This post mortem report summarizes the Chase the European Dream campaign from June 6th to July 3rd, 2012. It provided statistics on total adidas Golden Tickets given out and key metrics like NRU, PCCU, and revenue for pre-event and event periods. It also detailed top-selling in-game adidas items, weekly top managers, roadshow events held in several cities that gave out prizes, and Facebook ad campaign metrics. The report highlighted player engagement but also delays, restricted terms, and gamer expectations that were not fully met.
The 15th annual World Communication Awards were presented on December 3, 2013 in London as part of the Total Telecom Festival. Around 500 senior telecommunications executives attended to see the 20 award winners revealed and participate in the day's conference. Key highlights included Olaf Swantee of EE being named CEO of the Year and Orange Business Services winning four awards, including Global Operator. The event was organized by Total Telecom and brought together senior professionals from over 40 operators.
The document summarizes a project retrospective meeting held by Dennis Stevenson on April 23, 2008. The meeting involved exercises to identify key events that led to the project outcome, determine root causes, and develop a shared action plan to monitor risks and improve outcomes for future projects. Participants analyzed events from a neutral perspective, prioritized critical factors, and identified ways to detect risks so issues can be addressed promptly. The retrospective concluded by summarizing what was achieved.
This document provides information about the World Karate Federation Karate 1-Premier League taking place from February 14-16, 2020 in Dubai, United Arab Emirates. It outlines the competition schedule, categories, venues, hotels, and other key event details. The Premier League will feature kata and kumite competitions across various age categories for male and female athletes. It is the fifth time Dubai is hosting this major international karate competition, which is an important part of the WKF's strategy to promote karate as an Olympic sport on a global scale.
The document provides a sponsorship proposal for the APAC Finals of the WESG International Esports Festival to be held from 3-5 January 2020 at the Sunway Pyramid Convention Centre in Malaysia. Key details include:
- The 3-day event will feature competitions in Dota 2, CS:GO, Starcraft II, and PES 2020 across 3 zones - a main esports stage, entertainment area, and expo hall.
- Over 20,000 participants from 60+ countries have participated in previous WESG events, with over 100,000 visitors.
- The event offers sponsorship packages and opportunities to promote brands through online and on-site activations to reach the large esports audience in the
Planning a golf event is not an easy task. It's takes time, money, & effort. And the ability to manage a budget almost flawlessly. Our partners from Gold Bond Inc publish a Golf Guide each year that provides some help to those who are planning an event for the upcoming season. It's important to understand as much as possible about things that may impact the success of your event. This guide does a nice job highlighting some important considerations.
Professional Management Group is India's first sports management company. It is part of India's top media agency and Asia's largest outdoor agency. PMG delivers 360 degree sporting and media solutions to clients. It has conceptualized and managed the McDowell's Signature Club Golf Championship, one of India's largest golfing events, since 2002. In 2009, PMG introduced innovations like a faster "Powerplay Golf" format and fashion shows to coincide with regional finals. PMG has also organized celebrity golf events like one in 2008 to felicitate the 1983 Indian cricket world cup winning team.
This budget proposal summarizes the expenses and revenue streams for a gaming tournament called "Shots Fired". The total budget is $7,500 with a goal of making a $3,500 profit. Marketing will include social media ads, banners, and press kits. The venue, food, drinks and entertainment will cost $2,525. Ticket prices are set at $70 to break even with 275 attendees. Revenue is expected from ticket and merchandise sales, as well as sponsorships from gaming companies and venues totaling $24,540, exceeding the profit goal.
The 15th annual World Communication Awards were presented on December 3, 2013 in London as part of the Total Telecom Festival. Around 500 senior telecommunications executives attended to see the 20 award winners revealed and participate in the day's conference. Key highlights included Olaf Swantee of EE being named CEO of the Year and Orange Business Services winning four awards, including Global Operator. The event was organized by Total Telecom and brought together senior professionals from over 40 operators.
The document summarizes a project retrospective meeting held by Dennis Stevenson on April 23, 2008. The meeting involved exercises to identify key events that led to the project outcome, determine root causes, and develop a shared action plan to monitor risks and improve outcomes for future projects. Participants analyzed events from a neutral perspective, prioritized critical factors, and identified ways to detect risks so issues can be addressed promptly. The retrospective concluded by summarizing what was achieved.
