The document compares and evaluates three restaurants - Symphony Restaurant & Bar, Ratna Restaurant, and Invitation Restaurant. Symphony Restaurant receives the highest overall score of 110 out of 150. It has good food quality and service, attracts 40-50 customers per day, and has good proximity and visibility for target customers. However, it could improve food quality and atmosphere, and increase food quantity. Ratna Restaurant receives the lowest score of 77 out of 150. While it attracts customers through low pricing and proximity, it needs improvements in food quality, variety, service, atmosphere, and entertainment to attract more customers. Invitation Restaurant receives a score of 104 out of 150. It attracts customers through

1. Symphony Restaurant & Bar
Ratna Restaurant
Invitation Restaurant
By:
Bhupesh Singh
B – 31, MBA 2012-14
SIMS, Pune
SIMS, Pune

2. Parameter Symphony Restaurant & Bar Ratna Restaurant Invitation Restaurant
6 5 7
Food Quality
Food Quality - Good Food Quality - Decent Food Quality – Very Good
9 9 8
Proximity to At a distance of 0.5Km (approx.) At a distance of 0.5Km (approx.) from At a distance of 1.3Km (approx.)
Customers from its potential customers of its potential customers of SIMS, Pune from its potential customers of SIMS,
SIMS, Pune Pune
7 3 6
Service Quality Good Service Poor Service Decent Service
6 3 7
Atmosphere Good atmosphere with outdoor and Poor atmosphere with less space and Good Atmosphere with garden
indoor seating & decent music no entertainment restaurant and good music
7 9 7
Pricing Approx. Rs. 500 for two Approx. Rs. 350 for two Approx. Rs. 600 for two
Note : 1) 15 Parameters chosen from a list of 35 parameters for qualitative analysis
2) Scores are given out of 10 based on qualitative research done with 10 customers SIMS, Pune

3. Parameter Symphony Restaurant & Bar Ratna Restaurant Invitation Restaurant
7 5 8
•
Menu Variety Decent variety in menu
Cuisines – Indian, Chinese, Sea
Poor Variety in menu
Cuisines – Indian, Chinese
Good variety in menu
Cuisines – Indian, Chinese, Fast Food,
Food Sea Food
Cleanliness and 8 5 9
Dining Area – Clean and hygienic Dining Area – Not very Dining Area – Clean and hygienic
hygiene
hygienic
Entertainment 8 1 7
Good Music and 5 LCD screens No entertainment facilities Good Music
8 4 5
Good Reputation Reputation only among Reputation diminished due to hookah
Reputation/Reviews
Decent review on different student raid incident in Apr 2012
websites No reviews available online Good reviews on different websites
6 8 7
Low food quality & quantity Good food quantity Good food quality
Value for money
High price Low price High price
Note : Scores are given out of 10 based on qualitative research done with 10 customers SIMS, Pune

4. Parameter Symphony Restaurant & Bar Ratna Restaurant Invitation Restaurant
8 6 5
Traffic Volume Approx. 40-50 customers per day Approx. 30-40 customers per Approx. 25-30 customers per day
day
7 5 7
Hours of Operation 11 AM to 11 PM 12 Noon to 3:30 PM, 7:30 PM 11 AM to 11:30 PM
to 11 PM
8 4 5
Good physical visibility and online Poor physical visibility and Poor physical visibility and online
Visibility
presence on various reviews online presence on very few presence on some reviews
websites reviews websites websites
7 4 8
Parking Parking outside on road Parking outside on road Parking facility available
Guard available Guard available
Staff Behaviour
8 6 7
Good Decent Very good
Professional in approach Not very professional Professional in approach
Note : Scores are given out of 10 based on qualitative research done with 10 customers SIMS, Pune

5. Overall Score – 110 out of 150
• Good restaurant with decent menu variety and good service Symphony Restaurant &
• Generating a customer traffic of 40-50 per day Bar
• Proximity and visibility is good considering the target customer
• Pricing can be justified by improvement in food quality and atmosphere
• Quantity of food should be increased
Overall Score – 77 out of 150
• Attracts customers because of its pricing and proximity to the target customer
• Food quality, menu variety and service quality needs immediate improvement
• Atmosphere should be changed to attract premium segment customers Ratna Restaurant
• Entertainment facilities are required to create a good ambience
• More variety should be added to menu
Overall Score – 104 out of 150
• Attracting customers because of better food quality and variety in menu
• Proximity to the target customer and parking facility is good Invitation Restaurant
• Service Quality and staff behaviour needs to be improved
• Reputation needs to be rebuild after the last year incident
• Physical and online visibility needs to be improved SIMS, Pune

6. SIMS, Pune