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IS CHINA A THREAT TO INDIA.
 India must use internettobridge socio-economic chasm
 Investinstocks thatstandtogainfromrate cut
 Apple Watch likelytohit Indianmkt inJune-July
(Photo:Reuters)
China'sburgeoning ITindustry isnota threattothe Indiansoftware
industry yet, but it iswellentrenchedinthedomestic market tomake
theIndianmajors sweattogainentry,says a topIndianITofficial.
"Our $100billionsoftwareindustry isunder nothreatfromChina,"
says RangarajanVellamore,CEO of Infosys, China.
"The ChineseITisnothreatinoveralltermsbecause it isnot yet
investingbig intheUS where Indiansoftwarefirms are well
entrenched,"Rangarajan,whohasbeenworking intheChinesemarket
forthepast sevenyears,toldPTI inaninterview,providing abroad
viewabout the statusof theChinesesoftware industry.
"ChineseITcompanies are not investingintheUS astheyare unableto
understand thenuancesof themarket penetrationand hasgivenup
theireffortsmaking itsecure forthe Indianfirmsat leastasof now,"
Rangarajansaid.
The exchange ratealsomade difference.Costshavegone up due to
appreciationof RMB againstdollarcompared tofewyears ago,hesaid.
The RMB appreciated over25 percent inthelast fewyears overdollar.
"Instead,the ChineseITfirms focussed more onthelocal markets
where theyare wellentrenched.Also thecurrent US-China internet
warfurthercomplicated thesituationforAmerican companies toview
Chinaaspreferred offshoredestination,"hesaid.
Rangarajanalsosaidthesize of theChineseIT market isfarsmaller
compared totheUS marketsand profit percentagesare not highwhich
iswhy theIndianITfirms pay not sohigh interest.
"Ifyou lookattheChinese ITindustry per se overalladdressable market
spending isabout $150billiononthe ITspace. Itisabout $14billionper
annumis theaddressable space" which isnot big forIndianfirms,he
said.
"FromanIndiancompany's perspective itisnot big market anyway"
because the addressable market size ofUS market isabout $600billion
andthe Indiancompanies reapedmore benefitsthereastheyexpanded
onhardware,he said.
"Interms of purchasing powerparity, US willhavea revenue
productivity of twoandhalftimescompared toChina.There itselfitis
veryhigh.It translatesthemarket size by lessthantwoand halftimes,"
he said.
Is China a threattoIndiansoftwareindustry?
In Favor:-
 China'sIT spending isincreasingrapidly. Chinesegovt is
supporting a lottoITsector.
 More andmore Chinesefirms are goingprivate andare ableto
give tough competitionforIndianIT giants.
 Chinesefirms are concentratingmore onproviding attractive
jobsforgraduates inITsector.
 Chinaovercame theproblem of talentshortageastheno.of IT
graduatesinChinais increasingat agreat rate.
 Chineseservice providers are focusingmore onlarge scale
development andoninnovativeResearch& Development.
 Chinahascrossed India inthe availabilityofsoftwaredevelopers.
Many Indiansoftware professionalsare not working forIndia.They
are workingforforeigncountries.More than100,000Indians
migrating tothe UnitedStateseachyear forbetter-paidsoftware
jobs.This isabig disadvantage toIndiansoftwareindustry.
In Against:-
 InitiallyChinaconcentratedmainly onmanufacturingsector and
nowChinais theworld'slargest manufacturer.China'sfocus on
softwareindustry startedvery lately,andnowit ismuch difficult
tocompete with thecountrieslike India,which are already
among thetopmost countriesinITsector.
 Chineseengineeringgraduatesare focusingmore on
manufacturingsector thanITsectorasthe China'ssoftware
industry isunable tooffer attractive,excitingandfast moving
careeropportunities.
 Chinais lackinginEnglish-speaking talentpool.So, Chinacannot
overtakeIndia anytime soononoutsourcing.
 China'soutsourcing industry's servingmainly Japanese and
Koreancompanies due tolanguage barriers.
 Many Chineseservice providers arefocusing more ondomestic
market thaninternationalmarket.
 Chinalacks efficientpoliciesregarding data privacy and
intellectualpropertyprotection.
