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Mobile phones as sensors for urban
mobility measurement
Erki Saluveer
Positium
Baltic Urban Forum working group meeting 20.01.2014
POSITIUM: Transforming mobile
data into meaningful information
Anne Jääger
The new mobilities paradigm
Urban development is faster than ever and
decisions needed to be made faster
Faster decisions need “faster” data
Mobile positioning significant opportunity here
What is mobile positioning?

Obtaining location of a mobile phone in
time and space using network and device
position determining technologies
24 hrs of data…

Example
…holds more geographical information about
movement than any register
Mobile society
380 000 people in Estonia work outside
their municipality
Commuting patterns
Seasonality monitoring
A. Tartu

B. Alajõe
Seasonanal migration (vacations)
Time spent in July main residence
Lindora fair

“Golden Fish”
Domestic tourism
Destination: Tartu
Where tourists come from?
Visitor seasonality and types
Repeating visits
Probablity to return after tourism event for
first-time visitors
Event type

First-timer

Sport

0,37

Exhibitions

0,35

Other events

0,35

Festivals

0,30

Culture

0,25

Proportion of first-time visitors to types of
events.
Tourist movement patterns

Fi
De
Connection potential
Connection potential
OD-matrix: movement
between transportation
zones
Tartu transit traffic distribution

Ardu traffic
distribution
Geographical distribution of
traffic flows
Safety and security
Web applications

http://goo.gl/Lh3v6
Feasibility study on the use of
mobile positioning data for
tourism statistics
Erki Saluveer
erki.saluveer@positium.ee

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Erki saluveer mobile phones as sensors for urban mobility measurement