The team drafted an evaluation plan prior to hosting their event that outlined how they would assess costs, communication tactics, attendance, and feedback. Their evaluation results found that while attendance was lower than expected, they stayed within budget and received positive feedback. Most attendees enjoyed the film and panel discussion but were unfamiliar with the organization and local resources beforehand.
Fema Flood Insurance: Public Relations Case StudyBrian Kearney
The document outlines a 5-year integrated marketing campaign created by a public relations firm to partner with FEMA and increase the purchase of flood insurance. The campaign will use various tactics like national media, direct mail, online marketing and a website to educate the public about flood risks and motivate insurance purchases. Secondary research showed many are unaware of flood risks and insurance needs. The campaign aims to increase insurance policies by 5% annually and measure success through policy sales and awareness surveys.
Public Affairs: FEMA Reducing Risk & Impact of FloodsBrian Kearney
Here are some key resources that could provide useful information and data to support the campaign:
- Association of State Floodplain Managers: Nonprofit organization focused on reducing flood risk and losses. Could provide data on flood risks, impacts, and policy trends.
- American Meteorological Society: Professional society promoting development and dissemination of information in atmospheric and related oceanic and hydrologic sciences. Could provide data and research on climate trends influencing flood risks.
- Civil Society Institute: Nonprofit think tank focused on strengthening civil society. Could provide insights into effective social marketing approaches and measuring behavior change.
- Floodsmart.gov: Official site of the National Flood Insurance Program. Could provide flood risk maps, policy information, and data
[Challenge:Future] The World's Local CompetitionChallenge:Future
The document proposes an outreach plan to engage 100,000 young people within one year through localized competitions and media/social sites. It involves forming local committees to organize monthly sustainability-focused competitions addressing local issues. Winners would have their proposals evaluated by experts and potentially receive funding to implement their ideas. Additionally, the plan features short monthly interview videos with judges, educators and influencers on sustainability topics to inspire further research and discussion. The goal is to attract youth through hands-on, localized projects while coordinating resources between the global organization and local chapters.
Developed a prototype that allows publishers to dispatch ads to interested users currently in their region. Implemented a Flask webapp for user interaction supported by a Kafka/PostGIS based backend.
Real Estate Development Case PresentationDaniel Mandel
In one week, my group (Nurulauni Saniman, Maike Zhang, Yuhua Zhou) and I analyzed a development case with an existing office building and adjacent vacant land for development. Group created a 20-minute investor presentation analyzing the macro economy, purchase price of entire site and adjacent vacant land, and optimization of the capital structure to reduce the weighted average cost of capital for the project.
Real Estate Development - Financial ModelImran Almaleh
This document provides an overview and financial model for a proposed real estate development project in Dubai. The project involves constructing a mixed-use retail/residential building. Key assumptions in the analysis include net operating income projections and capitalization rates. Special attention should be given to these assumptions as they are important factors in determining the financial feasibility of the project over a 10-year holding period. The model outlines sources and uses of funds, cash flow projections, returns for investors, and other development costs and metrics.
Fema Flood Insurance: Public Relations Case StudyBrian Kearney
The document outlines a 5-year integrated marketing campaign created by a public relations firm to partner with FEMA and increase the purchase of flood insurance. The campaign will use various tactics like national media, direct mail, online marketing and a website to educate the public about flood risks and motivate insurance purchases. Secondary research showed many are unaware of flood risks and insurance needs. The campaign aims to increase insurance policies by 5% annually and measure success through policy sales and awareness surveys.
Public Affairs: FEMA Reducing Risk & Impact of FloodsBrian Kearney
Here are some key resources that could provide useful information and data to support the campaign:
- Association of State Floodplain Managers: Nonprofit organization focused on reducing flood risk and losses. Could provide data on flood risks, impacts, and policy trends.
- American Meteorological Society: Professional society promoting development and dissemination of information in atmospheric and related oceanic and hydrologic sciences. Could provide data and research on climate trends influencing flood risks.
