The document discusses sustainability initiatives in the United Kingdom and France to reduce antibiotic use and carbon footprint. In the UK, Red Tractor Assurance works to ensure antibiotics are used responsibly and as little as possible in beef farming through standards, inspections, and veterinary reviews. In France, Moy Park Food Service is working to reduce the carbon footprint of beef production through a multi-country initiative measuring farm carbon footprints, testing best practices, and communicating results to avoid 120,000 tons of CO2 emissions over 10 years. Both countries aim to improve practices through industry standards, measurement, and knowledge sharing.