Evan Bailyn, First Page Sage: Viralizing Your Nonprofit: Using Social Media To Secure Donations and Build Awareness
•
1 like•208 views
In this session, entrepreneur and author Evan Bailyn will share specific strategies nonprofits can use to fulfill three key objectives: attracting donors, building partnerships with high profile organizations, and garnering millions of supporters. Through case studies and anecdotes, you’ll come away understanding how deceptively simple it is to generate interest in your cause.
Report
Share
Report
Share
Recommended
Recruiting Volunteers & Board Members Online (includes LinkedIn)- Darian Rodr...
Recruiting Volunteers & Board Members Online (includes LinkedIn)- Darian Rodr...Social Media for Nonprofits
It's Not Too Late! 5 Steps to Close Out 2015 Strong with Year End Giving
It’s almost Thanksgiving and that means people (read: your prospective donors!) are looking back on the year with gratitude and renewed feelings of generosity. If you haven’t had the time to put together a year-end giving campaign, guess what? It’s not too late to pull one off! Kate Rose went over a step-by-step look at the importance of year-end giving, advice for setting the right goal, tips on choosing a theme, and guidance to find ways (through social media) to have a successful fundraising campaign to close out 2015. Watch the webinar recording here: http://socialmedia4nonprofits.org/its-not-too-late-close-out-2015-strong-with-year-end-giving/
Community-Driven Programming: Creating a Culture of Community
Now that social media channels are a part of the fabric of how we communicate, nonprofits are looking beyond shiny social tools to understand the value of community. Learn strategies from Megan Keane for setting up organizational processes to create a culture of engagement at your organization and find quantifiable ways community can contribute to your mission and impact.
SMS for Success
Maybe your organization has used texting since we were playing Snake on our phones. Or maybe you’re just now struggling with how to start an SMS program and integrate it with your website, social media, and app strategy. This session with Sam McKelvie will help nonprofits at any level think about innovative ways that SMS can advance their organization’s mission and how to overcome common obstacles to growing a mobile program. We’ll launch in to the best use cases for engaging supporters/donors and review tactics for using SMS to better reach the populations that your organization serves. This interactive session will also give you a chance to develop new ideas for acquiring subscribers and expanding their interaction with your nonprofit.
Fundraising in 2016: A Millennial’s Voice
Explore the generational, cultural, and technological revolution that's changing our world and learn tactical skills that will increase the effectiveness and sustainability of your fundraising strategies. Roderick Campbell, one of Silicon Valley's brightest social-impact entrepreneurs, will be your unpredictable and amusing guide.
Breaking Through: Get Parents and Other Busy People To Take Action!
In an increasingly noisy world, we all face a big challenge in making sure our messages are clearly heard. In this session, Anita Jackson talked about how to effectively use social media strategies to complement your movement building work. She talked about which tools help you reach your goals, how to find the audiences you seek, and how to leverage your limited capacity for the greatest impact.
The Power of Social Proof
Did you know that 8 out of 10 donors say that online reviews influence their giving decision? If you are a great nonprofit waiting to be discovered, build social proof around it by putting it in front of the right early supporters and create marketing campaigns designed to be shareable. Use it to find new supporters and remind existing supporters why they made a smart choice. In the age of the social web, social proof is the new marketing.
Recommended
Recruiting Volunteers & Board Members Online (includes LinkedIn)- Darian Rodr...
Recruiting Volunteers & Board Members Online (includes LinkedIn)- Darian Rodr...Social Media for Nonprofits
It's Not Too Late! 5 Steps to Close Out 2015 Strong with Year End Giving
It’s almost Thanksgiving and that means people (read: your prospective donors!) are looking back on the year with gratitude and renewed feelings of generosity. If you haven’t had the time to put together a year-end giving campaign, guess what? It’s not too late to pull one off! Kate Rose went over a step-by-step look at the importance of year-end giving, advice for setting the right goal, tips on choosing a theme, and guidance to find ways (through social media) to have a successful fundraising campaign to close out 2015. Watch the webinar recording here: http://socialmedia4nonprofits.org/its-not-too-late-close-out-2015-strong-with-year-end-giving/
Community-Driven Programming: Creating a Culture of Community
Now that social media channels are a part of the fabric of how we communicate, nonprofits are looking beyond shiny social tools to understand the value of community. Learn strategies from Megan Keane for setting up organizational processes to create a culture of engagement at your organization and find quantifiable ways community can contribute to your mission and impact.
