Estudio univ internacional_v4

Estudio comparativo
de los contenidos relativos
a la Industria Gráfica
ofertados por Universidades
Internacionales

AUTORES DEL ESTUDIO
Javier Rodríguez-Borlado
Director I + D ITGT

Aurelio Mendiguchía
Director Técnico ITGT

Ignacio Villalba
Profesor Asociado ITGT

Paul O. A. Olayide
Asistente investigación

Maquetación
Juan María Ortiz de Urbina
Profesor Asociado ITGT

2010 Instituto Tecnológico y Gráfico Tajamar (ITGT)

ITGT
C/. Pío Felipe,12 · 28038 Madrid
Teléfono: 91 477 25 00 · Fax: 91 478 27 59
www.itgt.es

Indice de contenidos

4 ITGT Instituto Tecnológico y Gráfico Tajamar



Abstract ............................................................................................................................................................ 7
Introducción y utilidad del estudio ................................................................................................................... 9
Objetivos ........................................................................................................................................................... 9
Estudio de la literatura existente ...................................................................................................................... 10
Metodología
• Elaboración de un primer borrador de Contenidos Relevantes ............................................................. 11
• Obtención de los currículos detallados de las Universidades ............................................................... 11
• Adecuación de los Contenidos Relevantes en función de datos obtenidos .......................................... 12
• Distribución de contenidos de cada universidad en los Contenidos Relevantes .................................. 13
• Confección de la tabla comparativa y obtención de resultados............................................................ 13
• Contraste externo.................................................................................................................................. 14
Resultados Obtenidos
• Descripción detallada de contenidos ofertados .................................................................................... 15
• Glosario de palabras clave o “Key Words” referenciado a cursos ........................................................ 47
• Distribución de tiempo dedicado a cada Contenido Relevante ............................................................. 56
Análisis de los resultados ................................................................................................................................. 88
Conclusiones .................................................................................................................................................... 90
Referencias....................................................................................................................................................... 93
Anexo I
Listado de Universidades utilizadas en el estudio. ........................................................................................... 97
Anexo II
Contenidos Relevantes en español e inglés ..................................................................................................... 102

Estudio comparativo de los contenidos relativos a la Industria Gráfica ofertados por Universidades Internacionales 5

Abstract

Abstract

La industria gráfica ha sufrido cambios muy importantes en los últimos años principalmente debido a la
aparición de nuevas tecnologías y a la evolución de los hábitos de consumo.
Las instituciones académicas deben conocer e incorporar esos cambios en sus programas de manera
que formen profesionales preparados para cubrir las demandas y las expectativas que les va a pedir los
usuarios.
Una manera de ver como adaptarse a este cambio es estudiar como lo han hecho instituciones académicas
en países donde por un lado existe una mayor conexión entre el mundo académico y el profesional y por
otro los avances tecnológicos han sido incorporados antes por los usuarios finales.
Los principales objetivos de este estudio eran:
• Estudiar las titulaciones que se están ofreciendo en Norteamérica y Norte de Europa en el sector
Gráfico.
• Analizar cuales son los conceptos a los que se les da un mayor peso dentro de estas carreras
estableciendo una cierta cuantificación.
• Realizar un listado de conceptos, palabras clave o “key words” referenciado universidades y cursos
específicos donde se tratan esos conceptos.
Las principales conclusiones obtenida del análisis de los programas fueron:
• Es complicado obtener información detallada de los programas ofertados por las universidades
europeas.
• Existe una ruptura entre la parte de diseño y la parte de producción, con un mayor peso de la primera.
• Se da poco peso a la enseñanza de software específico primándose más la parte de concepto, o la
de integración de procesos.
• El Diseño Web y multimedia ya está presente en todos los programas con un peso significativo.
• La dedicación de tiempo asignada a formarse en la tecnología de impresión flexográfica supera a la
tecnología Offset.
• Dentro de los procesos de impresión, se da mayor importancia a como interactúan las materias
primas (tinta y papel) que al propio sistema específico de impresión.
• Los acabados tienen un peso específico importante.
• Se consideran necesarios conocimientos de componente industrial del proceso (gestión de costes,
gestión de producción, aspectos empresariales, etc.) junto con gestión de bases de datos.
Además de las conclusiones obtenidas, el estudio ha generado también un glosario de palabras clave o
“key words” que puede resultar de gran utilidad.


Introducción y utilidad
del estudio

Introducción y utilidad del estudio

La industria gráfica ha estado inmersa en un entorno muy dinámico e inestable desde hace más de una
década. Esto se debe, entre otras razones, al desarrollo tecnológico y a los cambios en los hábitos de
consumo.
Este entorno no es el mejor ni para la industria gráfica ni para los centros de formación. Las instituciones
académicas tienen muchas dudas con respecto a las habilidades que deben impartir a los estudiantes.
Cada institución está tratando de organizar el mejor plan de estudios por su cuenta.
La realización de un estudio comparativo de los contenidos más relevantes enseñados en otras
instituciones puede ser muy útil, bien para reafirmarse en el actual plan de estudios, bien para incorporar
nuevos contenidos.

Objetivos del estudio

Los principales objetivos que se plantean en este estudio son:
• Estudiar las titulaciones que se están ofreciendo en Norteamérica y Norte de Europa en el Sector
Gráfico, comprobando si existe una cierta uniformidad en los conceptos enseñados en distintas
universidades.
• Analizar los conceptos a los que se les da un mayor peso en estas carreras y establecer una cierta
cuantificación.
• Realizar un listado de conceptos, palabras clave o “key words” referenciado universidades y cursos
específicos donde se tratan esos conceptos.

Limitaciones del estudio.
A la hora de realizar este estudio se han dado una serie de limitaciones. Algunas se detectaron antes del
inicio del proyecto y otras se descubrieron al obtener la información. Las limitaciones más importantes
han sido:
• El Proyecto se reduce al estudio de los currículos que se están ofreciendo actualmente en las distintas
instituciones académicas. Por lo tanto, los resultados no tienen en cuenta cómo han evolucionado
estos currículos en el tiempo.
• Con el fin de estudiar currículos comparables en todas las universidades, se han omitido programas
Máster, y se han analizado sólo los estudios denominados “Bachelor”, que serían los equivalentes a
los grados en la estructura académica universitaria actual.
• Sólo se ha tenido en cuenta para el estudio aquellos cursos que eran obligatorios para la obtención
de la titulación pertinente y que estaban relacionados de alguna manera con el sector gráfico. Por lo
tanto, no se han considerado ni las materias opcionales, ni las materias troncales ajenas a la industria
gráfica, como pudieran ser literatura o matemáticas.
• El equipo investigador sólo ha podido tener acceso a la información detallada de currículos
norteamericanos, Estados Unidos y Canadá, pero no a los europeos como era la intención inicial.
• Baja respuesta por parte de las universidades a las estimaciones realizadas por el equipo investigador.
Quizá motivado por el corto plazo desde que se mandaron las propuestas hasta que se escribieron
las conclusiones.


Revisión literatura

Revisión de la literatura existente

Unos de los principales retos que tiene que afrontar la educación en la industria gráfica son los profundos
cambios tecnológicos y de hábitos de consumo que llevarán a importantes cambios en las estrategias de
las empresas y en las necesidades de los puestos de trabajo (European Commision, 2009). Estos cambios
no se están reflejando en las publicaciones académicas (Steele. C, 2004)
Las empresas del sector gráfico están abriéndose a realizar otros trabajos que antes no hacían, tanto en
el campo creativo como en el de comercio electrónico (PGSF, 2010).
Como consecuencia de todo esto, la industria está demandando a los nuevos trabadores que contrata
unas habilidades distintas a las que demandaban recientemente (Frey & Chrstensen, 2008).
Gran parte de la formación se realiza dentro de la misma empresa por parte de los propios compañeros
o por los fabricantes de los equipos (Callan, 2007), pero esa formación no les capacita para un
aprovechamiento óptimo de las nuevas tecnologías (Frey & Chrstensen, 2008).
A todos estos factores hay que añadir una imagen muy mala del sector percibida por los usuarios (Callan,
2007), lo que genera una crisis de recursos humanos en el sector (Walker & Sorce), con dificultades para
encontrar personas con la capacitación adecuada.
Es por ello de vital importancia que las instituciones académicas se paren a estudiar cuales son los
conocimientos y habilidades que el sector requiere y que actualicen los contenidos para preparar a
operarios que puedan satisfacer esas necesidades. También es importante eliminar barreras para que
muchas personas puedan seguir formándose en su vida laboral. Una vía importante es la potenciación de
la formación on-line (European Commision, 2009) que disminuya las dificultades de movilidad y horarios.

Metodología

Para evaluar el peso o la importancia que se asigna a cada concepto se utilizó el porcentaje de tiempo
dedicado. Se parte de la premisa de que cuanto más importancia se le asigne a un determinado contenido
mayor tiempo se le dedicará.
Con el fin de poder comparar de forma cuantitativa los contenidos enseñados en las distintas instituciones
académicas se definieron una serie de Contenidos Relevantes. Posteriormente se estudió cada asignatura
de los programas elegidos distribuyendo el tiempo dedicado entre los Contenidos Relevantes. Mediante
este proceso se obtenía la distribución de tiempo que cada universidad dedicaba a cada uno de los
Contenidos Relevantes
Las etapas seguidas para la obtención de estos objetivos han sido:
1. Elaboración de un primer borrador de Contenidos Relevantes
2. Obtención de los currículos detallados de las Universidades.
3. Adecuación de los Contenidos Relevantes en función de datos obtenidos.
4. Distribución de contenidos de cada universidad en los Contenidos Relevantes.
5. Confección de la tabla comparativa y obtención de resultados.
6. Contraste externo.


Metodología

FASE 1. Elaboración de un primer borrador de Contenidos Relevantes.
Expertos de ITGT realizaron un primer borrador de Contenidos Relevantes a partir del estudio de los
currículos de dos universidades que impartían conocimientos de todo el proceso gráfico.
El objetivo de estos Contenidos Relevantes es que sirvan como unidades de conocimiento básicas que
puedan usarse para comparar los distintos curriculos manejando un lenguaje común. Los Contenidos
Relevantes deben ser lo suficientemente específicos como para que la mayoría de asignaturas impartidas
en el resto de universidades se puedan descomponer en dichos Contenidos Relevantes.
Los Contenidos Relevantes se agruparon en cuatro grandes familias:
• Contenidos referidos a la preimpresión. Desde la parte creativa hasta la generación de la forma
impresora.
• Contenidos referidos a los procesos de impresión y acabados.
• Contenidos referidos al proceso de producción, más allá del proceso propio de impresión.
• Otros aspectos referidos a la industria gráfica no asignables específicamente a ninguno de los tres
apartados anteriores.

FASE 2. Obtención de los currículos detallados de las Universidades.
La búsqueda de universidades y de los contenidos ofrecidos se realizó en base a los siguientes criterios:
• Universidades que hubieran participado con cierta asiduidad en conferencias de prestigio
internacional como TAGA.
• Universidades de reconocido prestigio aunque no hubieran participado en estas conferencias.
• Universidades del norte de Europa de las que se tuviera constancia que tenían programas en el
sector gráfico.
• Universidades americanas que ofrecían cursos relacionados con la industria gráfica y publicados en
el Print and Graphics Scholarship Foundation, seleccionando entre las que ofrecieran mayor variedad
de procesos en sus programas.
La información detallada de los programas y los cursos se obtuvieron, bien desde las páginas web
de dichas instituciones, bien de la información suministrada por los órganos de dirección de estas
organizaciones.
A la hora de obtener los contenidos impartidos por las universidades buscadas, el equipo investigador se
encontró con una serie de limitaciones, como por ejemplo:
• Algunas de las instituciones académicas con mayor participación en congresos internacionales de
la industria gráfica no ofertaban cursos específicos relacionados con la industria gráfica, sino que su
conexión era a través de otros sectores como el papelero. Por ejemplo, la universidad de Grenoble,
en Francia, con una importante participación en el sector gráfico oferta principalmente cursos
para la industria papelera. Otras instituciones de gran relevancia internacional no ofertan cursos
universitarios. Este es el caso por ejemplo de FOGRA y UGRA en Europa, o de PIA, GATF en USA.
• Las instituciones europeas no tienen publicados contenidos detallados de sus currículos en sus
páginas web —o al menos el equipo investigador no fue capaz de encontrarlo en inglés—, ni
respondieron a las solicitudes de información enviadas. No se pudo obtener información de ninguna
de ellas. Por el contrario, las universidades norteamericanas (Estados Unidos y Canadá), sí tenían


Metodología

descripciones detalladas de sus cursos y respondieron en varios casos a la solicitud de información
más pormenorizada. El listado de universidades europeas de las que se intentó sin éxito obtener una
descripción detallada de sus programas es el siguiente:
• London College of Communication (UK)
• University of Dalarna (Suecia)
• Linkoping University (Suecia)
• The Graphic Arts Institute of Denmark (Dinamarca)
• Helsinki University of Technology (Finlandia)
• Federal Institute of Technology (Suiza)
• Grenoble Institute of Technology (Francia)

El listado final de universidades en las que se ha podido obtener información, y por lo tanto, sobre las que
se ha basado el estudio es el siguiente:
• Appalachian State University
• California Polytechnic
• Eastern Illinois University
• Mineapolis College of Art & Design
• North Carolina Agricultutal & Technical University
• Northeastern State University
• Pennsylvania State University
• Plymouth State University
• Rochester Institute of Technology
• Ryerson University
• The Art Institute of Pittsburg
• The College of New Jersey
• University of North Dakota

En el anexo I se ha incluido una tabla con los datos de los programas que oferta cada universidad: Nombre
exacto, titulación que oferta.

FASE 3. Adecuación de los Contenidos.
En función de los contenidos observados en las universidades seleccionadas se realizó una actualización
de los Contenidos Relevantes. Consistió, básicamente, en desglosar los contenidos referentes al diseño,
ya que una gran parte de los temarios caía dentro de esa clasificación y podría ser interesante un mayor
detalle.


Metodología

FASE 4. Distribución de contenidos de cada universidad.
Tras obtener la información de todas las universidades, el equipo investigador fue desglosando el
contenido de cada curso en función de la descripción obtenida y distribuyendo cada curso, de forma
proporcional, en los Contenidos Relevantes que se abordaban en él.
Tras este proceso se obtuvo una tabla por cada universidad, en la que cada curso estaba distribuido
proporcionalmente en los distintos contenidos relevantes. A continuación, el documento se remitió a cada
centro por si querían hacer alguna corrección a la distribución estimada por el equipo investigador.
Una vez realizadas las correcciones propuestas por cada universidad, asignando esa proporción al número
de créditos de cada curso, se obtenía la distribución apropiada entre los distintos Contenidos Relevantes.
Como los créditos no representan una misma dedicación de horas en todas las universidades, fue
necesario, para poder compararlas, diseñar una segunda tabla donde los créditos dedicados a cada
Contenido Relevante se expresaron en porcentaje respecto a los créditos totales dedicados a contenidos
estudiados. Este segundo cuadro muestra como divide su tiempo cada universidad entre los Contenidos
Relevantes. La distribución porcentual del tiempo dedicado a cada materia es la que se ha utilizado como
elemento comparativo entre universidades y como herramienta de estudio para deducir la importancia
asignada a cada Contenido Relevante. Se asume la hipótesis de que existe una relación directa entre la
importancia atribuida a un determinado concepto y el porcentaje de tiempo dedicado a ese concepto.
Se estudiaron exclusivamente los relacionados con la industria gráfica y que tenían carácter obligatorio
para la obtención de la titulación ofertada por la universidad. Los motivos por los que se realizó esta
reducción son los siguientes:
• El objeto del proyecto era analizar el peso que le daban instituciones académicas a los distintos
conceptos involucrados en el proceso gráfico, no qué otros conceptos distintos de los puramente
gráficos debe tener un profesional de la industria gráfica. Por ese motivo se eliminaron los cursos
no relacionados con la industria gráfica.
• Considerar las materias optativas hubiera ampliado excesivamente el ámbito de estudio, y habría
impedido utilizar el factor tiempo asignado a cada curso como criterio de importancia que las
universidades atribuyen a cada materia. De esta forma estaríamos contabilizando unos contenidos
que podrían no cursarse. Al mismo tiempo, se ha de suponer que los contenidos que una universidad
considera de gran importancia, se localizan entre los contenidos obligatorios para la obtención del
título.

FASE 5. Confección de la tabla comparativa y obtención de resultados.
Una vez completada la fase anterior, el paso siguiente supuso el análisis de los resultados conjuntos para
cuantificar distribuciones y desviaciones que se producen. La herramienta utilizada es una nueva tabla
donde se reunirán las sumas totales de los porcentajes de tiempo que cada institución dedica a cada
Contenidos Relevantes.
Al estudiar la distribución de tiempos de cada universidad se observa que hay dos grupos claramente
diferenciados: Los que ofrecen una acreditación de diseño gráfico y aquellos que ofertan una acreditación
en lo que se denomina de forma más habitual “Graphic communication” o comunicación gráfica, que
abarca todo el proceso gráfico.
El estudio comparativo se hace por separado para cada uno de estos grupos. De otra manera, los
resultados estarían viciados al comparar dos elementos distintos.
La universidad de Pennsilvania ofrece dos cursos, uno en Graphic Design y otro en Graphic Communication.
Se estudiaron por separado, distribuyéndolos cada uno en un grupo.


Metodología

Los dos grupos de estudio son los siguientes:

Grupo 1. Diseño gráfico
• Eastern Illinois University
• Mineapolis College of Art & Design
• Northeastern State University
• Plymouth State University
• The Art Institute of Pittsburg
• The College of New Jersey
• University of North Dakota

Grupo 2. Comunicación Gráfica
• Appalachian State University
• California Polytechnic
• North Carolina Agricultutal & Technical University
• Rochester Institute of Technology
• Ryerson University

Del estudio de estas tablas se extraen las conclusiones del estudio.

FASE 6. Contraste externo.
El análisis de los resultados y las conclusiones derivadas del estudio se presentaron a una serie de
expertos de nivel nacional para contrastar la información obtenida y realizar las modificaciones que se
consideren pertinentes. El listado de expertos a los que se envió la documentación citada es el siguiente:
• Ricard Casals de RCC Casals Consultants, S.A., consultor especializado en las artes gráficas y
presidente de la Asociación de Consultores Europeos de Artes Gráficas GAIN (Graphic Arts Intelligence
Network)
• Martín Vía. Fundador y Presidente de Protecmedia
• Eduardo Acedo. Director Técnico de HENCHE s.a.
• Manuel Gómez Güemes. Consultor - Gerente de Procograf
• Vicente de Gracia director de desarrollos sectoriales de Aido
Las observaciones recibidas por parte de los expertos se han incorporado en los apartados de
Conclusiones y Propuestas de nuevos proyectos. Con todo ello se elabora el presente informe que reúne
toda la información y las conclusiones finales.


Resultados obtenidos

Resultados Obtenidos

Finalmente se obtuvieron las descripciones detalladas de los cursos ofrecidos por trece universidades,
doce estadounidenses y una Canadiense. En el caso de la universidad de Pensilvania se analizaron dos
programas.
Fruto de la recopilación y posterior estudio de la información obtenida se obtuvieron tres resultados
distintos;
• Descripción detallada de contenidos ofertados
• Glosario de palabras clave o “Key Words” referenciado a cursos
• Distribución de tiempo dedicado a cada Contenido Relevante

1. Descripción detallada de contenidos ofertados
Como se ha indicado anteriormente, sólo se estudiaron las materias que eran obligatorias para la
obtención del título y que estaban relacionadas, de alguna manera, con la industria gráfica.
La información obtenida de cada materia fue:
• Nombre de la asignatura
• Código
• Número de Créditos
• Descripción del contenido facilitado por la institución
• Asignaturas anteriores necesarias para cursar cada una de ellas (en el caso de que las hubiera). Este
último campo no se ha mostrado con el fin de hacer las tablas más legibles.
Aparte de esta información obtenida directamente de las instituciones académicas, se ha añadido otra
columna denominada “Key words” con palabras clave que definen el contenido de esos cursos. Esta
columna ha sido construida por el equipo investigador y se ha utilizado para la posterior distribución de
cada asignatura en los Contenidos Relevantes así como para el glosario de Key words.

Adjuntamos los cuadros con la información de los 14 programas estudiados.


