Essar Steel Ltd is a fully integrated flat carbon steel manufacturer in India with a global footprint. It produces high quality steel products that are exported to demanding markets in the US, Europe, and Asia. The company aims to become India's leading trading house and steel service center with a focus on quality, delivery, price, and environmentally friendly practices. It adopts new technologies like SAP software to decrease costs and gain a competitive edge in the market. The presentation provides an overview of Essar Steel's history, vision, mission, strategies around customization, quality management, and technological advancement.