EROSKI is a Spanish consumer cooperative established in 1969 by ten consumer cooperatives. It has since grown to include over 115 hypermarkets, 482 supermarkets, and other retail formats. EROSKI's mission is to be a sustainable and locally-owned business that benefits both its worker-owners and consumer members. It reinvests 10% of profits back into the community. EROSKI employs over 14,733 member-workers and has over 603,589 consumer members and foundation supporters.
This presentation deals with the challenge of selecting one of three promotional alternatives — get three for the price of two (“3 for 2”), receive a gift with purchase (“GWP”), and an on-pack coupon worth 50p — for the Christmas season.
The primary objective of the promotion is to drive sales volume and trade-up consumers from lower-value brands, while retaining or building brand equity.
This presentation deals with the challenge of selecting one of three promotional alternatives — get three for the price of two (“3 for 2”), receive a gift with purchase (“GWP”), and an on-pack coupon worth 50p — for the Christmas season.
The primary objective of the promotion is to drive sales volume and trade-up consumers from lower-value brands, while retaining or building brand equity.
The Herome Cosmetics brand has been synonymous with high-quality products for hand and nail care for over 30 years. This came about through Margreet van Roemburg, who created the brand by coming up with the formula that put an end to many years of nail problems.
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Realizing that the company could improve on the formula, Herome started producing the nail hardeners itself. Through hard work success of the business grew gradually trough conquering of the beauticians and hairdressers channel first, followed by mainstream retailers.
Herome gradually developed innovative new hand and nail care products and started to market them in other countries. Herome initially focused on developing products for hand and nail care, but over time the company saw that there were opportunities also in foot and eye care. Using the same approach, proven research and delivering products high quality products that do as they promise.
Best of 2015 Altavia Watch - English version Altavia
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Boots: Hair Care Sales Promotion ; This presentation will give you an insight the brand BOOTS and will also help you in understanding ways to tackle critical marketing issues without giving up on the brand's image
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The Herome Cosmetics brand has been synonymous with high-quality products for hand and nail care for over 30 years. This came about through Margreet van Roemburg, who created the brand by coming up with the formula that put an end to many years of nail problems.
It all started in 1982, when Margreet van Roemburg discovered a nail hardener solution for soft and splitting nails during her holiday in the United Kingdom. Upon return home, she quickly followed up with the idea and quickly started to build it into a business to market the nail hardeners in the Netherlands. This marked the birth of the now famous Herome Nail Hardener, “the nail hardener in the blue box”.
Realizing that the company could improve on the formula, Herome started producing the nail hardeners itself. Through hard work success of the business grew gradually trough conquering of the beauticians and hairdressers channel first, followed by mainstream retailers.
Herome gradually developed innovative new hand and nail care products and started to market them in other countries. Herome initially focused on developing products for hand and nail care, but over time the company saw that there were opportunities also in foot and eye care. Using the same approach, proven research and delivering products high quality products that do as they promise.
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1. Retail entertainment era
2. Line are shiffting in food retail
3. Delivery service triggers retail revolution
4. The onslaught of the mobile sector
5. Brick is the new black for premiums brands
Boots: Hair Care Sales Promotion ; This presentation will give you an insight the brand BOOTS and will also help you in understanding ways to tackle critical marketing issues without giving up on the brand's image
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The document provides information about the Leroy Merlin Company and the results of a survey that is conducted for the purpose of finding out how satisfied the customers are, and what changes should be made if they are not that satisfied.
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An industry, competitor and customer analysis to evaluate the current trends in the home and garden industry, as well as the practices of their customers and the customers they target.
Research on the total customer experience.
An overview of the survey we distributed.
Results of the survey and conclusions.
Recommendations based on research of ways to create the total customer experience.
Details on how to implement the specific strategies into their business processes
During your weekly trip to the grocery store, you purchase bread, .docxsagarlesley
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Running head: COMPANY ANALYSIS 1
COMPANY ANALYSIS 8
Company Analysis
BUS 692 Strategies in Human Resource Management
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Company Analysis
Introduction
Unilever is one of the world’s leading fast-moving consumer goods organizations. The company provides products across different lines, including personal care, foods, home care, as well as refreshment categories. Headquartered in London, United Kingdom, Unilever is a multinational corporation that has expanded its operations in different parts of the world, including regions such as Asia Pacific, Europe, Middle East and Africa (Unilever Plc, 2017). In 2016, Unilever recorded an operating margin of 14.8 percent compared to an operating margin of 14.1 percent in 2015. The firm operates as a dual listed organization that has two major components: Unilever N.V and Unilever PLC. Unilever N.V is a public limited firm that is registered in Netherlands, while Unilever PLC is a public limited company that is registered in England and Wales. These two corporations function as a single operating business. However, they have retained their separate legal identities and stock exchange listings (Unilever Plc, 2017). The two parent organizations, alongside their Group companies, function as a single entity (Unilever). Further, Unilever is among the world’s premier fast-moving consumer goods organizations with a host of widely-known brands in foods, home care, refreshments, as well as personal are categories. Today, the company functions through four major product categories, namely: personal care, foods, home care, as well as refreshments.