- Civil Society Institute: Nonprofit think tank focused on strengthening civil society. Could provide insights into effective social marketing approaches and measuring behavior change.
- Floodsmart.gov: Official site of the National Flood Insurance Program. Could provide flood risk maps, policy information, and data
[Challenge:Future] The World's Local CompetitionChallenge:Future
The document proposes an outreach plan to engage 100,000 young people within one year through localized competitions and media/social sites. It involves forming local committees to organize monthly sustainability-focused competitions addressing local issues. Winners would have their proposals evaluated by experts and potentially receive funding to implement their ideas. Additionally, the plan features short monthly interview videos with judges, educators and influencers on sustainability topics to inspire further research and discussion. The goal is to attract youth through hands-on, localized projects while coordinating resources between the global organization and local chapters.
Developed a prototype that allows publishers to dispatch ads to interested users currently in their region. Implemented a Flask webapp for user interaction supported by a Kafka/PostGIS based backend.
Real Estate Development Case PresentationDaniel Mandel
In one week, my group (Nurulauni Saniman, Maike Zhang, Yuhua Zhou) and I analyzed a development case with an existing office building and adjacent vacant land for development. Group created a 20-minute investor presentation analyzing the macro economy, purchase price of entire site and adjacent vacant land, and optimization of the capital structure to reduce the weighted average cost of capital for the project.
Real Estate Development - Financial ModelImran Almaleh
This document provides an overview and financial model for a proposed real estate development project in Dubai. The project involves constructing a mixed-use retail/residential building. Key assumptions in the analysis include net operating income projections and capitalization rates. Special attention should be given to these assumptions as they are important factors in determining the financial feasibility of the project over a 10-year holding period. The model outlines sources and uses of funds, cash flow projections, returns for investors, and other development costs and metrics.
This document outlines a new fundraising initiative called "Ways 2 Raise" for the TJ Martell Foundation. It proposes a series of non-event based fundraising strategies to generate both short-term and long-term revenue through activities like database marketing, sponsorships, strategic partnerships with companies, and a high school football promotion. If successful, it projects the high school program alone could raise over $2 million annually by 2017 through involvement of thousands of schools across multiple states. The Gary Group would lead the initiative and receive a 20% commission on net revenues generated.
This document outlines the goals and structure of the "Up to Us 2013" campaign to raise awareness about the national long-term debt among students. The campaign aims to engage students on the issue and its potential economic impacts. It will be judged based on participant engagement, creativity, reach beyond participants, adherence to rules, and awareness building. Important deadlines include a team leader conference, proposal draft/submission, a 5-week campaign period, and final report. Data on subscriber activity and top links will measure outreach success. The document calls for creative ideas and discussion around inspiring students and enthusiasm for the campaign.
Event PromotionOne key to successful event promotion is th.docxSANSKAR20
Event Promotion
One key to successful event promotion is the creation of a clear, consistent message about the event. A good promotion gets people excited about the event while providing basic details about the who, what, when, where, why and how of the event. Think about the event you are planning and determine how you can promote the event to targeted participants, the local community and potential volunteers.
Message Components
Who is the event targeting?
Participant message:
Spectator message:
Volunteer message:
What is the event? Describe it here.
When and Where will the event take place?
Why should people get involved with the event?
Participant message:
Spectator message:
Volunteer message:
How can people learn more about the event? Remember to include contact information and direct people to digital resources here.
What sponsor information needs to be included in your communication?
Promotion Mediums
What two forms of digital media are you using to promote your event? Include links to the digital media by pasting them in the space below.
How are you using this digital media? Explain what you are posting, the frequency of posts, and how you are driving potential participants, spectators, and volunteers to the media.
To whom will you distribute the print flyer? List recipients below. Remember to include community businesses and sponsors on your list.
To whom will you distribute the written piece? List recipients below. Remember to include sponsors on your list.
Schedule
List the dates for various promotional distributions in the chart below.