This document provides information about the World Karate Federation Karate 1-Premier League taking place from February 14-16, 2020 in Dubai, United Arab Emirates. It outlines the competition schedule, categories, venues, hotels, and other key event details. The Premier League will feature kata and kumite competitions across various age categories for male and female athletes. It is the fifth time Dubai is hosting this major international karate competition, which is an important part of the WKF's strategy to promote karate as an Olympic sport on a global scale.
The document provides a sponsorship proposal for the APAC Finals of the WESG International Esports Festival to be held from 3-5 January 2020 at the Sunway Pyramid Convention Centre in Malaysia. Key details include:
- The 3-day event will feature competitions in Dota 2, CS:GO, Starcraft II, and PES 2020 across 3 zones - a main esports stage, entertainment area, and expo hall.
- Over 20,000 participants from 60+ countries have participated in previous WESG events, with over 100,000 visitors.
- The event offers sponsorship packages and opportunities to promote brands through online and on-site activations to reach the large esports audience in the
Planning a golf event is not an easy task. It's takes time, money, & effort. And the ability to manage a budget almost flawlessly. Our partners from Gold Bond Inc publish a Golf Guide each year that provides some help to those who are planning an event for the upcoming season. It's important to understand as much as possible about things that may impact the success of your event. This guide does a nice job highlighting some important considerations.
Professional Management Group is India's first sports management company. It is part of India's top media agency and Asia's largest outdoor agency. PMG delivers 360 degree sporting and media solutions to clients. It has conceptualized and managed the McDowell's Signature Club Golf Championship, one of India's largest golfing events, since 2002. In 2009, PMG introduced innovations like a faster "Powerplay Golf" format and fashion shows to coincide with regional finals. PMG has also organized celebrity golf events like one in 2008 to felicitate the 1983 Indian cricket world cup winning team.
This budget proposal summarizes the expenses and revenue streams for a gaming tournament called "Shots Fired". The total budget is $7,500 with a goal of making a $3,500 profit. Marketing will include social media ads, banners, and press kits. The venue, food, drinks and entertainment will cost $2,525. Ticket prices are set at $70 to break even with 275 attendees. Revenue is expected from ticket and merchandise sales, as well as sponsorships from gaming companies and venues totaling $24,540, exceeding the profit goal.
The document summarizes details about the Pro Cricket League (PCL), including that it will have 12 teams divided into two categories (Platinum and Diamond) competing over 8 weekends. It provides information on the teams, venues, player auction process, tournament schedule and playoffs structure. The goal of the PCL is to disrupt the cricket business and deliver holistic solutions for a sporting event with the highest quality.
DECK for DEF 2023 which happened in Dubai last November in UAE. It was a first edition hosted by Dubai Tourism to bring in the best esports companies to showcase their latest technologies and trends.
The document proposes opening a sports fashion shop called Implement Fashion Sports in Sunway Pyramid, KL. It discusses collaborating with fashion designer Jeremy Scott and Adidas to customize sports jerseys. The proposal includes a market analysis, potential competitors, marketing strategies, management plan as a Limited Liability Company, and 3-year financial plan projecting increasing sales, profits, and owner returns.
The document proposes a soccer scouting network called "Soccer scouting" that would allow young soccer players to create profiles and be discovered by coaches and scouts. It would operate primarily in South America and Eastern Europe. The business model involves subscription fees from clubs and a percentage of transfer deals. Financial projections show it would be profitable by year 5 and have a positive net present value. The founder expresses a vision of helping players fulfill their potential and acting as an honest broker, and invites potential stakeholders to discuss implementing the nonprofit initiative.
Gamechanger - A poker phenomenon in makingprabhatk2285
The event was tweeted live by www.whisperingshouts.com through its twitter channel @whispshouts and was liked by international poker pros like alec torelli, evan Jarvis from gripsed poker, jonathan little, Vanessa kade and many more.
The 2-day JRA International Championship will be held on December 21st and 22nd at Nakayama racecourse in Japan. It will feature important international races including the Group 1 Arima Kinen race. The event aims to attract top international horses, showcase Japanese racing, and promote investment and networking opportunities. It is estimated to generate over $25 million in prize money and costs. The JRA hopes sponsoring this event will help further establish Japan as a leader in international horse racing and increase betting revenues.