Nature of the Organization
Industry
Unilever operates in the fast-moving consumer goods industry. Almost everyone in both developed and developing countries uses fast-moving products daily. These purchases are often made in small-scale. The sector is large and includes key players such as Unilever, General Mills, Coca-Cola, as well as Dole Foods (FRPT, 2017). Therefore, Unilever operates in a market that is characterized by stiff competition as rivals compete for a small and already-exhausted market segment. The industry often accounts for more than half of all consumers spending. However, these spending tend to be low-involvement purchases. The fast-moving consumer goods industry is expected to witness a growth (FRPT, 2017). After a low slowdown for the past here years, the industry is expected to grow more than 15 percent for the next three years, especially if players in the market emphasize on improving brand penetration.
Products/ Services
Unilever is one of the largest fast moving and consumer goods organi ...
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2. ContentsContents
AA look at Eroskilook at Eroski
0202 About EroskiAbout Eroski
0303 Main StrategiesMain Strategies
0404 Lines of businessLines of business
0505 Eroski and its stakeholdersEroski and its stakeholders
0606 Eroski in figuresEroski in figures
0101 Eroski’s HistoryEroski’s History
5. 19691969
01 Eroski’s History01 Eroski’s History
EROSKI, S. Coop. set upEROSKI, S. Coop. set up
Ten consumer co-operatives, made upTen consumer co-operatives, made up
of workers and consumers, decideof workers and consumers, decide
to come together and formto come together and form EROSKIEROSKI
002
0505
19741974
Our commitment to education andOur commitment to education and
the defence of consumer rightsthe defence of consumer rights
led to the creation of theled to the creation of the
CONSUMER EROSKI magazineCONSUMER EROSKI magazine
19781978
Our customers’ shopping baskets start toOur customers’ shopping baskets start to
fill up withfill up with EROSKI own brand productsEROSKI own brand products,,
then also known as white brand productsthen also known as white brand products
because their packaging was white and bluebecause their packaging was white and blue..
6. 19811981
01 Eroski’s History01 Eroski’s History
TheThe first EROSKI hypermarketfirst EROSKI hypermarket, inaugurated, inaugurated
in Vitoria, a real milestone for a companyin Vitoria, a real milestone for a company
that until then had only consisted ofthat until then had only consisted of
supermarkets.supermarkets.
002
0606
19931993
We opened aWe opened a laboratory of our ownlaboratory of our own atat
our headquarters in Elorrio (Vizcaya)our headquarters in Elorrio (Vizcaya)
to control the quality of our products.to control the quality of our products.
We embarked uponWe embarked upon the travel businessthe travel business..
The hypermarket in Pamplona openedThe hypermarket in Pamplona opened
the first EROSKI petrol stationthe first EROSKI petrol station
7. 01 Eroski’s History01 Eroski’s History
1997
20022002
We set up, together with Groupe LesWe set up, together with Groupe Les
Mousquetaires (second biggest retailMousquetaires (second biggest retail
group in France),group in France), ALIDISALIDIS, an, an
international alliance to enable us tointernational alliance to enable us to
purchase products at better prices atpurchase products at better prices at
purchasing centres.purchasing centres.
0707
20002000 We extended EROSKI’s presenceWe extended EROSKI’s presence
on the Internet by launchingon the Internet by launching
Online purchasing.Online purchasing.
19971997 Setting up of theSetting up of the
EROSKI FoundationEROSKI Foundation
8. 20072007
2002
01 Eroski’s History01 Eroski’s History
The takeover ofThe takeover of CapraboCaprabo, in addition, in addition
to being a memorable milestone into being a memorable milestone in
2007, certainly strengthened our2007, certainly strengthened our
business projectbusiness project..
