Here are the top 10 items I would highlight from the job posting: 1. Part time Store Clerk 2. General Retail Store 3. Over 17,500 employees 4. Provide great service to customers 5. Variety of employment opportunities 6. Donut Makers 7. Store Managers 8. Gasoline Tanker Drivers 9. Reward hard work and performance with advancement 10. Develop skills My resume reflects: 1. Part time experience 2. Retail experience 3. Customer service experience 4. Skills development So my resume reflects 4 of the 10 highlighted items from the job posting. I could improve my resume to better match the

1. Missouri Career Centers
Additional Support Provided By

2. Program Overview
• Martin Payne
Service
– Missouri Career Centers
Veteran Programs
• Frank Alaniz
– Job Readiness Training (JRT)
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3. MCC Services
• Next Generation Career Centers
Service
• Workshops
– Resume
– Interviewing
– More….
• Skill Based Training Possibilities
• On-The-Job Training Program
• Veteran Services
• Job Seeker Services
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4. Veteran Services
• Counseling through case management;
Service
• Job Development;
• Testing;
• Transitional assistance to separating service members;
• Identification of employment and training opportunities and direct
referrals to jobs;
• Monitoring job listings from federal contractors to ensure eligible
veterans get priority referrals to these jobs;
• Monitoring Missouri Career Centers to ensure priority of service
to veterans;
• Monitoring federal department and agency vacancy listings; and
• Referral screening of complaints from veterans regarding
observance of veteran's preference in federal hiring to the
Director of Employment and Training Service.
2/1/2012 4

5. Additional Programs
• USERRA
Service
• Veterans Priority of Service
• Gold Star
• Show Me Heroes
2/1/2012 5

6. Part One ~ Skills
• Military Crosswalk
• Skills Gap Analysis
Skills
• Using Google for Effective Job
Searches
2/1/2012 6

7. Branding Part 2
• 30 Second Resume Test
• Resume Review
• Cover Letter Review
• Understanding Job Postings
• Social Media (LinkedIn)
• Overcoming Media Hype
• Virtual Training via MSCCN
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8. Organization Part Three
• Organizing Your Job Search
• Applicant Tracking Systems
• Interviewing
8

9. Skills Military Skills Crosswalk
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10. Skills
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11. Skills
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12. Skills
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13. Skills
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14. Skills
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15. Skills Skills Match
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16. Skills No Match
2/1/2012 16

17. Skills Skills Profiler
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18. Skills Understanding Your Skills
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19. Skills Browse Occupations
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20. Skills Keyword Search
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21. Skills Or Select Occupation
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22. Skills Select Industry
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23. Skills Select Location
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24. Skills Select Printer Friendly
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25. Skills Occupational Profile
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26. Skills Wage Information
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27. Skills Employment Trends
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28. Skills KSA’s
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29. Skills KSA’s
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30. Skills Tasks and Activities
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31. Skills Occupational Tasks
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32. Skills Detailed Work Activities
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33. Skills Related Occupations
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34. Google Alerts
• Secret Stuff: I’ve used Google Alerts most recently to
Skills
assist an individual with very unique skills. We were
able to pull employment posting one to three days
prior to the postings appearing on some of the major
job boards. This resulted with distinct advantage in
the job search process. Google Alerts also pick up
openings from Craigslist and many smaller boards,
most of which do not show up on the major job
boards.
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35. Branding Part 2
• 30 Second Resume Test
• Resume Review
• Cover Letter Review
• Understanding Job Postings
• Social Media (LinkedIn)
• Overcoming Media Hype
• Virtual Training via MSCCN
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36. Branding 30 Second Resume Test
• Take your one of your resumes and fold the
name/contact information towards the back of
the document (show example)
• Fold the employment history section towards the
back of the document (show example)
• Look at the remaining section of your resume. If
I as an employer have only 30 seconds to
determine what skills and accomplishments you
are bringing to my organization does the
remaining section of your resume reflect those
skills?
2/1/2012 36