 India isproducing more no.of engineeringgraduatesthanChina.
 Indiangraduatesare more exposed toprocesses & systems during
theircourse of studiesbecause of theevolutionofITindustry
overthelasttwodecades.
 At present,India isfaraheadthanChina inIT sectorandit is
developingtoofasttocatch it.
 Many IndianIT companies openedtheirbranchesinChina and
are recruitinggraduatesfrom Chineseuniversities.It'sa plus for
India.
Conclusion:-
Chinaisdefinitelynot a threattoIndiansoftware industry as
India isfaraheadthanChinainITsector andtheIndia'ssoftware
industry isdevelopingfaster.Anyway, it'sgood tohavehealthy
competition.Competitionhelpsboth countriestodevelopthemselves.
Is China a threattotheIndiansoftware industry
OtherForms forthisTopic:
Is China a threatoranopportunity
Points:
As withmany sectors inIndianindustry, theIndiansoftwareindustry
tooisworriedoverthethreatfromChina.Yet insoftwareand
hardware,India might haveanopportunity thatmore thanmakes up
foranythreat.
For40 yearsnow,since border skirmishes erupted justaftersome
emotionalposturing in1962,Indiansand Chinesehaveviewedeach
otherwith mutual suspicion.Over theyears, althoughthetwogigantic
countrieshavesettledsome differences,theystillseemtowarilycircle
each other.Inrecent times,Indianindustry onthereceivingend ofdirt-
cheapChinese imports hasbeenattheforefrontof a ‘SaveUs from
China’campaign. And noweventheczars of theIndiansoftware
industry are acknowledging thatChinaposes a seriousthreattoIndia’s
ambitionof becoming anITsuperpower. That Nasscom isfinalisinga
whitepaper ontheimplications ofthe Chineseforayintosoftware
exports showsthegeneral alarmthathassetin.
There’snodoubt about China’scompetitivenessintheIT sector,
considering itshardware andtelecommarkets are much bigger than
India’s.And eveninsoftware,China hasa huge captive domestic
market,ascompared toIndia’srelativelytinydomestic market.There
are some otheralarmingfiguresforIndia:theratioof China’sITspend
toitsGDP isnearly5 timesthatof India’s.If India’scurrent growth rate
inITdoubles, itwouldstill takeus25 yearstocatch up with China,and
thatonlyif China’sgrowth rate remainsstagnant.
Frankly,these numbers doseem toput a huge questionmark over
India’smuch talkedofaim ofbecoming anITsuperpower.
Large domesticmarket
But,ratherthanthrowinginthetowel,thereisa school of thought
developinginIndia which believesthatthe IndianIT industry can
convert thisapparent Chinesethreatintoanopportunity. Nasscom
president Kiran Karnikis oneof themain votariesofthisopinion.He
believesthatwhileChina willalwaysremaina formidable competitor,
a policy of engagement ratherthana policy of isolatedapproach would
perhaps be a betterstrategy.First,itwouldgive Indiancompanies a
door toentertheChinesedomestic market which istoday dominated
by MNCs. Plus,IndianIT companies based inChinacanaddress other
East Asianmarkets like JapanandKorea.This viewisalsoendorsed by
NoshirKaka, principal, McKinsey & Co.
It isa wellestablishedfact today thatIndianITfirms haveanexcellent
opportunity waitingtobe tapped inthe Chinesedomestic market,
which isestimatedtobe fourtimesthesize of India’s.Also,withChina
becoming apart ofthe WTO, local banks inChinawillsoonbe forced
tostartupgrading theirtechnology.As local playershavenot beenable
toprovide therequired expertise and technologyinthedomestic IT
market,the Chinesemarket iscurrently dominated by MNCs. Thisin
itselfoffersanexcellent opportunityforIndianITfirms, whose
development expertise isnoway inferiortotheseMNCs.
Anotherimportant aspect isthegrowing purchasing power ofthe
China’s1.3 billionpeople which inturniscreatinga strong massive
base tobuilddomestic technologycompanies. Chinaisalsoexpected to
be the largestmarket intheworldby 2004formobile phonesanddigital
cameras, andthesecond largest forPCsaftertheUS. A key reasonwhy
India ismilesaheadof Chinainsoftwareexports isdue tothe simple
fact thattheeffortsof Chinesesoftware firmswere spent inaddressing
thehuge domestic market (estimatedtobe worth $16.2billion).