20052005 EdekaEdeka, the leading German, the leading German
retailer, joinedretailer, joined ALIDISALIDIS
0808
20042004
We opened in Vitoria our firstWe opened in Vitoria our first ABACABAC
store, selling cultural, educational,store, selling cultural, educational,
play and leisure products.play and leisure products.
10. 0202 About EroskiAbout Eroski
MISIÓN
We are aWe are a consumer co-operativeconsumer co-operative in which thein which the
workers are owners and the consumers areworkers are owners and the consumers are
members.members.
Our project is a guarantee of sustainability:Our project is a guarantee of sustainability:
• We are from here, local.We are from here, local.
• We are not a subsidiary. The decisionsWe are not a subsidiary. The decisions
are taken here.are taken here.
• We cannot be taken over. CollectiveWe cannot be taken over. Collective
ownership: the workers.ownership: the workers.
1010
11. 0202 About EroskiAbout Eroski
Owner-workers:Owner-workers:
More thanMore than 14,733 member-workers14,733 member-workers
Member-consumers and Friends of the Foundation:Member-consumers and Friends of the Foundation:
MMore than 603,589 consumersore than 603,589 consumers
Joint governanceJoint governance::
Board 50% workers and 50% consumersBoard 50% workers and 50% consumers
Re-investment of profits in the communityRe-investment of profits in the community::
We earmarkWe earmark 10% of profits for society10% of profits for society
1111
12. 0202 About EroskiAbout Eroski
MISIÓN
Business modelBusiness model
1212
Third biggest group in terms of purchasing
in Europe.
Purchasing management creating benefits
difficult to achieve on an individual basis
Negotiates purchasing of Own Brand,
Discount and Top Price items
International alliance to
centralise purchasing
3
Greater involvement
Thanks to be being a
co-operative.
International alliance
to centralise purchasing
Distribution
logistics system
Property business
at the service of
the core business
Multi-format
and single
brand model
1
2
3
4
5
Managers and workers strongly involved
and linked.
Culture of worker participation in sales
point management.
Greater involvement thanks to
be being a co-operative
1
To cushion the fluctuations in shopping
habits and market conditions.
Access to greater shares in consumer
spending.
Brand recognition.
Multi-format and single
brand model
2
More than 20 logistics platforms
Present in 8 autonomous
communities
Distribution logistics
systems
4
Used to serve the core business.
As a vehicle for growth.
Property business at the
service of the core business
5
14. DIVERSIFICACIÓN
0303 Main StrategiesMain Strategies
CRECIMIENTO
Commercial strategiesCommercial strategies
VeryVery competitive pricescompetitive prices inin
the basic shopping basket:the basic shopping basket:
food, fresh produce andfood, fresh produce and
non-foodnon-food
More attractiveMore attractive offeroffer forfor
customerscustomers
Fresh produce - Greater range and specialisationFresh produce - Greater range and specialisation
- Better prices- Better prices
Food - Leading own brandFood - Leading own brand
- Wide range- Wide range
Non-food - Extension to SPNon-food - Extension to SP
- Focus on HP- Focus on HP
1414
15. DIVERSIFICACIÓN
0303 Main StrategiesMain Strategies
CRECIMIENTO
Commercial strategiesCommercial strategies
Greater promotional intensity-Greater promotional intensity-
focus onfocus on promotion:promotion:
40th anniversary, 3x2, 2x140th anniversary, 3x2, 2x1
1515
- Modernise current chainModernise current chain
- New formats- New formatsImprovement of theImprovement of the chainchain
16. DIVERSIFICACIÓN
0303 Main StrategiesMain Strategies
CRECIMIENTO
Company model strategiesCompany model strategies
Transformation intoTransformation into
Co-operativesCo-operatives
Member-consumersMember-consumers
Big change approved at anBig change approved at an
Extraordinary Assembly,Extraordinary Assembly,
thethe protagonistsprotagonists of whichof which
will be thewill be the workersworkers
themselvesthemselves
MoreMore than customersthan customers
1717
21. DIVERSIFICACIÓN
0505 Eroski and its stakeholdersEroski and its stakeholders
CRECIMIENTO
EROSKIEROSKI
MemberMember
workerworker
CommunityCommunityCustomerCustomer
Fundamentos
2222
22. DIVERSIFICACIÓN
0505 Eroski and its stakeholdersEroski and its stakeholders
EROSKI
Customers, our priorityCustomers, our priority
EROSKI, in its determination to satisfyEROSKI, in its determination to satisfy
its customers, has come up withits customers, has come up with
different proposals to take this projectdifferent proposals to take this project
forward.forward.
