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d o e s y o u r me d i a
p r o d u c t u s e ,
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c h a l l e n g e f o r ms
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p r o d u c t s ?
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g e n r e , t h e v i d e o s wh i c h a r e u s u a l l y
a s s o c i a t e d wi t h t h i s g e n r e c o n t a i n
m o s t l y s c e n e s o f b a n d p e r f o r m a n c e . We
s u b v e r t e d t h i s c o n v e n t i o n i n o r d e r
t o a c h i e v e a f u l l n a r r a t i v e v i d e o .
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c o n v e n t i o n s a s i t r e l a t e s t o t h e
l y r i c s o f t h e s o n g . Ou r u s e o f a n
e mo t i o n a l s t o r y l i n e c h a l l e n g e s
n o r ma l p o p p u n k v i d e o c o n v e n t i o n s
b e c a u s e mo s t v i d e o s f r o m t h i s g e n r e
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l y r i c s l e a n t t h e ms e l v e s t o a d e e p e r
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a n i n t r o d u c t i o n , ma i n s e c t i o n a n d
c o n c l u s i o n , w h i c h i s c o mmo n i n v i d e o s
o f t h e p o p p u n k g e n r e . Th i s a p p l i e s t o
B a r t h e s ’ c o d e , e n i g ma w h e r e h e
d e s c r i b e s t h e n a r r a t i v e d e v i c e t h a t
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a l s o u s e d c l o s e u p s t o
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i s c o mmo n o f mu s i c v i d e o s a s
d i e g e t i c s o u n d i s r a r e l y
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a s p l i t s c r e e n wh i c h i s
u n c o mmo n a n d t h e r e f o r e
u n c o n v e n t i o n a l t o mu s i c
v i d e o s . We a l s o u s e d a
r e p e t i t i o n o f s h o t s wh i c h i s
a wi d e l y u s e d c o n v e n t i o n ;
h o w e v e r w e d i d n ’t d i s p l a y
t h e m i n e x a c t l y t h e s a me w a y
we i n s t e a d d e c i d e d t o
r e v e r s e t h e m t o a d d mo r e
d i v e r s i t y , t h u s d e v e l o p i n g
t h e c o n v e n t i o n f u r t h e r .
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c o n t a i n o v e r e x p o s e d
s h o t s , w h i c h w e ma n a g e d
t o u s e i n o u r v i d e o t o
c o n f o r m t o c o n v e n t i o n s .
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e q u i p me n t w e h a d t o
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p o s t -p r o d u c t i o n w h e r e
we i n c r e a s e d t h e
e x p o s u r e s o t h e c l i p s
we r e e q u a l .
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c o n v e n t i o n s a s o u r
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s l o we r p a c e t h a n t h e
p i e c e o f mu s i c . A l s o
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h o we v e r we f o u n d t h a t
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f o u n d t h a t t h e t i mi n g
b e c a me o u t o f s y n c .