Promotional Distribution
Medium
(digital, flyer, written)
Promotional Message Content
Distribution Date
Event Coordinator Interview
The purpose of this assignment is for you to talk with the event coordinator to learn about the general nature of the sports related event you have selected. You will use the information gained from the interview to help you assume the role of event planner for the Event Planning Project and complete the related assignments.
The questions below can be used as a guide as you conduct your interview. Submit the interview questions and responses to your instructor using a Word document.
1. What is the name of the event? Spring Classic NCAA Certified
2. What are the main goals of the event? To allow basketball players to be able to showcase their basketball skills in front of college coaches for prospective college scholarship offers.
3. What is the history of the event (if any)? 10 years
4. How do you generate interest in your event and recruit participants and spectators? Emails are sent out to list of Club teams, Events posted on various tournament website, information sent via social media and via text messages
5. What role does social media/technology play in your event planning and execution? Social Media plays a big role these days, due to so many people are on social media, it’s a connection to the world.
6. How m ...
The symposium brought together preventionists and stakeholders to discuss problem gambling prevention efforts and plan for the future. Panelists discussed what is currently being done well in areas like needs assessment, capacity building, and programming. They also identified needs such as improved evaluation, research, and data sharing. The National Council on Problem Gambling was asked to provide more support to prevention efforts through a dedicated staff person, clearinghouse, and conference track on prevention.
PDE Week 3 Developing and evaluating programs using the logic modelkpravera
This document provides an overview of logic models and their components for program planning and evaluation. It defines the key elements of a logic model as the situation, inputs, outputs, outcomes, and assumptions. The situation establishes the problem a program aims to address. Inputs refer to the resources invested in the program. Outputs are the activities and people reached. Outcomes are the short-term, intermediate, and long-term results of the program. Assumptions recognize beliefs about how the program will work. A logic model displays the relationships between these elements and can be used as a communication tool.
Measuring Success in Patient Advocacy InitiativesCharityNav
In an increasingly challenging donor environment, funders want more meaning reporting of success and outcomes by nonprofits. This webinar provides insights and knowledge that can mean the difference between scaling up - or dialing down - key initiatives.
This document summarizes the results of a survey about calculating the costs and benefits of leadership programs. Key findings include:
- Respondents operate, fund, and evaluate various leadership programs
- Most costly program components and those contributing most to outcomes are difficult to identify
- Initial program designs often did not thoroughly consider costs and benefits of different elements
- About two-thirds of respondents have calculated the cost per participant, often to inform future planning, though some boards do not require it
- Costs excluded from calculations and true costs per participant vary significantly between programs
This document outlines the components and process for writing an effective grant proposal. It discusses gathering background information about the organization, program, expenses, and need. The main components of a proposal include an executive summary, needs statement, program description, evaluation plan, budget, organizational experience, and appendices. The program description explains objectives, methods, staffing, and sustainability. An effective evaluation plan measures outcomes, collects and analyzes data, and reports results. The budget identifies expenses and revenue sources. The conclusion and appendices complete the proposal.
The Jewish Community Center of San Francisco conducted a listening experiment on social media to better engage current and new audiences. They set up tools to monitor conversations about the Center and its events. The tools made it easy to find relevant content to share, but required careful filtering due to the large scope of events. In the future, the Center plans to have a clearer audience development strategy with goals, assign monitoring tasks to more staff, and develop key performance indicators to assess the value of their social media efforts.
The document discusses strategies for promoting the Kendrick Fincher hydration education program to public schools in Arkansas. It recommends creating media kits to send to school districts that would include information about the program, testimonials, statistics on hydration, and pricing. It also suggests including program materials and following up with meetings. Additionally, it proposes creating a webpage for the program and getting involved in school events to raise awareness among students, teachers, and families. The goal is to effectively reach decision makers and convince them that the program is worth investing in for their schools.
