The document discusses how effective the combination of a main film product and supporting marketing materials are at attracting the target audience. It analyzes the target demographics of the film Coraline, such as being female-skewed and appealing most to working class parents. The document also looks at the poster design and a sample radio advertisement text, noting how they link to themes in the film and provoke questions from the audience. Finally, it considers whether the ancillary texts and film are effective together at conveying the film's themes of isolation.