But thingsare about tochange, asChinawantstoemulate India’s
success inthe softwaresectorandbecome amajor globalforce.China
hasinitiateda seriesof measures,which include planstoset up
specialist ITtraininginstitutionsonthelinesof ourIITsand Chinese
firms arefollowingthesame strategyIndia’sITmajors did (bagging
projectsbased onprice) beforegoing ontobecome software majors.
Yet,thereisa bigger opportunity forIndianITplayers inChina.One,
according toInfosys chairmanN RNarayana Murthy,is thatChinese
firms cannot meetthe fulldemand from theChinesedomestic IT
industry, resultinginthegovernment allowingforeignfirmslike
Microsoft,Oracle andIBM tooperate throughjoint ventures.In
addition,Kaka feelsthatIndianIT firmscan takeadvantage ofthe fact
thatChinaoffersIndianITfirms lowertrade barriers, lowertaxesand
excellentinfrastructure.Nowonder Infosysisonthe thresholdof
settingupfacilitiesinShanghaitotapthe Chinesedomestic market.
WindowtoJapan
The second premise forlookingatChina asanopportunity isthatit can
provide Indiancompanies agatewaytoJapan, amarket hitherto
virtuallyuntouched.Thislogic issignificant ascurrently,Japan isthe
world’ssecond largest economy-estimated tobe worth agigantic 70
percent of theentire Asianmarket and which contributes
approximately 11percent tothetotaloutsourcing globalmarket.
There isobviouslya huge gap tobe filledasonlyfourpercent ofIndia’s
softwareexports go toJapan.
A significantgainerinthe Japanese market isChina,which hasbeena
favouredpartnerforJapan’ssoftwareimports. The synergy iseasyto
fathom.One, Japanese isthesecond language taughtinthe
northeasternpartsof China,where most Chinese companies are
located.Also,most Chineseprogrammers are familiarwith thedouble
byte system usedtogenerateChineseand Japanese characters.
Locationwise also,Chinaoffersagreat advantagetoJapanese
companies lookingtooutsource theirprojects.Due tothesesynergies,
it comes asnosurprise thereforethatJapancontinuestobe China’s
largest tradingpartner.
Though IndianITfirms haveestablishedbasesinJapan (thelist includes
thelikesof Wipro, Infosysand TCSand L&TInformationTechnology),
it remainsa tough market tocrack. The reasonprimarily beingthat
Japanese companies havetraditionallyresisted externalhelprelatingto
theirIT systems. But a gradual change is happening.The Japanese
economy, which is inthe throesof recession,isslowly but surely
catching ontheoutsourcingmantra ina big way.According to
industry estimates,spending onIToutsourcingislikelytoexceed $15
billionin2005.These figuresare roughlyone thirdof themarket size in
theUS.
Since China isa naturaltradingpartnerforJapan, itmakes more sense
forIndiancompanies tosetup base inChinaby followinga strategyof
partnerships withlocal playerswhohaveknowledge andexpertise
about localmarkets. Since the Japanese cultureis notasopenasUS
culture,tappingthe Japanese market will undoubtedly require a lotof
patience.But asexperts say,once bonds areestablishedtheystayfora
longtime.Hence,it makesevenmore sense forIndiancompanies totie
up withChineseplayers asChina hasbeena long-time preferred
tradingpartner forJapan.
Also,India’sedge overChinacould come from thefact thatithasa
good record inqualityandprotectionof intellectualpropertyrights.
Globalsoftware majorsare waryof outsourcingtheirprojectsto
Chinesecompanies asChina hasa terriblerecord insoftwarepiracy.
And onthequality front,asof December 2001,Indiahad36 companies
at theSEICMMLevel5 assessment out of 58organisationsworldwide,
whileChina hadnone.It isthusa win-winsituationforboth Indianand
Chinesecompanies asorganisationswhowereearlierwaryabout
Chinesefirms but wantedtoavailofthecultural andlocational
synergies, cannowdo sointhecase of a Indo-Chinesetie-up.