Appalachian State University
Graphic Arts And Imaging Technology

Course Code Credits Description Keywords
Orientation to Graphic Arts GRA1003 1 A survey of the graphic arts industry including its developments past Printing pro-
and present, printing processes, products, graphic’s impact on society cess
and various career opportunities.
Graphic Communications I GRA 1012. 3 This course is an introduction to graphic communications. Students Digital imag-
will be introduced to the world of imaging, printing, and publishing. The ing, Printing
course will discuss materials, equipment, health and safety, tech- process,
niques, and concepts of text/image input, conversion, and output that Substrates
are practiced in the graphic arts industry. Lecture two hours, laboratory
two hours.
Introduction to Flexography GRA 1222. 3 This course is designed to introduce students to the principles and Packaging,
practices of the packaging industry. The student will be introduced to Flexo, Gravure
the flexographic and gravure printing processes. Emphasis is placed
on elements from artwork, plates, cylinder imaging, inks and presses.
Lecture two hours, laboratory two hours.
Electronic Prepress GRA 2102. 3 This course is designed to introduce the student to digital imaging Digital imaging
as it relates directly to the printing industry. Specific topics include Proofing, Print-
hardware, software, input and output devices, image generation, pro- ing process
cessing, proofing, storage and transfer technologies. Emphasis will be
placed on understanding the total production process from computer to
press. Lecture two hours, laboratory two hours.
Graphic Communications II GRA 3012. 3 This course is a continuation of GRA 1012, Graphic Communications Substrates,
I. Emphasis will be placed on theory and problem solving as well as Printing
broadening skills in the areas of digital imaging, printing technolo- process,
gies, and production management. The course will discuss materials, Production,
equipment, techniques and concepts of text/image input, conversion, Quality control,
output, finishing, and quality control that are practiced in the graphic Finishing
arts industry. Lecture two hours, laboratory four hours.
Electronic Imaging GRA 3102 3 An introduction to the concepts, processes, and hardware which are Digital imaging,
fundamental in creating, editing, and displaying digital electronic im- Retouching,
ages. To include: image editing, blending modes, compositing, color Color man-
models and modes, color separation, color profile management, mask- agemente, File
ing, tonal analysis, layer management, file preparation and conversion. formats
Lecture two hours, laboratory two hours. (COMPUTER)
Substrates, Inks and Color Man- GRA 3112 3 This course is designed to introduce students to substrates and inks Substrates,
agement used in printing and packaging production. Topics will include introduc- Color manage-
tion to features and characteristics, manufacturing processes, printing ment
and packaging production performance, with quality control and color
management solutions for substrates and inks used for producing
printing and packaging products. Lecture two hours, laboratory two
hours.
3D Imaging and Animation GRA 3312. 3 This course provides an introduction to 3D digital imaging for specific 3D, Digital
applications. Industry standard computer software will be used to imaging
explore fundamentals of modeling and texturing. Lecture two hours,
laboratory two hours.
Web Development for Graphic GRA 3512 3 This course provides students with the opportunity to develop basic Web
Communications web sites, manipulate images for web delivery. Additionally, students
will create intermediate and advanced web sites that utilize complex
interactivity. Lecture two hours, laboratory two hours.
GRA 3622 GRA 3622 1 This course involves the development of the mechanics of being a pro- Work experi-
fessional in the graphic arts industry. Specific topics include resumes, ence
cover letters, interviewing, presentation techniques and report writing.
Print Production Analysis and GRA 3772 3 The study of systems and techniques used for identification of printing Printing pro-
Control production standards, cost estimating, production scheduling, produc- cess, Produc-
tion planning, material flow, teamwork, problem-solving techniques, tion, Cost
and management’s role in creating quality environments. Lecture three estimation,
hours. Planning


Graphic Arts And Imaging Technology

Technical Assistant GRA 4112 1 A supervised, meaningful, planned and evaluated laboratory assistant Work experi-
experience. Students enrolled in this course will act as instructional ence
aides within various graphic arts and imaging technology courses.
Prerequisite: junior or senior standing.
Advanced Electronic Imaging/ GRA 4512. 3 This course addresses advanced concepts and practices pertaining Digital imaging,
Cross Media to digital electronic imaging. To include: advanced techniques such Retouching,
as color management, image adjustment, scanning, color correc- Solor manage-
tion, masking, edge selection, and special effects. Lecture two hours, ment
laboratory two hours.
Advanced 3D Imaging and Anima- GRA 4522 3 This course focuses on using advanced texturing techniques, complex 3D
tion shading networks, inverse kinematics and forward kinematics to de-
velop realistic 3D images and animation. Lecture two hours, laboratory
two hours.
Digital Printing and Publishing GRA 4558 3 This course allows students the opportunity to explore digital printing Digital printing,
applications such as short-run color and variable data printing. Stu- Preflight, Work-
dents will study digital workflows, file preparation, data management, flow, Variable
preflighting, digital front-end systems, press operation and routine data
maintenance. Lecture two hours, laboratory two hours.
Advanced Flexographic Printing GRA 4566 3 This course addresses advanced concepts and practices pertaining Flexo, Quality
Methods to the flexographic printing process. To include: advanced techniques control,
such as multi-color spot and process color printing, quality control, cor-
rugated board, image distortion, die calculations, and coatings. Lecture
two hours, laboratory two hours.
Advanced Offset Printing Methods GRA 4591 3 This course is designed to build on the basics covered in Graphic Digital imaging,
Communications I, Graphic Communications II, Electronic Prepress, Color manage-
and Electronic Imaging. Students will gain experience in advanced ment
techniques in electronic prepress, halftones, duotones, process color,
process stripping and process press work. Lecture two hours, labora-
tory two hours.
Current Trends in Graphic Com- GRA 4622. 1 This course is designed to emphasize current trends, technical move- Trends
munications Seminar ments and problems as they relate to the future of the printing industry.
Classes will focus on group discussions related to these and other cur-
rent issues. Students will be required to refer to academic experiences,
internship experiences and library skills to participate in discussions.


California Polytechnic
Graphic Communications

Introduction to Graphic Commu- GRC 101 3 Graphic communication history, theory, processes, applications, Graphic design, Print-
nication and practices. New technologies that affect day-to-day commu- ing process, Publish-
nication including traditional and digital printing and publishing, ing, Web, Packagin
and non-print imaging including Internet applications. Overview
of design technology, web and digital media, printing and imag-
ing management, graphics for packaging, industry segments

Digital Publishing Systems GRC 201 3 Introduction to digital publishing systems including hardware, Digital publishing
software, and file formats. Overview of output technologies,
networking, and digital publishing standards.
Digital Photography GRC 202 3 Digital photography for print and web, including lighting, expo- Digital imaging
sure, composition, photo-retouching, equipment, color manage-
ment, and output.
Digital File Preparation and GRC 203 3 Terminology and techniques used in digital workflow systems for Workflow
Workflow print and web. Workflow options, including automation, proofing,
and output systems. Digital file delivery and transfer..

Substrates, Inks and Toners GRC 211 4 Technical aspects of paper, other substrates, inks, toners, and Substrates
other printable materials used in the printing and packaging
industries. Manufacture, application and interaction of these
materials in relation to particular processes and end use re-
quirements. Hands-on testing of materials in relation to quality,
properties, and performance.

Digital Typography GRC 218 4 Application of typography using current software tools for print Typeface
and Web. In-depth study of communication principles and visual
organization. Font technology and management for the creative,
print and web publishing industries. GRC majors and minors only.

Flexographic Printing Technology GRC 316 3 Analysis of flexographic printing technology for flexible packag- Flexo
ing, label printing, folding and corrugated cartons. Applications
of computers to the management and technical function of
flexographic printing technology.
Managing Quality in Graphic Com- GRC 320 4 Theory and practices of quality systems in the graphic commu- Quality control
munication nication industry. Emphasis on Deming Systems Thinking, Lean
Manufacturing, Six Sigma, ISO, and Malcolm Baldrige. Quantify-
ing customer expectations, specifications, standard operating
procedures, SPC tools, and employee empowerment in the
graphic arts.

Binding, Finishing, and Distribu- GRC 324 3 Imposition techniques, cutting, and folding. Stitch, case and Finishing, Imposition
tion Processes perfect binding techniques and applications. Operational and
aesthetic uses of die cutting, scoring, creasing, foil stamping and
embossing techniques. Fulfillment and mailing operations. Appli-
cations of computers to the management and technical function
of binding; finishing and distribution.

Sheetfed Printing Technology GRC 328 4 Theory, practice and application of sheetfed printing and plate Sheetfed Offset
technology for commercial, book, advertising, catalog, packag-
ing and reprographic segments of the printing industry. Press
configurations, materials, computerized press controls, workflow,
pressroom management, coating and quality control. Plate types,
quality and new technologies for sheetfed printing.


Graphic Communications

Web Offset and Gravure Printing GRC 329 3 Introduction to web offset and gravure printing for newspa- Web offseT
Technologies pers, packaging, magazines, books, catalogs and commercial
products. Application of technology to the management and
production of web offset and gravure printing. Preparation and
use of gravure cylinders.
Digital Content Management and GRC 338 4 Digital content management strategies for print and web includ- Variable data, Work-
Variable Data Publishing ing file management, database principles, archiving, document flow
formats, variable data publishing, workflow analysis, groupware,
and repurposing. Technical and creative problem-solving for con-
tent production and management in print and web publishing. .

Marketing and Sales Management GRC 361 4 Identification and development of target markets for products Marketing, Sales,
for Print and Digital Media and services in the graphic communication industry. Deployment Planning
of strategies in pricing, promotion and distribution management.
Application of customer relationship management techniques for
personal selling, forecasting and planning.

Digital Printing and Emerging GRC 402 3 Application of digital printing including the study of digital Digital printing, Vari-
Technologies in Graphic Com- presses, front-end systems, and related technologies. Integration able data, Trends
munication and automation of database and publishing software. Emerg-
ing graphic communication technologies that are affecting the
methods and procedures of producing and distributing print and
electronic media. Managing technological change in graphic
communication establishments.

Estimating for Print and Digital GRC 403 4 Estimating the cost of various kinds of print and digital products Cost estimation
Media and services. Development of budgeted hour costs and produc-
tion standards. Cost estimating methods for Print on Demand,
VDP, sheetfed lithography, web site development, and wide-
format output. Analysis of material, labor and other cost factors.


Eastern Illinois University
Bachelor of Fine Arts (BFA) in art with option in graphic design

Drawing II ART 1001 1 (0-6-3) F, S. Instruction in drawing from observation, intermedi- Drawing, Color
ate drawing concepts, and techniques in color and black and
white media.
Two-Dimensional Foundations ART 1110 3 Foundation course for all areas of art. Developing awareness of 2D
concepts of two-dimensional form through creative studio work
Three-Dimensional Foundations. ART 1111 1 (0-6-3) F, S. A Foundation studio course exploring the basic 3D design.
elements of visual organization through three-dimensional
design principles and theories using a variety of materials and
processes.
Painting I. ART 2050 3 (0-6-3) F, S. Introduction to oil painting as a medium of expres- Painting, Color
sion, investigation of media usage, color development, variety of
picture-making ideas and instruction in basic painting crafts-
manship.
Health and Safety in the Visual ART 2500 3 1-0-1) F, S. An introduction to health and safety issues for the Health, Safety
Arts. visual artist, art educator, and individuals utilizing art supplies,
technologies, and/or processes. This course is required in the
first semester of study as an art major or prior to taking any
2000-level or higher art studio media course.
Printmaking I. ART 2560 3 (0-6-3) F, S. Survey and exploration of methods of printmaking. Print production
Research Methods and Profes- ART 2749 3 1-0-1) F, S. The Research Methods and Professional Practices Research
sional Practices. course provides art students with an introduction to the basic
skills necessary to document and digitally format artwork; as
well as research, evaluate, and write about art in preparation
for a career in Studio Art, Art Education and Art History. Course
restricted to Art Majors.
History of Art I. ART 2601G 3 (3-0-3) F, S. Introduction to the history of visual art through the History.
14th century. Emphasis will be placed on learning how to cor-
relate the historical context of cultures with the artwork. F2 901
History of Art II. ART 2602G 3 (3-0-3) F, S. Survey of the visual arts, early Renaissance to the History.
present. The emphasis in this course is on the artwork as an
expression of the ideas and values of the community which
produced it.
Introduction to Graphic Design. ART 2910 3 (0-6-3) F, S. Concept and communication development of black- Graphic design, Color
and-white compositional studies and an introduction to color
applications.
Graphic Abstractions. ART 2920 3 0-6-3) S. Simplification of an object into black-and-white form Color
and subsequent color translations.
Life Drawing. ART 2000 3 (0-6-3) F, S. Study of human form as a subject of graphic expres- Drawing
sion. Use of various media in figure drawing investigated
Typography I. ART 3910 3 0-6-3) F. An introduction to letterform design, including the Typeface, Readability,
analysis of existing classical typefaces and the development of Symbol
new variations. Emphasis will be on observations of the salient
issues regarding legibility and readability, form and counterform,
and what qualities and attributes constitute a font and family of
type. The observations from this research will then be applied to
abstract symbol design.
Visualization Studies I. ART 3911 3 (0-6-3) F. An introduction to drawing of illustrations as visual Drawing, Illustrations,
symbols with an emphasis on communication development and Symbol
the semantics of symbol juxtapositions.
Typography II. ART 3920 3 (0-6-3) S. An introduction to text and display type exercises. Typeface
Emphasis will be on the development of typographic hierarchical
structure within a given design problem.


Bachelor of Fine Arts (BFA) in art with option in graphic design

Visualization Studies II. ART 3921 3 (0-6-3) S. An Introduction to the application of illustration and Illustration, Symbol.
symbols to the interpretation and communication of complex
data.
History of Graphic Design ART 3940 3 (3-0-3) F. The history of graphic design from the 19th century to History
the present.
Typography III. ART 4910 3 0-6-3) F. Advanced visualization studies investigating the appli- Visual communication
cation of visual communication concepts to problems involving
sequential relationships.
Senior Portfolio. ART 4749 0 Arr.-Arr.-0) F, S. (Credit/No Credit) Students in the BFA in Studio Portfolio
Art Option or Graphic Design Option demonstrate competency
in the major through submission of a senior portfolio. Portfolio
requirements and submission time line are available from the
department office. Co-requisites: Enrollment in a 4000-level
Studio Art or Graphic Design course
Visualization Studies III. ART 4911 3 0-6-3) F. An introduction to the application of visual communica- Visual communica-
tion concepts to three-dimensional design issues. tion, 3D
Typography IV. ART 4920 3 (0-6-3) S. Advanced display and text studies investigating the Visual communi-
application of visual communication concepts to problems cation, Corporate
involving design systems and corporate identity. identity
Visualization Studies IV. ART 4921 3 (0-6-3) S. Advanced three-dimensional visualization studies Visual communica-
investigating the application of visual communication concepts tion, 3D
to environmental design problems.


Minneapolis College of Art & Design
Graphic design

Introduction to Graphic Design GRD2000 3 This course provides students with an overview of graphic Graphic design, Visual
design practice. Students concentrate on building visual lan- communication, Type-
guage and communication as well as the vocabulary necessary face
for critical analysis. Topics covered include basic visual and
typographic principles, type and image integration, composition,
sequence, and craft. Students are also introduced to design pro-
cess: research, ideation, iteration, refinement, and implementa-
tion. Posters, mark-making, and booklets are possible outcomes
of this course.
Introduction to Typography GRD2010 3 This course emphasizes basic typographic principles and Typeface
investigates letter-form design, word-forms, and extended text.
Particular attention is directed to typographic vocabulary, type as
image, typographic organization, and the utilization of supporting
grid structures. Through assignments, larger projects, and cri-
tiques, students are expected to demonstrate an understanding
of typography as a visual tool used to enhance meaning.
Typography: Hierarchy and GRD3020 3 Building on the skills learned in Introduction to Typography, this Typeface
Expression course explores a variety of functional, expressive, and formal
typographic issues. Perceptual, emotional, and stylistic consid-
erations are covered in relation to specific concepts. Students
are encouraged to develop and create content as well as create
grid structures to organize complex information. A high level of
typographic refinement and attention to detail is expected and
determined through critique and individual discussions. Projects
promote classic and expressive typography as well as found ty-
pographic form. Outcomes may range from books to brochures.
Graphic Design: Form and GRD3030 3 This intermediate course examines procedural frameworks for Graphic design
Methods graphic communications. The course covers a range of topics
including the utility of series and systems approaches, content
generation models and strategies, and an expanded notion of
hierarchical content. Some of the project components require
student responsibility in authoring content in both language and
imagery. At least one of the projects requires formal documenta-
tion illustrating the design process. Project outcomes range from
experimental studies in image advancement to mark-making
and identity systems.
3050 Publication Design GRD3050 3 Publication design remains one of the most challenging and Graphic design
complex opportunities within the larger field of graphic design.
In this course, students create, conceptualize, and manage
content for multiple publications. Structural systems, formats,
and organizational methods are investigated as well as the
creation of visual narrative through image, pacing, and sequence.
Critiques and discussions of examples from the field encourage
students to think globally and flexibly about systems and to ex-
plore modifications to the traditional structure of books, catalogs,
and magazines.
Motion Graphics GRD3060 3 This course explores the dynamic integration of graphic form, Graphic design, Film,
typography, and message enhanced through the manipulation Multimedia, Typeface
of movement, time, sequence, and sound. These techniques are
studied as integral components to the design process, resulting
in compelling motion graphic narrations. Classroom demonstra-
tions, critiques, and screenings enable students to develop digi-
tal movies that service a wide range of applications in broadcast,
narrowcast, and other film- and video-based communications.


Minneapolis College of Art & Design
Graphic design

Design Systems GRD3070 3 Central to graphic design thinking, systems-based design Graphic Design,
projects have always challenged the designer to investigate new Research, Corporate
and better ways of representing complex information. These identity
design systems are the crucial ingredient in the interdisciplinary
practices of branding, interactive design, information design,
and mapping. Classroom activities and assignments examine
resource development, research analysis, information manage-
ment, and ideation as parts of a larger whole. Not restricted to
any one media, this course encourages students to develop a
variety of solutions, guided by critique, individual discussions,
and course assignments.
Electronic Prepress GRD3080 3 This course provides students with a practical and compre- Digital imaging,
hensive overview of the prepress process from organizing, Standards, Printing
preparing, and managing digital files to achieving professional process, Typeface,
quality output. Students examine techniques, standards, and Color management,
terminology commonly used in printing. Other topics include Proofing,
artwork preparation, printing presses and processes, font and
color management, materials, formats, vendor communications,
and printers’ proofs. In an attempt to demystify the printing
process, students prepare an actual file for production and visit
local printers. Prerequisites: Graphic Design: Form and Methods,
Typography: Hierarchy and Expression
Professional Practice GRD4000 3 Professional Practice is a thorough introduction to the skills Portfolio, Work expe-
needed for a successful career in design. Visiting profession- rience,
als, classroom discussions, and individual assignments assist
students in the development of a print and online portfolio. Stu-
dents are required to write all necessary supporting documents:
résumé, biography, project description/labeling system, and
letters to prospective employers. Students are expected to make
professional portfolio presentations and practice interviewing
techniques. Job search skills and professional etiquette and eth-
ics are also covered.
Internship GRD 4010 3 Internships provide an opportunity for students to gain practical Co-op
experience in a particular career area and valuable on-the-job
skills. Internships may be arranged by the Director of Career
Services or initiated by students. All internships must be pre-
approved through the Career Services Office. For an internship
to be approved, a mentor relationship and learning experience
should exist beyond a simple employment opportunity. Three-
credit internships require working 135 hours at the internship
site and keeping a journal of hours and activities.
Advanced Graphic Design GRD 5010 3 This course focuses on complex design challenges, professional- Senior Proyect,
Seminar level assignments, and design projects with multiple compo- Design
nents. Students are encouraged to be entrepreneurial and to
conduct research and develop innovative solutions for appropri-
ate economic constituencies, users, and audiences. Students
refine their voice, style, and agenda while creating a semester-
long project. Professional presentations of ideas and design
solutions for critique and discussion are central to this course.
Project formats and media are open-ended.
Senior Project GRD 5100 6 Senior Project is a capstone course for Graphic Design students Senior Proyect,
that integrates the accumulated skills and knowledge obtained Design
and cultivated while at MCAD. By developing a unique semester-
long project, students have the opportunity to engage present
and/or future career interests. Student projects are self-initiated,
self-defined, and self-managed. The scale of proposed projects
(scope and reach) as well as their final articulation (context,
content, and form) are to be developed and executed during a
15-week work cycle. Students consult the instructor, an outside
advisor, and MCAD staff for final implementation in the Com-
mencement Exhibition.


North Carolina Agricultutal & Technical University
Graphic communications systems and technological studies.

Course Code Credits Description keywords
Designing for Graphic Communi- GCS-110 3 This course will acquaint the student with the basic principles Layout
cations and practices in the layout and design of graphic communication
products. Mechanical and computer assisted processes will be
introduced. Laboratory work is required for this course.
Color Management GCS-120 3 This course is a study of managing color for print production. Color management
It emphasizes theory of color, color models, color generations,
color corrections, color matching, color separations, and color
proofing.
Graphic Communications Tech- GCS-130 3 Basic principles of graphic design, pre-press preparation, repro- Graphic design, Lay-
nology duction methods, and bindery operation are taught in a labora- out, Printing process,
tory setting. Historical, socioeconomic, organizational and career Finishing
opportunities in graphic communications and allied industries
are investigated in reference to graphic communications, busi-
ness and industries. Laboratory work is required.
Introduction to Drafting Technol- GCS-133. 3 Basic orthographic projection is emphasized. This course is an Drawing, Geometry
ogy introduction to drafting technology tools and procedures. Other
topics include lettering, geometric construction, pictorials, auxil-
iaries, sections, and dimensioning.
Drafting of Geometrical Entities GCS-233. 3 This course will emphasize representation of common geo- Drawing, Geometry
metrical entities with points, lines, planes, solids, sectional
auxiliary projection, revolution, pictorial drawing, intersection
and development.
Computer Aided Drafting GCS-234 3 This course presents an introduction to computer-aided drafting CAD
and design applications. Emphasis is placed on orthographic
projections, various coordinate systems, blocks, multilines, and
layers.
Screen Printing Technology GCS-250 3 This course provides broad and thorough knowledge and skills Screen
to transfer images through a stencil to a substrate. Techniques
of screen preparations, screen exposing, and screen printing will
be studied.
Technical Communication GCS-292 3 This course is designed to develop the student’s proficiency in Research
researching, organizing, writing, and presenting documents in
various areas of technology.
Introduction to Photographic GCS-330 3 This course is designed to acquaint the beginner with the funda- Photography
Imaging mental processes of photographic imaging. Historical evolution
and modern uses of photography will be studied. Nomenclature,
theory and application in picture composition, imaging, and pre-
sentation methods will be explored. Legal, safety, and market-
ing aspects of photography will be addressed. Each student is
required to provide a camera with adjustable f-stops and shutter
speeds. Laboratory work is required.
Advanced Photographic Imaging GCS-331 3 Basic principles of pre-press imaging for mass reproduction Digital imaging
purposes are highlighted and reinforced in a laboratory setting.
Theories of production, line and halftone copy are applied in
class. Alternative technical systems for pre-press image prepa-
ration will also be examined. Laboratory is required.
Digital Image Editing GCS-332 3 Editing images using digital technology is taught. Hands-on ac- Digital imaging,
tivities are implemented to learn image manipulation techniques. Retouching
Electric/Electronic Drafting GCS-333 3 Emphasis is on drawing and design of electronic equipment Industrial design
and devices found in the manufacturing, installation, and
maintenance industries. Topics include symbols, basic circuits,
industrial controls, wiring diagrams, printed circuits, integrated
circuits, and electrical building construction wiring diagrams.



