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The Story of My Life
Who am I?

I am a passionate business woman who has an educational background in fine
arts. My life consists of three major chapters:

2000 – 2005
My life as a student pursuing fine arts

2006 – 2008
Professional Interior Designer & Architect

2009 – Current
Product Planning Specialist
00
 My life as a student pursuing fine arts

 The idea that design can change the world
 The belief that a wonderful life begins with design
 Thus, the following pieces of work were born




05
Changing the ground studio I Single unit housing wall collecting system

The studio objective is to design a connection between
house and ground. The project started with developing
the foundation section and extends it to enclose
space & create shelter. The house considers all aspects
of shelter including where water travels, where thermal
enclosure is created, and where the structure is penetrated.
Reflecting upon physical changes of the ground, the design
focus has to be on ‘TIME’ as a factor.
Changing the ground studio
Single unit housing wall collecting system




           Time
           - Collecting
           - Accumulating
                            >        Wall collection system
                                     - Accumulation of leaves
                                     - Decaying process
                                     - Water travel way
                                     - Soil assessment
                                                                >   Functional Purpose
                                                                    - Thermal closure
                                                                    - Heat absorption
                                                                                         >   House
                                                                                             - Part of the ground
The Reconciliation stage




                                         The Third stage




              The Second stage




              The First stage




Bali studio I The Hall of Reconciliation

The Bali terrorist bombing occurred on October 12, 2002 in the town of Kuta, on the Indonesian island.
It killed 202 people and injured more than 209. Most of whom were foreign tourist. A number of Indonesians were sentenced
to death for the bombing, but those ultimately responsible have not been brought to justice.

The project is to create a hall for where reconciliation events will take place. The principle intention is to bring both victims and
perpetrators to an understanding and compromising
Bali Studio
The Hall of Reconciliation
Goat Bike Shop
Store Design
Solar Decathlon Competition
Performative louver

A performative, louvered skin
tracks the circuit of the sun and,
according to the season,
reflects or absorbs heat and
provides ventilation. As the earth spins
the exterior skin produces a changing
visual effect through a graphic use of
hidden color.
Light Adjustable Lamp
Lamp Design
Design Principle Studio I Material behavior and transformation

Constructing forms from plaster that defines the volume of space, the folded and assembled pattern (derived from the forms) is
created as a kind of three-dimensional template for designing the elements. The elements have a tectonic logic –in other words,
the relationship of element to element and the elements collectively meeting the defined space which needs to be clearly articulated
in the form of the elements.
The elements are structural. They are placed, joined, assembled stacked in order to define the space.
They collectively form a threshold of light and shadow and of inside and outside
06
 Professional Interior Designer & Architect

 A small laboratory challenging the world with design
 People and businesses, being satisfied with my designs
 These become my accomplishments




08
BATK Korea
Award display case
Macquarie Bank
  Main Lobby
CGV Multiplex Theater
      VIP Lounge
09
 Product Planning Specialist

 A life-turning event: Becoming LG’s Product Planner
 Experiencing global business through the mobile phone business
 Dreaming of becoming a successful entrepreneur




12
3 screen (Mobile / TV / PC)
Back to the Future




                              Organize your past, plan your future


                              Create a personal Media Timeline to manage and share
                              the entertainment you watch. A library of links stores
                              a personal diary of content, allows you to plan with others,
                              and to move items directly into purchase carts or
                              on to your calendar.
3 screen (Mobile / TV / PC)
Back to the Future




       Bill asks Alan about the movie he     Bill goes to his Media Timeline and        They watch the preview together.      They decide to go see the movie
       mentioned the other day               navigates to find the preview he saw       Contextual options appear in the      tomorrow and purchase the ticket
                                             the other day. It’s easy to find because   menu on the right of the screen
                                             he flagged it earlier




       Bill bumps into Caleb and tells him   Caleb opens his Media Timeline later,      Caleb thinks the movie looks great,   Bill, Alan and Caleb enjoy the movie
       they are going to a movie he might    and watches the movie preview              so he accepts the invitation          the next evening
       like. Caleb is in a hurry, so Bill
       says he’ll send the preview clip to
       Caleb’s ‘Media Timeline’.
Tablet ‘Optimus Pad’
Home Screen and Menu UX and UI Strategy
LG Readers for Android
LG Readers for Android
LG Smart TV 3D World
   Disney Movie Zone