EroskiEroski
CommunityCommunity
MemberMember
workerworker
CustomerCustomer
2323
23. DIVERSIFICACIÓN
Customers, our priorityCustomers, our priority
EROSKI
Entorno
More thanMore than 108108 million euros passed on tomillion euros passed on to
Customers in promotionsCustomers in promotions::
Collaboration in family savingCollaboration in family saving
WithWith campaignscampaigns
3x2 y 2x1, 20% when purchasing3x2 y 2x1, 20% when purchasing
two products or 30% if you buytwo products or 30% if you buy
three or more. Or the 1, 2 and 3three or more. Or the 1, 2 and 3
euro deal in which the price ofeuro deal in which the price of
hundreds of items is rounded down.hundreds of items is rounded down.
1.1 With you, for savings1.1 With you, for savings
1.2 With you, for health and
wellbeing
1.3 With you, to look after
quality
1.4 With you, to listen
1.5 With you, to surprise you
1.6 With you, for your
convenience
1.7 With you, to offer you
everything you need
Focusing onFocusing on containing pricescontaining prices
By means of our own brand as well asBy means of our own brand as well as
well-known brands, so that it’s thewell-known brands, so that it’s the
customer who decides.customer who decides.
2424
24. DIVERSIFICACIÓN
Customers, our priorityCustomers, our priority
EROSKI
Entorno
WithWith “Record savings”“Record savings”
With ourWith our “The cheapest”“The cheapest” rangerange
More than 1,000 basic EROSKIMore than 1,000 basic EROSKI
brand products withbrand products with
permanently low prices.permanently low prices.
Fresh produce from the basicFresh produce from the basic
shopping basket that is anshopping basket that is an
essential part of a balanced diet.essential part of a balanced diet.
1.1 With you, for savings1.1 With you, for savings
1.2 With you, for health and
wellbeing
1.3 With you, to look after
quality
1.4 With you, to listen
1.5 With you, to surprise you
1.6 With you, for your
convenience
1.7 With you, to offer you
everything you need
2525
25. DIVERSIFICACIÓN
Entorno
WithWith EROSKI/SeleqtiaEROSKI/Seleqtia productsproducts
With a very economic deal inWith a very economic deal in mobile telephonymobile telephony
Our top range at the best price.Our top range at the best price.
38 new gourmet products taking this range38 new gourmet products taking this range
to a total of 64 delicious foods. Moreover,to a total of 64 delicious foods. Moreover,
we work with the Spanish Tasters Union towe work with the Spanish Tasters Union to
choose the best products, recipes andchoose the best products, recipes and
ingredients.ingredients.
Its competitive rate and the launch ofIts competitive rate and the launch of
really attractive new deals have helpedreally attractive new deals have helped
EROSKI/movil customers save up to 400EROSKI/movil customers save up to 400
euros a year in their bills.euros a year in their bills.
1.1 With you, for savings1.1 With you, for savings
1.2 With you, for health and
wellbeing
1.3 With you, to look after
quality
1.4 With you, to listen
1.5 With you, to surprise you
1.6 With you, for your
convenience
1.7 With you, to offer you
everything you need
Customers, our priorityCustomers, our priority
2626
Calculate how much
you can save with
EROSKI Móvil
26. DIVERSIFICACIÓN
CRECIMIENTO
Initiatives to promote health and wellbeingInitiatives to promote health and wellbeing
Customers, our priorityCustomers, our priority
1.1 With you, for savings
1.2 With you, for health1.2 With you, for health
and wellbeingand wellbeing
1.3 With you, to look after
quality
1.4 With you, to listen
1.5 With you, to surprise you
1.6 With you, for your
convenience
1.7 With you, to offer you
everything you need
Removal ofRemoval of trans fatstrans fats from own brand productsfrom own brand products
Nutritional labellingNutritional labelling
This ingredient has beenThis ingredient has been
removed from more than 50removed from more than 50
items that contained it.items that contained it.
Included on close to 1,000Included on close to 1,000
EROSKI brand productsEROSKI brand products
2727
27. DIVERSIFICACIÓN
CRECIMIENTO
Customers, our priorityCustomers, our priority
1.1 With you, for savings
1.2 With you, for health1.2 With you, for health
and wellbeingand wellbeing
1.3 With you, to look after
quality
1.4 With you, to listen
1.5 With you, to surprise you
1.6 With you, for your
convenience
1.7 With you, to offer you
everything you need
Gluten-freeGluten-free own brand foodsown brand foods
Close to 300 EROSKI brandClose to 300 EROSKI brand
products, between 20% and 50%products, between 20% and 50%
cheaper and 92 Consumer schoolscheaper and 92 Consumer schools
on gluten-free food.on gluten-free food.