The hardware angle
Eventhehardware sectorcould gainfrom China’straditionalstrengths
inthissegment.KR Naik,managing directorof D-linkIndia proposes
thatIndiancompanies shouldset up hardware manufacturingfacilities
with technologyknow-howfromcompanies bothinmainland China
aswellasTaiwan.Most of theveryfew manufacturingfacilitiesinIndia
today dealmerely inassembling, andunlesstheyreplicatethe Chinese
model ofhardware development,theMAIT-E&Y estimateof $62
billionby 2010inhardware will onlyremaina pipe dream. Naik’s
formula forsuccess: Form a JV witha Chinesehardware major,procure
thetechnologyexpertise, theR&D set upand thendoactual
manufacturinginIndia.“Youcan evensupply tothe Chinesemarket,as
ourlabourforce isnot onlycheaperbut much more intelligent,”he
adds.
The key part of thestrategyforIndianITfirms istoforge partnerships
with Chinesefirmsand participate inthecountry’s explosive growth.
Some Indiancompanies havealreadydone this.NIIT,forinstance,has
seenhuge demand foritscoursesdue toitsunique English and
Mandarincourses. As Kaka says, “Goingforward,Indiansoftware
companies canoutsource theirworktoChinesecompanies toboost
productivity, whilemaintaininga strategicrelationshipwiththe
client.”
Indiansoftwarecompanies haveanexponential opportunitytobe
tapped inthefieldoftelecomsoftware.Currently,major telecom
players inChinalike Zhongxing and Huaweiexport their
telecommunicationsequipment toIndia,whileIndianIT firmsdevelop
therequisite softwareforthem.That’sa great example ofcombining
China’sstrengthsinhardware manufacturingwith India’sstrengthsin
software.With Infosys receivingthe greensignal toset up abranch in
Chinaand Satyam toolikelytojump intothefray, thefutureseems
bright forIndianITcompanies inChina.Whileit isinthebest interests
of IndianITcompanies toviewChinaas aformidable competitor,the
opportunitiesfaroutweighthethreats.Perhapsthe questionshould be
rephrased from,‘IsChinaasa threat?’to‘IsChinaasa landof
opportunities?’ForIndia Inc’ssake,we sure hope it is.

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Nikita

  • 1. IS CHINA A THREAT TO INDIA.  India must use internettobridge socio-economic chasm  Investinstocks thatstandtogainfromrate cut  Apple Watch likelytohit Indianmkt inJune-July (Photo:Reuters) China'sburgeoning ITindustry isnota threattothe Indiansoftware industry yet, but it iswellentrenchedinthedomestic market tomake theIndianmajors sweattogainentry,says a topIndianITofficial.
  • 2. "Our $100billionsoftwareindustry isunder nothreatfromChina," says RangarajanVellamore,CEO of Infosys, China. "The ChineseITisnothreatinoveralltermsbecause it isnot yet investingbig intheUS where Indiansoftwarefirms are well entrenched,"Rangarajan,whohasbeenworking intheChinesemarket forthepast sevenyears,toldPTI inaninterview,providing abroad viewabout the statusof theChinesesoftware industry. "ChineseITcompanies are not investingintheUS astheyare unableto understand thenuancesof themarket penetrationand hasgivenup theireffortsmaking itsecure forthe Indianfirmsat leastasof now," Rangarajansaid. The exchange ratealsomade difference.Costshavegone up due to appreciationof RMB againstdollarcompared tofewyears ago,hesaid. The RMB appreciated over25 percent inthelast fewyears overdollar. "Instead,the ChineseITfirms focussed more onthelocal markets where theyare wellentrenched.Also thecurrent US-China internet warfurthercomplicated thesituationforAmerican companies toview Chinaaspreferred offshoredestination,"hesaid.
