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Strategic & Opportunistic Development Plans for Hotels

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An analisys of the Strategic & Opportunistic Development Plans for Hotels, thought a global trends frame.

This document was presented by Francisco J. Gutiérrez (Co-Founder & Partner of The Innova Room) at 2015-Sept, as a keynote for the event TOP¡HOLA!2015 (Top Hotel Construction and Development Latin America), organized by TopHotelProjects at Buenos Aires.

Este documento fue presentado por Francisco J. Gutiérrez (Co-Founder & Partner of The Innova Room) en el evento TOP¡HOLA!2015 (Top Hotel Construction and Development Latin America), organizado por TopHotelProjects at Buenos Aires.

Published in: Business
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Strategic & Opportunistic Development Plans for Hotels

  1. 1. Strategic & Opportunistic Development Plans for Hotels © THE INNOVA ROOM, 2015
  2. 2. Getting There! AMERICA | Buenos Aires office +54 911 4526 4883 Francisco J. Gutiérrez de Arrechea Co-Founder & Partner room.francisco@theinnovaroom.com EUROPE | Madrid office +34 617 321967 Mónica Muñoz García Co-Founder & Partner room.monica@theinnovaroom.com At The Innova Room® we help your company to innovate in Business Models, Strategy, Brand Vision and Development, in order to achieve its goals. In this document you will find some of our ideas regarding the Hotel Industry. Share it if you like it & remember to credit us as the source. Nice to meet you!
  3. 3. OutsideOutsideInside
  4. 4. Outside
  5. 5. Connectivity
  6. 6. Macro
  7. 7. Exchange ratePeople
  8. 8. My clients
  9. 9. Leisure
  10. 10. Networking
  11. 11. Hotel?
  12. 12. Breakthrough
  13. 13. @
  14. 14. Black Swan
  15. 15. Recap?
  16. 16. Outside (Double check) Connectivity Macro(economy) People (to count on) Who are (my clients?) (And which is their) Motivation Competition (around?) Opportunities (see them coming?) (Support) Breakthroughs (Be exposed to) Black swan Opportunistic Approach
  17. 17. Opportunistic
  18. 18. Inside
  19. 19. Business
  20. 20. Location
  21. 21. Fit
  22. 22. Fine tune!
  23. 23. Different
  24. 24. Fine tune!!
  25. 25. Exclusive
  26. 26. Fine tune!!!
  27. 27. RevPar
  28. 28. RevPar Sleep with strangers Share bathroom Only one piece of furniture If you are (not) lucky, you can sit beside the window In some routes 200% of occupancy rate ADR always above US$ 2500 …
  29. 29. Recap?
  30. 30. Inside Listen | Understand | Act (hopefully) Business (sense) Location (Location, Location) (Slim) Fit Fine tune (daily) (Be) Different (Be) Exclusive (Everything under an accurate) Contract (Focus on) REVPAR Strategic Approach
  31. 31. Look around?
  32. 32. Curitiba NH The Five | Mix use 200 Rooms + MICE + Wellness Management contract Opening 2017
  33. 33. Hall
  34. 34. Lobby Bar
  35. 35. Lima NH Collection Parque Kennedy| Mix use 165 Rooms + MICE + Wellness Management contract Opening 2017
  36. 36. Santiago NHOW Santiago| Mix use 141 Rooms + MICE + Wellness Management contract Opening 2018
  37. 37. Exterior
  38. 38. San Luis NH San Luis 81 Rooms Management contract Opening 2016
  39. 39. Access
  40. 40. Guadalajara NH Collection Centro Histórico 132 Rooms + MICE + Wellness Management contract Opening 2015
  41. 41. “Cube”
  42. 42. Breakfast
  43. 43. Balcarce Fangio Épos 60 Rooms + MICE + Wellness Opening 2017
  44. 44. Wrap up?
  45. 45. Inside Outside
  46. 46. Like it? Find more: AMERICA | Buenos Aires office +54 911 4526 4883 Francisco J. Gutiérrez de Arrechea Co-Founder & Partner room.francisco@theinnovaroom.com EUROPE | Madrid office +34 617 321967 Mónica Muñoz García Co-Founder & Partner room.monica@theinnovaroom.com www.theinnovaroom.com theinnovaroom @theinnovaroom +theinnovaroom theinnovaroom The Innova Room theinnovaroom ©THEINNOVAROOM,2015 Reproductionisauthorised,providedthesourceisacknowledged,savewhereotherwisestated.

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