media

1. HOW DID YOU USE MEDIA
TECHNOLOGIES IN THE
CONSTRUCTION,
RESEARCH, PLANNING
AND EVALUATION STAGES?
EMMA WATSON

2. HARDWARE AND
SOFTWARE USED
Hardware
• Camera - Canon Legria HFR506
• Apple IMac
• SD card and converter
• Lights
• Phone music
• Scanner
Software
• Final cut pro xv 10.0.9
• Mac OSX v 10.6.8 (operating system)
• Safari v 5.1.9
• Photoshop cssv12.0
• Quick time player 10.0
• PowerPoint v14.1
• Word press/ YouTube/ Prezi/ Slide share

3. HARDWARE - CANON
LEGRIA HFR506
To film my video I used a Canon Legria HFR506, which allowed me to film
my music video in high quality. This camera allowed me to add a good
depth to the video, and also to record some of my planning (i.e. taking
stills of the makeup, equipment set up and to record the development of
settings). The camera allowed me to record in the way I wanted as you
could add effects, choose the quality and you could edit the clips, all within
the camera, before exporting any of the video. The camera also allowed
me to keep my clips in order and watch them back in high def., so that I
could decide on any clips which would need deleting or reshooting for
improvement, saving the hassle of importing them into final cut and
realizing that they were a low quality, so having
to re-film them and do begin again, this was
helpful on the days of the filming, so that I
could decide there and then whether or not to
re-film, rather than having to arrange other
shoots.

4. HARDWARE – APPLE
IMAC
I used the Mac’s to store, edit and evaluate my entire project,
including the video and the digi-pack. I used the software on
the Mac to edit my video, and used the Mac to store all of my
clips, editing, footage, etc. between use. The Mac has
essentially served as a database through the production
and the evaluation of my work, storing
information between use. The mac has been
an essential part of the editing and video-
making process, partly because I needed
somewhere to store all of the clips which I
was creating using the camera (previously
mentioned). Without the mac I would have
not have been

5. HARDWARE – SD
CARD AND USB
I used the SD card and the USB stick to store my shots on
the card and then transfer them onto the computer, so that I
could edit my video. The SD card was from the camera, and I
then imported the clips into final cut and edited them using
the software. Without the SD card I would not have been able
to store any of my camera shots, and the camera would not
be able to ‘remember’ them. Meaning I would forever be
starting again. Without the USB stick, the footage would
have been stuck on the camera, so I wouldn’t have
been able to edit it, and finish my video.

6. SOFTWARE – FINAL
CUT PRO XV 10.0.9
I used final cut to edit my video. This included storing the
footage, editing the speed, transitions and color whilst
stitching the images together to make a video which made
sense. Without using Final cut, I would not have been able to
edit my video in the way which I would have wanted. I would
not have been able to edit speed, transitions, lighting and
color in the same way as final cut allowed. The program also
meant that I could store all of my footage, so that I could
continue from the same place I
had left it, meaning that my
video flowed coherently. Final
cut also allowed me to place the
visuals over the music, so that
you weren’t just listening to
music or watching a video.

7. SOFTWARE – MAC OSX
V 10.6.8
Mac OSX V.10.6.8 has been a major part of the production of
research and planning of my video. I used the software
(alongside safari – next slide) to research previous videos,
CD Covers etc. and to store them on the computer and re-
visit them when appropriate. The software also
stored my video and allowed me to revisit it
and to change it when needed. It also allowed
me access to the internet, to various pages
and to be able to research, so that my music
video best suited the target audience which I
wanted to satisfy. Mac software also meant that
I could save clips, CD covers etc. and then
incorporate similar ways in the production of
my video.

8. SOFTWARE SAFARI V
5.1.9
Safari allowed me to research CD Covers, existing and real
music videos and also allowed me to document the
development of my music video on wordpress. Safari also
allowed me to continue the evaluation of my music video,
looking at the development of my video and looking at how it
compared to real and existing videos (for question 1). Safari
also meant that I could keep
all of my progress in one
place, including plans, so that
work was kept organized and
retainable when needed.
Safari also allowed me to
browse previous work, so I
knew what I needed to achieve.