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EunHae (Ellen) Cho

  • 1. The Story of My Life
  • 2. Who am I? I am a passionate business woman who has an educational background in fine arts. My life consists of three major chapters: 2000 – 2005 My life as a student pursuing fine arts 2006 – 2008 Professional Interior Designer & Architect 2009 – Current Product Planning Specialist
  • 3. 00 My life as a student pursuing fine arts The idea that design can change the world The belief that a wonderful life begins with design Thus, the following pieces of work were born 05
  • 4. Changing the ground studio I Single unit housing wall collecting system The studio objective is to design a connection between house and ground. The project started with developing the foundation section and extends it to enclose space & create shelter. The house considers all aspects of shelter including where water travels, where thermal enclosure is created, and where the structure is penetrated. Reflecting upon physical changes of the ground, the design focus has to be on ‘TIME’ as a factor.
  • 5. Changing the ground studio Single unit housing wall collecting system Time - Collecting - Accumulating > Wall collection system - Accumulation of leaves - Decaying process - Water travel way - Soil assessment > Functional Purpose - Thermal closure - Heat absorption > House - Part of the ground
  • 6. The Reconciliation stage The Third stage The Second stage The First stage Bali studio I The Hall of Reconciliation The Bali terrorist bombing occurred on October 12, 2002 in the town of Kuta, on the Indonesian island. It killed 202 people and injured more than 209. Most of whom were foreign tourist. A number of Indonesians were sentenced to death for the bombing, but those ultimately responsible have not been brought to justice. The project is to create a hall for where reconciliation events will take place. The principle intention is to bring both victims and perpetrators to an understanding and compromising
  • 7. Bali Studio The Hall of Reconciliation
  • 9. Solar Decathlon Competition Performative louver A performative, louvered skin tracks the circuit of the sun and, according to the season, reflects or absorbs heat and provides ventilation. As the earth spins the exterior skin produces a changing visual effect through a graphic use of hidden color.
  • 11. Design Principle Studio I Material behavior and transformation Constructing forms from plaster that defines the volume of space, the folded and assembled pattern (derived from the forms) is created as a kind of three-dimensional template for designing the elements. The elements have a tectonic logic –in other words, the relationship of element to element and the elements collectively meeting the defined space which needs to be clearly articulated in the form of the elements. The elements are structural. They are placed, joined, assembled stacked in order to define the space. They collectively form a threshold of light and shadow and of inside and outside
  • 12. 06 Professional Interior Designer & Architect A small laboratory challenging the world with design People and businesses, being satisfied with my designs These become my accomplishments 08
  • 14. Macquarie Bank Main Lobby
  • 15. CGV Multiplex Theater VIP Lounge
  • 16. 09 Product Planning Specialist A life-turning event: Becoming LG’s Product Planner Experiencing global business through the mobile phone business Dreaming of becoming a successful entrepreneur 12
  • 17. 3 screen (Mobile / TV / PC) Back to the Future Organize your past, plan your future Create a personal Media Timeline to manage and share the entertainment you watch. A library of links stores a personal diary of content, allows you to plan with others, and to move items directly into purchase carts or on to your calendar.
  • 18. 3 screen (Mobile / TV / PC) Back to the Future Bill asks Alan about the movie he Bill goes to his Media Timeline and They watch the preview together. They decide to go see the movie mentioned the other day navigates to find the preview he saw Contextual options appear in the tomorrow and purchase the ticket the other day. It’s easy to find because menu on the right of the screen he flagged it earlier Bill bumps into Caleb and tells him Caleb opens his Media Timeline later, Caleb thinks the movie looks great, Bill, Alan and Caleb enjoy the movie they are going to a movie he might and watches the movie preview so he accepts the invitation the next evening like. Caleb is in a hurry, so Bill says he’ll send the preview clip to Caleb’s ‘Media Timeline’.
  • 19. Tablet ‘Optimus Pad’ Home Screen and Menu UX and UI Strategy
  • 20. LG Readers for Android
  • 21. LG Readers for Android
  • 22. LG Smart TV 3D World Disney Movie Zone