This document analyzes the similarities and differences between the poster for the film "This Is England" and another poster the author created. Both posters use reviews to promote the independently made films and have slogans describing their themes. However, the author's poster has fewer credits, a darker background, and emphasizes one cast member's name more dramatically than "This Is England", which includes all cast members in a standardized font size.

1. POSTER – USING, DEVELOPING AND
CHALLENGING ‘THIS IS ENGLAND’ FILM POSTER

2. USE
Use of reviews
to promote itself
Not much attention draw to credits

3. - The first similarity between the two posters is
that they both use reviews to promote
themselves. This is due to the fact both are
independently made films and therefore would
have low budgets. They both have their
reviews at the top of the poster immediately
drawing attention to them.
- Both posters have a slogan or a 'catchphrase'
in which somewhat describes the film and
their themes.
- Emphasis on both film directors is created by
giving credits, in which are both written in
larger font and therefore would rely on the
audience to recognise the names and draw
attention.
- Both photos are placed against an urban
background, with the model on my poster
being stood against a wall, as are the whole
cast in the 'This Is England' one.
- Neither posters draw attention to the smaller
credits at the bottom, this is more than likely
because there is not a massive pre-existing
audience so therefore there would be no
recognition.

4. DEVELOP
Not as many credits –
less is more

5. - There is different mise-en-scene between the
two photos, the photo on my poster seems to
have a much darker background, and although
This Is England is also set on an urban
background, mine has much more low-key
lighting.
- My poster has many more reviews and
quotes from papers.
- My poster has less credits opposed to the
This Is England in which draws more attention
to the people involved.
- Both follow a simple colour schemes,
however mine tends to have much more
simple colours and fewer.

6. Uses cast names
CHALLENGE

7. - Cast names included in the photo in a band at
the top.
- Different font sizes are used on my
poster, This Is England tends to use a
standardised one.
- All cast members are in included on This Is
England, whereas Warning adds only
one, making it more dramatic and more
emphasised placed upon it.
- Colour scheme is much more lighter on This
Is England and therefore gives it a more
lighthearted idea.