SMS for Success
Maybe your organization has used texting since we were playing Snake on our phones. Or maybe you’re just now struggling with how to start an SMS program and integrate it with your website, social media, and app strategy. This session with Sam McKelvie will help nonprofits at any level think about innovative ways that SMS can advance their organization’s mission and how to overcome common obstacles to growing a mobile program. We’ll launch in to the best use cases for engaging supporters/donors and review tactics for using SMS to better reach the populations that your organization serves. This interactive session will also give you a chance to develop new ideas for acquiring subscribers and expanding their interaction with your nonprofit.
Fundraising in 2016: A Millennial’s Voice
Explore the generational, cultural, and technological revolution that's changing our world and learn tactical skills that will increase the effectiveness and sustainability of your fundraising strategies. Roderick Campbell, one of Silicon Valley's brightest social-impact entrepreneurs, will be your unpredictable and amusing guide.
Breaking Through: Get Parents and Other Busy People To Take Action!
In an increasingly noisy world, we all face a big challenge in making sure our messages are clearly heard. In this session, Anita Jackson talked about how to effectively use social media strategies to complement your movement building work. She talked about which tools help you reach your goals, how to find the audiences you seek, and how to leverage your limited capacity for the greatest impact.
The Power of Social Proof
Did you know that 8 out of 10 donors say that online reviews influence their giving decision? If you are a great nonprofit waiting to be discovered, build social proof around it by putting it in front of the right early supporters and create marketing campaigns designed to be shareable. Use it to find new supporters and remind existing supporters why they made a smart choice. In the age of the social web, social proof is the new marketing.
5 Paths To Success With Mobile For Fundraising And Mobilization
Sending a text message is the easiest way for new supporters to connect with your cause. Nick Allen talked about how to maximize mobile donations and how mobile activist networks run by organizations like the Humane Society and No Kid Hungry are recruiting new supporters. Nick also shared the first US test of a mobile strategy that’s recruited thousands of new monthly donors in the UK by inviting people to send a text message for info, triggering a phone call from the nonprofit.
Fundraise with the King of Content: Video!
We’ve all felt the emotional pull of a great video. Videos can convey messages, emotions and impact in seconds. Now, with social media platforms seamlessly integrating video, it’s more important than ever for nonprofits to understand how to leverage this powerful tool. In this very tactical session, Michael Hoffman of See3 Communications shared the best practices for incorporating video into your communications strategy and across social media platforms, with a focus on how it can be used to help make an impact on your year-end fundraising.
Watch the recording on our site: http://socialmedia4nonprofits.org/webinars/use-video-to-drive-donations
Cultivating Community: How to Build an Active and Engaged Group
Cultivating community is a key way to keep a group in engaged around an idea or cause. In this session Regina Walton talked about building and growing community in a group that meets in person around a central idea: technology for social good. You'll learn about SFTech4Good, the largest of the many worldwide Netsquared groups and NTEN 501 Tech Clubs, and how they keep their member count growing, keep events fresh, and the tools they use to effectively communicate with their large and growing group.
5 Proven Strategies To Get More News Feed Love
You see the potential that Facebook offers for engaging supporters and creating more exposure for your nonprofit. But with declining reach, and more competition in the newsfeed, reaching your supporters is more challenging than ever before. This presentation from John Haydon will show you innovative ways to get more engagement on Facebook, from high-quality fans.
Tweet and Repeat: How Twitter Can Refill Your Drying Pipeline
140 characters and a constant feed can seem like a waste of time. But, if you know how to navigate the good from the stuff that’s for the birds, you can definitely find a pipeline. Stephanie St Martin showed #SM4NP Boston how to use tools like Twitter lists, find influencers, and find potential volunteers from those tweeting.