E xtension 2011 fsa cop social media project-05-11Barbara O'Neill
The document summarizes a social media project conducted by the Financial Security for All Community of Practice to promote savings during America Saves Week 2011. It discusses the methodology used, which included assessing social media capacity, training, implementing messages on Facebook and Twitter, and evaluating impact through analytics and surveys. Evaluation found the project helped build social media skills but had a low conversion rate for direct actions like joining America Saves. The project demonstrated an approach that could be replicated by other groups.
United Way of Northeast MS ECC TrainingRobin Matkin
This document provides guidance for employee campaign coordinators to conduct successful United Way workplace fundraising campaigns. It outlines key steps such as gaining management support, recruiting a campaign team, developing a campaign plan and timeline, implementing campaign activities, conducting leadership giving, and engaging employees year-round. The document also provides sample materials, worksheets, and contact information for United Way of Northeast Mississippi staff.
This document provides guidance for MOVE Agents on conducting surveys and collecting data for events as part of the NowWeMOVE campaign. It outlines a three-level approach involving National Coordinators, MOVE Agents, and participants. MOVE Agents are instructed to register their events, complete two surveys evaluating their events and participants, and assist participants in completing a survey by making the process quick and easy. Collecting data at all levels through surveys is intended to evaluate events, understand participant profiles, and ensure the overall success of the NowWeMOVE campaign in getting more Europeans active through sport.
This document provides steps for planning a successful fundraising event, including asking key questions about goals and audience, setting a budget, promoting the event through various online and offline channels, designing an engaging experience, and conducting post-event analysis and relationship building. The 6 steps are: 1) Ask key questions; 2) Set a budget; 3) Define measurable goals; 4) Promote the event widely using various media; 5) Design an dynamic experience; and 6) Conduct post-event analysis and engagement. Statistics are also presented on the growth of online giving and challenges in fundraising.
This Strategic Partnership Proposal was commissioned to examine the ways in which the Vibank Community Group (VCG) can work with the Prairie Valley School Division (PVSD) & Vibank Regional School Community Council (SCC) and surrounding communities to further enhance community development, involvement and growth.
Evaluating community projects
These guidelines were initially developed as part of the JRF Neighbourhood Programme. This programme is made up of 20 community or voluntary organisations all wanting to exercise a more strategic influence in their neighbourhood. The guidelines were originally written to help these organisations evaluate their work. They provide step-by-step advice on how to evaluate a community project which will be of interest to a wider audience.
What is evaluation?
Put simply, evaluation by members of a project or organisation will help people to learn from their day-to-day work. It can be used by a group of people, or by individuals working alone. It assesses the effectiveness of a piece of work, a project or a programme. It can also highlight whether your project is moving steadily and successfully towards achieving what it set out to do, or whether it is moving in a different direction. You can then celebrate and build on successes as well as learn from what has not worked so well.
Why evaluate?
Although evaluation may seem like an unnecessary additional task if you are already short of time and resources, it can save you both time and resources by keeping participants focused on, and working towards, the ultimate goal of the project. If necessary, it can refocus activity away from unproductive or unnecessary work.
This document outlines the 7 key steps in planning an event:
1. Develop clear objectives and understand the audience.
2. Create a budget that determines the type of event.
3. Develop a schedule including planning, staging, and production times.
4. Choose an appropriate format based on objectives and audience.
5. Select a venue that matches the purpose, theme, and anticipated attendance.
6. Inspect and book the venue by signing a contract and paying a deposit.
7. Plan the event details and program elements to carry out the concept.
The document summarizes research conducted for an internationalization campaign at the University of Florida. Key findings from interviews with students and faculty revealed financial constraints as a barrier to studying abroad and a need for faculty incentives. While UF already offers international courses and organizations, participation has declined. The campaign aims to meet goals of the University's Quality Enhancement Plan to increase international involvement on campus and prepare students for global careers.
This document outlines a new fundraising initiative called "Ways 2 Raise" for the TJ Martell Foundation. It proposes a series of non-event based fundraising strategies to generate both short-term and long-term revenue through activities like database marketing, sponsorships, strategic partnerships with companies, and a high school football promotion. If successful, it projects the high school program alone could raise over $2 million annually by 2017 through involvement of thousands of schools across multiple states. The Gary Group would lead the initiative and receive a 20% commission on net revenues generated.