The document summarizes the Laker's T-10 Cricket Tournament organized by the Rotary Club of Mumbai Lakers. It provides details about the tournament dates, venue, sponsorship opportunities, benefits of sponsorship, participating teams from last year. It also briefly outlines community service projects conducted with funds raised in previous years related to medical services, non-medical services, international services, new generations and vocational services. Contact information is provided at the end.
The document summarizes the Laker's T-10 Cricket Tournament being organized by the Rotary Club of Mumbai Lakers. It provides details about the tournament dates in April 2012, venue, sponsorship opportunities, benefits of sponsorship, participating teams from last year. It also briefly outlines community service projects undertaken by the funds collected, like support to medical needs, non-medical community services, international projects, new generation activities, vocational training and public relations efforts. Contact information is provided at the end.
PT Football Momentum is a brand activation company operating in Indonesia and Malaysia. They provide innovative football-based customer engagement and activation solutions for clients, utilizing assets like international and local football legends, competitions, endorsements, and merchandise. Their flagship offering is providing sponsorship and partnership opportunities for the LIDI competition, an extensive grassroots to national football tournament in Indonesia involving over 600,000 matches across the country annually. They outline various sponsorship inventory and rate cards available for the LIDI competition finals and grand final event.
Organizing & Managing a Profitable Golf TournamentSharegolf
Having a golf fundraiser this year? I can help - Put my years of experience to work for you. Knowlege is power - together we can take your event to the next level!
Sports Matters was a two-day conference in Singapore that brought together leaders from the global sports industry to discuss trends and the future of sports business in Asia. Over 60 speakers and representatives from 220 companies and 20 countries attended the event, which was co-presented by Branded and Haymarket Media. Feedback highlighted the excellent speaker lineup, relevant content, and successful networking opportunities provided by the conference.
The document provides information about the 2012 WPA World 8-Ball Championship tournament being held in Fujairah, UAE from February 12-17. The tournament offers a total prize money of $144,000 distributed among the top 64 players. Players must attend the final awards dinner to receive their prizes if they make the quarterfinals or better. The tournament will use a double elimination format for the first stage and single elimination for the second stage.
The document outlines a business plan to open a sports fashion retail shop called Implement Fashion Sports in Sunway Pyramid, Kuala Lumpur. The plan discusses collaborating with fashion designer Jeremy Scott and Adidas to customize sports jerseys. It analyzes the global and Malaysian sports industries, identifies potential competitors, and proposes marketing strategies such as celebrity endorsements and sports events. The financial plan projects sales, expenses, and profits over three years, with net profits of RM271,100 in year one and RM423,769 in year three. The management plan establishes an LLC structure with four owners.
The document provides information about sponsorship opportunities for The Skin Games 2022, an annual international competition for estheticians. There are various sponsorship levels ranging from $4,500 to $25,000 that provide benefits like social media promotion, exhibit space, presentations, and tickets. The top-level Diamond sponsorship of $25,000 is limited to only six sponsors. The event aims to showcase products and connect sponsors with talented estheticians through the competition entries and live expo.
The document provides information about the upcoming World Karate Federation Karate 1-Premier League event taking place from April 17-19, 2020 in Madrid, Spain. It outlines the competition schedule, categories, registration process, required equipment and protections, accommodation details, and contact information for organizers. Key details include that the event will follow WKF rules and only approved brands may be worn, registration closes on April 2nd, and the competition will be broadcast worldwide on Sunday.
Cadee is helping golfers understand and improve their game.
All golfers need to do is take a photo of of their scorecard, where it gets sent to us and we digitize the data. We can then use this to track their progress, connect them with other golfers, and help them discover new courses and deals.
Golfers are a huge and very affluent market, making them a perfect group to build products for. Through monetizing courses, deals and sponsored tournaments, there are many ways to make this a profitable business.
If you're interested to talking with us about investment or partnership opportunities please connect with as over email: founders@cadee.co
Cadee is helping golfer understand and improve their game. Just by taking a photo of their scorecard, we digitize their data and help them track their stats over time. We also connect them with other golfers and courses to help them get even more out of their game.
