The document contains detailed demographic and consumer behavior data including age, ethnicity, household information, credit levels, and purchasing habits. It categorizes consumers based on various factors such as income, education, and lifestyle choices, providing insights for targeted marketing strategies. Additionally, it includes specific interests such as travel, health, and hobbies, as well as information relevant to businesses, including employee numbers and industry types.

1. Individual
Age
Presence of Children (POC)
Ethnicity
Gender
Number of Children
Voter Party Preference
Income
under 29,999
30,000-34,999
35,000-39,999
40,000-44,999
45,000-49,999
50,000-54,999
55,000-59,999
60,000-64,999
65,000-69,999
70,000-74,999
75,000-79,999
80,000-89,999
90,999-99,999
100,000-124,999
125,000-149,999
150,000-174,999
175,000-199,999
200,000-249,999
250,000+
Investment Interest
Level of Education
High School
Some College
College Degree
Associates Degree
Bachelors Degree
Masters Degree
Doctorate
General Credit Level
Poor credit: 599-0
Fair credit: 649-600
Good credit: 749-650
Excellent credit: 750+
Credit Cards
Bank/Debit
Credit Card Type (MC, Visa,
AMEX, DISC)
*Department Store CC
*Retail/ Gas CC
*Travel/Entertainment CC
*Credit Card Users
Home Info
Housing Type:
• Multi Unit Dwelling
• Single Family House
Length of Residence
(LOR)
• Max: 15+ years
Homeowners
Renters
Swimming Pool Owners
Buying Activities
Coupons
Mail Order Buyer
Online Purchasing
Type of Retail Purchase
1
Consumer Selects (B2C)
Net Worth
net worth below 5,000
net worth 5-10,000
net worth 10-25,000
net worth 25-50,000
net worth 50 -100,000
net worth 100 -250,000
net worth 250 -500,000
net worth 500K+
net worth 1million+
net worth 2 million+
net worth 5 million+
Home Value
1,000-24,999
25,000-49,999
50,000-74,999
75,000-99,999
100,000-124,999
125,000-149,999
150,000-174,999
175,000-199,999
200,000-224,999
225,000-249,999
250,000-274,999
275,000-299,999
300,000-349,999
350,000-399,999
400,000-449,999
450,000-499,999
500,000-774,999
775,000-999,999
1,000,000+
Occupation Types
Blue Collar
Home Maker
Medical (anyone in the
field)
Military
Professional
Retired
Self Employed
Student
Teacher
White Collar
Educators
Doctors
Nurses
IT Professionals
Accountant
Sales
Marketing
Lawyers

2. Shopping Preferences
Apparel
Books
Children Products
Collectibles
Electronics
Gifts
Groceries
Health & Beauty
Household Goods
Jewelry
Magazines
Mail Order Buyers
Membership Clubs
Online Buyers
Pet Products
House Hold Health
Acne
Allergies
Alternative Medicine/Holistic
Arthritis
Asthma
Back Pain
Balding/Bald (Hair Loss)
Depression/Anxiety
Diabetes
Diet/ Weight loss
Eczema / Psoriasis
Fitness/ Exercise
Gluten Free/Celiac
Headaches/ Migraines
Hearing Problems
High Blood Pressure/ Hypertension
High Cholesterol
IBS/ Constipation
Obesity
Osteoporosis
Sleep Issues
Wears Glasses/ Contacts
Donors
Animal Welfare
Child Welfare
Environmental
Humanitarian
Military
Political Party
Religious
Charity Interest
Vehicle Info: Owners
Owners by type of car (truck,
SUV, Sedan, Boat, RV)
Auto Intenders
**not available by type of auto they
are looking to purchase
Auto Owners (of specific
makes)
Boat Owners
Lease a vehicle
Motorcycles Owner
RV's Owner
Vehicle Year
2
Consumer Selects (B2C)
Household Datasets
Alcohol Drinkers
Pet Owners (Cats or
Dogs)
Coupon Clippers
DIY/Home
Improvement Interest
Food & Wine
Green Households
Health & Fitness
High Tech Households
Investors
Outdoor Enthusiasts
Travel Enthusiasts
Lifestyle Changers
Baby Boomers (Age 50-70)
Millennials (Age 18-34)
College Graduates
Empty Nesters
Grandparents
Married
New College Students
Single
Religion
Buddhist
Catholic
Christian
Eastern Orthodox
Hindu
Jewish
Lutheran
Mormon

