Monica Muñoz García & Francisco J. Gutiérrez de Arrechea, Co-Founders & Partners of The Innova Room, will walk you through the key attributes that affect the hotel industry. This Master Class was made for ESCP Europe Business School, that holds the MSc in Hospitality &Tourism Management. More info: http://escpeuro.pe/1OIza6E More info about us: www.theinnovaroom.com The Innova Room

1. Hotel Industry | Key Attributes
THE INNOVA ROOM
Francisco J. Gutiérrez de Arrechea
Mónica Muñoz García

2. OutsideOutside
Market
Inside
Infraestructure

3. Market
Demand
Segment
Client

4. SIZE

5. SEGMENTS

6. TREND

7. MASIVE

8. EXCLUSIVE

9. WHO?

11. LEISURE

12. NETWORKING

13. MY CLIENT

14. RECAP?

15. MARKET
SIZE (ALWAYS MATTERS?)
(LET’S STUDY IT´S) COMPOSITION
TREND (GOING UP, DOWN OR EQUAL?)
MASSIVE (VOLUME)
EXCLUSIVE (MARGIN)
WHO (WILL PAY THE BILL)?
WHY?
(HIS|HER MAYESTY) THE CLIENT

16. INFRAESTRUCTURE
L+U+A
LOCATION
FIT
DISTRIBUTION
FLEXIBILITY
SUSTENIBILITY

20. LOCATION

21. HIDDEN PARADISE

22. DESTINATION

23. WORLD CAPITAL

24. ANY PREFERENCE?

25. FIT

26. 2560 KEYS

27. 112 KEYS

28. Hotel?
1 KEY?

29. LARGE, MEDIUM OR
SMALL?

30. Some metrics
Sqm/key(min) 24
Total sqm Sqm/key x 2 x Keys
CAPEX/key ADR x 1000

31. DISTRIBUTION

32. ROOMS
HIGH VOLUME
HIGH MARGIN

33. M&E
HIGH VOLUME
LOW MARGIN

34. F&B
LOW VOLUME
LOW (no) MARGIN

35. WELLNESS
NO VOLUME
LOW MARGIN

36. RECEPTION
NO VOLUME
NO MARGIN

37. BOH
NO VOLUME
NEGATIVE MARGIN

38. LET’S IMAGINE AN ‘ONLY
PROFITABLE AREAS’ HOTEL

39. ROOMS
HIGH VOLUME
HIGH MARGIN

40. MEETINGS & EVENTS

41. F&B

42. WELLNESS

43. TECHNICAL ROOM

44. RAW MATERIAL STORAGE

45. FLEXIBILITY

46. FLEXIBILITY
(PEOPLE)

47. FLEXIBILITY
(ELEMENTS)

48. FLEXIBILITY
(SPACE)

49. FLEXIBILITY
(STRUCTURE)

50. FLEXIBILITY
(USE)

51. SUSTAINABILITY

52. GREEN HOTEL?

53. GREEN HOTEL

54. RECAP?

55. INFRAESTRUCTURE
L+U+A
LOCATION (LOCATION, LOCATION)
(PRECISE) FIT
(PROFITABLE) DISTRIBUTION
(HOLISTIC) FLEXIBILITY
(ENVIRONMENTAL&ECONOMICAL)
SUSTAINABILITY

56. AT THE END OF
THE DAY…

57. RevPar rules…

58. RevPar
Sleep with strangers
Share bathroom
Only one piece of furniture
If you are (not) lucky, you can sit beside the window
In some routes 200% of occupancy rate
ADR always above US$ 2500
…

59. Thank you!

60. Like it? Find more:
AMERICA | Buenos Aires office
+54 911 4526 4883
Francisco J. Gutiérrez de Arrechea
Co-Founder & Partner
room.francisco@theinnovaroom.com
EUROPE | Madrid office
+34 617 321967
Mónica Muñoz García
Co-Founder & Partner
room.monica@theinnovaroom.com
www.theinnovaroom.com
theinnovaroom
@theinnovaroom
+theinnovaroom
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The Innova Room
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