37. Branding Create a Master Resume
• Master resumes offer many benefits, including
allowing you to store all of the details of your
career in one place and helping you organize
your job search. If you are interested in making
the most of this document, take a look at five
ways to write a great one:
• A master resume is an amazing tool for helping
you to create beautifully tailored resumes (while
keeping you organized) as you decide in which
direction you want to move in your career. So
take advantage of these tips as you work on
creating the masterpiece that is your master
resume.
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38. Branding Resume Guide
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39. Branding Summary Statement
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40. Branding Accomplishments
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41. Branding Skills
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42. Branding Experience
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43. Branding Education
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44. Branding Cover Letter
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45. Branding Information
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46. Branding Skills
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47. Branding Recap
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48. Branding Understanding Job Postings
• Most Job Posting contain three sections
– Company Information:
• Overview of the company mission and basic
information pertaining to the company goal in hiring
a qualified applicant
– Job Description:
• Overview of the position and some of the day to
day job duties for the position the company is
trying to fill
– Position Requirements:
• Qualifications an individual must possess prior to
applying for this position
2/1/2012 48

49. Branding Highlight Posting
• Read the Job Posting from beginning to end
(show example)
– From the example provided select and
highlight the top ten (10) items from the entire
posting that you feel the employer is looking
for in a qualified candidate.
• Note: These selections from you are
subjective and may not reflect 100% of
what the employer is looking for.
– Now look at your resume…how many of the
top ten items that you selected for this
position are reflected in your resume and
cover letter?
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50. Job Posting
Read the Job Posting from beginning to end (show example)
– From the example provided select and highlight the top ten (10) items from the entire
posting that you feel the employer is looking for in a qualified candidate.
• Note: These selections from you are subjective and may not reflect 100% of what the
Branding
employer is looking for.
– Now look at your resume…how many of the top ten items that you selected for this position
are reflected in your resume and cover letter?
Store Clerk
General Retail Store is seeking a part time Store Clerk. WWWW employs over 17,500 employees
working together to ultimately provide great service to our customers. We offer a variety of
employment opportunities ranging from Donut Makers, Store Managers, Gasoline Tanker Drivers
and many more. Our philosophy is to reward hard work and performance with advancement
opportunities. At WWWW, you’ll be encouraged to develop the skills you need to achieve your
goals.
Requirements:
• Operate standard or specially designed equipments to prepare pizza and bakery food products
sold a WWWW stores.
• Greets customers and assures that they are promptly served; operates Point-of Sale system to
process customer purchase transactions.
• Maintains sanitary condition of service and kitchen areas through cleaning food service utensils
and equipment used in food preparation and distribution.
• Maintains cleanliness and appearance of interior and exterior of store in accordance with
established standards.
• Responsible for stocking products and providing night/day shift with adequate supplies
• Performs other miscellaneous duties
• Must be able to stand for an extended period of time and lift up to 50 pounds.
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51. Branding Standard Resume
Objective:
Seeking a Retail Clerk position with a growth-oriented company that offers
challenging responsibilities and the potential for advancement.
Skills:
Excellent attendance record | Willingness to take on additional
responsibilities | Strong sense of ethics | Coordinated successful
national marketing campaigns
Employment History:
Value Plus Department Store, Shreveport LA
Retail Clerk
Handled all customer requests and inquiries. Responsible for arranging store
displays of feature merchandise and dressing store windows.
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52. Job Posting
Read the Job Posting from beginning to end (show example)
– From the example provided select and highlight the top ten (10) items from the entire
posting that you feel the employer is looking for in a qualified candidate.
• Note: These selections from you are subjective and may not reflect 100% of what the
Branding
employer is looking for.
– Now look at your resume…how many of the top ten items that you selected for this position
are reflected in your resume and cover letter?
Store Clerk
General Retail Store is seeking a part time Store Clerk. WWWW employs over 17,500 employees
working together to ultimately provide great service to our customers. We offer a variety of
employment opportunities ranging from Donut Makers, Store Managers, Gasoline Tanker Drivers
and many more. Our philosophy is to reward hard work and performance with advancement
opportunities. At WWWW, you’ll be encouraged to develop the skills you need to achieve your
goals.
Requirements:
• Operate standard or specially designed equipments to prepare pizza and bakery food products
sold a WWWW stores.
• Greets customers and assures that they are promptly served; operates Point-of Sale system to
process customer purchase transactions.
• Maintains sanitary condition of service and kitchen areas through cleaning food service utensils
and equipment used in food preparation and distribution.
• Maintains cleanliness and appearance of interior and exterior of store in accordance with
established standards.
• Responsible for stocking products and providing night/day shift with adequate supplies
• Performs other miscellaneous duties
• Must be able to stand for an extended period of time and lift up to 50 pounds.
2/1/2012 52