This document outlines the goals and structure of the "Up to Us 2013" campaign to raise awareness about the national long-term debt among students. The campaign aims to engage students on the issue and its potential economic impacts. It will be judged based on participant engagement, creativity, reach beyond participants, adherence to rules, and awareness building. Important deadlines include a team leader conference, proposal draft/submission, a 5-week campaign period, and final report. Data on subscriber activity and top links will measure outreach success. The document calls for creative ideas and discussion around inspiring students and enthusiasm for the campaign.
Event PromotionOne key to successful event promotion is th.docxSANSKAR20
Event Promotion
One key to successful event promotion is the creation of a clear, consistent message about the event. A good promotion gets people excited about the event while providing basic details about the who, what, when, where, why and how of the event. Think about the event you are planning and determine how you can promote the event to targeted participants, the local community and potential volunteers.
Message Components
Who is the event targeting?
Participant message:
Spectator message:
Volunteer message:
What is the event? Describe it here.
When and Where will the event take place?
Why should people get involved with the event?
Participant message:
Spectator message:
Volunteer message:
How can people learn more about the event? Remember to include contact information and direct people to digital resources here.
What sponsor information needs to be included in your communication?
Promotion Mediums
What two forms of digital media are you using to promote your event? Include links to the digital media by pasting them in the space below.
How are you using this digital media? Explain what you are posting, the frequency of posts, and how you are driving potential participants, spectators, and volunteers to the media.
To whom will you distribute the print flyer? List recipients below. Remember to include community businesses and sponsors on your list.
To whom will you distribute the written piece? List recipients below. Remember to include sponsors on your list.
Schedule
List the dates for various promotional distributions in the chart below.
Promotional Distribution
Medium
(digital, flyer, written)
Promotional Message Content
Distribution Date
Event Coordinator Interview
The purpose of this assignment is for you to talk with the event coordinator to learn about the general nature of the sports related event you have selected. You will use the information gained from the interview to help you assume the role of event planner for the Event Planning Project and complete the related assignments.
The questions below can be used as a guide as you conduct your interview. Submit the interview questions and responses to your instructor using a Word document.
1. What is the name of the event? Spring Classic NCAA Certified
2. What are the main goals of the event? To allow basketball players to be able to showcase their basketball skills in front of college coaches for prospective college scholarship offers.
3. What is the history of the event (if any)? 10 years
4. How do you generate interest in your event and recruit participants and spectators? Emails are sent out to list of Club teams, Events posted on various tournament website, information sent via social media and via text messages
5. What role does social media/technology play in your event planning and execution? Social Media plays a big role these days, due to so many people are on social media, it’s a connection to the world.
6. How m ...
The symposium brought together preventionists and stakeholders to discuss problem gambling prevention efforts and plan for the future. Panelists discussed what is currently being done well in areas like needs assessment, capacity building, and programming. They also identified needs such as improved evaluation, research, and data sharing. The National Council on Problem Gambling was asked to provide more support to prevention efforts through a dedicated staff person, clearinghouse, and conference track on prevention.
PDE Week 3 Developing and evaluating programs using the logic modelkpravera
This document provides an overview of logic models and their components for program planning and evaluation. It defines the key elements of a logic model as the situation, inputs, outputs, outcomes, and assumptions. The situation establishes the problem a program aims to address. Inputs refer to the resources invested in the program. Outputs are the activities and people reached. Outcomes are the short-term, intermediate, and long-term results of the program. Assumptions recognize beliefs about how the program will work. A logic model displays the relationships between these elements and can be used as a communication tool.
Measuring Success in Patient Advocacy InitiativesCharityNav
In an increasingly challenging donor environment, funders want more meaning reporting of success and outcomes by nonprofits. This webinar provides insights and knowledge that can mean the difference between scaling up - or dialing down - key initiatives.