Campaign to preventCampaign to prevent child obesitychild obesity
2828
For your wellbeing, we areFor your wellbeing, we are
starting a campaign to preventstarting a campaign to prevent
child obesity.child obesity.
28. DIVERSIFICACIÓN
CRECIMIENTO
1.1 With you, for savings
1.2 With you, for health and
wellbeing
1.3 With you, to look after1.3 With you, to look after
qualityquality
1.4 With you, to listen
1.5 With you, to surprise you
1.6 With you, for your
convenience
1.7 With you, to offer you
everything you need
Double Quality AssuranceDouble Quality Assurance
Second analysis in our ownSecond analysis in our own
laboratorylaboratory..
First control carried out by ourFirst control carried out by our
supplierssuppliers..
Product monitoring by means ofProduct monitoring by means of
8,000 analyses.8,000 analyses. Examination of EROSKI brandExamination of EROSKI brand
manufacturers’ facilities.manufacturers’ facilities.
397 audits.397 audits.
1,393 analyses on the whole Eroski1,393 analyses on the whole Eroski
NATUR products production line.NATUR products production line.
795 inspections.795 inspections.
Product Control ProgrammesProduct Control Programmes
Customers, our priorityCustomers, our priority
2929
29. DIVERSIFICACIÓN
CRECIMIENTO
Commitments to listenCommitments to listen
Organisation ofOrganisation of Consumer Focal PointsConsumer Focal Points
1.1 With you, for savings
1.2 With you, for health and
wellbeing
1.3 With you, to look after
quality
1.4 With you, to listen1.4 With you, to listen
1.5 With you, to surprise you
1.6 With you, for your
convenience
1.7 With you, to offer you
everything you need
And ourAnd our Customer Service AreaCustomer Service Area (SAC)(SAC) are the bestare the best
examples.examples.
Launch ofLaunch of commercial commitmentscommercial commitments
Customers, our priorityCustomers, our priority
Close to 4,500 customersClose to 4,500 customers
have given us theirhave given us their
suggestionssuggestions..
Where customers pass onWhere customers pass on
their opinions andtheir opinions and
concerns.concerns.
3030
30. DIVERSIFICACIÓN
CRECIMIENTO
At EROSKi we are focusing ourAt EROSKi we are focusing our innovativeinnovative efforts onefforts on
achieving:achieving:
1.1 With you, for savings
1.2 With you, for health and
wellbeing
1.3 With you, to look after
quality
1.4 With you, to listen
1.5 With you, to surprise you1.5 With you, to surprise you
1.6 With you, for your
convenience
1.7 With you, to offer you
everything you need
Customers, our priorityCustomers, our priority
PackagingPackaging
Packaging that is easierPackaging that is easier
to open and closeto open and close
Healthier foodsHealthier foods
Products for people whoProducts for people who
don’t want to or can’t cookdon’t want to or can’t cook
Product improvementsProduct improvements
3131
31. DIVERSIFICACIÓN
CRECIMIENTO
1.1 With you, for savings
1.2 With you, for health and
wellbeing
1.3 With you, to look after
quality
1.4 With you, to listen
1.5 With you, to surprise you
1.6 With you, for your1.6 With you, for your
convenienceconvenience
1.7 With you, to offer you
everything you need
Our offer and our services grow and are renewed toOur offer and our services grow and are renewed to
adaptadapt our customers’ day-to-day requirements.our customers’ day-to-day requirements.
Customers, our priorityCustomers, our priority
For those who prefer toFor those who prefer to
pay with a cardpay with a card
For those who preferFor those who prefer
to shop via theto shop via the
InternetInternet
3333
32. DIVERSIFICACIÓN
CRECIMIENTO
21
1.1 With you, for savings
1.2 With you, for health and
wellbeing
1.3 With you, to look after
quality
1.4 With you, to listen
1.5 With you, to surprise you
1.6 With you, for your
convenience
1.7 With you, to offer you1.7 With you, to offer you
everything you needeverything you need
Customers, our priorityCustomers, our priority
3434
33. DIVERSIFICACIÓN
0505 Eroski and its stakeholdersEroski and its stakeholders
CRECIMIENTO
22
EroskiEroski
CommunityCommunity
MemberMember
workerworker
CustomerCustomer
The importance of peopleThe importance of people
Our most important capital is human.Our most important capital is human.
