This document discusses the ethics of search engine results pages (SERPs). It examines the major search engines like Google, Yahoo, and MSN as the main distributors of organized online information. The examination focuses on consistency, viability and relevance of SERPs on a global scale rather than just the US or Western nations. While facts will come from academic and business sources, the theoretical examination of these abstract topics will be subject to some personal interpretation due to limitations of past research. The goal is to validate the need for research on ensuring ethical viability of SERPs and their impact on a global human scale.