9. SOFTWARE –
PHOTOSHOP CCSV12.0
Photoshop allowed me to produce my digipak, which
accompanies the music video. Photoshop has helped mainly
in the development of my music video package, as it has
helped me to edit my images and to put them all into a
recognizable form (the CD cover). Photoshop has also meant
that I could overlap shots, so the degree of synergy between
my package has been higher, due to the amount of overlay
shots which I used in my video, which was extremely helpful.
Photoshop also allowed me to choose the appropriate fonts,
colors and design, so that the package as a whole would best
suit the target audience which I was trying to achieve. This
meant that overall the package should be more successful in
the production and the reaction should be more positive from
the target audience.

10. SOFTWARE – QUICK
TIME PLAYER 10.0
Quick time player has helped me in the evaluation of my
music video, as it has allowed me to capture parts of my
video, and parts of already existing music videos and edit
them to the correct points, so that when placed together we
can see how alike or unlike my video is compared to the
products. This was particularly helpful for the first question,
where I needed to look at how my video compared to others.
Quick time player enabled me to take sections of a video
(down to a few seconds) and locate the precise point which
was to be discussed, which meant less hassle that
embedding a whole video. Quick time player also enabled me
to then have a more successful evaluation.

11. SOFTWARE POWER
POINT V.14.1
PowerPoint has helped me in both the research and planning
stage of my evaluation, as it has allowed me to collate all of
my ideas into one place, and keep them in a well presented
way. For example, in the research of my music video, when
deciding on a genre I created a presentation about everything
which I wanted my music video to include, in the
development of my video, I then could revisit this and see if it
was similar. In the evaluation of my music video PowerPoint
has ensured that I can present my
ideas in a clean and tidy manner
with no confusion, using software
that many people are familiar with
so it is reasonably easy to use.

12. SOFTWARE -
WORDPRESS
Wordpress has been a necessity in the construction,
research and planning of my video, as it has been
somewhere where I have been able to put all of my ideas and
work, so that I can store in one place. None of the work will
go missing, meaning that you can continue from where you
finished whilst continuing with another piece of work.
Wordpress has also allowed communications with other
blogs so that my work can be developed, meaning that the
package on a whole is better. Wordpress has also allowed me
to document the entire of my construction of my video, and
allowed me to post evidence of all my planning and research,
and then evidence of shoots towards the end.
This then meant that my work is all in once place
which also benefits someone trying to look at it.

13. SOFTWARE - PREZI
Prezi has also helped me in the evaluation of my video, in
that it has been the software that I have used for my first
question. Prezi has meant that I could present my evaluation
in a more visual and dynamic way, than the basic PowerPoint
for all of my questions. This also allowed variety and means
that the reader of all of the information will remain interested,
rather than seeing another presentation and thinking that it is
dull. Prezi has also meant that I could take certain clips and
put them all in one place, so that I could then continue with
my evaluation.

14. SOFTWARE -
YOUTUBE
YouTube has allowed me to research music videos of a
similar genre, and then see the comments and realize what
sorts of videos my target audience like and dislike. This has
then influenced the construction and planning of my video.
YouTube has also allowed me to plan the construction of my
video in a way that wouldn’t otherwise be possible, as
YouTube videos which are already existing meant that it
could influence and change my video for the better of the
target audience. The software has also influenced the
evaluation of my video, as It has meant that I can upload my
video in order for people to view it and so
that I can receive audience opinions and
feedback.

15. SOFTWARE -
SLIDESHARE
Slide share has been the least used and least important
software used in my music video, as it has allowed me to
upload my power points onto my blog. This has been helpful
in my evaluation, so that they can be viewed, however slide
share has not been important as other software in the
planning, construction or evaluation of my video.