Trust is key to facilitating change. There are several ways to rebuild trust: 1. Use trust indicators and social proof to show customers you are trustworthy. 2. Consider introducing new processes or changes gradually with some initial friction to help users adapt. 3. Maintain consistency in messaging and experience as changes are implemented to provide stability. 4. Use the right amount of transparency in communications to address concerns without overwhelming users. Provide timely feedback to address questions and reinforce new behaviors.