The document discusses China's position as the world's second-largest economy, highlighting opportunities in various sectors including marketing, education, and luxury goods while emphasizing the need to understand Chinese business culture for success. It suggests the potential for cooperation between China and Malta, particularly in telecommunications and alternative energy, while noting the irregular trade behaviors between the two. The conclusion stresses the importance of learning about and adapting to the Chinese market as it continues to grow and impact European businesses.

1. China's Emergence: An Awakened Dragon By Biao Wang (MBA) Camellia Universal Limited 5 October 2010 Valletta, Malta

2. © Camellia Universal Limited 2010 © Camellia Universal Limited 2010 Introduction

3. Introduction China has overtaken Japan as the second largest economy in the world Rapid economic growth, low labour cost, increasing number of wealthy consumers China is the biggest recipient of foreign direct investment in the World Opportunities: product, technology & service “gaps” that need to be filled © Camellia Universal Limited 2010

4. © Camellia Universal Limited 2010 General Business Opportunities in China

5. General Business Opportunities in China China is a vast country with huge opportunities There are some difficulties and threats The opportunities are much bigger than the dangers Currently, involved in low cost manufacturing The emerging internal Chinese market is the future It is important to avoid competing with the local Chinese market © Camellia Universal Limited 2010

6. © Camellia Universal Limited 2010 The Recommended Sectors of Future Development

7. The Recommended Sectors for Future Development Marketing and branding Education and training service China outsourcing The green sector The pharmaceutical industry Tourism industry Property section Luxury goods Manufacturing and automation And others © Camellia Universal Limited 2010

8. © Camellia Universal Limited 2010 Doing Business in China - Awareness

9. Doing Business in China - Awareness In order to do business in China successfully, it is vital to observe & understand Chinese business and social culture The Chinese do not do business as you do in the West Many business deals fail at the outset due to fundamental misunderstandings It is important to understand the ethics, values, etiquette and protocol © Camellia Universal Limited 2010

10. © Camellia Universal Limited 2010 My Thoughts and Business Experience in Malta

11. My Thoughts and Business Experience in Malta China and Malta have a complementary relationship in terms of economy and trade Future recommended cooperation: telecommunication equipment, alternative energy sources and other high technology and environment protection fields The scale of trade and investment is small and trade behaviour is irregular Some Chinese companies consider the Market in Malta to be very small Maltese business people normally purchase Chinese goods through the internet or in other ways, without drafting and signing a formal contract Few Maltese business people go to China by themselves on field visits to investigate Chinese companies & product information It is recommended to work with China business consultants in order to minimise the risks, frustrations and disappointments © Camellia Universal Limited 2010

12. © Camellia Universal Limited 2010 Conclusions

13. Conclusions Considering a strategy for China, but it is essential to learn & understand the Chinese business culture The increasing growth of the Chinese economy and consumer power China is going to affect most businesses in Europe over the coming years China market is something that is very important to all of you © Camellia Universal Limited 2010

14. © Camellia Universal Limited 2010 Quote

15. In Pursuit of Excellence ! “ Excellence can be achieved, if we: Care more than others think is wise, Risk more than others think is safe, Dream more than others think is practical, Expect more than others think is possible.” Deborah Johnson-Ross

16. Thank you! Thank you! © Camellia Universal Limited 2010