Architectural Drafting GCS-334 3 Principles of planning residential structures and developing Architectural design
production working drawings are stressed. Course topics include
the design of floor plans, environmental system layouts (heat-
ing and air conditioning), and service system plans (plumbing
and electrical). Additionally, issues concerning cost estimation,
building codes, and general construction techniques will be
introduced.
Flexographic Package and Spe- GCS 416 3 This course is designed to develop proficiency in flexographic Flexo
cialty Printing printing and design. It includes the flexographic market, prod-
ucts, substrates, and inks.
Web Design for Graphic Commu- GCS 418 3 This course is designed to provide tight integration of graphic Web
nications communications applications and streamlined workflow for
students to build Web sites. Students will be able to create
interactive graphics and animations.
Technical Illustration and Design GCS-430. 3 The principles of graphic design, including design process, color, Color, Graphic design,
type and art components are discussed. Advanced techniques in Typeface
computer application and design software are also covered.
Geometric Dimensioning and GCS-433 3 This course is a study of the use of basic geometric dimension- Geometry
Tolerancing ing and tolerancing practices and procedures. Students will
learn how to analyze a mechanical drawing with regard to the
standards currently used in industry and manufacturing, and
how to apply these dimensions and notations to a drawing
Advanced Architectural Drafting GCS-434 3 This course deals with the planning of industrial, commercial Architectural design
and public buildings. Topics include construction and design
principles, materials specifications and codes; complete plans
(plot, landscaping, framing, electrical and mechanical equip-
ment), details (reinforced concrete, timber and steel), advanced
perspective rendering, analytical study of historical and contem-
porary architecture, materials and methods, and engineering.
Architectural Design and Model- GCS-435. 3 Planning and structural design problems of buildings and their Architectural design
ing relationship to other buildings and space are emphasized. Urban
and rural planning are studied. Landscape and townscape
projects are carried to working detail with emphasis placed on
techniques of model construction.
Machine Design and Drafting GCS-533 3 Lecture and laboratory work includes advanced machine draw- Industrial design
ings, and dimensions, tolerance of fasteners, analysis of motion
and motion diagrams. This course includes welding and numeri-
cal control, bearings, couplings, gears, jigs and fixtures, and die
design. Fundamentals of computer aided design are included.
Cartographic Drafting and Design GCS-534 3 This course includes an introduction to design and draft- Industrial design
ing related to the fields of surveying and cartography. Topics
include: topographical maps, contours, plat and plot layouts, and
surveying and mapping notations. All work will be drawn using a
computer aided design system.
Tool and Machine Design GCS-536 3 Fundamentals of tool design, cutting tools, punches and die Industrial design
design, gage design, jigs and fixtures, indexing and coding pro-
cedures are emphasized. Design, assembly and detail drawings
of machines, tools and parts are studied.
Principles of Ink Technology GCS-575 3 This course is the study of ink and ink manufacturing technol- Ink
ogy; theory and principles of ink properties, and applications in
the graphic industry.
Principles of Paper Technology GCS-580 3 Study of paper and paper manufacturing technology. Theory and Paper
principles of paper properties and applications in the graphic
communications industry will be studied.



Principles of Ink and Paper GCS 581 3 This course is a study of ink and paper. It includes manufacturing Substrates
Technology technology, properties, and applications of ink and paper as they
relate to graphic communications.
Graphic Communications Produc- GCS-585 3 This course will acquaint the student with production systems Production
tion Management management in graphic communications. Human and technical
aspects of project management will be studied. Comparison of
small and large graphic communications production will also be
studied.
Estimating in Graphic Communi- GCS-590. 3 Cost estimating in graphic communications identifies compo- Cost estimation
cations nents of imaging and printing technologies that constitute a
manufactured product in the graphic industry. Variables within
each of the components will be explored. Appropriate math-
ematical formulas will be introduced for pricing out production
projects to improve cost controls, production techniques, and
insure company profitability.


Northeastern State University.

Computer Applications in Art ART 2013 3 Introduction to computer programs used by artists and graphic Computer
designers. Training in use of professional software and hardware.
Typography ART 2213 3 Introduction to typography – the art of designing with type. Study Typeface, History
of the general history and aesthetics of type and letterforms.
Introduction to digital typesetting on the computer.
Graphic Design I ART 3333 3 An overview of graphic design history, visual principles, and tools History
used by graphic designers. Analysis and production of designs
for varying media.
Graphic Design II ART 4103 3 Advanced production of designs for varying media using profes- Multimedia, Design
sional graphics software. Problems dealing with traditional print
design as well as introduction to web and motion-based design.
Publication Design ART 4023 3 Advanced production of multi-page documents, such as books Layout
and periodicals. Problems dealing with page flow and informa-
tion layout, and advanced study of page layout software.
Multimedia Design ART 4073 3 Introduction to designing interactive and time-based media for Multimedia.
delivery on internet, television and other media. Analysis and
production of designs for multiple media delivery systems. Study
and development of navigation systems, information flow and
interactivity.
Illustration ART 4163 3 Introduction to the basic visual principles, tools and techniques Illustration
used by professional illustrators. Analysis and production of
illustrations using a variety of media. Emphasis on design,
craftsmanship and originality.
Portfoli0 ART 4903 3 Designed to prepare students for entrance into the art-related Portfolio, Web
job market. Projects include résumé writing, organizing a tradi-
tional and digital portfolio, and designing a website of personal
work.
Drawing I ART 1213 3 Introduction to basic drawing skills and techniques through the Drawing
use of a variety of media
2D Design ART 1233 3 Introduction to the principles and fundamentals of two-dimen- 2D
sional design using various media. Emphasis placed on develop-
ing creative solutions to a series of design projects.
Color I ART 1253 3 Introduction to basic color theory and the use of color in design Color, Design
and painting. Supervised studio experimentation with color in
several media. :
Drawing II ART 2003 3 Expanded exploration of drawing techniques using a variety of Drawing
media.:
3D Design ART 2333 3 Introduction to the principles and fundamentals of three-dimen- 3D
sional design using various media and techniques. Emphasis
placed on developing creative solutions to a series of design
projects
Watercolor I ART 2413 3 Introduction to watercolor techniques, composition and creative Painting
applications.
Figure Drawing I ART 3123 3 Introduction to fundamental skills and techniques of figure draw- Drawing
ing from a live model.
Painting I ART 3323 3 Introduction to the fundamental skills and techniques of painting Painting
using oil or acrylic paint.
Printmaking ART 3563 3 Introduction to design and processes using relief and intaglio Design, History, Print-
printmaking techniques. Study of the history of printmaking and ing process
its relation to current graphic design practices.


Pennsylvania State University
Graphic Design

Two-Dimensional Design ART102 3 Theory and application of design essential to the visual arts. Graphic design
Emphasis on two-dimensional design principles as they relate to
graphic design.
Drawing ART180 3 Introduction to drawing techniques, structure, and various media. Drawing
Includes analysis of drawing elements and applied creative
problems. Subject matter includes linear perspective, still life,
and life drawings.
Design and Color ART109 3 Theory and applications for the use of color in design. Includes Color
in-depth study of color theory with design application. Emphasis
is also placed on visual thinking and problem solving.
Painting ART122 3 Introduction to painting techniques, compositional structure, Painting
form, and materials. Emphasis is placed on representational
painting, but experimentation is encouraged.
Art History: Ancient through 15th ART125 3 Survey of art history emphasizing the study and recognition of History
Century the visual forms of art, especially painting, sculpture, and archi-
tecture. Includes the study of the function of design; techniques
of execution; and the scientific, political, economic, social, and
literary dimensions of the period. Covers the history of art from
the ancient world up to and including the Renaissance.
Introduction to Three-Dimension- ART202 3 Introduction to the basic formal concepts necessary for design- 3D
al Design ing in three-dimensional space. Emphasis on the application of
design principles through the construction of three-dimensional
design projects, as well as through the development of a work-
ing formal design vocabulary.
History of Graphic Design ART145 3 Study of the history of graphic design and of the ways in which History
the past will help students better understand current and future
design applications. Emphasis on research of different design
movements, such as the Victorian and Nouveau Graphics, Post-
modern Design, the computer graphics revolution, and The Arts
and Craft Movement.
Type Design I ART225 3 Introduction to the history, anatomy, and design of letterforms. Typeface
A study of letterforms, spacing, and the elements and design of
layout and graphic design. Development of skills in rendering
letterforms in a variety of materials, for a variety of applications.
Introduction to Computer Graph- ART260 3 Study and application of vector graphics in electronic design. Digital imaging,
ics Emphasis is placed on computer and software applications for Layout
image and type layout design. Develops and refines concepts
using traditional media for graphic design.
Applied Typography and Design PNP127 3 Introduction to the concepts of electronic typography and the Typeface, Layout
fundamentals of layout and design for creating documents in
electronic forms. Topics include history of type, classifications of
type, design principles, software and hardware components, and
outputting to various devices. Popular software packages are
used to create, edit, and print various documents.
PreMedia I PNP128 3 Focused study of digital hardware and software applications Digital imaging,
used in the graphic imaging workflow, with particular emphasis Workflow
on image editing of grayscale and line art images. Topics include
computer platforms, operating system functions, and application
software used in the imaging process, digital scanners, storage
devices, output devices, troubleshooting, and maintenance.
(Formerly PNP123)
Introduction to Graphic Design ART210 3 Introduction to equipment, materials, techniques, and work- Graphic design
ing methods appropriate to graphic designers and other visual
designers. Discussion of employment opportunities and job
classification. Experience with ads, logos, corporate needs, book
covers, restaurant menus.


Graphic Design

Type Design II ART235 3 Focus on the formal and aesthetic principles of letterforms and Typeface, Layout
their use in the design and layout of text-centered work. The
skills acquired enable development of an aesthetic sensibility for
type and the printed page.
Introduction to Digital Photog- PHO250 3 Basic concepts and applications of electronic imaging hardware Digital imaging,
raphy and software. Emphasis on the importing and digital editing of Retouching
photographic images in both black-and-white and color. Artistic
expression and experimentation with image form, content, and
design is encouraged. (Formerly PHO 350)
PreMedia II PNP214 3 Advanced study of digital color systems. Through study and Proofing, Color man-
practice, investigates techniques for scanning, color correct- agement, ICC
ing, proofing, and evaluating color images. Application of color
management technology to create International Color Consor-
tium (ICC) color profiles, calibrate system components and use
profiles in color workflow. (Formerly PNP210)
Illustration ART340 3 Application of the various media used to produce narrative draw- Drawing, Painting
ings and paintings for advertising and editorial use. Includes
introduction to styles and techniques appropriate for satisfying
a wide range of visual requirements within the commercial art
field.
Graphic Design for the Web ART360 3 Study of creative applications, design principles, and aesthetics Web design
of the web page, including research, design and production of
web pages using various graphic design software and digital
media. Emphasis on application of artistic concepts and formal
design attributes for a web page.
Graphic Design: Point of Purchase ART310 3 Study of the variety of advertising avenues designed to be used Graphic design, POP
(POP) at the point where the purchase can be made. Diverse projects
encourage freedom to experiment with new design solutions us-
ing a variety of materials and techniques. The point of purchase
design must not only be extremely creative, but also reflective of
the production demands and costs..
Modern Art and the Contempo- ART330 3 Art of the twentieth century, emphasizing the interrelation of History
rary Image painting, sculpture, architecture, graphic arts, photography, and
computer-generated art during major art movements of the
1900s: avant-garde art, cubism, surrealism, abstract expres-
sionism, pop and op art, minimalist art, performance and virtual
reality experiences. Includes the study of the scientific, political,
economic, social, and literary dimensions of the period. (ART,
Writing Enriched) Spring Only.
Graphic Design, Corporate Iden- ART410 3 Interaction with and research for a product-oriented company Graphic Design,
tity (CID) leading to the submission of a profile, and over the course of the Corporate Identity
semester, the design of a logo and a variety of items relating to
that company.
Advanced Computer Graphics ART460 3 Advanced study of computer applications using test and image Digital imaging
manipulation for interactive design. Emphasis on the application
of concept development and design theory.
Portfolio Design ART420 3 Development and enhancement of design works for the portfolio Portfolio
to be used while looking for a job. Includes the development of a
personal identity to be used on a letterhead, resume, and enve-
lope. All major coursework, except ART 496, must be completed
before enrolling..
Senior Project ART496 3 Development of an independent project, with faculty direction. Senior project
Includes research, analysis, discussion, execution, and presenta-
tion of a final project within the discipline. Prior to scheduling
this course, students must have completed all major course
work except ART420 and one BGD/PHO elective must have been
completed.


Graphic Communications Technology GT (printing)

PreMedia I PNP128 3 Focused study of digital hardware and software applications Digital imaging,
used in the graphic imaging workflow, with particular emphasis Workflow, Retouching
on image editing of grayscale and line art images. Topics include
computer platforms, operating system functions, and application
software used in the imaging process, digital scanners, storage
devices, output devices, troubleshooting, and maintenance.
(Formerly PNP123)
Offset Lithography PNP124 3 Basic principles of lithography and skills in lithographic plate- Offset, Plate, Safety,
making and operating small offset presses and selected bindery Printing process,
equipment. Topics include press systems, press maintenance, Substrates
and safety practices, as well as papers, inks, and chemicals
related to the lithographic process.
Screen and Specialty Imaging PNP213 3 Overall exploration of screen-printing and specialty imaging Screen printing,
Techniques processes. Explores the traditional process of screen-printing Substrates
including frames and fabrics, stencil preparation, printing tech-
niques, inks and substrates, and screen reclamation. Introduces
related specialty imaging processes including pad printing, dye
sublimation, embroidery and vinyl cutting. Technical concepts
and theory provide a foundation for skills acquired through the
actual production of numerous products. 3 Credits (2 Lecture - 3
Lab) Prerequisite(s): . Spring Only.
Flexography PNP215 3 Exploration of the printing process and related techniques of Flexo, Plate
flexography. Topics include practice in design, platemaking,
press operation and finishing techniques as they pertain to
flexography.
Applied Typography and Design PNP127 3 Introduction to the concepts of electronic typography and the Graphic design, Type-
fundamentals of layout and design for creating documents in face, Layout, Digital
electronic forms. Topics include history of type, classifications of imaging
type, design principles, software and hardware components, and
outputting to various devices. Popular software packages are
used to create, edit, and print various documents
Packaging and Product Design PNP236 3 Expanded study of layout and design principles introducing Layout, Packagin
designs for multi-paged products, packaging and marketing
displays. Topics include various printing methods, properties of
packaging substrates, environmental influences, principles and
methods practiced in developing these products, and methods
used to coordinate product development. These methods include
integrating the areas of product development, manufacturing,
marketing and purchasing areas. Regulations and evaluations of
these products are also introduced. Popular software packages
are used to take projects from initial design to final printing.
(Formerly PNP136)
Output Workflow PNP220 3 Examination of the critical last stages of digital pre-press pro- File formats, Imposi-
duction, including file analysis, file repair, trapping, imposing, and tion, Proofing
output of electronic pages to digital proofs, plates, or substrate.
Involves production and problem-solving experiences using the
latest software applilcations available.
Finishing and Distribution PNP232 3 Last phase of printing production involving preparing printed Finishing
sheets for final form such as brochures, books, posters, and
packages. Concentrates on the wide range of finishing and
binding operations, as well as on the sorting and organizing of
printed materials for shipping and mailing to the customer.
Production Printing PNP252 3 Practical application of skills and knowledge learned throughout Printing produc-
the Graphic Communications major. Follows a variety of printing tion, Quality control,
jobs through all the phases of design and layout, digital prepress, Workflow, Layout,
imaging, image assembly, platemaking, presswork, finishing, and Finishing
bindery. Experience with digital workflows and application of
quality control techniques occur throughout the process.


Graphic Communications Technology GT (printing)

Digital Media Publishing PNP272 3 Theory and hand-on experience in the production of various Multimedia, Digital
forms of digital media such as Internet web pages, CD-ROM imaging
media, and interactive systems with particular emphasis on
multi-purposing digital image data. Course work includes use of
computer networking systems and data transmission methods.
Advanced Imaging Techniques PNP310 3 Theory and application reinforcing the fundamental concepts Layout, Flexo, Screen,
in page and document design and layout, pre-press require- Finishing
ments, as well as specific imaging techniques related to screen
printing and flexography (and possibly digital). Investigation of
and hands-on experiences in advanced techniques for produc-
ing multiple-color and process-color projects on a variety of
substrates. Includes related finishing, converting and distribu-
tion methods. Review of software requirements for designing
individual projects. Field trips and interviews with industry
practitioners enhance learning experiences.
Inks and Substrates PNP350 3 Investigation of the many measurable properties of inks, papers, Substrates
and other substrates used in the printing industry. Explores
manufacturing processes of paper and inks, including environ-
mental concerns, while providing experience with paper and ink
testing devices, data collection, data analysis, and reporting of
testing results.
Printing Estimating PNP352 3 Introduction to the principles and practices involved in estimat- Cost estimation, Print
ing costs of printing production, including the determination of production
production standards, all-inclusive hourly rates, cost centers,
materials costs, and the development of production plans.
Employs a problem-based approach using both paper and pencil
and computer-application software.
Trends and Issues in Printing and PNP354 3 Examination of relevant United States laws including those Safety, Helth, Waste,
Publishing related to human health and safety, freedom and ownership of HR, Ethical
information, waste handling and emissions, employment, and
labor organizations within the printing industry. Explores ethical
issues facing printers, including management and technical
worker relations and problems and policies on printed content.
Required writing assignments (graded and ungraded) provide
experience in understanding and adapting to different discourse
communities and in using multiple technical vocabularies.
Includes both expressive and transactional prose responses to
selected readings.
Printing Production Management PNP470 3 Introduction to key printing management concepts and practices Printing production,
including sales of printed materials, communication of specifica- Sales, Planning
tions, scheduling of print production, inventory control, printing
plant layout, job costing, and quality assurance. Experience with
integrated management software packages designed specifically
for managing printing production.
Introduction to the Graphic Com- PNP111 3 Orientation to the Printing and Publishing Technology (Graphic Printing process
munications Industry Communications) major, the printing industry, analog and digital
printing processes, and career opportunities. Overviews the his-
tory of printing and the makeup of the printing industry, including
printing processes, technical (print) market segments, resources,
and professional organizations. Introduces key procedures in
career planning and job applications. Field trips and presenta-
tions by industry representatives supplement course content.
(Formerly PNP110)
PreMedia II PNP214 3 Advanced study of digital color systems. Through study and Color, Proofing, Color
practice, investigates techniques for scanning, color correct- mangement, ICC
ing, proofing, and evaluating color images. Application of color
management technology to create International Color Consor-
tium (ICC) color profiles, calibrate system components and use
profiles in color workflow. (Formerly PNP210)


Plymouth State University
Graphic Design

An Introduction to Graphic Design AG 2330 3 Preliminary course for integrating design students with the nec- Digital imaging, Re-
Software essary technological aspect of their visual communication edu- touching, Layout,
cation. Begins with a basic overview of the history and evolution
of technology in design education and how it has impacted not
only curriculum development, but the field and study of graphic
design, culture and society. Explores the most indispensable
software packages offered in the industry for digital graphics,
then proceeds through a series of short projects and tutorials
which enable the students to master the fundamental techniques
used in these electronic design applications. Software types
covered include: drawing, page layout and image-processing
programs. Attention is given to word-processing as a necessary
program for creating, importing and manipulating text copy into
graphic applications. Students have hands-on instruction at
Macintosh computer workstations throughout the course and
learn associated information concerning the use of computer
hardware peripherals, e.g., scanners, printers, etc. Falls and
Springs.
Graphic Design I AG 2350 3 Introductory course acquaints students with the history, prin- Illustrator, Typeface,
ciples, and basic tenets of graphic communication employing Graphic design
typographic elements. Focuses on the formal relationships of de-
sign as applied through typographic interaction, using the com-
puter and Adobe Illustrator software to create solutions. Design
assignments emphasize the creative and practical development
of a variety of ideation avenues and techniques for executing
those ideas effectively. Additional course fee required. Falls.
Digital Multimedia Design AG 3050 3 The growth of the Internet and the heavy emphasis on digital Web, Multimidia,
media has led to the creation of a whole new industry and HTML, Dreamweaver,
design field?Web design. Web sites are essential for nearly Flash
every business today. Covers web preparation software such
as Photoshop and Illustrator. Students are introduced to basic
HTML, Dreamweaver, and Flash. This class is for visually trained
students. As such, original sketches, documents, and pictures
are the starting point for each project. Falls and Springs.
Graphic Design II AG 3300 3 Combines the precepts of the taxonomy of typography from Graphic design, Digi-
Graphic Design I with that of imagery. Delves into types of im- tal imaging, Typeface,
ages, image generation options, and the impact of the combina- Symbol, Photoshop
tion of type with images. Design problems include the study of
iconography, designing symbols, understanding logo design, and
the completion of a large poster design employing a synthesis of
type, symbol, and image considerations using Adobe Photoshop
software. Emphasizes the exploration, experimentation, and
proper execution of ideas through the design process. Additional
course fee required. Springs.
Graphic Design III AG 3360 3 The compilation of principles mastered in Graphic Design I and Graphic design,
II leads students toward a discussion and understanding of Layout, InDesign,
publication design. Publication projects may include brochures, QuarkXPress
books, catalogs, annual reports, and other multiple-page print
design pieces. Students also complete a self-promotion piece
employing both publication design elements and a CD com-
ponent, to prepare them with a tangible resume and digital
portfolio of their work to date. Emphasis in publication design is
on page layouts and the use of Adobe InDesign and QuarkXPress
software. Additional course fee required. Falls.