This document describes a new approach to online blackjack that aims to revolutionize the industry. It involves two intellectual concepts that will offer blackjack players advantages over traditional games in areas like risk, reward, and chances of winning. It also allows advertisers to gain attention, track sales and demographics. Projections show that with millions of players, the game could generate over $300 million in annual returns. Investors who contribute funds would receive ownership shares and monthly returns, with a $100,000 investment earning 5% of the company. The approach aims to provide free blackjack games in a way that benefits charities.
Q Scramble is an annual golf tournament format that brings together golf, charity, team building, and fun. It has grown tremendously since starting in Sweden in 1989, now including over 35,000 rounds played worldwide. The scramble format has teams of 4 golfers who work together to pick the best shot and everyone plays from that position. Q Scramble emphasizes charity, with every team helping to save lives through the money raised. It also includes champions, on-course services, and an product expo.
The document summarizes details about the Pro Cricket League (PCL), including that it will have 12 teams divided into two categories (Platinum and Diamond) competing over 8 weekends. It provides information on the teams, venues, player auction process, tournament schedule and playoffs structure. The goal of the PCL is to disrupt the cricket business and deliver holistic solutions for a sporting event with the highest quality.
DECK for DEF 2023 which happened in Dubai last November in UAE. It was a first edition hosted by Dubai Tourism to bring in the best esports companies to showcase their latest technologies and trends.
The document proposes opening a sports fashion shop called Implement Fashion Sports in Sunway Pyramid, KL. It discusses collaborating with fashion designer Jeremy Scott and Adidas to customize sports jerseys. The proposal includes a market analysis, potential competitors, marketing strategies, management plan as a Limited Liability Company, and 3-year financial plan projecting increasing sales, profits, and owner returns.
The document proposes a soccer scouting network called "Soccer scouting" that would allow young soccer players to create profiles and be discovered by coaches and scouts. It would operate primarily in South America and Eastern Europe. The business model involves subscription fees from clubs and a percentage of transfer deals. Financial projections show it would be profitable by year 5 and have a positive net present value. The founder expresses a vision of helping players fulfill their potential and acting as an honest broker, and invites potential stakeholders to discuss implementing the nonprofit initiative.
Gamechanger - A poker phenomenon in makingprabhatk2285
The event was tweeted live by www.whisperingshouts.com through its twitter channel @whispshouts and was liked by international poker pros like alec torelli, evan Jarvis from gripsed poker, jonathan little, Vanessa kade and many more.
The 2-day JRA International Championship will be held on December 21st and 22nd at Nakayama racecourse in Japan. It will feature important international races including the Group 1 Arima Kinen race. The event aims to attract top international horses, showcase Japanese racing, and promote investment and networking opportunities. It is estimated to generate over $25 million in prize money and costs. The JRA hopes sponsoring this event will help further establish Japan as a leader in international horse racing and increase betting revenues.
The document summarizes the Laker's T-10 Cricket Tournament organized by the Rotary Club of Mumbai Lakers. It provides details about the tournament dates, venue, sponsorship opportunities, benefits of sponsorship, participating teams from last year. It also briefly outlines community service projects conducted with funds raised in previous years related to medical services, non-medical services, international services, new generations and vocational services. Contact information is provided at the end.
The document summarizes the Laker's T-10 Cricket Tournament being organized by the Rotary Club of Mumbai Lakers. It provides details about the tournament dates in April 2012, venue, sponsorship opportunities, benefits of sponsorship, participating teams from last year. It also briefly outlines community service projects undertaken by the funds collected, like support to medical needs, non-medical community services, international projects, new generation activities, vocational training and public relations efforts. Contact information is provided at the end.
PT Football Momentum is a brand activation company operating in Indonesia and Malaysia. They provide innovative football-based customer engagement and activation solutions for clients, utilizing assets like international and local football legends, competitions, endorsements, and merchandise. Their flagship offering is providing sponsorship and partnership opportunities for the LIDI competition, an extensive grassroots to national football tournament in Indonesia involving over 600,000 matches across the country annually. They outline various sponsorship inventory and rate cards available for the LIDI competition finals and grand final event.
Organizing & Managing a Profitable Golf TournamentSharegolf
Having a golf fundraiser this year? I can help - Put my years of experience to work for you. Knowlege is power - together we can take your event to the next level!