  • 3. Rangarajanalsosaidthesize of theChineseIT market isfarsmaller compared totheUS marketsand profit percentagesare not highwhich iswhy theIndianITfirms pay not sohigh interest. "Ifyou lookattheChinese ITindustry per se overalladdressable market spending isabout $150billiononthe ITspace. Itisabout $14billionper annumis theaddressable space" which isnot big forIndianfirms,he said. "FromanIndiancompany's perspective itisnot big market anyway" because the addressable market size ofUS market isabout $600billion andthe Indiancompanies reapedmore benefitsthereastheyexpanded onhardware,he said. "Interms of purchasing powerparity, US willhavea revenue productivity of twoandhalftimescompared toChina.There itselfitis veryhigh.It translatesthemarket size by lessthantwoand halftimes," he said. Is China a threattoIndiansoftwareindustry? In Favor:-  China'sIT spending isincreasingrapidly. Chinesegovt is supporting a lottoITsector.
  • 4.  More andmore Chinesefirms are goingprivate andare ableto give tough competitionforIndianIT giants.  Chinesefirms are concentratingmore onproviding attractive jobsforgraduates inITsector.  Chinaovercame theproblem of talentshortageastheno.of IT graduatesinChinais increasingat agreat rate.  Chineseservice providers are focusingmore onlarge scale development andoninnovativeResearch& Development.  Chinahascrossed India inthe availabilityofsoftwaredevelopers. Many Indiansoftware professionalsare not working forIndia.They are workingforforeigncountries.More than100,000Indians migrating tothe UnitedStateseachyear forbetter-paidsoftware jobs.This isabig disadvantage toIndiansoftwareindustry. In Against:-  InitiallyChinaconcentratedmainly onmanufacturingsector and nowChinais theworld'slargest manufacturer.China'sfocus on softwareindustry startedvery lately,andnowit ismuch difficult tocompete with thecountrieslike India,which are already among thetopmost countriesinITsector.  Chineseengineeringgraduatesare focusingmore on manufacturingsector thanITsectorasthe China'ssoftware
  • 5. industry isunable tooffer attractive,excitingandfast moving careeropportunities.  Chinais lackinginEnglish-speaking talentpool.So, Chinacannot overtakeIndia anytime soononoutsourcing.  China'soutsourcing industry's servingmainly Japanese and Koreancompanies due tolanguage barriers.  Many Chineseservice providers arefocusing more ondomestic market thaninternationalmarket.  Chinalacks efficientpoliciesregarding data privacy and intellectualpropertyprotection.  India isproducing more no.of engineeringgraduatesthanChina.  Indiangraduatesare more exposed toprocesses & systems during theircourse of studiesbecause of theevolutionofITindustry overthelasttwodecades.  At present,India isfaraheadthanChina inIT sectorandit is developingtoofasttocatch it.  Many IndianIT companies openedtheirbranchesinChina and are recruitinggraduatesfrom Chineseuniversities.It'sa plus for India. Conclusion:- Chinaisdefinitelynot a threattoIndiansoftware industry as India isfaraheadthanChinainITsector andtheIndia'ssoftware
  • 6. industry isdevelopingfaster.Anyway, it'sgood tohavehealthy competition.Competitionhelpsboth countriestodevelopthemselves. Is China a threattotheIndiansoftware industry OtherForms forthisTopic: Is China a threatoranopportunity Points: As withmany sectors inIndianindustry, theIndiansoftwareindustry tooisworriedoverthethreatfromChina.Yet insoftwareand hardware,India might haveanopportunity thatmore thanmakes up foranythreat. For40 yearsnow,since border skirmishes erupted justaftersome emotionalposturing in1962,Indiansand Chinesehaveviewedeach otherwith mutual suspicion.Over theyears, althoughthetwogigantic countrieshavesettledsome differences,theystillseemtowarilycircle each other.Inrecent times,Indianindustry onthereceivingend ofdirt- cheapChinese imports hasbeenattheforefrontof a ‘SaveUs from China’campaign. And noweventheczars of theIndiansoftware industry are acknowledging thatChinaposes a seriousthreattoIndia’s ambitionof becoming anITsuperpower. That Nasscom isfinalisinga whitepaper ontheimplications ofthe Chineseforayintosoftware
