1. 3. WHAT HAVE YOU
LEARNED FROM YOUR
AUDIENCE FEEDBACK? By Georgina
Caddy

2. HOW AND WHERE I COLLECTED MY
AUDIENCE FEEDBACK
 when I first started collecting feedback I created a
questionnaire and uploaded it onto my blog. The
questionnaire was were I narrowed down my target audience.
However I found it dif ficult getting people to comment on my
blog so therefore I went mainly outside to get my research
such as Facebook. But the most ef fective way to get feedback
was „word of mouth‟ so I asked people at my school to
comment and tell me what they thought of the work.

3. WHAT IDEAS AND ADVICE DID YOU GET
FROM THE AUDIENCE?
 I g ot m o s t o f my i de a s a n d a dv i c e fro m
t h e po s t - pro duc t i o n s t a g e o f t h e pro j e c t .
On my fi r s t dra f t o f my m us i c v i de o t h e
m o s t i m po r t a n t a dv i c e wa s c ut t i n g dow n
t h e e f fe c t s I us e d a n d a ddi n g a
pe r fo rm a nc e.
 An d fo r my di g i pa c k a n d a dve r t I g ot t h e
i de a s o f w h a t i m a g es to us e o n w h a t
pa n e ls. I fo un d t h a t t h e i m a g e I us e d fo r
t h e ba c k pa n e l wa s ve r y po pul a r a n d
wa s m a ny pe o pl e s c h o i c e fo r a fro n t
c ove r but I di dn ‟ t l i ke i t s o I de c i de d
a g a inst i t .
 Th e a dv i c e I g ot fo r my di g i pa c k wa s to
ke e p i t s i m ple a n d n ot h ave to m uc h
tex t c ove ri ng t h e pa g e s . I de c i de d to
fo l low t h i s a dv i c e a n d I t h i n k i t wa s
e f fe c t ive. I ke pt i t s i m ple w i t h ve r y l i t t l e
tex t a pa r t fro m o n e pa g e w h i c h I a dde d
t h e l y ri c s fo r B i rdy ‟ s s o n g “ Sk i n ny Love ” .

4. HOW IMPORTANT WAS THE FEEDBACK AS
PART OF THE PROCESS?
 My questionnaire at the beginning of my blog told me what
genre I should try and what shots and scenes would work in
the music video, which set up the whole theme and style of
my video.
 Audience feedback was very important as it helped me
decided what aspects of my work was good and what would
appeal to my target audience. Audience feedback and
research is a very important aspect of my music video as
Mark Readman said “the most ef fective work was
conventional and carefully researched”.