Understanding content strategy involves planning, managing, and developing all text, images, video and other content for a multimedia project. The document provides guidance on getting started with a content strategy by defining goals and objectives, analyzing the audience, and creating an editorial calendar. It also offers tips for managing content production through collaboration, version control, and quality assurance. Additionally, it discusses choosing the best medium for each message based on the content and intended impact. The document concludes with recommendations for managing publishing options, such as content distribution and social media, to engage audiences and encourage return visits.

1. Understanding content strategy

2. Planning, managing, and developing all of the
text, images, video, and other content that goes
into creating a modern multimedia poject.

6. Getting Started with a Content Strategy

7. 1

14. 2

16. 3

21. 4

24. 5

30. Managing Content Production

31. 1

35. 2

40. 3

42. 4

48. 5

50. Choosing the Best Medium for Each Message

51. 1

53. 2

59. 3

64. 4

68. 5

71. 6

73. Managing Publishing Options

74. 1

75. keep your audience up to date and
keep them coming back regularly.

80. 2

82. 3

85. 4

88. Gathering Feedback