  • 7. exports showsthegeneral alarmthathassetin. There’snodoubt about China’scompetitivenessintheIT sector, considering itshardware andtelecommarkets are much bigger than India’s.And eveninsoftware,China hasa huge captive domestic market,ascompared toIndia’srelativelytinydomestic market.There are some otheralarmingfiguresforIndia:theratioof China’sITspend toitsGDP isnearly5 timesthatof India’s.If India’scurrent growth rate inITdoubles, itwouldstill takeus25 yearstocatch up with China,and thatonlyif China’sgrowth rate remainsstagnant. Frankly,these numbers doseem toput a huge questionmark over India’smuch talkedofaim ofbecoming anITsuperpower. Large domesticmarket But,ratherthanthrowinginthetowel,thereisa school of thought developinginIndia which believesthatthe IndianIT industry can convert thisapparent Chinesethreatintoanopportunity. Nasscom president Kiran Karnikis oneof themain votariesofthisopinion.He believesthatwhileChina willalwaysremaina formidable competitor, a policy of engagement ratherthana policy of isolatedapproach would perhaps be a betterstrategy.First,itwouldgive Indiancompanies a door toentertheChinesedomestic market which istoday dominated by MNCs. Plus,IndianIT companies based inChinacanaddress other
  • 8. East Asianmarkets like JapanandKorea.This viewisalsoendorsed by NoshirKaka, principal, McKinsey & Co. It isa wellestablishedfact today thatIndianITfirms haveanexcellent opportunity waitingtobe tapped inthe Chinesedomestic market, which isestimatedtobe fourtimesthesize of India’s.Also,withChina becoming apart ofthe WTO, local banks inChinawillsoonbe forced tostartupgrading theirtechnology.As local playershavenot beenable toprovide therequired expertise and technologyinthedomestic IT market,the Chinesemarket iscurrently dominated by MNCs. Thisin itselfoffersanexcellent opportunityforIndianITfirms, whose development expertise isnoway inferiortotheseMNCs. Anotherimportant aspect isthegrowing purchasing power ofthe China’s1.3 billionpeople which inturniscreatinga strong massive base tobuilddomestic technologycompanies. Chinaisalsoexpected to be the largestmarket intheworldby 2004formobile phonesanddigital cameras, andthesecond largest forPCsaftertheUS. A key reasonwhy India ismilesaheadof Chinainsoftwareexports isdue tothe simple fact thattheeffortsof Chinesesoftware firmswere spent inaddressing thehuge domestic market (estimatedtobe worth $16.2billion). But thingsare about tochange, asChinawantstoemulate India’s success inthe softwaresectorandbecome amajor globalforce.China hasinitiateda seriesof measures,which include planstoset up
  • 9. specialist ITtraininginstitutionsonthelinesof ourIITsand Chinese firms arefollowingthesame strategyIndia’sITmajors did (bagging projectsbased onprice) beforegoing ontobecome software majors. Yet,thereisa bigger opportunity forIndianITplayers inChina.One, according toInfosys chairmanN RNarayana Murthy,is thatChinese firms cannot meetthe fulldemand from theChinesedomestic IT industry, resultinginthegovernment allowingforeignfirmslike Microsoft,Oracle andIBM tooperate throughjoint ventures.In addition,Kaka feelsthatIndianIT firmscan takeadvantage ofthe fact thatChinaoffersIndianITfirms lowertrade barriers, lowertaxesand excellentinfrastructure.Nowonder Infosysisonthe thresholdof settingupfacilitiesinShanghaitotapthe Chinesedomestic market. WindowtoJapan The second premise forlookingatChina asanopportunity isthatit can provide Indiancompanies agatewaytoJapan, amarket hitherto virtuallyuntouched.Thislogic issignificant ascurrently,Japan isthe world’ssecond largest economy-estimated tobe worth agigantic 70 percent of theentire Asianmarket and which contributes approximately 11percent tothetotaloutsourcing globalmarket. There isobviouslya huge gap tobe filledasonlyfourpercent ofIndia’s softwareexports go toJapan.