3. Interests and Hobbies
Dating
Do It Yourself
Job Seekers
Entertainment/ Arts
Finance
Gardening
Health
Outdoor Activities
Current Events/ News
Photography
Social Networking
Reading
Arts & Crafts
Travel
Real Estate
Music
Diet/ Weight Loss
Fitness/ Exercise
Performing Arts
Home Improvement
Antiques/ Collectibles
Home Furnishings/Decor
Interests and Hobbies
Auto Repair
Cigar Smoking
Gambling
Gardening
Cooking
Music
Art
Beer/ Wine
Sports
Science
Interest in Music
(by type)
Alternative/Rock
Classical
Country
Gospel
Hip Hop / R&B
Indie
Jazz
Latin
Oldies
Pop
Health & Fitness
Alternative/Holistic
Cycling/Biking
Dieting/ Weight loss
Healthy Cooking
Organic Foods
Pilates
Running
Swimming
Vitamin Users
Yoga
Sports Enthusiasts
Collectors
Fantasy Sports
Participants
Sports Betting
Sports Selections
Baseball
Basketball
Extreme Sports
Football
Golf
Hockey
NASCAR
Soccer
Tennis
Equestrian
Outdoor Activities
Biking
Boating
Camping
Canoe/Kayak
Fishing
Hiking
Hunting
Skiing
Ethnicity/ Language
Preference
African American
Chinese
English
French
German
Greek
Hispanic
Spanish Speaking
Indian
Irish
Italian
Japanese
3
Travel
Business Travel
Cruise
Family Vacations
Frequent Flyer
International Travel
Interest in Travel
Consumer Selects (B2C)

4. Auto Specific Targeting
BRANDING. MARKETING. INTERACTIVE. 4Effective Email Marketing 4
Vehicle Info
Auto Intenders (Most Common)
Auto Owners (specific makes)
Boat Owners
Leases a vehicle
Motorcycles Owners
RV, ATV, SUV, Car, Truck Owners
Vehicle Year (10 yrs Max)
Auto Repair Hobbyists
NASCAR Fans
Sports Fans or Participants
Interest in Travel
High Tech Households
Green Households
Demographic Selects
Age
Presence of Children (POC)
Gender
Income Level (HHI)
• $250K+ is the highest income level
Level of Education
Occupation Types (general types only)
Occupation Types
Blue Collar
Home Maker
Medical (anyone in the field)
Military
Professional
Employed
College Student
Teacher
White Collar Professional
Educator
Doctor
Nurse
Home Info
Home Value:
• 250K+
• 500K+
• $1 Million+
Housing Type:
• Multi Unit Dwelling
• Single Family House
Length of Residence (LOR)
• Max: 15+ years
Homeowners
Renters
General Credit Level
Poor credit
Fair credit
Good credit
Excellent credit
Lifestyle Changers
Baby Boomers (Age 50-70)
Millennials (Age 18-34)
Graduates
Empty Nesters
Grandparents
Married
Single

5. Business Selects
# of Employees
Industry Type (down to the SIC Code Level)
Job Title
Sales Volume/Revenue
SIC Code
Years in Business
Decision Makers
Specialty Business Data Sets
Accounting Professionals
Business Owners
C-Level Executives
Doctors & Nurses
Human Resources Executives
IT Professionals
Lawyers
New Businesses
Real Estate Agents
Sales & Marketing
Medical Professionals
Business Titles
Accounting
Administrative
C-level
Director
Executive
IT
Manager
Marketing
Owner
Partner
President
Purchasing
Sales
VP
Company Types
Franchise
Government
Hispanic Owned
Minority Owned
Small Business
Women Owned
5
Business and Specialty Selects (B2B)