11 Steps to a Successful Nonprofit Social Media Strategy
Creating a strategy for using social media is no longer optional for nonprofits. Social media tools include a fast-changing and constantly growing collection of web-based and mobile technologies. These tools turn formerly broadcast and one-way messages into an interactive conversation and can be hugely effective for social change organizations. In this session, Julia Campbell outlined the 11 steps that your organization can take to create a strategy and plan for your social media efforts. A little planning goes a long way!
Developing Online Engagement Campaigns
Online engagement campaigns are a test for both the organization and its fans, a learning moment, and a check/balance of how you are crafting meaningful ties with your stakeholders. In this session at #SM4NP Boston, Debra Askanase profiled successful online engagement campaigns, breaking down the essential ingredients of preparation, design, execution and measurement.
The Dog Ate My Grant Application! Crowdfunding for #GivingTuesday
Crowd-funding for #GivingTuesday, the global day of giving back to launch the holiday season, has fast become a cornerstone of fundraising. These slides from a #SM4NP webinar with Leo Buc and Bre DiGiammarino will give you practical and tactical resources for making it a success.
Get Mobile or Get Stuck! A Mobile Adoption Roadmap from the Nature Conservancy
Get Mobile or Get Stuck! A Mobile Adoption Roadmap from the Nature ConservancySocial Media for Nonprofits
The data doesn’t lie, the mobile era is upon us. But how do you go beyond the data to make mobile work for your nonprofit? Learn from Ethan Kearns of the Nature Conservancy about many of the real life examples of mobile adoption and understand specific ways to go beyond the surface level statistics to fully grasp the mobile potential.Strategic Storytelling for Social Impact Webinar
Stories have the power to spark movements, raise armies of volunteers, and even change the world. But stories with impact don’t just happen—they require intention and heart. So once you have the right story, how can you make the most of it across social media?
In this 60 minute webinar with Jereme Bivins of The Rockefeller Foundation and Kimaya Dixit of Hattaway Communications, we explored how to use your organization’s best stories across channels for better outreach, fundraising, and impact reporting.
Increasing Your Impact Through Social Media Collaboration with Peer Organizat...
Increasing Your Impact Through Social Media Collaboration with Peer Organizat...Social Media for Nonprofits
Connections matter. Often it is easiest to connect with other people like us, but being able to build relationships across differences and learn from different perspectives is powerful. Discover how to use Twitter chats (or any social platform) to cultivate conversations which amplify your message and increase impact for your constituents. Dorothy Ponton gave this presentation at #SM4NP Silicon Valley.WWFD – What Would Facebook Do: Using Facebook Ads to Test Your Messages
Do you ever feel like messaging decisions are made in a vacuum at your organization? Some simple testing can make the difference in connecting with your target audience. Learn from Marcia Silva how the Second Harvest Food Bank leveraged a small budget on Facebook Ads to test branding elements, as well as how the data helped them tighten their 2015 childhood hunger messages and improve campaign results.
Hollywood Storytelling for Nonprofit Crowdfunding
You’ve heard it over and over again: storytelling gets you more donations. It’s actually easier than you think to create a compelling story. Fairy tales, fireside stories, and your favorite Hollywood movies all follow the tried and true storylines every popular story follows. In this session, Rob Wu, CEO of CauseVox, walked through three storylines that you can use for nonprofit fundraising, and to help you understand how to repurpose storylines for your nonprofit at #SM4NP Silicon Valley.
Leverage Your Influencers to Drive Social Media Engagement
While content creation is a top priority for most nonprofits, a huge challenge is distribution. When thinking about how to get your amazing content beyond your existing network, consider this: the top 5% of supporters in your CRM, on average, have a reach 200 times greater than your entire email file. These social media influencers not only help extend the reach of your amazing content, but expose more people to your good work. Cheryl Contee, CEO of Fission and Co-Founder of Attentive.ly, explored how to identify your influencers, the best sharable content and how to get them talking about your campaigns at #SM4NP Silicon Valley.
Traditional vs. Digital: Break Your Siloed Approach
Any amount of money you spend on marketing should be treated like an investment because every dollar counts. So, how do you raise the relevance of your cause with the budget (even if it’s a small one) you have? On September 9th 2015, Julia McDowell, Vice President of Williams Whittle, joined us for 60-minute webinar to give you an in-depth look at how to mix traditional media and online media, like public service announcements (PSAs) and social, to gain access to powerful media like television and radio on a serious budget.