We are what we are thanks to theWe are what we are thanks to the
effort and determination of all theeffort and determination of all the
people who work at EROSKI. We arepeople who work at EROSKI. We are
a co-operative, a different type ofa co-operative, a different type of
company in which eachcompany in which each person reallyperson really
counts.counts.
3535
34. DIVERSIFICACIÓN
CRECIMIENTO
23
The importance of peopleThe importance of people
2.1 The year of the2.1 The year of the
company modelcompany model
2.2 Participation, our main
trait
2.3 We promote quality
employment
2.4 A different type of company
Transformation into co-operativesTransformation into co-operatives
The workers in the limited companies and subsidiariesThe workers in the limited companies and subsidiaries
that make up the EROSKI Group are going to give upthat make up the EROSKI Group are going to give up
being salaried workers to become co-operators.being salaried workers to become co-operators.
Moreover, they will then have the same economic, socialMoreover, they will then have the same economic, social
and political rights that only the members enjoyed untiland political rights that only the members enjoyed until
now:now: participating in theparticipating in the
ownership of EROSKI, in itsownership of EROSKI, in its
management and sharing inmanagement and sharing in
the company’s profits.the company’s profits.
3636
35. DIVERSIFICACIÓN
CRECIMIENTO
23
ParticipationParticipation
- InIn managementmanagement, with PARET, providing, with PARET, providing
autonomy and decision-making capacity atautonomy and decision-making capacity at
work for more than 20,000 people and 400work for more than 20,000 people and 400
stores.stores.
- InIn decisionsdecisions. More than 85,000 hours. More than 85,000 hours
of debate and worker participation toof debate and worker participation to
improve their conditions.improve their conditions.
- InIn profitsprofits. Annual share-out of 40%. Annual share-out of 40%
of the profits obtained.of the profits obtained.
2.1 The year of the company
model
2.2 Participation, our main2.2 Participation, our main
traittrait
2.3 We promote quality
employment
2.4 A different type of company
The importance of peopleThe importance of people
3737
36. DIVERSIFICACIÓN
CRECIMIENTO
24
Quality employment, a realityQuality employment, a reality
In favour ofIn favour of equalityequality
2.1 The year of the company
model
2.2 Participation, our main
trait
2.3 We promote quality2.3 We promote quality
employmentemployment
2.4 A different type of company InIn trainingtraining
The importance of peopleThe importance of people
50% of the Board and 43% of50% of the Board and 43% of
Managers are womenManagers are women..
More than 500,000 hours to improve ourMore than 500,000 hours to improve our
performance to promote customer satisfaction.performance to promote customer satisfaction.
3838
WOMEN IN POSITIONS OF RESPONSIBILITY.2008
Top management
Management
Heads
37. DIVERSIFICACIÓN
CRECIMIENTO
24
Socio-labourSocio-labour advantagesadvantages
2.1 The year of the company
model
2.2 Participation, our main
trait
2.3 We promote quality2.3 We promote quality
employmentemployment
2.4 A different type of company
Health at workHealth at work
The importance of peopleThe importance of people
The activities of the workplace risk preventionThe activities of the workplace risk prevention
service focus on prevention, training andservice focus on prevention, training and
medical advice for workers.medical advice for workers.
Looking for the perfect balance between one’sLooking for the perfect balance between one’s
working life and personal life.working life and personal life.
3939
38. DIVERSIFICACIÓN
CRECIMIENTO
24
2.1 The year of the company
model
2.2 Participation, our main
trait
2.3 We promote quality
employment
2.4 A different type of2.4 A different type of
companycompany
The importance of peopleThe importance of people
Workers and consumers work hand-in-hand onWorkers and consumers work hand-in-hand on
ourour BoardBoard..
Transparent, regulated governance. EROSKI’sTransparent, regulated governance. EROSKI’s
management bodies are subject to twomanagement bodies are subject to two
Regulations of Good GovernanceRegulations of Good Governance::
-- The “Internal Regulations of the Board and theThe “Internal Regulations of the Board and the
Governing CouncilGoverning Council””
- The “Eroski Group’s internal regulations ofThe “Eroski Group’s internal regulations of
conduct”conduct”
4040
39. DIVERSIFICACIÓN
CRECIMIENTO
25
EroskiEroski
CommunityCommunity
MemberMember
workerworker
CustomerCustomer
Commitment to the communityCommitment to the community
We believe in the “triple balance”: aWe believe in the “triple balance”: a
business project that can be classified asbusiness project that can be classified as
sustainable must be able to meet targetssustainable must be able to meet targets
not just in terms ofnot just in terms of economic profitabilityeconomic profitability,,
but also in thebut also in the socialsocial andand environmentalenvironmental
areasareas..