Sports Matters was a two-day conference in Singapore that brought together leaders from the global sports industry to discuss trends and the future of sports business in Asia. Over 60 speakers and representatives from 220 companies and 20 countries attended the event, which was co-presented by Branded and Haymarket Media. Feedback highlighted the excellent speaker lineup, relevant content, and successful networking opportunities provided by the conference.
The document provides information about the 2012 WPA World 8-Ball Championship tournament being held in Fujairah, UAE from February 12-17. The tournament offers a total prize money of $144,000 distributed among the top 64 players. Players must attend the final awards dinner to receive their prizes if they make the quarterfinals or better. The tournament will use a double elimination format for the first stage and single elimination for the second stage.
The document outlines a business plan to open a sports fashion retail shop called Implement Fashion Sports in Sunway Pyramid, Kuala Lumpur. The plan discusses collaborating with fashion designer Jeremy Scott and Adidas to customize sports jerseys. It analyzes the global and Malaysian sports industries, identifies potential competitors, and proposes marketing strategies such as celebrity endorsements and sports events. The financial plan projects sales, expenses, and profits over three years, with net profits of RM271,100 in year one and RM423,769 in year three. The management plan establishes an LLC structure with four owners.
The document provides information about sponsorship opportunities for The Skin Games 2022, an annual international competition for estheticians. There are various sponsorship levels ranging from $4,500 to $25,000 that provide benefits like social media promotion, exhibit space, presentations, and tickets. The top-level Diamond sponsorship of $25,000 is limited to only six sponsors. The event aims to showcase products and connect sponsors with talented estheticians through the competition entries and live expo.
The document provides information about the upcoming World Karate Federation Karate 1-Premier League event taking place from April 17-19, 2020 in Madrid, Spain. It outlines the competition schedule, categories, registration process, required equipment and protections, accommodation details, and contact information for organizers. Key details include that the event will follow WKF rules and only approved brands may be worn, registration closes on April 2nd, and the competition will be broadcast worldwide on Sunday.
Cadee is helping golfers understand and improve their game.
All golfers need to do is take a photo of of their scorecard, where it gets sent to us and we digitize the data. We can then use this to track their progress, connect them with other golfers, and help them discover new courses and deals.
Golfers are a huge and very affluent market, making them a perfect group to build products for. Through monetizing courses, deals and sponsored tournaments, there are many ways to make this a profitable business.
If you're interested to talking with us about investment or partnership opportunities please connect with as over email: founders@cadee.co
Cadee is helping golfer understand and improve their game. Just by taking a photo of their scorecard, we digitize their data and help them track their stats over time. We also connect them with other golfers and courses to help them get even more out of their game.
This document describes a new approach to online blackjack that aims to revolutionize the industry. It involves two intellectual concepts that will offer blackjack players advantages over traditional games in areas like risk, reward, and chances of winning. It also allows advertisers to gain attention, track sales and demographics. Projections show that with millions of players, the game could generate over $300 million in annual returns. Investors who contribute funds would receive ownership shares and monthly returns, with a $100,000 investment earning 5% of the company. The approach aims to provide free blackjack games in a way that benefits charities.
Q Scramble is an annual golf tournament format that brings together golf, charity, team building, and fun. It has grown tremendously since starting in Sweden in 1989, now including over 35,000 rounds played worldwide. The scramble format has teams of 4 golfers who work together to pick the best shot and everyone plays from that position. Q Scramble emphasizes charity, with every team helping to save lives through the money raised. It also includes champions, on-course services, and an product expo.