  • 10. A significantgainerinthe Japanese market isChina,which hasbeena favouredpartnerforJapan’ssoftwareimports. The synergy iseasyto fathom.One, Japanese isthesecond language taughtinthe northeasternpartsof China,where most Chinese companies are located.Also,most Chineseprogrammers are familiarwith thedouble byte system usedtogenerateChineseand Japanese characters. Locationwise also,Chinaoffersagreat advantagetoJapanese companies lookingtooutsource theirprojects.Due tothesesynergies, it comes asnosurprise thereforethatJapancontinuestobe China’s largest tradingpartner. Though IndianITfirms haveestablishedbasesinJapan (thelist includes thelikesof Wipro, Infosysand TCSand L&TInformationTechnology), it remainsa tough market tocrack. The reasonprimarily beingthat Japanese companies havetraditionallyresisted externalhelprelatingto theirIT systems. But a gradual change is happening.The Japanese economy, which is inthe throesof recession,isslowly but surely catching ontheoutsourcingmantra ina big way.According to industry estimates,spending onIToutsourcingislikelytoexceed $15 billionin2005.These figuresare roughlyone thirdof themarket size in theUS. Since China isa naturaltradingpartnerforJapan, itmakes more sense forIndiancompanies tosetup base inChinaby followinga strategyof
  • 11. partnerships withlocal playerswhohaveknowledge andexpertise about localmarkets. Since the Japanese cultureis notasopenasUS culture,tappingthe Japanese market will undoubtedly require a lotof patience.But asexperts say,once bonds areestablishedtheystayfora longtime.Hence,it makesevenmore sense forIndiancompanies totie up withChineseplayers asChina hasbeena long-time preferred tradingpartner forJapan. Also,India’sedge overChinacould come from thefact thatithasa good record inqualityandprotectionof intellectualpropertyrights. Globalsoftware majorsare waryof outsourcingtheirprojectsto Chinesecompanies asChina hasa terriblerecord insoftwarepiracy. And onthequality front,asof December 2001,Indiahad36 companies at theSEICMMLevel5 assessment out of 58organisationsworldwide, whileChina hadnone.It isthusa win-winsituationforboth Indianand Chinesecompanies asorganisationswhowereearlierwaryabout Chinesefirms but wantedtoavailofthecultural andlocational synergies, cannowdo sointhecase of a Indo-Chinesetie-up. The hardware angle Eventhehardware sectorcould gainfrom China’straditionalstrengths inthissegment.KR Naik,managing directorof D-linkIndia proposes thatIndiancompanies shouldset up hardware manufacturingfacilities with technologyknow-howfromcompanies bothinmainland China
  • 12. aswellasTaiwan.Most of theveryfew manufacturingfacilitiesinIndia today dealmerely inassembling, andunlesstheyreplicatethe Chinese model ofhardware development,theMAIT-E&Y estimateof $62 billionby 2010inhardware will onlyremaina pipe dream. Naik’s formula forsuccess: Form a JV witha Chinesehardware major,procure thetechnologyexpertise, theR&D set upand thendoactual manufacturinginIndia.“Youcan evensupply tothe Chinesemarket,as ourlabourforce isnot onlycheaperbut much more intelligent,”he adds. The key part of thestrategyforIndianITfirms istoforge partnerships with Chinesefirmsand participate inthecountry’s explosive growth. Some Indiancompanies havealreadydone this.NIIT,forinstance,has seenhuge demand foritscoursesdue toitsunique English and Mandarincourses. As Kaka says, “Goingforward,Indiansoftware companies canoutsource theirworktoChinesecompanies toboost productivity, whilemaintaininga strategicrelationshipwiththe client.” Indiansoftwarecompanies haveanexponential opportunitytobe tapped inthefieldoftelecomsoftware.Currently,major telecom players inChinalike Zhongxing and Huaweiexport their telecommunicationsequipment toIndia,whileIndianIT firmsdevelop therequisite softwareforthem.That’sa great example ofcombining
  • 13. China’sstrengthsinhardware manufacturingwith India’sstrengthsin software.With Infosys receivingthe greensignal toset up abranch in Chinaand Satyam toolikelytojump intothefray, thefutureseems bright forIndianITcompanies inChina.Whileit isinthebest interests of IndianITcompanies toviewChinaas aformidable competitor,the opportunitiesfaroutweighthethreats.Perhapsthe questionshould be rephrased from,‘IsChinaasa threat?’to‘IsChinaasa landof opportunities?’ForIndia Inc’ssake,we sure hope it is.