0505 Eroski and its stakeholdersEroski and its stakeholders
4141
40. DIVERSIFICACIÓN
CRECIMIENTO
26
EROSKI in partnership withEROSKI in partnership with
Regional economiesRegional economies. In 2008. In 2008
we made purchases worth 4,365we made purchases worth 4,365
million euros from regionalmillion euros from regional
agro-food producers.agro-food producers.
Commitment to the communityCommitment to the community
3.1 Promoting economic3.1 Promoting economic
and social developmentand social development
3.2 Special responsibility for
the environment
3.3 EROSKI Foundation
EROSKI committed to localEROSKI committed to local
products through itsproducts through its “Local taste”,“Local taste”,
promotion, a campaign operatedpromotion, a campaign operated
in close to 650 hypermarkets andin close to 650 hypermarkets and
supermarkets, with more thansupermarkets, with more than
1,450 regional products.1,450 regional products.
4242
41. DIVERSIFICACIÓN
CRECIMIENTO
27
EROSKI provides aEROSKI provides a
sustainablesustainable collaborationcollaboration
project forproject for farmersfarmers throughthrough
more than 100 agreementsmore than 100 agreements
for itsfor its Eroski NATUREroski NATUR brand.brand.
Commitment to the communityCommitment to the community
3.1 Promoting economic3.1 Promoting economic
and social developmentand social development
3.2 Special responsibility for
the environment
3.3 EROSKI Foundation
EROSKI involved withEROSKI involved with GovernmentsGovernments andand InstitutionsInstitutions..
Among others:Among others:
- Andalucia. Andalucian Department of Agriculture- Andalucia. Andalucian Department of Agriculture
and Fishing and LANDALUZand Fishing and LANDALUZ
- Aragón. Government of Aragón and- Aragón. Government of Aragón and
Shepherds of Aragón.Shepherds of Aragón.
- …..- …..
4343
42. DIVERSIFICACIÓN
CRECIMIENTO
28
Eroski has set itself the challenge of looking afterEroski has set itself the challenge of looking after
thethe environmentenvironment and protecting theand protecting the biodiversitybiodiversity
aorund us.aorund us.
Commitment to the communityCommitment to the community
3.1 Promoting economic
and social development
3.2 Special responsibility3.2 Special responsibility
for the environmentfor the environment
3.3 EROSKI Foundation
InIn transporttransport::
to reduce emissions, use bio-to reduce emissions, use bio-
fuel, renew the fleet, ...fuel, renew the fleet, ...
In theIn the storesstores::
opt for innovation, look for eco-opt for innovation, look for eco-
efficient stores, use renewableefficient stores, use renewable
energies, ….energies, ….
4444
43. DIVERSIFICACIÓN
CRECIMIENTO
29
WithWith supplierssuppliers::
to work following environmentalto work following environmental
criteria, to manufacture morecriteria, to manufacture more
ecological packaging and products, …ecological packaging and products, …
Commitment to the communityCommitment to the community
3.1 Promoting economic
and social development
3.2 Special responsibility3.2 Special responsibility
for the environmentfor the environment
3.3 EROSKI Foundation
WithWith customerscustomers::
to use more environmentally-to use more environmentally-
friendly bags, to participate infriendly bags, to participate in
our awareness initiatives, energyour awareness initiatives, energy
saving campaign, …saving campaign, …
4545
44. CRECIMIENTO
30
Annually we earmark 10% of our profits to reinforceAnnually we earmark 10% of our profits to reinforce
our work of a social natureour work of a social nature:
Commitment to the communityCommitment to the community
3.1 Promoting economic
and social development
3.2 Special responsibility
for the environment
3.3 EROSKI Foundation3.3 EROSKI Foundation Consumer information andConsumer information and
educationeducation. More thanMore than
700,000 readers a month of700,000 readers a month of
the printed edition and morethe printed edition and more
than 3 million users whothan 3 million users who
every month visit the siteevery month visit the site
consumer.esconsumer.es
Protection of the environmentProtection of the environment..
With the relaunch of reusableWith the relaunch of reusable
bags we have managed tobags we have managed to
avoid the use of 1,250,000avoid the use of 1,250,000
traditional bags.traditional bags.
