1. evaluation
the aims of my production is to use advertisement to lets my target audience know about
my new product and to make them buy it. i want the product to appeal to my chosen target
audience and want them to want to buy the product.
my advertising will be to do with all things that my chosen target audience will like such as
cars and skate parks. advertising is important because if you want to make an advert that
you want to appeal to girls and you have racing cars and dinosaurs then it will not appeal
to them so they won’t buy your product.
it is important to have a target demographic for you product so you know who your aiming
it at and what you need to do to make them want your product my. target demographic is
age: 18-25
sex: male
relationship: girlfriend
kids: non
favorite colours: black, white and green
car make: ford, nissan or toyota
car colour: black
hobbies: bmxing, fixing things
job: mechanic
living type: 2 bed room house
class: middle class
favorite brands: Monster, Adidas, Nike and Bull Park
pets: 2 dogs 1 cat
youth tribe: skater
music: rock
brothers or sisters: 1 sister 1 brother
likes: xbox, tv, youtube fast foods, cars
dislikes: dressing smart, opera, theater
i did a questionnaire and asked different questions to help me find out what the people like
and want
1) How much do you currently spend on aftershave?
£0-£10 £11-£20 £21-£30 more
2) what size aftershave do you buy?
under 20ml 20ml 50ml 120ml
other _________
3) what is you favorite genre of music?
rock pop rap jazz
blues r&b other_________
1) what do you watch on tv?
drama action sci-fi comedy reality

2. other__________
5) Where do you buy aftershave from?
supermarkets
other_________
6) who do you buy after shave for?
for your self for you partner
for a family member
for a friend other________
7) What do you look for when buying it?
nice packaging good looking bottle
affordable price other___________
8) what brands of after shave do you buy?
hugo boss Davidoff cool water
Ralf other________
9) how old are you?
10 to 15
16 to 20
21 to 25
26 to 30
over 30
10) what job do you do?
mechanic/electrician/carpenter
banker/shop worker
hairdresser/baker/journalist
other____________

3. this is my plan of the logo and names of my product
this is my idea for my bottle design
i think that i worked efficiently i set my self a certain
amount of time for each piece of work that i did and i
didn’t go over on any of the bits of work.
i used a hand held camera to take pictures of different
things for my after shave posters.

4. i learnt various different things from using the technology i learnt lots of different camera
shots and i also learnt some new tools on photoshop.
i had problems with trying to use photoshop trying to do things that i did not know how to
do, i solved these problems by asking other people if they knew how to do what i was
doing.
i wanted my logo to be simple but affected so i choose just a simple letter I inside a triangle
which looks like an icicle because my product is called ice fusion.
the font i used is just a simple text that is easy to read and it fits my logo and product i
made the colour of my product blue as it is a colour that appeals more towards males i
choose these colours and fonts because i felt that they appealed to a male target audience
the most.
some things that are successful with my product is that it appeals to my target audience,
my logo is simple but is effective like i wanted it to be, the name of my product is original
and fits my product very well and my advertising posters appeal to my target demographic
and the final look of my product appeals to a male audience like it is supposed to.
some down sides of my product is that there is only one style of it, there is also that i only
have one bottle design.
i could make my product better if i had more than product for example different colours
names and bottle shapes.