Graphic Design

Production for Graphic Design AG 3480 3 Deals with the basics of preparing design ideas for printing. Production, Printing
Emphasizes the development of an understanding of the working process
relationship between a graphic designer and a printer. Includes
pre-press and computer-assisted production, printing technolo-
gy, production terminology, graphic arts photography and related
specific information necessary for producing finished art in an
efficient, accurate and qualified manner. Falls and Springs.
History Of Graphic Design. AG 3500 3 An introduction to the history and philosophy of graphic design History, Graphic
which explores the predominant historic art movements and design
their effects on graphic design as a field of study. Emphasizes
the late 19th and 20th century designers and their work. Linked
to current notable designers and design trends including Post-
modern and New Wave graphics. Falls and Springs. (WRCO)
PSU Student Design Company. AG3550 3 A student operated graphic design studio course, open to junior- Work experience,
level Graphic Design majors (BA and/or BFA). Seven students are Web design, Printing
selected each semester to serve in the Student Design Company process
(SDC). One student is selected as Studio Manager and works
in tandem with the Graphic Design instructor; the six other
students function as graphic designers. Meets two hours twice a
week. Works on assignments created by offering design services
to (a) non-profit organizations; (b) PSU organizations; (c) busi-
ness organizations in our area that would not otherwise be able
to afford to purchase design services in the marketplace; and
(d) PSU graduate students who need visual components created
for their thesis projects. Design services offered could include
logos, brochures, flyers, posters, catalogs, Web sites, and other
collateral, as requested. May be repeated once for credit. Falls
and Springs.
Advanced Photoshop And Illustra- AG 3600 3 Continued study of two premier software packages featured in Photoshop, Illustrator
tor Techniques. AG 2330. Proceeds from the student’s familiarity of Photoshop
and Illustrator into the higher skill levels necessary for creat-
ing truly outstanding digital graphics. Provides a mastery-level
achievement experience with the software and reveals capabili-
ties through progressive techniques and variations that have
students creating graphics with true authority. Students garner
many new digital shortcuts, key commands and time-saving
techniques in these programs that allow them to concentrate
on their creative abilities, instead of experiencing technical
roadblocks. The path to true creation on the computer for the
practicing designer is to not be limited by technical shortcom-
ings, but instead to be able to create and produce whatever the
mind imagines. Students have hands-on instruction at Macintosh
computer workstations. Springs.
Student Design Co. Internship. AG3650 1 PORTFOLIO ACCEPTANCE Portfolio, Co-op
Advanced flash Animation and AG 4350 3 Continues study of the Flash software introduced in AG 3050, Flash, Web, Dream-
effects which is dedicated to the general development of Web site and weaver, Photoshop,
multimedia presentation design. Focuses on the development Illustrator, Swift 3D
of Flash-based Web sites and animation. Students extend the
capabilities of this program as a Web development tool and the
possibilities as an animation filmmaking tool as well. By achiev-
ing higher-level skills in this program, students create more
vibrant and interactive Flash-based Web sites and animation.
Covers the Web related techniques of other programs such as
Dreamweaver, Photoshop, Illustrator, and Swift 3D to maximize
the visual effects. CSS is introduced for more accessible Web
sites. Falls.


Graphic Design

Graphic Design IV AG 4370 3 Employing design precepts from Graphic Design I, II, and III, Corporate identity,
concentrates on developing an entire Corporate Identity Program 3D, Packaging, Web,
for a hypothetical company. Students explore creating the logo Dreamweaver
first, then move to print applications, 3D packaging compo-
nents, and finally a Web site for their company. Emphasizes the
development of a production timeline, the creation of a calendar
and job contracts and invoices, as well as extended professional
presentation practice toward the systematic execution of the
large variety of components necessary in designing a complete
CI Program. Software instruction includes Dreamweaver, as part
of the Adobe Creative Suite. This is the capstone experience for
BA students in the Graphic Design Option. Additional course fee
required. Springs.
Graphic Design V AG 4380 3 First semester of a two-semester capstone course experience Portfolio, Work expe-
for BFA Graphic Design majors. Prepares students in all areas rience
of their portfolio and professional career development. Includes
portfolio organization and assessment, job market possibilities,
resume and cover letter writing, making effective presentations,
guidelines for pricing and selling work, and ethics considerations
in the workplace in graphic design. Also covers the primary plan-
ning stages and project delineation for the Senior BFA Exhibit, to
be completed in the spring semester (Graphic Design VI). Design
professionals are invited to present special topics and critique
work during semester. Additional course fee required. Falls.
Graphic Design VI AG 4390 3 Allows students to begin the execution stage of the rough lay- Senior project
outs that were completed in Fall semester of ideas considered
for their individual final projects. These projects are developed
and finished over a 10 week period, allowing four weeks for
the students to mount artwork and prepare for their final Senior
Show. Students are expected to meet in assigned teams to
make both thematic and aesthetic decisions concerning the
presentation of the show to the public. A senior “show coordina-
tor” is elected by the students to be the contact person working
between the students and faculty members. The Senior Show
is visible evidence and a culmination of all coursework and
projects that have been completed by the students in their edu-
cational experience in the Graphic Design program. Additional
course fee required. Springs.
Special Problems in Graphic AG 4550 3 Designed for students who have completed four semesters of Graphic design
Design work in Graphic Design, so that these students can continue
their work at an advanced level (up to six credits).
Internship AG 4900 (1-6) Designed to give students a culminating educational experience Work experience.
within a wide range of practical on-the-job work experiences in
the selected concentration. Commitment includes a negotiated
number of hours per week and regular evaluation by Depart-
ment Internship advisor. The internship is in agencies that are
approved, supervised and evaluated by the Department.
Independent Study in Graphic AG 4910 (1-4) Advanced work in a limited area of graphic design, developed Research
Design and executed in consultation with an Art Department faculty
mentor. Consent required of the instructor who will supervise the
independent study and the Department Chair.


Rochester Institute of Technology
New Media Publishing

Advanced Color Management 2081-763 4 This course will further the scientific methodology in process Color Management,
control for repeatable color and extend the scope of ICC-based ,ICC, Quality control
color management practices by integrating a number of image
capture devices in color-managed digital workflows, Students
are expected to work in a team environment, to engage in plan-
ning, and conducting press run analyses, and to publish a techni-
cal publication using the state-of-the-art printing facilities at RIT.
Advanced Imaging: Restoration 2083-368 3 This course demystifies the process for digitally enhancing, Digital imaging,
and Retouching retouching, and restoring images in the industry standard raster Retouching
software. This class is designed for image makers who have a
solid working knowledge of the current industry standard raster
software and are interested in advancing their skills in digital
image enhancement, retouching and restoration. This course
includes image acquisition and specialized image manipulation
techniques used to retouch, reconstruct, restore, and enhance
images. (Permission of instructor)
Color Perception & Analysis 2081-562 4 This course addresses principles of human color perception and Color, Photoshop,
how color is communicated by samples and measured quantita- Quark Express,
tively. It explores the role of visual perception in art appreciation InDesign
and subjective quality assessment. Students will learn how to
use digital tools to specify color from design to print for printing
and publishing applications. Basic desktop publishing, Photo-
shop, Quark Express, InDesign, etc software, competency and
technical writing literacy).
Database Systems Management 0112-440 4 This course builds upon the basic concepts from the Database Variable data
Management Systems course and introduces students to a real
world client/server database development environment with
hands-on experience. Students completing the course should be
able to create both the client side and server side of a relational
database project, using a tool such as oracle. Pre req. -0112-340
Digital Foundations 2083-216 4 This course provides an orientation to the production concepts, Print production,
working environments, hardware and software tools, languages, Standards, Publishing
standards, and culture that the students will use as a foundation
for the core courses in New Media Publishing.
Digital Printing Process 2082-401 3 This course provides students with an opportunity to learn Digital printing, Work-
the principles and applications of digital printing. It presents flow, Variable data
the technical aspects of the major digital print engines and
compares digital printing to conventional printing processes.
The strategic use of digital printing is emphasized from a digital
workflow standpoint. Variable data personalization and on-
demand printing are studied from both technical and marketing
perspectives.
Finishing and Digital Imposition 2082-378 3 This course gives students an opportunity to learn the final steps Imposition, Finishing
which take a digitally designed document to finished printed
product. Hands-on laboratory exercises allow students to apply
the theoretical knowledge they gain from lectures to practical
examples in the pressroom and bindery.
Flexographic Process 2081-364 3 This fundamental course is based on the principles and practices Flexo
of the flexographic printing process. Emphasis is placed on the
elements of the flexographic technology from artwork, plates,
platemaking, inks and presswork. Lab centered around plate-
mounting, ink formulation and presswork. Students print on a
wide variety of substrates.



Gravure Process 2081-386 3 The course analyzes the infrastructure as well as the print pro- Gravure
duction workflows in the gravure printing industry. Students will
comprehend the business of gravure for publication, packaging
and special product applications. In addition to learning gravure
process and technology, students will meet and interact with
gravure industry professionals during RIT Gravure Day and take
and extensive industry field trip to visit cylinders engravers and
gravure printers.
Image Process Workflow 2081-409 4 This course concentrates on the image processing variables and Digital imaging,
techniques required for producing high-quality color reproduc- Workflow, File for-
tions for a variety of output technologies. Emphasis is placed on mats, Color, Proofing
optimizing both image quality and workflow efficiencies from
digital capture to final output. Topics include file formats, image
processing strategies, color conversion, and effective proofing
techniques.
Imaging for New Media 2083-206 4 Imaging for New Media addresses the skills and competencies Digital imaging
necessary to create and manipulate digital images. This course
introduces students to the creation, acquisition, filing, stor-
age and production, manipulation and output of raster images.
(2083-216
Information Architecture: Publish- 2083-328 4 In this course students will research current and emerging Trends
ing Systems publishing information technology trends and apply them to cre-
ate publishing solutions across a variety of platforms. Projects
will emphasize aggregation and reuse of content across multiple
distribution channels.
Ink Chemistry and Formulation 2081-458 4 This course is designed to expose students to the historical, Ink
scientific, and technical aspects of ink discovery and formula-
tion. The students learn how inks were developed from the times
dating back to the Middle Eastern/Asian cultures at the dawn
of civilization to the present. The course uses a “learning-by-
doing” approach in that students synthesize and formulate inks
and then test their properties. Analysis methods for modern inks
are introduced, and students conduct experiments using those
methods.
Internet Marketing 0105-440 4 The course examines the impact of the Internet on traditional Marketing
marketing and the new form of marketing. It explores the impact
of the Internet on marketing strategy and tactics. It explicitly
considers using the Internet to increase the value delivered to
customers and improve a firm’s competitiveness. (Pre-req 2082-
592 Marketing and Sales)
Lithographic Process I 2081-367 3 This course provides detailed fundamentals of the equipment Offset, Ink, Paper,
and materials that are used in the lithographic process. Topics Process control
include press, the image carrier and it’s chemistry, inks and
paper, and process control. This course builds upon the material
covered in the Materials and Processes II course.
Lithographic Process II 2081-467 3 This is an advanced course in sheetfed and web offset. There is Offset
an emphasis on process color printing and on problem solving
advanced press and process variables that impact quality and
productivity. Lithographic process problem solving skills are
developed using multicolor presses.
Marketing and Sales 2082-592 4 This course provides an introduction to the fundamentals of Marketing, Sales
marketing, including formulating a marketing strategy and creat-
ing the marketing mix. The promotion part of the marketing mix
will be expanded in the second half of the course. Students will
create a sales plan and presentation for a firm of their choice.



Media Business Basics 2083-416 4 This course introduces business principles, such as accounting, Business
finance, and marketing, that are essential to developing or grow-
ing a media venture. Students will develop a business plan and
identify potential financial supporters.
Media Distribution and Transmis- 2082-313 4 In this course students gain extensive knowledge of the various Planning, Inventory,
sion methods and techniques used to electronically and physically Information distribu-
distribute information. Students also study planning, scheduling, tion
inventory management, and fulfillment.
Media Industry Analysis 2082-367 4 This course provides students with an understanding of the ma- Advertising, Publish-
jor industries closely allied with the printing industry: advertising, and Packaging.
ing, publishing, and packaging. The intent is to give students in-
depth knowledge of (1) the structure of each of these industries;
(2) the channels and methods through which and by which each
distributes its products and services; and (3) the major custom-
ers/clients of its products and services. Particular attention will
be devoted to investigating the business models for the use of
print to create value in advertising, publishing, and packaging.
Media Law 2083-402 3 Media law offers an opportunity to investigate the philosophical Media law
and constitutional foundations of free expression as it relates to
speech, writing, image making and publishing. First Amendment
principles will be studied with respect to personal protection
boundaries. The course will also provide a survey covering defa-
mation issues. Students will form educated opinions about libel
and slander boundaries. Since the publication discipline involves
the creation of original work, a study of copyright, patent and
trademark law will be provided.
Multimedia Publishing 2082-228 3 An introductory course in interactive publishing. Students will Multimedia
explore methods and approaches to interactive multimedia de-
sign and production for a variety of applications and will develop
interactive presentations for mobile, stand alone, and web-based
environments
Multimedia Strategies 2083-323 4 This course is designed to explore all of the available mass Variable data, Digital
media and customized communications technology options printing, Web, Multi-
for effectively reaching consumers. It will explore advertising, media
personalized direct mail, the Internet, call centers and direct
client interface via Internet chat sessions. The emphasis will be
on development of the right mix of marketing communications
techniques and the use of high volume printing, personalized
digital printing, the Internet, and customer data bases to drive
both new business and customer retention.
Networking IT Course Soho 4050-210 4 This course will teach students how to determine what computer Computer
Networking and network equipment is appropriate for use in a home or small
office network. Students will learn the basic configurations for
a home/small office network and explore in a lab environment
the different hardware and software tools and configurations
required to establish a personal local area network.
New Media Perspectives 2083-201 3 This course introduces students to the graphic and new media Trends, History, Tech-
industries by studying the history, culture, technology, markets nology, Business
and workers in these industries. It establishes a basic under-
standing of the current technologies by examining the industry
and businesses that employ them. Students will gain a com-
prehension of the businesses and roles that exist in the various
industries and see an overview of industry structures and the
effect of new media.
New Media Team Project 2083-542 4 The course is designed to engage the new media major in a Senior Proyect
capstone production experience. The instructor will form student
teams that will design and complete a multi-media campaign for
organizations selected by the instructors.



News Production Management 2083-317 3 New media publishing technologies production from a holistic Multimedia, Workflow,
viewpoint is examined. This is a course that brings together all Digital imaging
the elements of new media publishing technologies such as
various computer platforms, digital photography and other multi-
media content (rich media content) and distribution mechanisms.
This is the micro companion to the macro digital news systems
management course. This course focuses on the management of
these elements rather than the specific technologies. The lecture
portion focuses on the specific application of managerial prin-
ciples to new media production while the lab portion is based on
group production exercises.
Operations Management 2082-413 3 A study of the topics/factors affecting the efficiencies and ef- Production, Workflow
fectiveness of graphic media operations. Includes consideration
of both external (i.e., OSHA, environmental, legal) factors and in-
ternal factors (i.e., scheduling, plant layout, training) that directly
affect operations. Addresses the importance of a quality program
as well as emerging workflow systems.
Printing Process Controls 2081-577 4 Test targets are tools used in optimizing and calibrating various Color, Process con-
components in a color reproduction system. This course will trol, Quality control
integrate many technical disciplines, e.g., metrology, statistics,
process control, to make a color imaging system repeatable and
predictable. Emphases will be placed on selecting test targets
in conjunction with color measurement tools for evaluation of
device-level and system-level performance. Two labs and an
individual project are required.
Substrates and Printing 2082-387 3 This course covers the science and technology of the many Substrate, Printing
kinds of printing substrates used by various printing processes. process
Students learn the basic concepts of the substrate composition,
structure, manufacture, optical and appearance properties, as
well as the testing of printing substrates. Emphasis is placed on
factors relating to print quality and press run ability. Students
learn to identify the full range of printing substrates and their
applications. The course includes a technology session at SUNY
Environmental College of Science and Forestry which involves
making and characterizing paper.
Tone and Color Analysis 2081-711 4 This course addresses principles and practices of color Color, Color man-
measurement for color matching and color image rendering in agement, Process
graphic arts imaging. Emphases are placed on the analyses and control
rendering of spot colors and pictorial images with the use of
ICC-based color management systems. Topics include densi-
tometry, CIE colorimetry, color management systems, graphic
arts technology standards, and process control. There are lab
assignments on color measurement, tone and color analyses. A
self-directed project is required. The instruction is a combination
of lectures live and video taped demonstrations.
Typography and Page Design 2083-217 4 The course provides an introduction to the theoretical and Typeface, Layout
practical foundations of typography and page design. Students
will study the history, aesthetics, and technology of typography.
Projects will include design and production methods, using cur-
rent software tools and fonts for typography in print, and screen
display. Students will apply their acquired knowledge to make
informed decisions in the practice of typography. (2083-216)
Webpage Production 2083-316 4 This course will apply text, image, and page design skills to web Web
publishing. Students will prepare and implement publishing proj-
ects that take into account usability, accessibility, information
layout, and graphics use in the context of the Web. (2083-206 &
2083-217)


The Art Institute of Pittsburg
Graphic Design

Life Drawing. G120 3 Students will draw from live models and examine the anatomy, Drawing
proportion, surface planes and movement of the human form.
Beginning with basic gesture drawings, the student will progress
to sketching detailed figure representations. The student will
explore the relationship of muscle structure, skeletal structure,
light and shadow, movement and form in the tangible represen-
tation of a three-dimensional object on a two-dimensional plane.
Concept Development G121 3 This course will emphasize the conceptualization processes of Research, Design
art and design in solving given problems. The student will use
creative problemsolving and research techniques, specifically,
problem identification, analysis, brainstorming and idea refine-
ment. Portfolio-quality projects will be produced throughout the
course of the term.
Typography G131 3 This course is an introduction to the history of the evolution Typeface, History
and application of typography for the perception of meaning,
intention and personality of the written word. G132 History and
Analysis of Design A study of the art movements that have struc-
tured the field of graphic design covering political, social and
economic influences and the analysis of contemporary design
and design trends.
History and Analysis of Design. G132 3 A study of the art movements that have structured the field of History, Design
graphic design covering political, social, and economic influ-
ences and the analysis of contemporary design and design
trends.
Digital Image Manipulation G133 3 This course is designed to explore photo retouching, image retouching, Digital
manipulation and the creation of original artwork using comput- imaging, color
ers and appropriate software. Compositing, color adjustment and
effects through the use of filters will be stressed.
Graphic Symbolism G135 3 This course examines the importance of graphic symbolism in Symbol, Graphic
design. Logos and other symbolic images will be examined in design
historic and contemporary contexts. Graphic elements, simpli-
fied imagery and abstract shapes as well as typography will be
utilized to create individual logo designs and images.
Mixed Media. G210 3 This course explores the basic aspects of drawing and painting Drawing, Painting
as related to illustration. The application of various media and
techniques is emphasized while developing a series of illustra-
tive studies.
Advanced typography G211 3 This course will explore printed communication and the use of Typeface, Design
typography as an exclusive element of design. The course will
focus on the development of marketable, original and creative
problem-solving solutions with an emphasis on professional
presentation techniques.
Electronic design G212 3 This course will explore various means of indicating, placing Layout, Digital imag-
and manipulating visual elements in page design, systematically ing, Typeface,
developing strong and creative layout solutions by means of
cumulative, conceptual design process. The ability to effectively
integrate photographs, illustrations, display and type will be
developed using page composition software.
Digital Image Manipulation G223 3 This course is designed to enhance further the skills acquired Digital imaging,
in previous image manipulation and technology-based classes. Retouching
Emphasis will be placed on advanced applications and the iden-
tification of the best solution for an assigned task. Integration of
programs to achieve a required product will also be emphasized.