4646
45. CRECIMIENTO
30
Fundación EROSKIFundación EROSKI
At EROSKI we promote, participate inAt EROSKI we promote, participate in
and fundand fund solidaritysolidarity programmes:
Corporate Voluntary Work Programme,,
Product Donation Programme, FoodProduct Donation Programme, Food
collection, collaboration with UNICEF,collection, collaboration with UNICEF,
MsF, funding of International Co-MsF, funding of International Co-
operation projects, …operation projects, …
Commitment to the communityCommitment to the community
3.1 Promoting economic
and social development
3.2 Special responsibility
for the environment
3.3 EROSKI Foundation3.3 EROSKI Foundation
At EROSKI we are striving forAt EROSKI we are striving for moremore
sustainable consumptionsustainable consumption, which is why, which is why
we have promoted FSC wood products inwe have promoted FSC wood products in
the stationery section. We are alsothe stationery section. We are also
offering the first ball with the Spanishoffering the first ball with the Spanish
Fairtrade stamp.Fairtrade stamp.
4747
47. 06 Eroski in figures06 Eroski in figures
(in millions of euros)
(in millions of euros)
(in millions of euros)
*
** Includes the takeover of CapraboIncludes the takeover of Caprabo
4949
SALES (in millions of euros)
INVESTMENT (in millions of euros)
EBITDA (in millions of euros)
48. 33
06 Eroski in figures06 Eroski in figures
Eroski is in more than 56% of homesEroski is in more than 56% of homes
Source: NielsenSource: Nielsen
20052005 20062006 20072007 20082008
Grupo Eroski + CapraboGrupo Eroski + Caprabo 8,845,1418,845,141
Grupo EroskiGrupo Eroski 5,613,036 5,871,715 6,448,701 7,334,4285,613,036 5,871,715 6,448,701 7,334,428
Eroski HiperEroski Hiper 3,676,787 3,886,2293,676,787 3,886,229 4,322,949 5,027,9404,322,949 5,027,940
Eroski SuperEroski Super 3,223,682 3,900,887 4,030,029 4,664,4733,223,682 3,900,887 4,030,029 4,664,473
CapraboCaprabo 4,162,447 3,982,063 3,681,912 3,101,8294,162,447 3,982,063 3,681,912 3,101,829
TOTAL HOMESTOTAL HOMES 14,768,465 15,117,055 15,322,546 15,590,92314,768,465 15,117,055 15,322,546 15,590,923
5050
49. 34
06 Eroski in figures06 Eroski in figures
New stores and store chain in 2008New stores and store chain in 2008
5151
New stores 2008 EROSKI
SPAIN
EROSKI 7 115
EROSKI/center 30 524
EROSKI/city 20 173
EROSKI/merca 2 2
Caprabo 5 359
EROSKI/travels 24 283
Petrol stations 6 57
Forum Sport 3 47
IF perfume stores 20 306
ABAC leisure and culture 3 7
Cash & Carry 0 19
Food Service 0 3
Aliprox and other franchise outlets 44 482
Own network 164 2.377
FRANCE 0 39
ANDORRA 0 4
EROSKI 164 2.420
50. 06 Eroski in figures06 Eroski in figures
DIVERSIFICACIÓN
35
Trend in number of workersTrend in number of workers
WORKERSWORKERS
5252
• Members • Non-members
51. 37
06 Eroski in figures06 Eroski in figures
Workforce distributionWorkforce distribution
5353
52. 0606 Eroski in figuresEroski in figures
DIVERSIFICACIÓN
36
CONSUMER MEMBERS AND FRIENDS OF THE EROSKI FOUNDATIONCONSUMER MEMBERS AND FRIENDS OF THE EROSKI FOUNDATION
5454
53. 0606 Eroski in figuresEroski in figures
INVERSIONES
218
38
Logistics Platform NetworkLogistics Platform Network
5555
PF: Fresh produce depots PA: Food depots PNA: Non-food depots
54. 0606 Eroski in figuresEroski in figures
INVERSIONES
218
38
Logistics systemLogistics system
EROSKI has 25 distribution depotsEROSKI has 25 distribution depots
occupying close to 330,000 squareoccupying close to 330,000 square
metres.metres.
Each day they “move” more than oneEach day they “move” more than one
million boxes & more than 20,000 palletsmillion boxes & more than 20,000 pallets..
In 2008 EROSKI obtained the “Gold Q”In 2008 EROSKI obtained the “Gold Q”
for management at its fresh producefor management at its fresh produce
depot for the North.depot for the North.
5757