2. Statistics
Total Number of adidas Golden Tickets
Given
2,924,519
Statistic
s
Pre Event
Period
8th
may 2012 –
5 June 2012
Chase The European
Dream Period
6th
june – 3th
July
2012
NRU 74,202 74,809
PCCU 4,537 5,286
Revenue $62,837 46,813$ Exchange Rate : 9,200
Statistic
s
Pre Event
Period before
iCash Treasure
14th
March 2012
–
11th
April 2012
Chase The European
Dream Period
6th
june – 3th
July
2012
NRU 74.479 74,809
PCCU 3,659 5,286
Revenue $30,157 46,813*information for iCash Treasure event please go to slide 5
NAME Quantity Sale
adiPure IV Black 46036
F50 adiZero
Orange
12854
adiPure IV White 12620
Predator X White 10825
adiPure III 7442
F50 adiZero
Black
7299
Adidas
TECHFIT™
Seamless Tee
1310
Adidas
TECHFIT™
Seamless Tights
850
Adidas
TECHFIT™
PowerWEB Tee
579
Adidas
TECHFIT™
PowerWEB Tights
413
F50 adizero 56
Predator®_X 51
3. adidas items Total
giveaways
Event
F50 adizero blue 120 Golden Ticket Winner Periode I
Golden Ticket Winner Periode II
Golden Ticket Winner Periode III
Golden Ticket Winner Periode IV
TECHFIT™ PowerWEB SS
Tee
120
Tango Rosario 120
11Pro 0
MICOACH Speed_Cell 0
Predator LZ (Blue) 0
Predator LZ (Red) 0
Collect & Win adidas Golden
Tickets
Weekly Top 30 Managers with the most number of adidas Golden Tickets
accumulated will win the adidas Treasure Chest as well as 2,000,000 LP.
List of adidas in-game items given over campaign period:
11Pro : 0 F50 adizero blue : 120 item MICOACH Speed_Cell : 0 Predator LZ (Blue) : 0 Predator LZ (Red) : 0 Tango Rosario : 120 item TECHFIT™ PowerWEB SS Tee : 120 item11Pro : 0 F50 adizero blue : 120 item MICOACH Speed_Cell : 0 Predator LZ (Blue) : 0 Predator LZ (Red) : 0 Tango Rosario : 120 item TECHFIT™ PowerWEB SS Tee : 120 item
4. Top-up & Win adidas Merchandises
Coaches can top-up minimum 100k iCash (accumulated)/week and stand a
chance to win these official adidas merchandises! 5 lucky winners will be
selected each week.
1 grand winner for the highest top up amount during period win adidas official
EURO match ball!
Winner Announcement
5. Top-up Promo Event : iCash Treasure
Title iCash Treasure
Period 12 April - 15 June
Objective Push Revenue
Description Category 1 : first time top up iCash during event periode will get 100% bonus
Category 2 : for those who have been top up before will get 20% bonus
http://fifaonline2.iahgames.co.id/news/News.aspx?id=224&groupName=Event%
20News
6. Fifa Online 2 Indonesia Roadshow in Yogyakarta City
Total Participants: 30 Players
iFOL2 Roadshow Mini Tournament was held at The Jacks on 10th June
2012 2PM – 7PM with a total turnout of 30 participants. Champion and
other winners walkaway with cash prizes, adidas official merchandises as
well as exclusive in-game items. Those who participate and stay until the
last event are also stand a chance for lucky draw to win adidas items!
http://fifaonline2.iahgames.co.id/news/News.aspx?id=256&groupName=Re
al%20Life%20News
7. Fifa Online 2 Indonesia Roadshow in Surabaya City
Total Participants: 30 Players
iFOL2 Roadshow Mini Tournament was held at Xeon Net on 17th June 2012
2PM – 7PM with a total turnout of 30 participants. Champion and other
winners walkaway with cash prizes, adidas official merchandises as well as
exclusive in-game items. Those who participate and stay until the last event
are also stand a chance for lucky draw to win adidas items!
http://fifaonline2.iahgames.co.id/news/News.aspx?id=257&groupName=Re
al%20Life%20News
8. Fifa Online 2 Indonesia Roadshow in Denpasar City
Total Participants: 34 Players
iFOL2 Roadshow Mini Tournament was held at Fortress Net on 24th June
2012 2PM – 7PM with a total turnout of 34 participants. Champion and
other winners walkaway with cash prizes, adidas official merchandises as
well as exclusive in-game items. Those who participate and stay until the
last event are also stand a chance for lucky draw to win adidas items!
http://fifaonline2.iahgames.co.id/news/News.aspx?id=258&groupName=Re
al%20Life%20News
9. Fifa Online 2 Indonesia Roadshow in Jakarta City
Total Participants: 64 Players
iFOL2 Roadshow Mini Tournament was held at Level1 on 30th June 2012
3.30PM – 8.30PM with a total turnout of 64 participants. Champion and
other winners walkaway with cash prizes, adidas official merchandises as
well as exclusive in-game items. Those who participate and stay until the
last event are also stand a chance for lucky draw to win adidas items!
