SlideShare a Scribd company logo
Anna Braccesi09/09/13 1
Giovani inviaggio
Anna Braccesi09/09/13 2
Igiovani rappresentano unsegmento importante
delmercato turistico, per:
● Alta disponibilità
di tempo libero
● Propesione a spostarsi dal
luogo di residenza
● Infatti, sono 70 milioni i giovani che ogni anno viaggiano,
in cerca di svago e di lbertà
Anna Braccesi09/09/13 3
Laduratadelviaggio, però, nonèsempreuguale: la
maggioranzapreferiscevacanzediunasettimana
(54%), alcunipreferisconovacanzelunghe(29%),
mentrealtri
iweekend(26%).
45
29
24
Settimana
Ferie lunghe
Weekend
Anna Braccesi09/09/13 4
Lamaggiorpartedei giovani ama
organizzarelevacanzeinmodo autonomo:
● Cercando offerte
acquistabili on line
● Prediligendo strutture
economiche, come
camping, bed and
breakfast o affittacamere.
Anna Braccesi09/09/13 5
Latendenzaallaprenotazioneautonomaèuna
caratteristicacheaccomunatuttalapopolazione, come
sievidenziadaidatiIstat 2010-2011(quattroopiùnotti)
Prenotazione
diretta
Prenotazione in
agenzia
Nessuna
prenotazione
Non sa
2011 55,9% 10,1% 33,0% 1,0%
2010 51,3% 16,4% 31,5 0,8
● Perigiovani, piùcheperognialtrafasciad'età, il
fattoreprezzoèdeterminante.
Anna Braccesi09/09/13 6
Lemotivazioni chespingono i giovani
aviaggiaresono molte:
● Voglia di conoscere nuovi
posti
● Condividere un'esperienza
con persone che coltivano
gli stessi interessi
● Incontrare e confrontarsi
con altri coetanei
Anna Braccesi09/09/13 7
L'89% dei ragazzi preferiscevisitare
paesi esteri, inparticolareeuropei:
Anna Braccesi09/09/13 8
Nonci restachedire...
BUON VIAGGIO!!!

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Esercizio 3 anna braccesi