Graphic Design

Design principles. G224 3 This course will concentrate on utilizing design principles and Design, Layout,
theories in problem solving, focusing on the importance of layout Typeface,
composition. Emphasis will be on the process of design develop-
ment from roughs to comprehensives, layout, and the use of
grid systems for multi-component layouts. Critical analysis will
be applied through the usage of type and layout to create clear,
communicative design.
Design marketing. G225 3 The role of marketing in design will be the focus of this course. Marketing, Strategy
An analysis of concepts, consumer needs, target audiences,
strategy and company vision will be the basis for developing
advertising and other business communication applications.
Digital illustration G230 3 Students will produce computer-generated compositions as re- Design, Advertising,
lated to the advertising, design and illustration fields. Corporate illustration, Coporate
Identity The role of design in a corporate identity program will be identity
the focus of this course. An analysis of corporate objectives and
practical applications will be the basis for developing a struc-
tured corporate image system including logo design and other
business communication applications
Corporate identity G231 3 The role of design in a corporate identity program will be the Corporate identity
focus of this course. An analysis of corporate objectives and
practical applications will be the basis for developing a struc-
tured corporate image system including logo design and other
business communication applications
Dimensional design G310 3 Students will explore 3-dimensional designs and processes, and 3D Design
how they relate to advertising design. Familiarization with mate-
rials, processes and procedures of 3D design and the require-
ments necessary to scale, and construct various dimensional
pieces.
Art direction G311 3 This course will examine the role of the art director in producing communication skills,
multi-faceted design projects. Exercises will train students in leadership,
coordinating creative efforts from concept to finished product.
A team environment is emphasized and aims to acquaint the
students with the necessity of leadership ability, communication
and negotiating skills.
Design and tecnology G312 3 This course will utilize computer applications interfacing the adevertising, typeface,
graphic and applied arts. Students will produce contemporary retouching,
advertising and graphic design portfolio projects. Emphasis will
be placed on creative concepts, good typography usage, image
manipulation and presentation techniques.
Intermediate illustration G320 3 This course will focus on various applications of media and Drawing, Painting
techniques in conjunction with concept development, research,
and references. Drawing, designing, and painting skills will be
further refined through illustrative compositions. Contemporary
illustrators and their techniques will also be discussed and
studied.
Design Team production G321 3 This course examines the structures and interdisciplinary communication skills,
communications skills utilized by various members of a creative Marketing
design team. The processes of concept development, market-
ability, application and design creation are emphasized. Students
work as members of a team to research client needs, develop
design solutions and present finished work
Foundations of Electronic Produc- G322 3 This course will introduce students to the electronic prepara- Production, Imposi-
tion. tion of material for production. Typesetting, pagination, image tion, Finishing
reproduction, color specifications, trapping procedures, binding
and finishing techniques will be explored.
Graphic illustration G330 3 This course will concentrate on the application of design ele- Illustration
ments in a stylized illustration. Attention to detail and rendering
techniques will be emphasized and refined.


Graphic Design

Contemporary Typography G331 3 This course will explore the current design trends in typography. Typeface, Trends
The work of contemporary type designers: David Carson, Rodney
Sheldon Fehsenfeld, Bill Nelson and others will be analyzed. Em-
phasis will be placed on experimentation of creative, innovative,
new-wave type designing.
Packaging Graphics G332 3 This course will focus on design principles that are applied Design, 3D
to the development of three-dimensional product graphics.
Materials, processes, industry guidelines and restrictions will be
addressed as they pertain to surface treatments of packaging.
Editorial Illustration G410 3 This course will explore various conceptual illustrators and their Drawing, Painting,
visions. It will examine the integration of drawing, painting and Illustrations, Design
design as expressed in illustrative compositions. Emphasis is
placed on conceptual development, research, references and the
application of various media and techniques. The importance of
visual thinking and how to express a story through illustration
will be discussed.
Advertising Design G412 3 This course will explore the various aspects of advertising de- AdvertIsing, Design,
sign communications with the development of creative, original Typeface, Color
concepts. The preparation of concepts will utilize the principles
of design, typography, color and problem solving skills and
stress attention to detail, deadlines, professional presentation
and cultural diversity. The course will also delve into the inner
workings of advertising agencies and graphic design studios,
contracts and billing along with the business ethics of the design
and advertising fields.
Portfolio Preparation For Graphic G420 3 This course will focus on the refinement of previous works into Graphic deSing
Design. a comprehensive collection representative of graphic design
skills. Emphasis will be on conceptual development, design,
craftsmanship and presentation.
Communication Design G422 3 This course will explore the role of design in corporate com- Corporate identity,
munications. The analysis of corporate objectives and target Design, Typeface
markets will be the basis for designing corporate communica-
tions that use typography and visuals effectively.
Web Animation G427 3 This course utilizes basic Web animation techniques and Web
software for multimedia and Web site design. Design solutions
include animated presentations with images, sound and mo-
tion. Basic navigation skills will be covered along with drawing,
painting, and incorporating text. Special effects and multimedia
movies will also be explored.
Portfolio G430 3 This course will prepare students for job interviews by help- Portfolio
ing them compile a portfolio. Students will demonstrate their
conceptual, design, craftsmanship and other skills as they
assemble and refine their portfolio pieces. Working individually
with an instructor, each student will select representative pieces,
showcasing work that reflects a unique style.
Digital Illustration II G431 3 This course will concentrate on the concept and originality of Illustrations
ideas in digital illustration and will also explore vector-based
applications to be used as tools to create digital illustrations.
Illustrations created in this course will be applied to design
formats and page layouts.
Intractive Portfolio Design G444 3 This course introduces design and de-velopment concepts for Web
Graphic Design students who will identify, interpret, and imple-
ment the roles and responsibilities of Web industry design team
members. Web page scripting skills, aesthetic de-sign principles
such as page layout, type design, imaging, and development of
Web pages will be used. Students will design and develop the
overall identity for a self promotional Website showcasing their
graphic design portfolio.


The College of New Jersey
Graphic Design.

Introduction to Graphic Design AGD 160 1 This course is an introduction to the discipline of graphic com- Graphic design,
munication, including conceptual thinking, letterform design, lay- Llayout, History
out and design techniques utilizing hand based skills. Students
will be introduced to design history and critical issue.
Typography I AGD 261 1 This course is an introduction to the discipline, function, history, Typeface, Readibility
and impact of typography in graphic design. Assignments and
discussion will address the use of typography as a primary tool
in conveying ideas and the impact of letterform manipulation on
context and legibility.
Words and Image AGD 264 1 This course is an intermediate studio course that strives to Illustration, Graphic
expand the student’s conceptual, theoretical, and technical skills design, Gigitla imag-
in two basic elements of graphic design, word and image. The ing
class will work with creative media such as illustration, photog-
raphy, collage, use of found objects, digital and hand-generated
techniques. Graphic design issues, historical, cultural and techni-
cal, will be addressed.
Computers for Designers AGD 276 1 This course builds on the skills learned in ADA 180 Digital Arts I Computer
and AGD 160 GD1-Introduction to Graphic Design. Students will
become proficient in computer skills used in the Graphic Design
field including illustration, photographic manipulation, and page
layout. They will continue to develop creative problem solving
skills and increase knowledge in the area of Graphic Design his-
tory. Through field trips, students will gain an understanding of
the commercial printing process
Identity (or AGD 365 Book Arts) AGD 360 1 This course will focus on the design of identities and identity Corporate identity
programs including client research, development of a strategy,
creative exploration, design refinements, and implementation.
Students will design logos and complete identity systems. An
examination of historical and contemporary identity systems will
be researched and discussed.
Advanced Typography AGD 361 1 Prerequisites: Reserved for graphic design students and AGD Typeface, Print pro-
160, AGD 261 and AGD 276 This course integrates theoretical duction
typography with students’ personal unique visions. The class
will explore alternative typographic forms that highlight content
and audience response. Historical and contemporary typog-
raphy, print production and digital and traditional skills will be
emphasized.
3D Graphic Design AGD 364 1 This course is a theoretical and studio investigation of three- 3D, Packaging
dimensional structural principals as they relate to the area of
packaging and environmental design. An investigation of materi-
als, production techniques, resources, audience relationship to
3-D forms and packaging, and environmental design history will
be addressed
Topics in Graphic Design AGD 370 1 This course may be offered as a studio and/or seminar with a Graphic design
differing focus each time. May be repeated.
Independent Study in Graphic AGD 391 Variable Independent study is for students engaged in advanced work Graphic design
Design course only, and is an opportunity to develop personal interests and
unit. strengths within the major field. Emphasis is on individual, self-
guided work under the supervision of a faculty advisor and/or
committee. May be repeated.


Graphic Design.

Independent Research in Graphic AGD 393 vcu These courses must be completed with a 3.33 average in the Research
Design area of study. Pre-registration with signed approval of an art
faculty sponsor and of department chair required. Independent
research is for students engaged in advanced work only, and is
an opportunity to develop personal interests and strengths within
the major field. Emphasis is on individual, self-guided work
under the supervision of a faculty advisor and/or committee. May
be repeated.
/Internship AGD 399 vcu The primary purpose of the college-level internship experience Work experience
is the development of occupational or professional competence
in the actual occupation setting after the student’s education
has been completed. Other purposes (income, career explora-
tion, learning-by-doing, on-the-job training, etc.) cannot be the
primary purpose, although they may occur as a secondary result
of the internship experience
G.D. History/Issues AGD 420 1 This course is a survey of the history of graphic design in the History
20th and into the 21st centuries graphic design. The course al-
lows students to research individual areas of interest to broaden
their knowledge of contemporary issues in design. Classes are
a combination of lectures, discussions, student presentations,
guest lectures, and class trips to current design studios and
exhibits.
Design Center AGD 460 1 This course applies design principles learned in previous Work experience
courses into professional practice. The class will be structured
like a small design agency. Students work as creative teams and
develop projects from concept exploration to final presentation.
GD8: Senior Research AGD 498 1 This course will focus on advancing students’ personal vision Research, Senior
through design research, writing, and innovative design projects. project
For their final project, students will conduct visual and critical
research that will culminate in a research paper and creative
personal project.
GD9: Seminar AGD 499 1 Students will develop an original body of work for graduate Portfolio
school application or employment. This will culminate in a
portfolio, identity package, creative statement, visual and career
research, and a portfolio review, a presentation of students’
portfolios to the public and the graphic design community.


University of North Dakota
Graphic Design Technology.

Computer aided Design. Tech122 3 This course introduces the student to computer aided design/ CAD
drafting using AutoCAD software. The course will include the
study of technical drawing techniques to include blueprint inter-
pretation, various projections, pictorials, dimensioning, develop-
ments and tolerancing. The hands on exercises and drawing
problems are reflective of industry and business. Fall
Advanced application of CADD Tech 202 3 The advanced study of computer aided design/drafting to include 3D, CAD
techniques 3D coordinates and layout, subsurface meshes, regions, solid
modeling, and the connection to computer numerical control
(CNC). The creation of presentation graphics using bitmap files,
shading, and rendering is also presented. Spring
Principles of Graphic Design and Tech212 3 The basic concepts, processes, and techniques involved in Graphic design, Print
Print Production. graphic design for image generation and print production are Production
introduced in this course. Fall
Technology and Society. TECH300 3 A lecture-recitation course emphasizing the various impacts Technology
of technology on the individual, society, environment and basic
institutions. Technological matrix of various cultures. Fall, Spring
Web Page Design TECH302 3 Introduction to electronic publishing on the Internet through Web
design, layout and production of web pages. Emphasis on pro-
duction of graphics, interface design, and navigability. Fall
PC Hardware & Emerging Tech- TECH311 3 An introductory course to the personal computer with an empha- Computer
nologies. sis on system hardware, boot-up sequence, configuration and
customization, operating systems, upgrading, and troubleshoot-
ing. The course will also examine emerging computer tech-
nologies, various peripheral devices and interfaces, including
network and computer wireless communications systems. Fall
Fundamentals of Photography. TECH322 3 Introduction to the concepts, processes, technologies, and ap- Photography, Film
plication of film and digital photography. Emphasis is on creating
technically sound and compositionally pleasing images. Fall,
Summer
Technical Design TECH332 3 This advanced technical design course integrates design history, Technical design
theory, concepts, planning, application, and production through a
creative and inventive process concerned with the synthesis of
such instrumental factors as engineering, technology, materials,
aesthetics and usability into machine-producible solutions that
balance all user needs and desires within technical and social
constraints. Spring
Field Experiences in Technology. TECH396 (1-6) Field Experiences in Technology. . Prerequisite: Junior standing Co-op
or consent of instructor. Provides students with supervised op-
portunities to engage in various technical, industrial or busi-
ness experiences by working with and learning from practicing
professionals. Fall, Spring, Summer
Cooperative Education. TECH397 (1-6) A practical work experience with an approved company in busi- Co-op
ness or industry, arranged by the student, faculty and employer.
S/U grading. Fall, Spring, Summer
Digital Photography & Imaging. TECH422 3 This advanced course in photography focuses on the concepts, Photography, Digital
processes, technologies and applications of digital photography imaging, Ethics
and imaging. It includes the utilization of cameras, digitizing
technologies, and computer software designed specifically for
creating, processing and editing images. Topics include this
technology’s history, ethics, legal and regulatory issues, creative
and scientific processes, and applications. Spring
Advanced Graphic Design and TECH442 3 This lecture/lab course provides a deeper understanding of Design, Print produc-
Print Production. graphic design with an emphasis on strategy, concept, design, tion
and print production. Spring


Graphic Design Technology.

Senior Capstone TECH450 3 The capstone course is designed to integrate and reflect on Senior project
coursework covered throughout the students’ program in order
to demonstrate knowledge, understanding and competency re-
lated to the program goals. The course also facilitates students’
transition from the academic to the professional world. Spring
Multimedia Production. TECH452 3 This advanced graphics course is designed to explore multime- Multimedia
dia production technologies, concepts, processes, methods, and
techniques. The course provides hands-on experience applying
multimedia technology to integrate graphics, text, sound and
video into meaningful productions. Spring
Workshop. TECH493 (1-6) A workshop course on a specific topic. Fall, Spring, Summer
Graphic Design Software and TECH492 (1-8) This course provides in-depth study and application of computer Computer
Technologies. software and technologies specific to the field of graphic design
in order to develop problem-solving techniques and enhance
proficiency of skills. Practical problems from various environ-
ments are integrated into the content. Fall, Spring, Summer



2. Glosario de palabras clave o “Key Words” referenciado a cursos.
Recopilando toda la información recogida en el apartado anterior se hizo un glosario de palabras clave
o “Key Words” consistente en ir buscando todos los programas donde se hace referencia a cada uno de
esos “Key Words”
En esta tabla se ha indicado la entrada y la asignatura de cada universidad identificada por su código
propio. De esta manera se puede ir a las tablas del apartado anterior para ver la descripción detallada de
cada curso.
Esta tabla también ilustra de modo visual la intensidad y la uniformidad con la que se trata un determinado
tema en distintas universidades.
Al mismo tiempo, puede ser una herramienta útil para las universidades para analizar si están identificando
bien los distintos cursos utilizando las palabras clave para mostrar lo que quieren enseñar en cada
asignatura.


Grupo 1 Diseño Gráfico
KEYWORDS PALABRAS EASTER MINEAPOLIS NORTH PENNSYLV. PLYMOUTH PITTSBURG NEW JERSEY NORTH
CLAVE ILLINOIS EASTERN (G.D) STTE. DAKOTA

2D 2D ART 1110 ART 1233
3D 3D ART 1111, ART 2333 ART202 AG 4370 G310, G332 AGD 364 Tech 202
ART 4911,
ART 4921
Adevertising Publicidad G312, G230,
G412
Architectural Diseño
design arquitectónico

Business Gestión
Empresarial
CAD CAD Tech122,
Tech 202
Co-op Prácticas GRD 4010 AG3650 TECH396,
empresa TECH397
Color Color ART 2050, ART 1253 ART109 G412, G133
ART 2910,
ART 2920,
ART 1001

Color manage- Gestión de GRD3080 PNP214
ment color
Communica- Habilidades de G311, G321
tion skills comunicación

Computer Informática ART 2013 AGD 276 TECH311,
TECH492
Coporate Identidad ART 4920 GRD3070 ART410 AG 4370 G230, G422, AGD 360
identity corporativa G231
Cost estima- Estimación de
tion costes
Design Diseño GRD 5100, ART 4103, G412, G121, TECH442
GRD 5010 ART 1253, G132, G211,
ART 3563 G224, G230,
G332, G410,
G422

DHTML DHTML
Digital imaging Tratamiento GRD3080 ART260, AG 3300, AG G133, G212, AGD 264 TECH422
digital de PNP128, 2330 G223
imágenes PHO250,
ART460

Digital printing Impresión
digital
Digital publish- Edición digital
ing
Drawing Dibujo ART 2000, ART 2003, ART180, G120, G210,
ART 3911, ART 3123, ART340 G320, G410
ART 1001 ART 1213
Dreamweaver Dreamweaver AG 3050,
AG 4350, AG
4370
Ethical Ética TECH422
File formats Formatos de
ficheros
Film Película GRD3060 TECH322
Finishing Acabados G322



Flash Flash AG 3050, AG
4350
Flexo Flexo
Geometry Geometría
Graphic design Diseño Gráfico ART 2910 GRD2000, ART102, AG 2350, G135, G420 AGD 160, AGD Tech212
GRD3030, ART210, AG 3300, 264, AGD 370,
GRD3050, ART310, AG 3360, AGD 391
GRD3060, ART410 AG 3500, AG
GRD3070 4550

Gravure Huecograbado

Health Salud ART 2500
History Historia ART 2601G, ART 2213, ART125, AG 3500 G131, G132 AGD 160, AGD
ART 2602G, ART 3333, ART145, 420
ART 3940 ART 3563 ART330
HR HR
HTML HTML AG 3050
ICC ICC PNP214
Illustrations Ilustraciones ART 3921, ART 4163 G431, G230, AGD 264
ART 3911 G330, G410
Illustrator Illustrator AG 2350,
AG 3600, AG
4350
Imposition Imposición G322
InDesign InDesign AG 3360
Industrial Diseño
design industrial
Information Distribución de
distribution la información

Ink Tintas
Inventory Inventarios
JavaScript JavaScript
JDF JDF
Layout Maquetación ART 4023 ART260, AG 2330, AG G212, G224 AGD 160
PNP127, 3360
ART235
Leadership Liderazgo G311
Marketing Marketing G225, G321
Media law Leyes en
medios de
comunicación

Multimedia Multimedia GRD3060 ART 4103, AG 3050 TECH452
ART 4073
Offset Offset
Packaging Packaging AG 4370 AGD 364
Painting Pintura ART 2050 ART 2413, ART122, G210, G320,
ART 3323 ART340 G410
Paper Papel
PDF PDF
Photography Fotografía TECH322,
TECH422



Photoshop Photoshop AG 3300,
AG 3600, AG
4350
Pitstop Pitstop
Planning Planificación
Plate Planchas
POP POP ART310
Portfolio Portfolio ART 4749 GRD4000 ART 4903 ART420 AG3650, AG G430 AGD 499
4380
Preflight Preflight
Print produc- Proceso de ART 2560 AGD 361 Tech212,
tion producción TECH442
impresa
Printing Proceso de GRD3080 ART 3563 AG 3480,
process impresión AG3550
Process Control del
control proceso
Production Producción AG 3480 G322
Proofing Pruebas GRD3080 PNP214
Publishing Edición
Quality control Control de
calidad
QuarkXPress QuarkXPress AG 3360
Readability Legibilidad ART 3910 AGD 261
Research Investigación ART 2749 GRD3070 AG 4910 G121 AGD 393, AGD
498
Retouching Retoque de PHO250 AG 2330 G133, G223,
imágnes G312
Runability Maquinabilidad

Safety Seguridad ART 2500
Sales Ventas
Screen Serigrafía
Senior project Proyecto final GRD 5010, ART496 AG 4390 AGD 498 TECH450
GRD 5100
Sheedfed Offset pliego
Offset
Standards Estándares GRD3080
Strategy Estrategia G225
Substrate Sustratos
Swift 3D Swift 3D AG 4350
Symbol Simbolismo ART 3910, AG 3300 G135
ART 3911,
ART 3921
Technical Diseño técnico TECH332
design
Technology Tecnología TECH300
Trends Tendencias G331
Typeface Fuentes ART 3910, GRD2000, ART 2213 ART225, AG 2350, AG G412, G131, AGD 261, AGD
ART 3920 GRD2010, PNP127, 3300 G211, G212, 361
GRD3020, ART235 G224, G312,
GRD3060, G331, G422
GRD3080

Variable data Dato variable



Visual com- Comunicación ART 4910, GRD2000
munication visual ART 4911,
ART 4920,
ART 4921

Waste Desperdicio
Web Web ART 4903 ART360 AG 3550, G427, G444 TECH302
AG 4350,
AG 4370, AG
3050

Web offset Offset bobina

Work Experiencia GRD4000 AG 3550, AGD 399, AGD
experience profesional AG 4380, AG 460
4900
Workflow Flujos de PNP128
trabajo


Grupo 2 Comunicación Gráfica

ROCHESTER
PALABRAS APPALACHIAN CALIFORNIA NORTH PENNSYLV.
KEYWORDS INST. OF RYERSON
CLAVE STATE POLYTECHNIC CAROLINA (G.C)
TECH.

2D 2D
3D 3D GRA 3312, GRA
4522
Adevertising Publicidad 2082-367
Architectural Diseño GCS-334,
design arquitectónico GCS-434,
GCS-435
Business Gestión 2083-416, GRA 530, GRA
Empresarial 2083-201 630, GRA 741,
GRA 841

CAD CAD GCS-234
Co-op Prácticas
empresa
Color Color GCS-430. PNP214 2081-409, GRA 324
2081-562,
2081-577,
2081-711

Color manage- Gestión de GRA 3102, GRA GCS-120 PNP214 2081-763, GRA 533
ment color 3112, GRA 4512, 2081-711
GRA 4591

Communica- Habilidades de
tion skills comunicación

Computer Informática 4050-210
Coporate Identidad
identity corporativa
Cost estimation Estimación de GRA 3772 GRC 403 GCS-590. PNP352 GRA 116
costes
Design Diseño
DHTML DHTML GRA 422
Digital imaging Tratamiento GRA 1012, GRA GRC 202 GCS-331, PNP272, 2083-368, GRA103, GRA
digital de 2102, GRA 3102, GCS-332 PNP128, 2081-409, 633, GRA 704
imágenes GRA 4512, GRA PNP127 2083-206,
4591, GRA 3312 2083-317

Digital printing Impresión GRA 4558 GRC 402 2082-401, GRA 634
digital 2083-323
Digital publish- Edición digital GRC 201
ing
Drawing Dibujo GCS-133,
GCS-233.
Dreamweaver Dreamweaver

Ethical Ética PNP354



ROCHESTER
TECH.