http://fifaonline2.iahgames.co.id/news/News.aspx?id=280&groupName=Re
al%20Life%20News
10. Fifa Online 2 Indonesia Roadshow in Batam City
Total Participants: 123 Players
iFOL2 Roadshow Mini Tournament was held at Warnet88 on 24th June
2012 2PM – 7PM with a total turnout of 123 participants. Champion and
other winners walkaway with cash prizes, adidas official merchandises as
well as exclusive in-game items. Those who participate and stay until the
last event are also stand a chance for lucky draw to win adidas items!
http://fifaonline2.iahgames.co.id/news/News.aspx?id=259&groupName=Re
al%20Life%20News
11. Facebook Ads Campaign : adidas Super Challenge
Simply play minimum 100 matches (simulation match not allowed) and stand
a chance to win adidas merchandises, in-game items, as well as LP!
http://fifaonline2.iahgames.co.id/news/News.aspx?
id=274&groupName=Event%20News
ad targeted to 12,547,640 users
Total Impression :
26,452,060
Winner period1 announcement
Winner period2 announcement
12. Statistics : adidas Super Challenge
Campaign : Duration : 06/14/2012 3:00pm – 06/21/2012 3:00pm
Budget : $100.00 Daily
Status : Completed
Banner 1 Performance :
unique reach : 1,559,098
banner clicks : 2,109
CTR : 0.16%
Spent : $383.94
Banner 2 Performance :
unique reach :
1,750,708
banner clicks : 2,691
CTR : 0.15%
Spent : $488.72
Banner 3 Performance :
unique reach : 2,136,684
banner clicks : 4,757
CTR : 0.18%
Spent : $737.68
Ads Full Report :
unique reach : 2,136,684
Total Impression : 26,452,060
banner clicks : 4,757
CTR : 0.18%
Spent : $737.68
CPM : $0.03
CPC : $0.16
Statistic
s
Pre Event
Period
8th
June 2012 –
14th
June 2012
Adidas Super
Challenge Period
15th
june – 21st
July
2012
NRU
17,212 16.337
Daily
ACCU
883 987
Average
DUV
28.908 28.906
13. • Good response from gamers in playing the Special Event Mode (kickoff
to europe tournament update)
• Attractive in-game items plus physical prizes sponsored by adidas
• Positive turnouts for tournaments roadshow
• Overall event confirmation was delayed affecting timeline and
execution
• Restriction to use the term “EURO 2012”
• In-game Special Event causes a significant slowdown for monetization
• Gamers expected an all-expenses paid trip to EURO 2012 Semifinals /
Finals
• Gamers requests for more tournaments in another cities
• Gamers expected rare adidas merchandises items
Overall Feedback
Highlights
Lowlights
Community Feedback
15. adidas Items
No Description QTY Remain Spent Campaign
1 SHOES BAG 7 2 5 Lucky draw prizes yogya (1), denpasar(1),
surabaya(1), level1(1), batam(1)
2 MINI FOOTBALL 20 15 5 Lucky draw prize yogya (1), denpasar(1),
surabaya(1), level1(1), batam(1)
3 EURO GLIDER
BALL
2 2 0
4 11 GLIDER BALL 50 43 7 adidas super challenge periode 1(3)
adidas super challenge periode 2(3)
Fifa girl tagline event(1)
5 MATCH BALL 2 1 1 Juragan top up(1)
6 BACKPACK 29 8 21 Top up hooligan(20)
Medan tourney(1)
7 MINI BACKPACK 4 0 4 adidas super challenge periode 1(2)
adidas super challenge periode 2(2)
8 WASHKIT 5 5 0
9 WATER BOTTLE 16 1 15 Tourney prizes yogya (3), denpasar(3)
, surabaya(3), level1(3), batam(3)
10 CAP 2 2 0
TOTAL
137 79 58
16. Chase The European Dream - Minisite
√ Achieved 758,376 pageviews during 6th
June – 3rd
July 2012
↓ Drop of 71% from Arsenal Go-Gunners 2012
(3,896,988 Pageviews) 20th
April – 15th
May 2012
√ Achieved 758,376 pageviews during 6th
June – 3rd
July 2012
↓ Drop of 71% from Arsenal Go-Gunners 2012
(3,896,988 Pageviews) 20th
April – 15th
May 2012