Behind the Tweet: How to use social media for sold out galas and events
Key Takeways
• How is social sharing different before, during, and after fundraising events?
• What are the latest best practices for fundraisers on social media?
• How can you boost engagement and encourage ticket sales with social media?
• What are the tools and tactics for engaging with influencers?
Behind the Tweet: Social Media for Sold Out Galas and Events
Key Takeways
• How is social sharing different before, during, and after fundraising events?
• What are the latest best practices for fundraisers on social media?
• How can you boost engagement and encourage ticket sales with social media?
• What are the tools and tactics for engaging with influencers?
Nobody Will Watch Your Video Unless...
Can a film help your non-profit? A great video can make you, a bad video can break you, but the most likely scenario is that barely anyone will watch it. That doesn’t have to be the case. Mat Hames, President and Creative Director of Alpheus Media looked at the most successful non-profit films, and analyzed what worked. We’ll also looked at some well-done non-profit films with less of an impact. We saw nine themes emerge about successful, impactful videos, and saw the best non-profit stories recently told on Instagram, YouTube, Vimeo, Facebook, Vine, and other channels.
Messages Matter: Share Stories. Build Communities
Everyone is looking for the next Tweet heard round the world, magical meme or have-to-have hashtag, but every communication begins simply—with a story. Everyone has a story. Communities come together around shared stories. In this session, Christian Clarke Cásarez from the Austin Independent School District examined how nonprofits are using strategic storytelling to build their communities. She reviewed practical tips to help strengthen your own storytelling through meaningful messages that inform and inspire your communities.
Inspiring Your Ambassadors, Leveraging Their Networks
We all have them. Those ardent supporters who help spread the word about our good works. The ones who share our stories by using their voice. It’s essential to recognize their passion while keeping them motivated to continue conversations. In this session, Tina Snider, the Director of Communications from Ronald McDonald House Charities of Central Texas, explored simple, creative strategies to honor ambassadors who along the way help us build relationships.
More Related Content
More from Social Media for Nonprofits
5 Paths To Success With Mobile For Fundraising And Mobilization
Sending a text message is the easiest way for new supporters to connect with your cause. Nick Allen talked about how to maximize mobile donations and how mobile activist networks run by organizations like the Humane Society and No Kid Hungry are recruiting new supporters. Nick also shared the first US test of a mobile strategy that’s recruited thousands of new monthly donors in the UK by inviting people to send a text message for info, triggering a phone call from the nonprofit.
Fundraise with the King of Content: Video!
We’ve all felt the emotional pull of a great video. Videos can convey messages, emotions and impact in seconds. Now, with social media platforms seamlessly integrating video, it’s more important than ever for nonprofits to understand how to leverage this powerful tool. In this very tactical session, Michael Hoffman of See3 Communications shared the best practices for incorporating video into your communications strategy and across social media platforms, with a focus on how it can be used to help make an impact on your year-end fundraising.
Watch the recording on our site: http://socialmedia4nonprofits.org/webinars/use-video-to-drive-donations
Cultivating Community: How to Build an Active and Engaged Group
Cultivating community is a key way to keep a group in engaged around an idea or cause. In this session Regina Walton talked about building and growing community in a group that meets in person around a central idea: technology for social good. You'll learn about SFTech4Good, the largest of the many worldwide Netsquared groups and NTEN 501 Tech Clubs, and how they keep their member count growing, keep events fresh, and the tools they use to effectively communicate with their large and growing group.
5 Proven Strategies To Get More News Feed Love
You see the potential that Facebook offers for engaging supporters and creating more exposure for your nonprofit. But with declining reach, and more competition in the newsfeed, reaching your supporters is more challenging than ever before. This presentation from John Haydon will show you innovative ways to get more engagement on Facebook, from high-quality fans.
Tweet and Repeat: How Twitter Can Refill Your Drying Pipeline
140 characters and a constant feed can seem like a waste of time. But, if you know how to navigate the good from the stuff that’s for the birds, you can definitely find a pipeline. Stephanie St Martin showed #SM4NP Boston how to use tools like Twitter lists, find influencers, and find potential volunteers from those tweeting.