File formats Formatos de GRA 3102 PNP220 2081-409 GRA103
ficheros
Film Película
Finishing Acabados GRA 3012. GRC 324 GCS-130 PNP232, 2082-378 GRA 420, GRA
PNP252, 534, GRA 320
PNP310
Flash Flash GRA 422
Flexo Flexo GRA 1222, GRA GRC 316 GCS 416 PNP215, 2081-364 GRA103, GRA
4566 PNP310 203, GRA 533,
GRA 534

Geometry Geometría GCS-133,
GCS-233,
GCS-433
Graphic design Diseño Gráfico GRC 101 GCS-130, PNP127 GRA 102
GCS-430.
Gravure Huecograbado GRA 1222. 2081-386

Health Salud PNP354
History Historia 2083-201
HR HR PNP354
HTML HTML GRA 422
ICC ICC PNP214 2081-763 GRA 533
Illustrations Ilustraciones
Illustrator Illustrator GRA 102
Imposition Imposición GRC 324 PNP220 2082-378 GRA 323, GRA
423
InDesign InDesign 2081-562 GRA 102, GRA
322
Industrial Diseño GCS-333,
design industrial GCS-533,
GCS-534,
GCS-536

Information Distribución de 2082-313
distribution la información

Ink Tintas GCS-575 2081-458,
2081-367
Inventory Inventarios 2082-313
JavaScript JavaScript GRA 422
JDF JDF GRA 420, GRA
704
Layout Maquetación GCS-130, PNP127, 2083-217 GRA 102, GRA
GCS-110 PNP236, 202, GRA 322
PNP252,
PNP310

Leadership Liderazgo



ROCHESTER
TECH.

Marketing Marketing GRC 361 0105-440, GRA 741, GRA
2082-592 841
Media law Leyes en 2083-402
medios de
comunicación

Multimedia Multimedia PNP272 2083-323, GRA 422
2083-317,
2082-228
Offset Offset PNP124 2081-367 , GRA 203
2081-467
Packaging Packaging GRA 1222. GRC 101 PNP236 2082-367 GRA 102, GRA
423, GRA 843

Painting Pintura
Paper Papel GCS-580 2081-367
PDF PDF GRA 633, GRA
322
Photography Fotografía GCS-330
Photoshop Photoshop 2081-562 GRA103, GRA
203
Pitstop Pitstop GRA 633
Planning Planificación GRA 3772 GRC 361 PNP470 2082-313 GRA 320, GRA
116
Plate Planchas PNP124, GRA 203
PNP215
POP POP
Portfolio Portfolio
Preflight Preflight GRA 4558 GRA 633
Print produc- Proceso de PNP352, 2083-216 GRA 204, GRA
tion producción PNP252, 804
impresa PNP470
Printing pro- Proceso de GRA1003, GRA GRC 101 GCS-130 PNP124, 2082-387 GRA 104
cess impresión 1012, GRA 2102, PNP111
GRA 3012, GRA
3772

Process control Control del 2081-367 ,
proceso 2081-577,
2081-711
Production Producción GRA 3012., GRA GCS-585 2082-413 GRA 216
3772
Proofing Pruebas GRA 2102. PNP214, 2081-409 GRA 423, GRA
PNP220 533
Publishing Edición GRC 101 2083-216,
2082-367
Quality control Control de GRA 3012., GRA GRC 320 PNP252 2081-763, GRA 320, GRA
calidad 4566 2081-577 324, GRA 424



ROCHESTER
TECH.

QuarkXPress QuarkXPress 2081-562 GRA 322
Readability Legibilidad
Research Investigación GCS-292 GRA 634, GRA
804
Retouching Retoque de GRA 3102, GRA GCS-332 PNP128 2083-368 GRA 423
imágnes 4512
Runability Maquinabilidad GRA 104, GRA
204
Safety Seguridad PNP124, GRA 204
PNP354
Sales Ventas GRC 361 PNP470 2082-592 GRA 230
Screen Serigrafía GCS-250 PNP310
Senior project Proyecto final 2083-542

Sheedfed Offset pliego GRC 328 GRA 104, GRA
Offset 324
Standards Estándares 2083-216 GRA 216, GRA
424
Strategy Estrategia GRA 743
Substrate Sustratos GRA 1012., GRA GRC 211 GCS 581 PNP213, 2082-387 GRA 104, GRA
3012, GRA 3112 PNP350 204, GRA 324

Swift 3D Swift 3D
Symbol Simbolismo
Technical Diseño técnico
design
Technology Tecnología 2083-201
Trends Tendencias GRA 4622. GRC 402 2083-201, GRA 743 ,
2083-328 GRA 843
Typeface Fuentes GRC 218 GCS-430. PNP127 2083-217 GRA 102, GRA
202
Variable data Dato variable GRA 4558 GRC 338, GRC 0112-440, GRA 634
402 2082-401,
2083-323
Visual com- Comunicación
munication visual

Waste Desperdicio PNP354
Web Web GRA 3512 GRC 101 GCS 418 2083-323, GRA 422
2083-316
Web offset Offset bobina GRC 329 GRA 534

Work Experiencia GRA 3622, GRA
experience profesional 4112
Workflow Flujos de GRA 4558 GRC 203, GRC PNP128, 2082-401, GRA 103, GRA
trabajo 338 PNP252 2081-409, 204, GRA 420,
2083-317, GRA 704, GRA
2082-413 843



3. Distribución de tiempo dedicado a cada Contenido Relevante
En función de las palabras clave y la definición de la asignatura, el equipo investigador realizó una
distribución porcentual en los Contenidos Relevantes que se abordaban en esa materia. Esta estimación
se remitió a las universidades por si desearan realizar alguna modificación.
Describimos un ejemplo concreto para que sirva de aclaración.
Universidad de Pennsylvania.
Programa de Graphic Communications Technology
Asignatura de Premedia I.
En función de la descripción de los contenidos el equipo investigador hizo la siguiente estimación.
TRATAMIENTO DE IMÁGENES....50%
DIGITALIZACIÓN ........................50%
Lo que significa que en esta asignatura, el 50% del tiempo se dedicaría a tratar aspectos relacionados
con tratamiento de imágenes y el otro 50% a tratar aspectos de Digitalización. Se mandó esta
estimación a la universidad y la universidad hizo la siguiente corrección.
PDF ..........................................25%
GESTIÓN DE COLOR .................25%
TRATAMIENTO DE IMÁGENES....25%
DIGITALIZACIÓN ........................25%
Lo que significa que el 25 % del tiempo de esa asignatura lo dedican a aspectos relacionados con
PDF, el 25% a Gestión de color, el 25% a tratamiento de imágenes y el 25% a Digitalización.
A las universidades norteamericanas se les envío las tablas con los Contenidos Relevantes en inglés junto
con una breve explicación de cada Contenido Relevante, cuando se veía preciso también en inglés. En el
Anexo II se incluye las tablas de Contenidos Relevantes junto con esa breve explicación de lo que incluía
cada Contenido Relevante tanto en inglés como en español.
Adjuntamos la distribución final con las correcciones de las universidades ya incorporadas con los
Contenidos Relevantes en español.


Advanced Flexographic Printing Methods
Substrates, Inks and Color Management

Web Development for Graphic Commu-

Current Trends in Graphic Communica-
Print Production Analysis and Control

Advanced 3D Imaging and Animation
Advanced Electronic Imaging/Cross

Advanced Offset Printing Methods
Digital Printing and Publishing
Introduction to Flexography

Graphic Communications II
Orientation to Graphic Arts

3D Imaging and Animation
Graphic Communications I

Electronic Prepress

Technical Assistant
Electronic Imaging

tions Seminar
GRA 3622
nications

Media
1 FUNDAMENTOS DE DISEÑO
1,1 TIPOGRAFíA
1,2 HISTORIA
1,3 DISEÑO 3D 100% 100%
1,4 DIBUJO, PINTURA
2 MAQUETACIÓN 25%
3 IMPOSICIÓN
4 PDF 11%
5 PRUEBAS 33%
6 GESTIÓN DE COLOR 30% 10%
7 WEB 100%
7,1 MULTIMEDIA
PREIMPRESIÓN

8 DIGITALIZACIÓN 33% 11% 70% 50%
9 TRATAMIENTO DE IMÁGENES 50%
10 PREFLIGTH 25%

11 OFFSET 11% 100%
12 HUECOGRABADO 50% 11%
13 FLEXOGRAFÍA 50% 11% 100%
& POSTIMPRESIÓN

14 IMPRESIÓN DIGITAL 11% 25%
IMPRESIÓN

15 TINTAS Y PAPEL 25% 80%
16 PACKAGING
17 ACABADOS 11%

18 FASES DE PRODUCCIÓN 25% 33% 20%
19 COSTES Y PRESUPUESTOS 20%
DE PRODUCCIÓN

20 GESTIÓN DE LA PRODUCCIÓN 11% 20%
21 CONTROL DE CALIDAD 11% 10% 20%
CONTROL

22 JDF
23 FLUJOS DE TRABAJO 20% 25%

24 GESTIÓN DE DATO VARIABLE
25 GESTIÓN EMPRESARIAL
26 GESTIÓN DE DATO VARIABLE 25%
27 MARKETING
28 NUEVAS TECNOLOGÍAS 100%
29 EXPERIENCIA PROFESIONAL 100% 100% 100%
30 INVESTIGACIÓN, PROYECTOS
VARIOS

31 MEDIOAMBIENTE, NORMATIVAS
32 OTROS 25%


Digital Content Management and Vari-

Marketing and Sales Management for

Estimating for Print and Digital Media
Digital File Preparation and Workflow
Introduction to Graphic Communica-

nologies in Graphic Communication
Digital Printing and Emerging Tech-
Binding, Finishing, and Distribution
Managing Quality in Graphic Com-
Flexographic Printing Technology

Web Offset and Gravure Printing
Sheetfed Printing Technology
Substrates, Inks and Toners
Digital Publishing Systems

Print and Digital Media

able Data Publishing
Digital Photography

Digital Typography

Technologies
munication

Processes
tion
1 FUNDAMENTOS DE DISEÑO 5% 25%
1,1 TIPOGRAFíA 10% 75%
1,2 HISTORIA 15%
1,3 DISEÑO 3D
1,4 DIBUJO, PINTURA
2 MAQUETACIÓN 25%
3 IMPOSICIÓN 25% 20%
4 PDF 10% 10%
5 PRUEBAS 20%
7 WEB 5% 10%
7,1 MULTIMEDIA 20%
PREIMPRESIÓN

8 DIGITALIZACIÓN 10% 40%
9 TRATAMIENTO DE IMÁGENES 10% 25% 10%
10 PREFLIGTH 40% 5%

11 OFFSET 5% 80% 45%
12 HUECOGRABADO 5% 45%
13 FLEXOGRAFÍA 5% 80%
& POSTIMPRESIÓN

IMPRESIÓN

16 PACKAGING
17 ACABADOS 5% 80% 5%

18 FASES DE PRODUCCIÓN 15% 5%
19 COSTES Y PRESUPUESTOS 80%
DE PRODUCCIÓN

20 GESTIÓN DE LA PRODUCCIÓN 5%
21 CONTROL DE CALIDAD 100%
CONTROL

22 JDF 10% 5%
23 FLUJOS DE TRABAJO 10% 45% 10% 10% 20% 20%

24 GESTIÓN COMERCIAL 40% 5%
25 GESTIÓN EMPRESARIAL 5% 20% 15%
26 GESTIÓN DE DATO VARIABLE 20% 32%
27 MARKETING 40%
28 NUEVAS TECNOLOGÍAS 10% 20% 10%
29 EXPERIENCIA PROFESIONAL
VARIOS

32 OTROS


Research Methods and Professional
Health and Safety in the Visual Arts.
Three-Dimensional Foundations.

Introduction to Graphic Design.
Two-Dimensional Foundations

History of Graphic Design

Visualization Studies III.

Visualization Studies IV.
Visualization Studies II.

Visualization Studies I.
Graphic Abstractions.

Senior Portfolio.
History of Art II.
History of Art I.

Typography III.

Typography IV.
Printmaking I.

Typography II.
Typography I.
Life Drawing.
Drawing II

Painting I.

Practices.
1 FUNDAMENTOS DE DISEÑO 100%
1,1 TIPOGRAFíA 100% 100% 100% 100%
1,2 HISTORIA 100% 100% 100%
1,3 DISEÑO 3D 100% 50% 50%
1,4 DIBUJO, PINTURA 100% 100% 100% 100% 100% 100% 100% 100% 50% 50%
2 MAQUETACIÓN
3 IMPOSICIÓN
4 PDF
5 PRUEBAS
6 GESTIÓN DE COLOR
7 WEB
PREIMPRESIÓN

7,1 MULTIMEDIA
8 DIGITALIZACIÓN
9 TRATAMIENTO DE IMÁGENES
10 PREFLIGTH

11 OFFSET
12 HUECOGRABADO
& POSTIMPRESIÓN

13 FLEXOGRAFÍA
14 IMPRESIÓN DIGITAL
IMPRESIÓN

15 TINTAS Y PAPEL
16 PACKAGING
17 ACABADOS

18 FASES DE PRODUCCIÓN
19 COSTES Y PRESUPUESTOS
DE PRODUCCIÓN

20 GESTIÓN DE LA PRODUCCIÓN
21 CONTROL DE CALIDAD
CONTROL

22 JDF
23 FLUJOS DE TRABAJO

24 GESTIÓN COMERCIAL
27 MARKETING
28 NUEVAS TECNOLOGÍAS
29 EXPERIENCIA PROFESIONAL 100%
30 INVESTIGACIÓN, PROYECTOS 100%
VARIOS

31 MEDIOAMBIENTE, NORMATIVAS 100%
32 OTROS


Typography: Hierarchy and Expression

Graphic Design: Form and Methods

Advanced Graphic Design Seminar
Introduction to Graphic Design

Introduction to Typography

3050 Publication Design
Mineapolis College of Art & Design

Professional Practice
Electronic Prepress
Motion Graphics

Design Systems

Senior Project
Internship
1 FUNDAMENTOS DE DISEÑO 50% 100% 33% 20% 100% 14% 33%
1,1 TIPOGRAFíA 50% 100% 100% 10% 14%
1,2 HISTORIA
1,3 DISEÑO 3D
1,4 DIBUJO, PINTURA
2 MAQUETACIÓN 33% 14%
3 IMPOSICIÓN 33%
4 PDF
5 PRUEBAS 14%
6 GESTIÓN DE COLOR 14%
7 WEB
PREIMPRESIÓN

7,1 MULTIMEDIA 10%
8 DIGITALIZACIÓN
10 PREFLIGTH

11 OFFSET
12 HUECOGRABADO
& POSTIMPRESIÓN

13 FLEXOGRAFÍA
IMPRESIÓN

15 TINTAS Y PAPEL 14%
16 PACKAGING
17 ACABADOS

DE PRODUCCIÓN

CONTROL

22 JDF

25 GESTIÓN EMPRESARIAL 33%
27 MARKETING
29 EXPERIENCIA PROFESIONAL 14% 100% 100%
30 INVESTIGACIÓN, PROYECTOS 33% 100%
VARIOS

32 OTROS 60%


CONTROL IMPRESIÓN
VARIOS PREIMPRESIÓN
DE PRODUCCIÓN & POSTIMPRESIÓN

32
31
23
22
21

30
29
28
27
26
25
24
20
17
16
15
14
13
10

19
18
12
9

11
8
7,1
7
6
5
4
3
2
1,4
1,3
1,2
1,1
1

JDF
PDF

WEB

OTROS
OFFSET
PRUEBAS

PREFLIGTH

ACABADOS
PACKAGING
HISTORIA

MARKETING
IMPOSICIÓN
DISEÑO 3D

FLEXOGRAFÍA
MULTIMEDIA
TIPOGRAFíA

MAQUETACIÓN

DIGITALIZACIÓN

TINTAS Y PAPEL
HUECOGRABADO

IMPRESIÓN DIGITAL
GESTIÓN DE COLOR
DIBUJO, PINTURA

FLUJOS DE TRABAJO

GESTIÓN COMERCIAL
CONTROL DE CALIDAD

NUEVAS TECNOLOGÍAS
FASES DE PRODUCCIÓN

GESTIÓN EMPRESARIAL
North Carolina

COSTES Y PRESUPUESTOS
FUNDAMENTOS DE DISEÑO

EXPERIENCIA PROFESIONAL
GESTIÓN DE DATO VARIABLE

INVESTIGACIÓN, PROYECTOS
TRATAMIENTO DE IMÁGENES

GESTIÓN DE LA PRODUCCIÓN

MEDIOAMBIENTE, NORMATIVAS
Agricultutal & Technical University

Designing for Graphic Communications
50%
50%

100% Color Management

Graphic Communications Technology

13%
13%
13%
13%

13%
13%
13%
13%

Introduction to Drafting Technology
100%

Drafting of Geometrical Entities
100%

Computer Aided Drafting
100%

Screen Printing Technology

100%
Technical Communication

100%
Introduction to Photographic Imaging

20%
80%

Advanced Photographic Imaging
100%

Digital Image Editing
100%

Electric/Electronic Drafting

50%
50%

Architectural Drafting

100%
Flexographic Package and Specialty
30%
70%

Printing

Web Design for Graphic Communications
50%
50%

Technical Illustration and Design
100%

Geometric Dimensioning and Tolerancing
15%
15%
70%

Advanced Architectural Drafting
100%

Architectural Design and Modeling
100%

Machine Design and Drafting
100%

Cartographic Drafting and Design
100%

Tool and Machine Design
100%

Principles of Ink Technology
100%

Principles of Paper Technology
100%

Principles of Ink and Paper Technology
100%

Estudio comparativo de los contenidos relativos a la Industria Gráfica ofertados por Universidades Internacionales

Graphic Communications Production
100%

Management
65

Estimating in Graphic Communications
100%

Computer Applications in Art
Northeastern State University

Multimedia Design
Publication Design
Graphic Design II

Figure Drawing I
Graphic Design I

Printmaking
Watercolor I
Typography

Illustration

2D Design

3D Design
Drawing II
Drawing I

Painting I
Portfolio

Color I
1 FUNDAMENTOS DE DISEÑO 50% 50% 100%
1,1 TIPOGRAFíA 100%
1,2 HISTORIA 50% 100%
1,3 DISEÑO 3D 100%
1,4 DIBUJO, PINTURA 100% 100% 100% 100% 100% 100%
2 MAQUETACIÓN 50%
3 IMPOSICIÓN 50%
4 PDF
5 PRUEBAS
7 WEB 50%
PREIMPRESIÓN

7,1 MULTIMEDIA 100%
8 DIGITALIZACIÓN
10 PREFLIGTH

11 OFFSET
12 HUECOGRABADO
& POSTIMPRESIÓN

13 FLEXOGRAFÍA
IMPRESIÓN

15 TINTAS Y PAPEL
16 PACKAGING
17 ACABADOS

DE PRODUCCIÓN

CONTROL

22 JDF

27 MARKETING
VARIOS

32 OTROS 100%


Art History: Ancient through 15th Century

Modern Art and the Contemporary Image
Graphic Design: Point of Purchase (POP)

Graphic Design, Corporate Identity (CID)
Introduction to Digital Photography
Introduction to Computer Graphics
Introduction to Three-Dimensional

Applied Typography and Design


Advanced Computer Graphics
Graphic Design for the Web

History of Graphic Design
Two-Dimensional Design
(Graphic Design Program)

Design and Color

Portfolio Design

Senior Project
Type Design II
Type Design I

PreMedia II
PreMedia I

Illustration
Drawing

Painting

Design
1,1 TIPOGRAFíA 33% 33% 100% 100%
1,2 HISTORIA 100% 100% 33%
1,3 DISEÑO 3D 100%
1,4 DIBUJO, PINTURA 100% 100% 100%
3 IMPOSICIÓN
4 PDF
5 PRUEBAS 20%
7 WEB 100%
PREIMPRESIÓN

7,1 MULTIMEDIA
8 DIGITALIZACIÓN 33% 30% 20%
9 TRATAMIENTO DE IMÁGENES 100% 50% 100% 20% 50%
10 PREFLIGTH

11 OFFSET 10%
12 HUECOGRABADO
& POSTIMPRESIÓN

13 FLEXOGRAFÍA 10%
IMPRESIÓN

16 PACKAGING
17 ACABADOS

18 FASES DE PRODUCCIÓN 10%
DE PRODUCCIÓN

CONTROL

22 JDF

27 MARKETING
VARIOS

32 OTROS 20%


Introduction to the Graphic Communica-
Trends and Issues in Printing and Pub-
Screen and Specialty Imaging Tech-

Printing Production Management
Applied Typography and Design

Packaging and Product Design

Advanced Imaging Techniques
Finishing and Distribution

Digital Media Publishing
(Graphic Communication Program)

Inks and Substrates
Production Printing

Printing Estimating
Offset Lithography

Output Workflow

tions Industry
Flexography

PreMedia II
PreMedia I

niques

lishing
1,1 TIPOGRAFíA 33%
1,2 HISTORIA
1,3 DISEÑO 3D
1,4 DIBUJO, PINTURA
2 MAQUETACIÓN 33% 17% 17%
3 IMPOSICIÓN 50% 25%
4 PDF 25%
5 PRUEBAS 25% 33%
7 WEB 25%
PREIMPRESIÓN

7,1 MULTIMEDIA 50%
10 PREFLIGTH 25%

11 OFFSET 100%
12 HUECOGRABADO
& POSTIMPRESIÓN

13 FLEXOGRAFÍA 100% 17%
IMPRESIÓN

16 PACKAGING 50%
17 ACABADOS 100% 17%

18 FASES DE PRODUCCIÓN 17% 17% 25% 25%
19 COSTES Y PRESUPUESTOS 100% 25%
DE PRODUCCIÓN

21 CONTROL DE CALIDAD 17% 25%
CONTROL

22 JDF
23 FLUJOS DE TRABAJO 25% 17% 17%

26 GESTIÓN DE DATO VARIABLE 25%
27 MARKETING
28 NUEVAS TECNOLOGÍAS 50% 25%
VARIOS

32 OTROS 100% 25%


Advanced flash Animation and effects

Independent Study in Graphic Design
Special Problems in Graphic Design
Advanced Photoshop And Illustrator
An Introduction to Graphic Design

PSU Student Design Company.