This document summarizes the results of a survey about calculating the costs and benefits of leadership programs. Key findings include:
- Respondents operate, fund, and evaluate various leadership programs
- Most costly program components and those contributing most to outcomes are difficult to identify
- Initial program designs often did not thoroughly consider costs and benefits of different elements
- About two-thirds of respondents have calculated the cost per participant, often to inform future planning, though some boards do not require it
- Costs excluded from calculations and true costs per participant vary significantly between programs
This document outlines the components and process for writing an effective grant proposal. It discusses gathering background information about the organization, program, expenses, and need. The main components of a proposal include an executive summary, needs statement, program description, evaluation plan, budget, organizational experience, and appendices. The program description explains objectives, methods, staffing, and sustainability. An effective evaluation plan measures outcomes, collects and analyzes data, and reports results. The budget identifies expenses and revenue sources. The conclusion and appendices complete the proposal.
The Jewish Community Center of San Francisco conducted a listening experiment on social media to better engage current and new audiences. They set up tools to monitor conversations about the Center and its events. The tools made it easy to find relevant content to share, but required careful filtering due to the large scope of events. In the future, the Center plans to have a clearer audience development strategy with goals, assign monitoring tasks to more staff, and develop key performance indicators to assess the value of their social media efforts.
The document discusses strategies for promoting the Kendrick Fincher hydration education program to public schools in Arkansas. It recommends creating media kits to send to school districts that would include information about the program, testimonials, statistics on hydration, and pricing. It also suggests including program materials and following up with meetings. Additionally, it proposes creating a webpage for the program and getting involved in school events to raise awareness among students, teachers, and families. The goal is to effectively reach decision makers and convince them that the program is worth investing in for their schools.
E xtension 2011 fsa cop social media project-05-11Barbara O'Neill
The document summarizes a social media project conducted by the Financial Security for All Community of Practice to promote savings during America Saves Week 2011. It discusses the methodology used, which included assessing social media capacity, training, implementing messages on Facebook and Twitter, and evaluating impact through analytics and surveys. Evaluation found the project helped build social media skills but had a low conversion rate for direct actions like joining America Saves. The project demonstrated an approach that could be replicated by other groups.
United Way of Northeast MS ECC TrainingRobin Matkin
This document provides guidance for employee campaign coordinators to conduct successful United Way workplace fundraising campaigns. It outlines key steps such as gaining management support, recruiting a campaign team, developing a campaign plan and timeline, implementing campaign activities, conducting leadership giving, and engaging employees year-round. The document also provides sample materials, worksheets, and contact information for United Way of Northeast Mississippi staff.
This document provides guidance for MOVE Agents on conducting surveys and collecting data for events as part of the NowWeMOVE campaign. It outlines a three-level approach involving National Coordinators, MOVE Agents, and participants. MOVE Agents are instructed to register their events, complete two surveys evaluating their events and participants, and assist participants in completing a survey by making the process quick and easy. Collecting data at all levels through surveys is intended to evaluate events, understand participant profiles, and ensure the overall success of the NowWeMOVE campaign in getting more Europeans active through sport.
This document provides steps for planning a successful fundraising event, including asking key questions about goals and audience, setting a budget, promoting the event through various online and offline channels, designing an engaging experience, and conducting post-event analysis and relationship building. The 6 steps are: 1) Ask key questions; 2) Set a budget; 3) Define measurable goals; 4) Promote the event widely using various media; 5) Design an dynamic experience; and 6) Conduct post-event analysis and engagement. Statistics are also presented on the growth of online giving and challenges in fundraising.
This Strategic Partnership Proposal was commissioned to examine the ways in which the Vibank Community Group (VCG) can work with the Prairie Valley School Division (PVSD) & Vibank Regional School Community Council (SCC) and surrounding communities to further enhance community development, involvement and growth.
Evaluating community projects
These guidelines were initially developed as part of the JRF Neighbourhood Programme. This programme is made up of 20 community or voluntary organisations all wanting to exercise a more strategic influence in their neighbourhood. The guidelines were originally written to help these organisations evaluate their work. They provide step-by-step advice on how to evaluate a community project which will be of interest to a wider audience.