11 Steps to a Successful Nonprofit Social Media Strategy
Creating a strategy for using social media is no longer optional for nonprofits. Social media tools include a fast-changing and constantly growing collection of web-based and mobile technologies. These tools turn formerly broadcast and one-way messages into an interactive conversation and can be hugely effective for social change organizations. In this session, Julia Campbell outlined the 11 steps that your organization can take to create a strategy and plan for your social media efforts. A little planning goes a long way!
Developing Online Engagement Campaigns
Online engagement campaigns are a test for both the organization and its fans, a learning moment, and a check/balance of how you are crafting meaningful ties with your stakeholders. In this session at #SM4NP Boston, Debra Askanase profiled successful online engagement campaigns, breaking down the essential ingredients of preparation, design, execution and measurement.
The Dog Ate My Grant Application! Crowdfunding for #GivingTuesday
Crowd-funding for #GivingTuesday, the global day of giving back to launch the holiday season, has fast become a cornerstone of fundraising. These slides from a #SM4NP webinar with Leo Buc and Bre DiGiammarino will give you practical and tactical resources for making it a success.
Get Mobile or Get Stuck! A Mobile Adoption Roadmap from the Nature Conservancy
Get Mobile or Get Stuck! A Mobile Adoption Roadmap from the Nature ConservancySocial Media for Nonprofits
The data doesn’t lie, the mobile era is upon us. But how do you go beyond the data to make mobile work for your nonprofit? Learn from Ethan Kearns of the Nature Conservancy about many of the real life examples of mobile adoption and understand specific ways to go beyond the surface level statistics to fully grasp the mobile potential.Strategic Storytelling for Social Impact Webinar
Stories have the power to spark movements, raise armies of volunteers, and even change the world. But stories with impact don’t just happen—they require intention and heart. So once you have the right story, how can you make the most of it across social media?
In this 60 minute webinar with Jereme Bivins of The Rockefeller Foundation and Kimaya Dixit of Hattaway Communications, we explored how to use your organization’s best stories across channels for better outreach, fundraising, and impact reporting.
Increasing Your Impact Through Social Media Collaboration with Peer Organizat...
Increasing Your Impact Through Social Media Collaboration with Peer Organizat...Social Media for Nonprofits
Connections matter. Often it is easiest to connect with other people like us, but being able to build relationships across differences and learn from different perspectives is powerful. Discover how to use Twitter chats (or any social platform) to cultivate conversations which amplify your message and increase impact for your constituents. Dorothy Ponton gave this presentation at #SM4NP Silicon Valley.WWFD – What Would Facebook Do: Using Facebook Ads to Test Your Messages
Do you ever feel like messaging decisions are made in a vacuum at your organization? Some simple testing can make the difference in connecting with your target audience. Learn from Marcia Silva how the Second Harvest Food Bank leveraged a small budget on Facebook Ads to test branding elements, as well as how the data helped them tighten their 2015 childhood hunger messages and improve campaign results.
Hollywood Storytelling for Nonprofit Crowdfunding
You’ve heard it over and over again: storytelling gets you more donations. It’s actually easier than you think to create a compelling story. Fairy tales, fireside stories, and your favorite Hollywood movies all follow the tried and true storylines every popular story follows. In this session, Rob Wu, CEO of CauseVox, walked through three storylines that you can use for nonprofit fundraising, and to help you understand how to repurpose storylines for your nonprofit at #SM4NP Silicon Valley.
Leverage Your Influencers to Drive Social Media Engagement
While content creation is a top priority for most nonprofits, a huge challenge is distribution. When thinking about how to get your amazing content beyond your existing network, consider this: the top 5% of supporters in your CRM, on average, have a reach 200 times greater than your entire email file. These social media influencers not only help extend the reach of your amazing content, but expose more people to your good work. Cheryl Contee, CEO of Fission and Co-Founder of Attentive.ly, explored how to identify your influencers, the best sharable content and how to get them talking about your campaigns at #SM4NP Silicon Valley.
