1. The document discusses ETOP (Environmental Threat and Opportunity Profile) analysis, which involves creating a profile of a company's external environment to identify threats and opportunities. 2. The ETOP analysis includes factors from the social, economic, technological, legal, and environmental areas. It also considers issues like forecasting, information sources, and management information systems. 3. The process involves identifying trends and issues in each area, and analyzing their potential favorable, unfavorable, or neutral impact on the company's strategic opportunities.

1. “
1
Name : Pavithrah
Roll number :ps3497Class: 1MBA
Topic: ETOP
Submitted to:L.M.Maha Lakshmi
MBA

2. 2
ETOP Analysis
ENVIRONMENTAL THREAT AND OPPORTUNITY PROFILE
also known as
“Environmental Impact Matrix”

3. ETOP PROFILE
Involves
3
The Profile is a technique of Environment
Analysis was organizations make a Profile of
their External Environment .
ETOP analysis provides information about
Environments Threats & Opportunities &
their Impact on Strategic Opportunities for
the Company
The Profile contains 3ISSUES , they are
FORECASTING
VERBAL WRITTEN INFORMATION
MANAGEMENT INFORMATION SYSTEM (MIS)

4. ETOP Analysis
IT
INCLUDES
THE FOLLOWING STEPS:
4

5. Social
Economic
Technology
Legal
Environment

6. 6
INTERNATIONAL TRADE TAXATION POLICY

7. “
7
NATIONAL INCOME
EXCHANGE RATES

8. 8
AGING POPULATION
INCOMING
DISTRIBUTION

9. 9
RATE OF TECHNOLOGY
NEW PRODUCTS PROCESS

10. 10

11. 11
LEGAL

12. FACTORS COULD INVOLVES
INTERNATIONAL TRADE ,TAXATION POLICY
INTEREST RATES ,EXCHANGE RATES, NATIONAL INCOMES,
INFLATION, UNEMPLOYMENT ,STOCK MARKET
AGEING POPULATION,ATTITUDES TO WORK, INCOMING
DISTRIBUTION
INNOVATION ,NEW PRODUCT DEVELOPMENT ,RATE OF
TECHNOLOGICAL OBSOLESCENCE
GLOBAL WARMING,ENVIRONMENTAL ISSUES
COMPETITION LAW ,
HEALTH AND SAFETY ,
EMPLOYMENT LAW
Social
Economic
Technology
Legal
Environment

13. ETOPwith Impact Arrows
13
FAVOURABLE IMPACT
UNFAVOURABLE IMPACT
NO IMPACT

14. 14

15. EXAMPLE
15
Environment Factor Impact
Chief Minister M K Stalin on Monday launched the 'Pudhumai Penn' (modern woman)
scheme under which all girl students, who studied from Classes 6 to 12 in government
schools, will get Rs 1,000 per month to pursue higher education.
POLITICAL
GIRLS BOYS
PRIVATE SCHOOL
STUDENT
GOVERNMENT SCHOOL

16. White
Is the color of milk and fresh
snow, the color produced by the
combination of all the colors of
the visible spectrum.
YOU CAN ALSO SPLIT YOUR CONTENT
Black
Is the color of ebony and of outer
space. It has been the symbolic
color of elegance, solemnity and
authority.
16
s
Impact
Gold, silver prices rise; silver jumps Rs 1,400, selling at Rs
54,200/kg (TODAY NEWS)
Preferances( According to peoplemindset )
PRODUCTS
Gold, silver prices decline in early trade, silver selling at
Rs 52,800/kg (YESTERDAY NEWS) Silver
SCHOOLS COLLEGES WORKPLACE
Environment Factor
ECONOMIC
SOCIAL
Silver

17. IN TWO OR THREE COLUMNS
Yellow
Is the color of gold, butter
and ripe lemons. In the
spectrum of visible light,
yellow is found between
green and orange.
Blue
Is the colour of the clear
sky and the deep sea. It is
located between violet
and green on the optical
spectrum.
Red
Is the color of blood, and
because of this it has
historically been
associated with sacrifice,
danger and courage.
17
Environment Factor Impact
YOUNGESTSBUYINGMORE
ICE CREAM shops
COMPARE TO ANDROID PHONES
SCHOOLS COLLEGES OFFICES
TECHNOLOGY
ENVIRONMENT

18. A PICTURE IS WORTH A THOUSAND WORDS
A complex idea can be
conveyed with just a
single still image.
Namely making it
possible to absorb large
amounts of data quickly.
18
Environment Factor Impact
TRADE MARKS ,PATENTS, emblems
Product ,Institution Stamps
LEGAL

19. THANK YOU
PRESENTED
BY
P.PAVITTHRAH MBA
(VVV COLLEGE)
19