What is evaluation?
Put simply, evaluation by members of a project or organisation will help people to learn from their day-to-day work. It can be used by a group of people, or by individuals working alone. It assesses the effectiveness of a piece of work, a project or a programme. It can also highlight whether your project is moving steadily and successfully towards achieving what it set out to do, or whether it is moving in a different direction. You can then celebrate and build on successes as well as learn from what has not worked so well.
Why evaluate?
Although evaluation may seem like an unnecessary additional task if you are already short of time and resources, it can save you both time and resources by keeping participants focused on, and working towards, the ultimate goal of the project. If necessary, it can refocus activity away from unproductive or unnecessary work.
This document outlines the 7 key steps in planning an event:
1. Develop clear objectives and understand the audience.
2. Create a budget that determines the type of event.
3. Develop a schedule including planning, staging, and production times.
4. Choose an appropriate format based on objectives and audience.
5. Select a venue that matches the purpose, theme, and anticipated attendance.
6. Inspect and book the venue by signing a contract and paying a deposit.
7. Plan the event details and program elements to carry out the concept.
The document summarizes research conducted for an internationalization campaign at the University of Florida. Key findings from interviews with students and faculty revealed financial constraints as a barrier to studying abroad and a need for faculty incentives. While UF already offers international courses and organizations, participation has declined. The campaign aims to meet goals of the University's Quality Enhancement Plan to increase international involvement on campus and prepare students for global careers.
1. Evaluation Plan and Results
Prior to hosting the event, the team drafted a plan for
evaluating its overall success. In particular, the team
outlined the ways in which it would evaluate the cost of the
event, the timeliness of its communication tactics, the total
attendance of the event, and any feedback received from
attendees. The following section outlines this plan in more
detail. It also includes the team’s overall evaluation of the
event according to this plan.
● Evaluation Plan
○ Costs vs. Budget
○ Timeliness of Tactics
○ Participation/Involvement
○ Publicity
○ Feedback
● Evaluation Results
○ Costs vs. Budget
○ Timeliness of Tactics
○ Participation/Involvement
○ Publicity
○ Feedback
Eat Greater Des Moines: Evaluation Plan and Results
2. Evaluation Plan: This plan outlines the ways in which we plan to evaluate the success of our
event. In particular, it will examine the following factors: costs vs. budget, timeliness of tactics,
participation/involvement, publicity, and feedback.
Costs vs. Budget:
● The team was asked by Eat Greater Des Moines to make this a cost-free event.
Consequently, the team will keep the total cost of the event as close to $0.00 as possible
by acquiring sponsorships from various organizations, particularly organizations
associated with Central College.
● The team will evaluate its success in maintaining this budget by producing a detailed
record of the expenses of this event.
Timeliness of Tactics:
● The team will review the date of the submission of our tactics against the deadlines that
were assigned in the tactics plan.
Participation/Involvement:
● The team will evaluate the success of this event in regards to participation by keeping a
tally of the number of attendees at the film screening.
● The team will also keep track of the number of questions asked during the panel and the
overall length of the discussion.
Publicity:
● To assess its success in publicizing this event, the team will review the number variety of
publicity items we created to promote the film screening.
Feedback:
● The team will assess the response to this event by measuring the increase in visits to Eat!
Greater Des Moines’ website against their background traffic level.
● The team will also measure the increase in “Likes” on the Eat! Greater Des Moines
Facebook page.
● The team will distribute a survey to attendees at the conclusion of the event (See
Appendix).
Evaluation Results: The following section assesses the success of our event according to the
plan outlined above. In particular, it evaluates our success in managing our cost vs. budget, in
completing our tactics in a timely manner, in measuring our event participation and involvement,
3. in publicizing our event, and in gathering feedback. It also addresses our success in delegating
tasks to individual team members.