Student Design Co. Internship.
Production for Graphic Design

History Of Graphic Design.
Digital Multimedia Design

Graphic Design IV
Graphic Design III

Graphic Design VI
Graphic Design II

Graphic Design V
Graphic Design I

Techniques.

Internship
Software
1 FUNDAMENTOS DE DISEÑO 100% 100% 33% 17% 100% 100%
1,1 TIPOGRAFíA 33%
1,2 HISTORIA 20% 33% 100%
1,3 DISEÑO 3D 17%
1,4 DIBUJO, PINTURA
2 MAQUETACIÓN 20%
3 IMPOSICIÓN 20%
4 PDF
5 PRUEBAS
6 GESTIÓN DE COLOR
7 WEB 20% 70% 100% 17%
PREIMPRESIÓN

7,1 MULTIMEDIA 15%
8 DIGITALIZACIÓN
9 TRATAMIENTO DE IMÁGENES 20% 15% 33% 100%
10 PREFLIGTH

11 OFFSET
12 HUECOGRABADO
& POSTIMPRESIÓN

13 FLEXOGRAFÍA
IMPRESIÓN

15 TINTAS Y PAPEL
16 PACKAGING
17 ACABADOS

DE PRODUCCIÓN

CONTROL

22 JDF

27 MARKETING
29 EXPERIENCIA PROFESIONAL 100% 100% 17% 50% 100%
VARIOS

32 OTROS


Advanced Imaging: Restoration and Retouching

Information Architecture: Publishing Systems

Networking IT Course Soho Networking
Media Distribution and Transmission
Database Systems Management

Finishing and Digital Imposition

Ink Chemistry and Formulation

News Production Management
Advanced Color Management

Typography and Page Design
Color Perception & Analysis

Printing Process Controls
New Media Team Project
New Media Perspectives
Image Process Workflow

Operations Management
Media Industry Analysis

Tone and Color Analysis
Substrates and Printing
Digital Printing Process

Imaging for New Media

Media Business Basics
Lithographic Process II

Multimedia Publishing
Lithographic Process I

Multimedia Strategies
Flexographic Process

Webpage Production
Marketing and Sales
Digital Foundations

Internet Marketing
Gravure Process

Media Law
1 FUNDAMENTOS DE DISEÑO
1,1 TIPOGRAFíA 50%
1,2 HISTORIA 50%
1,3 DISEÑO 3D
1,4 DIBUJO, PINTURA
3 IMPOSICIÓN 50%
4 PDF
5 PRUEBAS 20%
6 GESTIÓN DE COLOR 100% 100% 30% 70%
7 WEB 100%
PREIMPRESIÓN

7,1 MULTIMEDIA 50% 100% 25% 50% 50%
9 TRATAMIENTO DE IMÁGENES 70% 33% 20% 100%
10 PREFLIGTH 20%

11 OFFSET 70% 100%
12 HUECOGRABADO 100%
& POSTIMPRESIÓN

13 FLEXOGRAFÍA 100%
14 IMPRESIÓN DIGITAL 33%
IMPRESIÓN

15 TINTAS Y PAPEL 100% 30% 100%
16 PACKAGING 25%
17 ACABADOS 50%

DE PRODUCCIÓN

20 GESTIÓN DE LA PRODUCCIÓN 33% 100% 60% 10%
CONTROL

22 JDF
23 FLUJOS DE TRABAJO 33%

24 GESTIÓN COMERCIAL 50% 25%

25 GESTIÓN EMPRESARIAL 100% 25% 25% 50%
26 GESTIÓN DE DATO VARIABLE 100% 33% 25%
27 MARKETING 70% 50% 25% 25%
28 NUEVAS TECNOLOGÍAS 50% 30% 50%
VARIOS

31 MEDIOAMBIENTE, NORMATIVAS 100% 40%
32 OTROS 100% 10%


Manufacturing Management for Graphic

Intermediate Electronic Premedia II
Intermediate Electronic Premedia I

Managing Advanced Technology II
Managing Advanced Technology I
Electronic Document Design II
Estimating in the Graphic Arts

Intro to Electronic Premedia II

Electronic Document Design I

Management of Workflow II
Management of Workflow I
Adv Electronic Premedia II
Selling in the Graphic Arts

Adv Electronic Premedia I
Quality Control in Printing
Layout and Typography II
Layout and Typography I
Ryerson University

Management Studies IV
Management Studies III
Binding and Finishing II

Management Studies II
Binding and Finishing I

Management Studies I
Introductory Premedia

Printing Processes IV
Printing Processes III
Printing Processes II

Printing Processes V
Printing Processes I

Arts
1 FUNDAMENTOS DE DISEÑO 33%
1,1 TIPOGRAFíA 33% 33%
1,2 HISTORIA 33%
1,3 DISEÑO 3D
1,4 DIBUJO, PINTURA
3 IMPOSICIÓN 25% 33% 20% 100% 33%
4 PDF 50% 50%
5 PRUEBAS 33% 50%
7 WEB 50%
PREIMPRESIÓN

7,1 MULTIMEDIA 50%
8 DIGITALIZACIÓN
10 PREFLIGTH 50%

11 OFFSET 50% 20% 25% 50%
12 HUECOGRABADO
& POSTIMPRESIÓN

13 FLEXOGRAFÍA 25% 20% 25% 50%
14 IMPRESIÓN DIGITAL 50%
IMPRESIÓN

16 PACKAGING 33% 20%
17 ACABADOS 100% 100%

18 FASES DE PRODUCCIÓN 25% 20%
19 COSTES Y PRESUPUESTOS 50% 25%
DE PRODUCCIÓN

20 GESTIÓN DE LA PRODUCCIÓN 50% 25% 100% 20%
CONTROL

22 JDF 50%
23 FLUJOS DE TRABAJO 25% 20% 25% 10%

25 GESTIÓN EMPRESARIAL 100% 100% 50% 100%
26 GESTIÓN DE DATO VARIABLE 50% 25%
27 MARKETING 50%
28 NUEVAS TECNOLOGÍAS 100% 50%
VARIOS

32 OTROS


Foundations of Electronic Production.

Portfolio Preparation For Graphic
History and Analysis of Design.

Digital Image Manipulation

Digital Image Manipulation

Contemporary Typography

Intractive Portfolio Design
Design Team production
Intermediate illustration

Communication Design

Concept Development

Advanced typography

Design and tecnology

Packaging Graphics
Dimensional design

Editorial Illustration

Digital Illustration II
Graphic Symbolism

Graphic illustration

Advertising Design
Design marketing.
Design principles.

Corporate identity
Digital illustration
Electronic design

Web Animation
Mixed Media.
Life Drawing.

Art direction
Typography

Portfolio
Design.
1 FUNDAMENTOS DE DISEÑO 33% 100% 100% 50% 100% 20% 25% 33% 33% 50% 50% 50% 100% 33%
1,1 TIPOGRAFíA 50% 50% 20% 100%
1,2 HISTORIA 50% 100%
1,3 DISEÑO 3D 100% 33% 30%
1,4 DIBUJO, PINTURA 100% 100% 50% 33% 50%
2 MAQUETACIÓN 100%
3 IMPOSICIÓN 20%
4 PDF
5 PRUEBAS
7 WEB 50% 33%
PREIMPRESIÓN

7,1 MULTIMEDIA 50% 50%
8 DIGITALIZACIÓN
9 TRATAMIENTO DE IMÁGENES 100% 100% 50% 40% 20% 100%
10 PREFLIGTH

11 OFFSET
12 HUECOGRABADO
& POSTIMPRESIÓN

13 FLEXOGRAFÍA 20%
IMPRESIÓN

15 TINTAS Y PAPEL
16 PACKAGING 70%
17 ACABADOS 20%

DE PRODUCCIÓN

CONTROL

22 JDF

25 GESTIÓN EMPRESARIAL 50%
27 MARKETING 100% 33%
29 EXPERIENCIA PROFESIONAL 33% 50% 50% 33% 50% 100% 33%
VARIOS

32 OTROS


Independent Study in Graphic Design

Independent Research in Graphic
Identity (or AGD 365 Book Arts)

Computers for Designers

Topics in Graphic Design

Advanced Typography

GD8: Senior Research
G.D. History/Issues
3D Graphic Design
Words and Image

Design Center

GD9: Seminar
Typography I

Internship
Design
1,1 TIPOGRAFíA 50% 100% 100%
1,2 HISTORIA 100%
1,3 DISEÑO 3D 100%
1,4 DIBUJO, PINTURA 50%
2 MAQUETACIÓN 33%
3 IMPOSICIÓN
4 PDF
5 PRUEBAS
6 GESTIÓN DE COLOR
7 WEB
PREIMPRESIÓN

7,1 MULTIMEDIA
8 DIGITALIZACIÓN 33%
9 TRATAMIENTO DE IMÁGENES 33% 30%
10 PREFLIGTH

11 OFFSET
12 HUECOGRABADO
& POSTIMPRESIÓN

13 FLEXOGRAFÍA
IMPRESIÓN

15 TINTAS Y PAPEL
16 PACKAGING
17 ACABADOS

DE PRODUCCIÓN

CONTROL

22 JDF

27 MARKETING
29 EXPERIENCIA PROFESIONAL 100% 100%
VARIOS

32 OTROS


PC Hardware & Emerging Technologies.

Graphic Design Software and Technolo-
Principles of Graphic Design and Print
Advanced application of CADD tech-

Advanced Graphic Design and Print
Field Experiences in Technology.

Digital Photography & Imaging.
Fundamentals of Photography.
Computer aided Design.

Technology and Society.

Multimedia Production.
Cooperative Education.

Web Page Design

Technical Design

Senior Capstone
Production.

Production.

Workshop.
niques

gies.
1,1 TIPOGRAFíA
1,2 HISTORIA 25%
1,3 DISEÑO 3D 50% 100%
1,4 DIBUJO, PINTURA 50%
2 MAQUETACIÓN
3 IMPOSICIÓN
4 PDF
5 PRUEBAS
6 GESTIÓN DE COLOR
7 WEB 100%
PREIMPRESIÓN

7,1 MULTIMEDIA 100%
10 PREFLIGTH

11 OFFSET
12 HUECOGRABADO
& POSTIMPRESIÓN

13 FLEXOGRAFÍA
IMPRESIÓN

15 TINTAS Y PAPEL
16 PACKAGING
17 ACABADOS

18 FASES DE PRODUCCIÓN 50% 25% 50%
DE PRODUCCIÓN

20 GESTIÓN DE LA PRODUCCIÓN 25%
CONTROL

22 JDF

27 MARKETING
28 NUEVAS TECNOLOGÍAS 50%
29 EXPERIENCIA PROFESIONAL 100% 100%
VARIOS

31 MEDIOAMBIENTE, NORMATIVAS 50% 50%
32 OTROS 100% 100%



Aplicando esos porcentajes a los créditos de cada asignatura se obtienen los créditos que cada
universidad asigna a cada Contenido Relevante. Cada universidad tiene un total de créditos distinto. Para
poder comparar la dedicación que le dedica cada universidad a cada Contenido Relevante se calcula el
porcentaje de tiempo que le dedica.
Utilizamos el ejemplo anterior para clarificar este aspecto.
Universidad de Pennsylvania.
Programa de Graphic Communications Technology
Asignatura de Premedia I.
Habíamos viso que la distribución de la asignatura Premedia I en los Contenidos Relevantes era:
PDF ..........................................25%
GESTIÓN DE COLOR ................25%
TRATAMIENTO DE IMÁGENES ...25%
DIGITALIZACIÓN ........................25%
Esta asignatura tiene 3 créditos con lo que los créditos que se dedican a cada uno de estos contenidos
relevantes son 3 * 0.25 = 0,75
PDF ........................................................ 0.75 créditos
GESTIÓN DE COLOR .............................. 0.75 créditos
TRATAMIENTO DE IMÁGENES.................. 0.75 créditos
DIGITALIZACIÓN ...................................... 0.75 créditos
El Programa de Graphic Communications Technology tiene un total de 57 créditos (sólo se
contabilizan los créditos de aquellas asignaturas que entran en el estudio) por lo tanto el porcentaje
sobre el total del curso que esta asignatura asigna a cada uno de estos contenidos relevantes será:
0.75 / 57 *100 = 1,32 %
PDF .................................................................. 1,32%
GESTIÓN DE COLOR ......................................... 1,32%
TRATAMIENTO DE IMÁGENES............................ 1,32%
DIGITALIZACIÓN ................................................ 1,32%
Sumando los porcentajes sobre el total del curso que cada asignatura dedica a cada Contenido Relevante
se obtiene la distribución de tiempo que el programa dedica a cada Contenido Relevante
En este programa en concreto, Premedia I es la única asignatura que trata la temática referente a PDF;
por lo tanto, el peso que este curso le dedica al contenido relevante PDF será de 1,32 %
Adjuntamos las tablas donde se resumen los porcentajes de tiempo dedicados por cada programa a cada
Contenido Relevante. Estas tablas son el resumen de la Información Obtenida y la principal herramienta
para el Análisis de los Resultados y las Conclusiones.
Para facilitar el análisis se ordenan los Contenidos Relevantes de estas tablas en función del porcentaje
medio de tiempo asignado, llevándolo a cabo de forma independiente para cada familia de Contenidos
Relevantes.




Mineapolis College of Art

The College of New
Pennsylvania State
Northeastern State

The Art Institute of
Group 1. Graphic Design

Medias (G.D.)
University.
University

Pittsburg
& Design

Jersey
1 FUNDAMENTOS DE DISEÑO 5,1% 27,0% 11,8% 21,0% 26,0% 25,1% 23,5% 7,7% 18,4%
1,4 DIBUJO, PINTURA 45,8% 35,3% 13,0% 10,8% 2,9% 3,1% 13,9%
1,1 TIPOGRAFíA 20,3% 21,1% 5,9% 11,6% 2,1% 7,1% 14,7% 10,4%
1,2 HISTORIA 15,3% 8,8% 10,1% 9,6% 4,8% 5,9% 1,5% 7,0%
9 TRATAMIENTO DE IMÁGENES 13,9% 10,5% 13,2% 3,7% 8,2% 6,2%
1,3 DISEÑO 3D 10,2% 5,9% 4,3% 1,0% 5,3% 5,9% 9,2% 5,2%
7 WEB 2,9% 4,3% 12,9% 2,7% 6,1% 3,6%
7,1 MULTIMEDIA 0,8% 5,9% 0,9% 3,2% 6,1% 2,1%
2 MAQUETACIÓN 3,7% 2,9% 1,9% 1,3% 3,2% 2,0% 1,9%
8 DIGITALIZACIÓN 3,6% 2,0% 9,2% 1,8%
6 GESTIÓN DE COLOR 1,1% 5,9% 3,9% 0,6% 1,4%
PREIMPRESIÓN

3 IMPOSICIÓN 2,6% 2,9% 1,3% 0,6% 0,9%
5 PRUEBAS 1,1% 0,9% 0,2%
4 PDF
10 PREFLIGTH
96,6% 57,3% 88,2% 88,7% 65,6% 76,7% 60,6% 51,0% 73,1%

14 IMPRESIÓN DIGITAL 14,1% 1,8%
16 PACKAGING 2,3% 0,3%
& POSTIMPRESIÓN

15 TINTAS Y PAPEL 1,1% 0,4% 0,2%
13 FLEXOGRAFÍA 0,4% 0,6% 0,1%
IMPRESIÓN

17 ACABADOS 0,6% 0,1%
11 OFFSET 0,4% 0,1%
12 HUECOGRABADO
0,0% 1,1% 0,0% 1,3% 0,0% 3,5% 14,1% 0,0% 2,5%

18 FASES DE PRODUCCIÓN 0,4% 2,1% 0,6% 1,8% 7,7% 1,6%
20 GESTIÓN DE LA PRODUCCIÓN 3,1% 1,5% 0,6%
DE PRODUCCIÓN

CONTROL

22 JDF
0,0% 0,0% 0,0% 0,4% 5,2% 0,6% 1,8% 9,2% 2,2%

29 EXPERIENCIA PROFESIONAL 16,5% 5,9% 4,3% 18,8% 11,3% 17,6% 12,2% 10,8%
30 INVESTIGACIÓN, PROYECTOS 1,7% 17,9% 4,3% 4,2% 1,9% 5,9% 6,1% 5,3%
32 OTROS 4,6% 5,9% 0,9% 12,2% 3,0%
31 MEDIOAMBIENTE, NORMATIVAS 1,7% 6,3% 6,1% 1,8%
27 MARKETING 4,3% 0,5%
25 GESTIÓN EMPRESARIAL 2,6% 1,6% 0,5%
28 NUEVAS TECNOLOGÍAS 3,1% 0,4%
VARIOS

3,4% 41,6% 11,8% 9,6% 29,2% 19,1% 23,5% 39,8% 22,2%



North Carolina Agricultutal
& Technical University

Rochester Institute of
University (Printing)
Pennsylvania State

Ryerson University
Appalachian State
Group 2. Graphic Communication

Medias (G.C.)
Technology
University
6 GESTIÓN DE COLOR 2,6% 1,7% 3,7% 3,4% 10,1% 2,6% 4,0%
9 TRATAMIENTO DE IMÁGENES 3,3% 2,8% 7,9% 1,5% 6,9% 3,7%
8 DIGITALIZACIÓN 10,7% 2,9% 3,0% 3,4% 1,4% 3,6%
3 IMPOSICIÓN 6,5% 2,6% 1,9% 1,5% 3,4% 1,7% 2,7%
7 WEB 0,9% 15,6% 2,6%
1,4 DIBUJO, PINTURA 0,5% 4,4% 1,3% 7,3% 2,6%
7,1 MULTIMEDIA 1,5% 0,5% 2,0% 1,7% 2,3% 2,4%
1 FUNDAMENTOS DE DISEÑO 13,0% 2,2% 2,2%
1,3 DISEÑO 3D 2,9% 8,0% 1,7% 2,2%
1,1 TIPOGRAFíA 6,3% 6,0% 3,9% 1,1% 2,1%
2 MAQUETACIÓN 2,2% 1,4% 3,4% 0,7% 2,9% 2,0%
PREIMPRESIÓN

5 PRUEBAS 1,6% 1,2% 3,9% 2,4% 2,9% 1,7%
10 PREFLIGTH 1,6% 2,6% 1,5% 0,7% 1,7% 1,3%
4 PDF 0,7% 1,3% 1,5% 3,4% 1,2%
1,2 HISTORIA 0,9% 1,9% 1,3% 1,1% 0,9%
42,3% 28,4% 40,7% 33,3% 37,7% 28,9% 35,2%

15 TINTAS Y PAPEL 6,8% 8,0% 12,2% 5,9% 6,6% 2,6% 7,0%
13 FLEXOGRAFÍA 10,5% 4,9% 4,9% 6,9% 2,5% 4,1% 5,6%
& POSTIMPRESIÓN

11 OFFSET 7,2% 9,0% 0,5% 5,9% 4,3% 5,0% 5,3%
17 ACABADOS 0,7% 5,2% 0,5% 6,9% 1,3% 6,9% 3,6%
IMPRESIÓN

12 HUECOGRABADO 2,4% 2,9% 0,8% 1,7% 1,6%
14 IMPRESIÓN DIGITAL 4,0% 2,2% 0,5% 2,5% 1,2%
16 PACKAGING 2,9% 0,8% 1,8% 0,9%
31,7% 32,2% 18,5% 28,4% 18,9% 22,2% 25,3%

20 GESTIÓN DE LA PRODUCCIÓN 1,3% 0,3% 3,7% 7,4% 2,6% 3,6%
19 COSTES Y PRESUPUESTOS 2,0% 6,2% 3,7% 2,5% 6,3% 6,7% 3,5%
DE PRODUCCIÓN

21 CONTROL DE CALIDAD 2,7% 7,7% 2,5% 2,7% 4,3% 3,3%
23 FLUJOS DE TRABAJO 2,9% 7,2% 3,4% 0,8% 2,8% 2,9%
CONTROL

18 FASES DE PRODUCCIÓN 5,1% 1,2% 4,9% 1,1% 1,6% 2,3%
22 JDF 1,1% 1,7% 0,5%
14,1% 23,6% 7,4% 20,6% 11,0% 19,7% 16,0%

32 OTROS 1,6% 24,6% 7,4% 3,7% 6,2%
25 GESTIÓN EMPRESARIAL 2,2% 3,0% 4,4% 3,9% 5,2% 3,6%
28 NUEVAS TECNOLOGÍAS 2,7% 6,3% 12,1% 3,1%
26 GESTIÓN DE DATO VARIABLE 1,6% 3,4% 1,5% 5,0% 2,6% 2,4%
31 MEDIOAMBIENTE, NORMATIVAS 0,3% 5,0% 2,9% 3,5% 0,9% 2,1%
27 MARKETING 3,1% 5,7% 1,7% 1,8%
30 INVESTIGACIÓN, PROYECTOS 3,7% 1,5% 1,7% 3,4% 1,7%
VARIOS

29 EXPERIENCIA PROFESIONAL 6,5% 3,4% 1,7%
24 GESTIÓN COMERCIAL 3,5% 2,5% 1,0%
12,0% 15,9% 33,3% 17,6% 32,4% 29,3% 23,4%


Análisis Resultados

Análisis de los resultados

Del estudio de los contenidos se aprecia que existen dos grupos claramente diferenciados: Un Grupo 1, que
oferta titulación de Diseño Gráfico (Graphic Design); y un Grupo 2, que ofrece titulaciones en Comunicación
Gráfica. El primer grupo centra la mayoría de sus materias en la parte creativa y preimpresión. El segundo
grupo presenta materias que cubren todo el proceso gráfico con una cierta uniformidad. El análisis de los
resultados se ha realizado de forma independiente para estos dos grupos.
La mayoría de los programas se ajustan fácilmente a una de estas dos clasificaciones, quedando los
programas de North Carolina y Pittsburgh menos claros de asignación. Estos programas tienen una
componente mayoritaria de preimpresión, pero tocan también ciertos procesos de producción. Se realizó
la distribución en función del nombre del programa. El de Pittsburgh, denominado Graphic Design, se
incluyo en el primer grupo de Diseño Gráfico, y el programa de North Carolina, denominado Graphic
Communications, se contabilizó dentro del segundo.
Antes de analizar los resultados de ambos grupos por separado, resulta conveniente compararlos
brevemente.
El subconjunto de diseño es sensiblemente mayor al grupo que abarca todo el proceso (8 programas
frente a 6). Esto es más significativo si se tiene en cuenta que uno de los criterios para la elección de
programas era que ofrecieran mayor variedad de procesos en sus programas según Print and Graphics
Scholarship Foundation.
Incluso dentro de los programas del grupo 2, sólo CalPoly University, dedica mayor porcentaje a los
contenidos referidos a procesos de impresión que a preimpresión.
Si comparamos la dedicación a los Contenidos Relevantes que se han agrupado dentro “otros”, los
programas “Diseño Gráfico” dedican unos porcentajes de tiempo sensiblemente superiores a “Experiencia
profesional” e “Investigación y proyectos” y sensiblemente inferior a “Nuevas tecnologías”.


