1) Europeana Media Activity 2 aims to develop an Enhanced Unified Playout Service (EUPS) to improve access to over 1 million videos and 700,000 audio recordings on Europeana.
2) The EUPS will offer features like video clipping, subtitles, and embedding media according to copyright conditions. It will be integrated into Europeana's platform to ensure long-term sustainability.
3) The new service aims to address current shortcomings by standardizing playout across content providers, adding useful features for reuse, and clarifying rights information.