53. Branding New Resume
Summary of Qualifications
Excellent Customer Services Skills | Knowledge of NCR POS System |
Supervisory Skills Multi-Tasking Skills | Inventory Control | Stocking |
Merchandising | Accounting Skills
Experience
Value Plus Department Store, Shreveport LA
Retail Clerk
Handled all customer requests and inquiries. Insured inventory was properly stocked
and maintained quality control of supplies. Operated point of sales system and
reconciled end of day receipts. Open and closed store and provided training to new
hires.
2/1/2012 53

54. Branding Networking
2/1/2012 54

55. Branding Social Media ~ LinkedIn
September 11, 2001
 No Facebook
 No LinkedIn
 No Twitter
Facebook 800 million users
LinkedIn 125 million users
Twitter 100 million users
Google+ (Next Gen Site)
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56. Branding Social Media FAQ
• Facebook ~ #1 Job Search Board
• LinkedIn ~ #1 Recruiting Tool
• Twitter ~ 54,000 jobs tweeted in 24
hours and 1,840,000 jobs tweeted in
30 days
• Google+ ~ Fastest growing social
media site with 100 million users
and it still in Beta!
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57. Branding What Makes Bad LinkedIn Profile
1. An incomplete profile
2. No profile photo, or one that doesn't show
your face
3. No website, blog, or Twitter links
4. Profiles that are kept private or choose not to
outline the person's name
5. No Connections and Recommendations
6. Obvious lack of interactivity on LinkedIn
7. No LinkedIn groups or use of LinkedIn
Applications
8. No Contact Settings or Personal Information
2/1/2012 57

58. Organization Part Three
• Applicant Tracking Systems
• Interviewing
• Organizing Your Job Search
• Graduate St. Louis
58

59. Organization Applicant Tracking Systems
• On-Line Job Applications
– Understanding
– Pitfalls
– Tips
59

60. Organization Organizing Your Job Search
• Tools
– Job Search Log
– Blank Application
– Employer Folders
– Tip Sheets
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61. Organization Job Search Log
• www.slideshare.com/slatemcc
61

62. Organization Blank Application
62

63. Create a Paper Portfolio by
Organization Employment Opportunity
• Job Posting
• Job Application (online/paper)
• Cover Letter
• Resume
• Emails ~ Correspondence
• Notes ~ Telephone Screening(s) / Interview(s)
• Notes ~ In person interview(s)
• Follow-up ~ Thank You letters / emails / notes
• Networking contacts (Pre & Post) information
• Company Research Information
• Reference to Professional Portfolio
63

64. Organization Tip Sheets
• Telephone Interview Tips
• Behavioral Questions Tips
• Traditional Questions Tips
• “Worlds Hardest Interview Question”
www.slideshare.net/slatemcc
64

65. Branding
Links
www.slideshare.net/slatemcc
www.facebook.com/slatemcc
www.linkedIn.com
Groups – SLATEMCC
Groups – St Louis Job Angels
www.MissouriCareerSource.com
65

66. Branding Contact
• Veteran Programs
– Martin Payne
• martin.payne@ded.mo.gov
• Programs
– Frank Alaniz
• frank.alaniz@ded.mo.gov
• www.linkedIn.com/in/frankalaniz
66