Análisis Resultados

Grupo1. Diseño Gráfico.
Es significativo el valor medio tan elevado dedicado a la tipografía (fuentes, legibilidad, historia de la
tipografía, etc.) aunque varía mucho entre universidades.
Se dedica un porcentaje significativo a la parte Web y multimedia, lo que contrasta con el escaso tiempo
asignado a nuevas tecnologías.
Hay una dedicación muy pequeña a la gestión de color y no aparece en ningún programa alusión alguna
al formato PDF (generación, optimización, automatización, etc.).
La impresión digital es el único sistema de impresión que se analiza y, además, muy someramente.
Prácticamente no se dedica tiempo a estudiar el proceso de producción ni el control de calidad. Estos
datos se pueden interpretar como una brecha importante entre la parte de diseño y la parte de producción
del producto gráfico.
No se hace referencia en ninguno de los programas a la gestión, o trabajo con datos variables.
Se le dedica un tiempo considerablemente elevado a la experiencia profesional.

Grupo 2. Comunicación Gráfica.
En los Contenido Relevantes del apartado de preimpresión es significativo la dedicación de tiempo
asignada a contenidos Web y Multimedia, la mayor si se suman ambos.
La gestión de color tiene un peso muy representativo
El PDF apenas se estudia, o al menos no se especifica como tal en la descripción detallada de los
programas.
En la parte de sistemas de producción, se dedica un porcentaje elevado a las materias primas (tintas y
papel principalmente) ya como asignatura específica o dentro de otras.
El sistema de impresión más relevante, por el número de horas dedicadas, es el de flexo pero sin
diferencias significativas con el offset. Huecograbado e impresión digital están sensiblemente por detrás.
Es destacable que se le dedica el mismo orden de magnitud al proceso de impresión digital en las
asignaturas del grupo 1 en “Diseño Gráfico” que en los del grupo 2 “Comunicación Gráfica” donde se
analiza todo el proceso gráfico.
Hay que considerar que desde el principio se excluyó a la serigrafía como contenido relevante propio.
Cuando ocasionalmente ha aparecido alguna referencia a serigrafía en algún programa se ha catalogado
dentro de “Otras temáticas”.
Se dedica poco tiempo al packaging, al menos según la descripción obtenida de las instituciones
académicas. Esto puede ser debido a la existencia de programas específicos como es el caso de RIT que
ofrece un Bachelor Degree en Packaging Science en otra facultad distinta, el College of Applied Science
and Technology (http://www.rit.edu/cast/undergraduate-programs.php)
La dedicación a los acabados es muy dispar, algunas universidades les dedican una parte muy
representativa (Pennsylvania y Ryerson) mientras que en otras tiene una dedicación reducida (North
Caroline y Appalachian).
La asignación al JDF es prácticamente inexistente, sólo Ryerson y California Polytechnic hace una ligera
mención en sus programas.
En la parte de producción, el aspecto más relevante es la estimación de costes y presupuestos.
Es significativa la dedicación a Dato Variable, principalmente en los programas de RIT y CalPoly University.


Conclusiones

Conclusiones del estudio

Las principales conclusiones obtenidas del estudio son las siguientes:
• Las universidades norteamericanas son más transparentes a la hora de mostrar los cursos, ofertados
en muchas ocasiones con gran detalle. La dificultad en encontrar la información en instituciones
europeas puede llevar a migración de posibles estudiantes hacia universidades norteamericanas.
• Existe una ruptura entre la parte de diseño y la parte de producción, dándose mayor relieve en la
formación universitaria a la etapa creativa que a la productiva. La producción queda relegada, en
ocasiones, a especialidades dentro de un curso más genérico; o a acciones formativas de corta
duración, o seminarios específicos sobre materias concretas. Uno de los expertos remarcaba que
estos cursos con un carácter más profesional son ofertados con frecuencia por asociaciones como
por ejemplo PIA, más que por universidades.
• En general, se da muy poco peso a la enseñanza de software específico primándose más la parte
de concepto, o la de integración de procesos. Se asume que el alumno ya sabe utilizar programas
concretos o que los puede aprender por su cuenta, pero que no es la universidad el sitio para adquirir
esta formación.
• El Diseño Web y multimedia no es una tendencia o nueva tecnología aplicada, sino algo actual que
demanda una parte importante del tiempo.
• El proceso de impresión Offset ya no tiene la importancia de antaño. Ahora compite con la flexografía
al mismo nivel, en cuanto al tiempo empleado en la universidad. El huecograbado tiene el mismo peso
que la impresión digital, lo que supone un descenso importante del primero y un ascenso importante
del digital. Es interesante la apreciación realizada por un experto referente a que el sistema Flexo
está mucho más expandido en Estados Unidos que en Europa, con lo que la extrapolación de estos
datos a España hay que hacerla con cierta precaución.
• Dentro de los procesos de impresión, se da mayor importancia a cómo interactúan las materias
primas (tinta y papel) que al propio sistema específico.
• Los acabados mantienen su peso específico.
• Los profesionales que se quieran formar en el proceso gráfico van a necesitar unos conocimientos
importantes de la componente industrial del proceso (gestión de costes, gestión de producción,
aspectos empresariales, etc.), junto con cierto dominio en gestión de bases de datos para tratar dato
variable.
• No se encuentra ninguna universidad que, por el momento, dedique un tiempo significativo al JDF


Conclusiones

Posibles implicaciones para el profesorado español.
• Parece importante no centrar la formación en el campo gráfico hacia el uso de programas, ya
sean programas de edición o retoque de imágenes como programas de generación de PDF u otros
formatos, sino centrarse más bien en el valor añadido que puede aportar la parte creativa o la parte
de integración de procesos.
• El dato variable va a tener un peso cada vez mayor y por tanto el profesorado tendrá que formarse en
gestión de bases de datos. Es conveniente tener en cuenta el comentario de un experto que indicaba
que en Estados Unidos existen bases de datos públicas que han facilitado el trabajo con dato variable
no así en Europa, por lo que los datos obtenidos no son extrapolables directamente.
• En el mundo de la impresión, la necesidad de conocimientos químicos va a ser más necesaria.
La interacción entre tintas y substratos adquiere mayor relevancia y disminuye la necesidad de
conocimientos y experiencia en equipos específicos de producción.
• La flexografía va a crecer en comparación con el sistema Offset y, por lo tanto, se va a requerir un
incremento del tiempo invertido para esa formación.
• Los formadores deben conocer los acabados para poder aportar una formación en profundidad en
ese campo.
• La industria gráfica ha de verse como tal: como un proceso industrial; por lo tanto, se debe
incrementar la formación en aspectos industriales como gestión de costes o de producción.


Conclusiones


Referencias

Referencias

Walker & Sorce (Enero,2009) Correlates of Job Satisfaction of Early Career Employees in Printing and
Publishing Occupations. Printing Industry Center, Rochester, NY
Frey & Christensen (Enero,2006) New Skills for DAM and Variable Data Printing Services. Printing Industry
Center, Rochester, NY
PGSF (2010) 2010-2012 Directory of Schools. Print and Graphics Scholarship Foundation. Swickley, PA
European Commision (2009) Investing in the Future of Jobs and Skills. European Commision, DG
Employment, Social Affairs and Equal Opportunities,
Callan, V. (2007) Understanding and resolving the skills shortages in the Australian printing industry. A
National Vocational Educational and Training Research and Evaluation Program, Aelaide.
Steele, C. (2004). Digital publishing and the knowledge process. Obtenido el 1 de Diciembre 2010 de
http://dspace.anu.edu.au/handle/1885/42088


Anexo I


Anexo I

Universities Information Summary
Name of University Name of course Degree and full details
Appalachian State University Graphic Arts and Imaging Technol- BSc, Bachelor of science in
ogy. GAIT. graphic arts.
California Polytechnic Graphic Communications BSc, Degree in graphic
communications.
Eastern Illinois University Bachelor of Fine Arts (BFA) in art Bachelor of Fine Arts (BFA) in art
with option in graphic design with option in graphic design
Mineapolis College of Art & Design Graphic Design BA.bachelor of art in graphic
design.
North Carolina Agricultutal & Technical Graphic communications systems BS.c, bachelor of science in
University and technological studies. printing and publishing.
Northeastern State University Graphic Design BA. Bachelor of Arts.
Pennsylvania State University Graphic Design BSc, degree in graphic design.
Pennsylvania State University Graphic Communications Technol- (AAS) associate of applied
ogy GT (printing) science degree.
Plymouth State University Graphic Design BFA (MINOR IN GRAPHIC ARTS.
Rochester Institute of Technology Bachelor of Fine Arts in Graphic BFA degree, bachelor of fine art
Design degree.
Ryerson University Graphic Communications Technol- Bachelor of Technology (BTech)
ogy
The Art Institute of Pittsburg Graphic Design BSc, Bachelor of science in
Graphic design.
The College of New Jersey Graphic Design BFA degree,Graphic design.
University of North Dakota Graphic design technology. BSc, Bachelor of science in
Graphic design Technology.


Anexo II


Anexo II

BREVE DESCRIPCIÓN DE LAS MATERIAS QUE PODRÍAN
INCLUIR LOS ELEMENTOS CLAVE

1 FUNDAMENTOS FUNDAMENTALS OF DISEÑO GRÁFICO ELEMENTOS GRAPHIC DESIGN, DESIGN
DEL DISEÑO DESIGN Y PRINCIPIOS DEL DISEÑO, PRINCIPLES, PACKAGING
CLASIFICACIONES, DISEÑO DESIGN, BRANDING, CORPORATE
DE ENVASES, DISEÑO DESIGN
CORPORATIVO

1,1 TIPOGRAFÍA TYPOGRAPHY TIPOGRAFÍA, HISTORIA DE TYPOGRAPHY, HISTORY, FONTS,
TIPOGRAFÍA, FUENTES, READIBILITY
LEGIBILIDAD

1,2 HISTORIA HISTORY HISTORIA DE ARTE, DISEÑO, ART AND DESIGN HISTORY

1,3 DISEÑO EN 3D 3D DESIGN DISEÑON E 3D, CAD, 3D DESIGN, CAD, RENDERING
REDERIZACIÓN

1,4 DIBUJO, PINTURA DRAWING, PAINTING

2 MAQUETACIÓN LAYOUT MONOPÁGINA Y MULTIPÁGINA LAYOUT, SINGLE OR MULTI-
CON INDESIGN, QUARK O PAGED, SOFTWARE USED:
SIMILARES INDESIGN, QUARK, ETC.

3 IMPOSICIÓN IMPOSITION IMPOSICIÓN Y OBTENCIÓN DE IMPOSITION, PRINT FORM
FORMAS IMPRESORAS. GENERATION, CTP, ETC

4 PDF PDF CREACIÓN, EDICIÓN DE PDFs PDF´S GENERATION AND
EDITING

5 PRUEBAS PROOFING PRUEBAS DIGITALES Y HARD PROOFING AND SOFT
PRUEBAS DE PANTALLA PROOFING

6 GESTIÓN DE COLOR COLOR MANAGE- TEORÍA DE COLOR, GESTIÓN COLOR THEORY, COLOR
MENT DE COLOR, DISPOSITIVOS MANAGEMNET, MEASUREMENT
DE MEDIDA, ESPACIOS DEVICES, COLOR SPACE, ICC
COLORIMÉTRICOS, PERFILES PROFILES
ICC

7 WEB WEB CREACIÓNY EDICIÓN DE WEB DOCUMENTS CREATION
DOCUMENTOS PARA LA WEB, AND EDITION, XML, HTML,
XML, HTML, SOFTWARE: SOFTWARE: DREAMWEAVER,
DREAMWEAVER, FLASH FLASH

7,1 MULTIMEDIA MULTIMEDIA MULTIMEDIA MULTIMEDIA

8 DIGITALIZACIÓN DIGITALIZTION CAPTURA DE IMÁGENES, SCANNER, DIGITAL
ESCÁNER, FOTOGRAFÍA PHOTOGRAPHY
DIGITAL.

9 TRATAMIENTO DE DIGITAL IMAGING TRATAMIENTO DE IMÁGENES, RETOUCHING, FORMAT
IMÁGENES CONVERSIÓN DE FORMATOS, CONVERSION, DIGITAL DRAWING,
Preimpresion

PROGRAMAS DE RETOQUE SOFTWARE: PHOTOSHOP,
COMO, PHOTOSHOP U ILLUSTRATOR
OTROS, DIBUJO VECTORIAL,
ILLUSTRATOR,

10 PREFLIGHT PREFLIGTH SISTEMAS DE VERIFICACIÓN FILE CHECKING, SOFTWARE
Y CHEQUEO DE ARCHIVOS, USED
PROGRAMAS EMPLEADOS


Anexo II

11 OFFSET OFFSET IMPRESIÓN OFFSET EN PLIEGO SHEE-TFED AND WEB OFFSET,
Y ROTATIVA, ELEMENTOS DE MAKE READY, PRINT RUN,
PREPARACIÓN, CONTROL DEL PROCESS CONTROL, PROCESS
PROCESO Y DE LAS VARIABLES COLOR PRINTING, PROCESS
QUE INTERVIENEN, CONTROL VARIABLES
DEL COLOR EN LA TIRADA

12 HUECO GRAVURE IMPRESIÓN EN HUECO, GRAVURE PRINTING, MAKE READY,
ELEMENTOS DE PREPARACIÓN, PRINT RUN, PROCESS CONTROL,
CONTROL DEL PROCESO PROCESS COLOR PRINTING,
Y DE LAS VARIABLES QUE PROCESS VARIABLES
INTERVIENEN, CONTROL DEL
COLOR EN LA TIRADA

13 FLEXO FLEXO IMPRESIÓN EN FLEXO, FLEXO PRINTING, MAKE READY,
ELEMENTOS DE PREPARACIÓN, PRINT RUN, PROCESS CONTROL,
CONTROL DEL PROCESO PROCESS COLOR PRINTING,
Y DE LAS VARIABLES QUE PROCESS VARIABLES,
INTERVIENEN, CONTROL DEL
COLOR EN LA TIRADA

14 IMPRESIÓN DIGITAL DIGITAL PRINTING IMPRESIÓN DIGITAL, DIGITAL PRINTING, PRINT RUN,
CONTROL DEL PROCESO PROCESS CONTROL, PROCESS
Y DE LAS VARIABLES QUE COLOR PRINTING, PROCESS
INTERVIENEN, CONTROL VARIABLES, TECHNOLOGIES:
Impresónn y postimpresión

DEL COLOR EN LA TIRADA, ELECTROPHOTOGRAPHY, INKJET.
CLASIFICACIÓN, TECNOLOGÍAS:
ELECTROFOTOGRAFÍA, INKJET,
ETC,

15 TINTAS Y PAPEL INK AND PAPER FABRICACIÓN, PROPIEDADES, PROPERTIES, MANUFACTURING
ENSAYOS, EQUIPOS DE PROCESS, TESTING DEVICES,
MEDICIÓN, MAQUINABILIDAD RUNNABILITY

16 PACKAGING PACKAGING LA INDUSTRIA DEL PACKAGING, PACKAGING INDUSTRY,
SOPORTES, TECNOLOGÍAS SUBSTRATES, TECHNOLOGIES

17 ACABADOS FINISHING PROCESOS DE IMPOSICIÓN IMPOSITION TECHNIQUES,
Y ACABADO, EQUIPAMIENTO, EQUIPMENT, CUTTING, FOLDING,
CORTE, PLEGADO, BINDING, DIE CUTTING,
ENCUADERNADO, TROQUELADO, EMBOSSING, ETC…
ESTAMPADO, ETC

18 FASES DE PRINT INDUSTRY DESCRIPCIÓN DEL PROCESO STUDY OF ALL TEH PROCESSES
PRODUCCIÓN PROCESSES GRÁFICO, INVOLVED IN THE PRODUCTION
GRÁFICA OF A PRINT PRODUCT

19 COSTES Y COST ESTIMATION ESTIMACIÓN DE COSTES, COST ESTIMATION, BUDGETS,
PRESUPUESTOS PRESUPUESTOS, SOFTWARE SOFTWARE USED
UTILIZADO

20 GESTIÓN DE LA PRODUCTION GESTIÓN, SISTEMAS DE EQUIPMENT, QUIALITY CONTROL,
PRODUCCIÓN MANAGEMENT CALIDAD, SEGUIMIENTO PLANNING, SCHEUDLLING,
ORDENES DE TRABAJO, PRODUCTION CONTROL,
PLANIFICACIÓN, PRODUCCIÓN, RESOURCES ASSIGNATION
ASIGNACIÓN DE RECURSOS
Control de producción

21 CONTROL DE QUALITY CONTROL CONTROL DE CALIDAD EN EL QUALITY CONTROL, QUALITY
CALIDAD DE PROCESO GRÁFICO SYSTEMS
PROCESO

22 JDF JDF INTRODUCCIÓN A JDF, JDF ENABLE SYSTEMS AND
SISTEMAS COMPATIBLES, EQUIPMENT, ROL OF JDF IN
RELACIONES CON EL PROCESO PRODUCTION
PRODUCTIVO

23 FLUJOS DE WORKFLOW TIPOS, GESTIÓN DE FLUJOS DE DIGITAL WORKFLOW DEFINITION
TRABAJO TRABAJO AND CONTROL, SOFTWARE
RELATED


Anexo II

24 GESTIÓN SALES GESTIÓN COMERCIAL, VENTAS SALES, CUSTOMER
COMERCIAL MANAGEMENT EN ARTES GRÁFICAS, TRATO RELATIONSHIP
CON CLIENTES

25 GESTIÓN BUSSINESS GESTIÓN EMPRESARIAL EN BUSSINES ADMINISTRATION IN
EMPRESARIAL LA INDÚSTRIA GRÁFICA THE PRINT INDUSTRY

26 GESTIÓN DE DATO VARIABLE DATA SOFTWARE EMPLEADO, SOFTWARE USED, DATA BASE
VARIABLE MANAGEMENT MANJO DE BASES DE MANAGEMENT, GENERATION
DATOS, GENERACIÓN DE OF VARIABLE FILES FOR
DOCUMENTOS VARIABLES, PRINTING, OPTIMIZATION
OPTIMIZACIÓN

27 MARKETING MARKETING MARKETING Y PLANES DE MARKETING, BRANDING
NEGOCIO, PARA ARTES
GRÁFICAS

28 NUEVAS NEW TECHNOLOGIES TECNOLOGÍAS Y TENDENCIAS NEW TECHNOLOGIES AND
TECNOLOGÍAS AND TRENDS EN LA INDUSTRIA GRÁFICA, TRENDS IN THE PRINT
NUEVOS MODELOS DE INDUSTRY, EMERGING
NEGOCIO BUSINESS MODELS

29 EXPERIENCIA WORK EXPERIENCE PRÁCTICAS EN EMPRESAS, INTERNSHIP, CO-OP,
PROFESIONAL CREACIÓN DE PORTFOLIO, PORTFOLIO, LEADERSHIP,
HABILIDADES DE COMMUNICATION SKILLS
COMUNICACIÓN, LIDERAZGO,
ETC

30 INVESTIGACIÓN, RESEARCH, TRABAJO DE INVESTIGACIÓN, RESEARCH, CAPSTONE,
PROYECTOS PROJECTS PRYECTOS FINALES SENIOR PROJECT, ETC

31 MEDIOAMBIENTE, ENVIRONMENT, MEDIOAMBIENTE, SEGURIDAD ENVIRONMENT, HELTH AND
NORMATIVAS STANDARDS E HIGIENE, NORMATIVAS, SAFTY, LEGAL ISSUES, NORMS
ASPECTOS LEGALES, ANS STANDARDS, COPYRIGHT
COPYRIGHT
Varios

32 OTRAS OTHER TOPICS OTROS TEMAS NO TRATADOS DIFFERNT ISSUES NOT
TEMÁTICAS EN APARTADOS ANTERIORES INCLUDED IN PREVIOUSE
TOPICS


Estudio univ internacional_v4

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