The document discusses strategies for attracting and addressing an audience. To attract an audience, the strategies mentioned include using bright colors, featuring an attractive model, familiar bands, and a small price. To address an audience, the document recommends not making direct eye contact, using a busy but simple layout, revealing minimal details, and addressing the audience indirectly without rhetoric. It also provides an example of an experimental magazine that used chaotic, abstract typographic design to stand out visually even if it was not always readable.