Traditional vs. Digital: Break Your Siloed Approach
Any amount of money you spend on marketing should be treated like an investment because every dollar counts. So, how do you raise the relevance of your cause with the budget (even if it’s a small one) you have? On September 9th 2015, Julia McDowell, Vice President of Williams Whittle, joined us for 60-minute webinar to give you an in-depth look at how to mix traditional media and online media, like public service announcements (PSAs) and social, to gain access to powerful media like television and radio on a serious budget.
Behind the Tweet: How to use social media for sold out galas and events
Key Takeways
• How is social sharing different before, during, and after fundraising events?
• What are the latest best practices for fundraisers on social media?
• How can you boost engagement and encourage ticket sales with social media?
• What are the tools and tactics for engaging with influencers?
Behind the Tweet: Social Media for Sold Out Galas and Events
Key Takeways
• How is social sharing different before, during, and after fundraising events?
• What are the latest best practices for fundraisers on social media?
• How can you boost engagement and encourage ticket sales with social media?
• What are the tools and tactics for engaging with influencers?
Nobody Will Watch Your Video Unless...
Can a film help your non-profit? A great video can make you, a bad video can break you, but the most likely scenario is that barely anyone will watch it. That doesn’t have to be the case. Mat Hames, President and Creative Director of Alpheus Media looked at the most successful non-profit films, and analyzed what worked. We’ll also looked at some well-done non-profit films with less of an impact. We saw nine themes emerge about successful, impactful videos, and saw the best non-profit stories recently told on Instagram, YouTube, Vimeo, Facebook, Vine, and other channels.
Messages Matter: Share Stories. Build Communities
Everyone is looking for the next Tweet heard round the world, magical meme or have-to-have hashtag, but every communication begins simply—with a story. Everyone has a story. Communities come together around shared stories. In this session, Christian Clarke Cásarez from the Austin Independent School District examined how nonprofits are using strategic storytelling to build their communities. She reviewed practical tips to help strengthen your own storytelling through meaningful messages that inform and inspire your communities.
Inspiring Your Ambassadors, Leveraging Their Networks
We all have them. Those ardent supporters who help spread the word about our good works. The ones who share our stories by using their voice. It’s essential to recognize their passion while keeping them motivated to continue conversations. In this session, Tina Snider, the Director of Communications from Ronald McDonald House Charities of Central Texas, explored simple, creative strategies to honor ambassadors who along the way help us build relationships.
More from Social Media for Nonprofits (20)
5 Paths To Success With Mobile For Fundraising And Mobilization
5 Paths To Success With Mobile For Fundraising And Mobilization
Cultivating Community: How to Build an Active and Engaged Group
Cultivating Community: How to Build an Active and Engaged Group
Tweet and Repeat: How Twitter Can Refill Your Drying Pipeline
Tweet and Repeat: How Twitter Can Refill Your Drying Pipeline
11 Steps to a Successful Nonprofit Social Media Strategy
11 Steps to a Successful Nonprofit Social Media Strategy
The Dog Ate My Grant Application! Crowdfunding for #GivingTuesday
The Dog Ate My Grant Application! Crowdfunding for #GivingTuesday
Get Mobile or Get Stuck! A Mobile Adoption Roadmap from the Nature Conservancy
Get Mobile or Get Stuck! A Mobile Adoption Roadmap from the Nature Conservancy
Increasing Your Impact Through Social Media Collaboration with Peer Organizat...
Increasing Your Impact Through Social Media Collaboration with Peer Organizat...
WWFD – What Would Facebook Do: Using Facebook Ads to Test Your Messages
WWFD – What Would Facebook Do: Using Facebook Ads to Test Your Messages
Leverage Your Influencers to Drive Social Media Engagement
Leverage Your Influencers to Drive Social Media Engagement
Traditional vs. Digital: Break Your Siloed Approach
Traditional vs. Digital: Break Your Siloed Approach
Behind the Tweet: How to use social media for sold out galas and events
Behind the Tweet: How to use social media for sold out galas and events
Behind the Tweet: Social Media for Sold Out Galas and Events
Behind the Tweet: Social Media for Sold Out Galas and Events
Inspiring Your Ambassadors, Leveraging Their Networks
Inspiring Your Ambassadors, Leveraging Their Networks