destination Development (Destination Management)
The document discusses various topics related to tourism destination development including inventory of tourist attractions, types of tourism products, phases of tourism product development, challenges in developing new tourism products, tourism master plan guidelines, resort development process, tourism destination area development, and types of tourism destinations. It provides information on cultural, religious, scenic, and entertainment attractions. It also outlines the conceptualization, design, feasibility analysis, commitment, and management phases of resort planning and development.
Tour Operations Management
This document discusses tour operations and the role of tour operators. It begins by defining a tour operator as a company that combines various travel components, such as flights, transfers, and hotel accommodations, into packaged tours. It then outlines the history of tourism, including key figures like Thomas Cook who organized early package tours in the 1800s. The document also categorizes different types of tours and tour operators, such as escorted, independent, inbound, and outbound operators. Finally, it describes the main functions of tour operators, which include providing travel information, creating itineraries, booking reservations and accommodations, pricing packages, and arranging travel insurance for clients.
Principles of-event-management
This document provides an overview of event management. It defines an event, discusses the characteristics and types of events, and explains the key aspects of event management including the five C's (conceptualizing, costing, canvassing, customizing, and carrying out). It also covers analyzing events, SWOT analysis, key decision makers, managing technical staff, and the need for event management as a career. Overall, the document serves as a comprehensive introduction to the field of event management.
Economic impacts of tourism
The document discusses the economic impacts of tourism, including both positive and negative impacts. It notes that tourism can generate income, employment opportunities, foreign exchange earnings and GDP growth for host countries. However, it also notes potential negative impacts such as leakage of spending out of the local economy, displacement of local residents, seasonal unemployment and overreliance on the tourism industry. The document provides examples of these impacts and explains concepts like the multiplier effect in tourism spending.
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Hotel reservations involve booking rooms for guests prior to their arrival. The reservation process records guests' room requests and payment details. Reservations are important for generating future revenue and ensuring accommodations are prepared. There are various sources of reservations like travel agents, corporations, and individual travelers. Reservations can be made verbally, in writing, or online. They are recorded either manually or using automatic/semi-automatic systems. Making, amending, and cancelling reservations are important functions for hotels.
Hotel Front Office Department
Front office department of a hotel - It is the face of the hotel, the voice of a business.
It works 365 days, 24x7. The front office communicate and coordinate with all other departments of the hotel as well as external sources, running its operations day to operations smoothly to make the guest stay more comfortable through providing personalized, consistent standard services as per management policy
Tourism Foundation Basics
Tourism is a complex, multi-sector industry that involves the movement and activities of people outside their normal places of residence. The document defines tourism from several perspectives and outlines the key elements that make up the tourism system, including tourists, destinations, generating regions, and transit routes. It also discusses push and pull factors that influence travel and introduces Leiper's model of the tourism system, which views tourism as interactions between these geographical and organizational components.
Technology in tourism
The document summarizes key trends in the global hospitality industry, including predicted increases in hotel occupancy rates and revenues. It also outlines several predicted technology trends in the hotel sector, such as greater adoption of wireless charging, robotics, and interactive digital displays. The document concludes by discussing important digital marketing trends for hospitality brands, such as the growing importance of video content, mobile optimization, and social media engagement.
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Career Opportunities for Tourism and Hospitality Management Students
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Event Management Entrepreneurial Perspective
- 2. FACTS AND FIGURES • According to the recently released EEMAX Global report, the total size of the event and experiential marketing industry for the last audited year stands at INR 6250 Cr of which the organised sector represents INR 3750 Cr. • Quite interestingly, the top 25 agencies of the total organised sector account for INR 2183 Cr, which means 59% of the organised market is split between these companies.
- 3. • The report predicts that spends towards experiential marketing are greater than spends towards digital, albeit marginally at 13.6% and 11.9% respectively. • The report also predicts the total spends towards experiential to increase to INR 7281 Cr in the current fiscal year as a result of an estimated industry growth rate of 16% to 17%. • The events and activations industry in India is expected to cross INR 10,000 crore mark by 2020-21, as per an EY-EEMA (Event and Entertainment Management Association) report.
- 4. • The event industry in India is currently growing at a rate of 28–30%. • Event industry crossed the mark of 5,800 crore in the 3rd quarter of 2016 which makes it one of the fastest growing industries in India.
- 6. HOW TO START AN EVENT MANAGEMENT COMPANY • Decide the services you wish to sell • Do market research, competitor's analysis and SWOT analysis • Prepare business plan for your event management company • Outline your business objectives. • Determine your staffing needs and what should be their skill sets. • Determine how exactly you will find clients? • Estimate your capital requirements for one whole year
- 7. • Prepare a contingency plan • On the basis of your business plan determine your operating cost • On the basis of the operating cost, decide your own fees and the staff salary • Get investors/ business partners for your event management company • Decide name and logo of your company and its status • Premises, recruitment and marketing your business • Register your Company • Register to pay tax
- 8. FOCUS AREAS • CORPORATES • PRIVATE • SPORTS • CULTURAL
- 9. Forming A Company In India • The Companies Act of 1956 sets down rules for the establishment of both public and private companies. • A company is formed by registering the Memorandum and Articles of Association with the State Registrar of Companies of the state in which the main office is to be located.
- 10. SOURCES OF FINANCIAL ASSISTANCE • Government grants • Sponsorship • Merchandising Sales • Participant Fees • Spectator Fees • Internal financing • External financing • Public Institution and Private Sponsor Institutional Help • Banks and corporations
- 11. PRADHAN MANTRI MUDRA YOJNA PARAMETERS • TARGET AUDIENCE • LOAN AMOUNT • SCHEME STAGES • SCOPE OF SCHEME DETAILS • SMALL BUSINESS OWNERS • INR 50000/- TO 1000000/- • SHISHU(50K),KISHOR(5 LAKHS), TARUN( 10 LAKHS) • ACROSS INDIA • LOAN REPAYMENT TENURE 5-7 YEARS
- 13. • The Ministry of Tourism, Government of India provides Financial Assistance to State Governments and UT Administrations for organizing various Fairs, Festivals and Tourism Related Events. • The Ministry also extends Financial Support to Commerce, Trade and Industry Organisations for organizing Tourism and Tourism Related Events and to Tourism, Travel and Hospitality Trade Associations for their various events in India and abroad. • The total amount of financial support will, however, not exceed 50% of the total cost of the event.
- 14. JOBS IN EVENT MANAGEMENT SECTOR • MARKETING AND EVENT MANAGER • EXHIBITION COORDINATOR • EVENT PLANNER • EVENT ADMINISTRATOR • CONFERENCE AND BANQUETING MANAGER • OUTDOOR INSTRUCTOR • STAGE TECHNICIAN • VENUE MANAGER • LOGISTICS AND TRANSPORTATION MANAGER • STAGE DECORATOR • INFORMATION MANAGER • SECURITY MANAGER • INFRASTRUCTURE MANAGER