Costs vs. Budget:
ITEM QUANTITY PRICE
PER UNIT
TOTAL PAID FOR BY:
Movie License 1 $ 300.00 $ 300.00 Student Senate
Posters/Flyers 50 $ 0.06 $3.00 Student Printing
Allowance
Church Bulletin Stuffers 200 sheets,400
total flyers
$ 0.06 $12.00 Student Printing
Allowance
Mailbox Stuffers 100 sheets, 200
total flyers
$ 0.06 $6.00 Student Printing
Allowance
Table Tents 60 $ 0.06 $3.60 Student Printing
Allowance
Refreshments N/A N/A $ 150.00 Green Pod
$474.60 Total Cost
● The total cost of this event was $474.60. However, most of this cost was offset through
the team’s partnerships with various on-campus groups.
○ Movie License- The entire $300.00 cost of the movie license was paid for by
Central College Student Senate.
○ Refreshments- The $150.00 needed for refreshments was provided by the Central
College Green Pods.
○ Printing of Tactics- The only other major budgetary item for this event was the
cost of printing the team’s promotional tactics. In total, the cost of printing these
tactics was $24.60. The team used their respective printing allowances provided
by Central College to cover this expense.
○ In summary, Eat Greater Des Moines was not required to provide any money for
this event. The team therefore met its goal of keeping the cost of the event as
close to $0.00 as possible.
Timeliness of Tactics:
● The team reviewed the date of the submission of tactics against the deadlines that we set
in the tactics plan and all date goals were met.
Participation/Involvement:
4. ● In total, 37 people attended this film screening. This number is much lower than the
original goal of 200 attendees.
● The discussion lasted 25 minutes and 6 participants contributed to the panel discussion.
Publicity:
● A total of 13 tactics were created to promote the event.
● These tactics came in a variety of types, including both print and electronic tactics. Based
on the survey results included below, it appears that the team’s most effective tactics
were the flyers and college announcements that were placed across campus. Networking
with professors and spreading news of this event by word-of-mouth also appeared to be
very effective in publicizing this event.
Feedback:
● We measured the increase in “Likes” on the Eat! Greater Des Moines Facebook page.
After one week, Eat Greater Des Moines received 18 more “likes” on their Facebook
page.
● Survey Feedback- The team received a lot of useful and positive feedback about this
event from the post-event survey. This data is outlined in detail below. The majority of
survey respondents reported that they enjoyed the film. From the results of this survey, it
can be concluded that most of the attendees were not familiar with Eat Greater Des
Moines prior to the event. Consequently, it can be concluded that this event achieved its
overall objective of raising awareness about this organization. In addition, to raising
awareness about EGD, the goal of this event was to raise awareness about food
sustainability issues in general. Both the film itself and the community leaders who lead
the post-film discussion shared a large quantity of information about food sustainability
and local resources like the Pella Farmers’ Market, The results of this survey indicate that
most respondents at least occasionally try to buy locally produced products, and
approximately half of them left the screening feeling that they were Familiar or Very
Familiar with their local food resources.
● Survey Results-
○ “How did you hear about this event?”
■ Friends: 9
■ News: 0
■ Faculty/Professors:7
■ Flyers: 5
■ College announcement;2
5. ○ “How well did you enjoy the film?”
■ Loved it: 13
■ Liked it: 11
■ Neutral: 0
■ Did not like: 0
■ Hated it: 0
○ “How familiar with Eat Greater Des Moines were you before this event?”
■ Very Familiar:2
■ Familiar: 0
■ Slightly familiar: 7
■ Not at all familiar: 15
○ “How involved with sustainability works are you right now?”
■ Very involved: 1
■ Slightly involved: 16
■ Not involved: 7
○ “How often do you opt for locally grown food?”
■ Always: 1
■ As much as possible: 5
■ Sometimes: 7
■ Occasionally: 10
■ Never:0
○ “How familiar are you with your local eating resources?”
■ Very Familiar: 4
■ Familiar: 9
■ Unfamiliar: 10
■ Not at all familiar: 1