The document discusses the design choices for a logo and poster. For the logo, the colors were chosen for contrast and to match the text outline, while the triangle shape represents leadership, focus, and strength. The poster features a dartboard image to illustrate a quote about skill over luck in sports. A Russian-style font was selected initially but kept for its appearance even after learning the quote was not Russian. The red font color on the poster stands out against the black background and matches the dartboard bullseye, with added black shadow to increase visibility.
Rosanna Buonocore-Zamaev has experience working for a design team inside a New York factory and at the Stoll Fashion and Technology Center in NYC. At Stoll, she worked on samples and small productions for high-end designers and runway shows. She learned a lot about new knitting machines and techniques. Working with skilled technicians, they were able to achieve great results, producing high quality sweaters for brands like Victoria's Secret and Freeman Sporting Club. She had to create detailed specification sheets for each design.
This document discusses choosing the right path and making good decisions versus choosing the wrong path. It provides examples of choosing the right such as helping others in need, saying no to drugs and alcohol, and doing acts of kindness like dressing as Spiderman to make sick children happy. Examples of choosing the wrong path included not graduating high school, doing drugs, underage drinking, stealing, tagging, and breaking the law. Throughout the document, it emphasizes the importance of being responsible for your actions and making smart choices that benefit yourself and others.
IAM69 The brokered patent market 2014 - Richardson Oliver Costa - from IAMKent Richardson
The document summarizes data on the brokered patent market in 2014. Some key findings include:
- There were 556 patent packages listed in 2014, up from 296 in 2013, but the packages contained fewer total assets.
- Asking prices on a per patent and per asset basis decreased significantly from 2013.
- The top brokers accounted for a larger share of listed packages than in previous years, with the top 4 brokers making up 33% of listings.
- Packages tended to be smaller, with the average package containing 12.6 assets compared to 18 assets in 2013.
- Software and cloud computing dominated the technology categories represented in the listings.
This document provides information about holidays celebrated around the world. It discusses Christmas, Hanukkah, and Kwanzaa traditions in the United States. It then covers the Diwali festival celebrated in India and Boxing Day traditions in Scotland. The document also notes Christmas traditions and customs in Germany, Brazil, Greece, Italy, Mexico, Australia, and China.
Richardson and Oliver - What's Inside IV's Patent Portfolio - IAM #66Kent Richardson
Intellectual Ventures launched a public database in 2013 providing details on 33,000 patent assets it owns. An analysis was conducted of IV's portfolio based on this data. The analysis found that over 50% of IV's patent assets will expire by 2021, with over 80% expiring by 2024. IV's portfolio focuses heavily on electrical engineering and computer technology, with these fields comprising over 80% of the patents. The international component of IV's portfolio is about 31% of the total, with most foreign patents located in Japan.
July 2014 Executive Roundtable - Culture of AnalyticsMarinerLLC
See the presentation Shash Hegde gave at our July 2014 Executive Roundtable. The deck begins to explain why a culture is important, how it's formed, how it affects an organization and the role that analytics can play.
The document discusses the design choices for a logo and poster. For the logo, the colors were chosen for contrast and to match the text outline, while the triangle shape represents leadership, focus, and strength. The poster features a dartboard image to illustrate a quote about skill over luck in sports. A Russian-style font was selected initially but kept for its appearance even after learning the quote was not Russian. The red font color on the poster stands out against the black background and matches the dartboard bullseye, with added black shadow to increase visibility.
Rosanna Buonocore-Zamaev has experience working for a design team inside a New York factory and at the Stoll Fashion and Technology Center in NYC. At Stoll, she worked on samples and small productions for high-end designers and runway shows. She learned a lot about new knitting machines and techniques. Working with skilled technicians, they were able to achieve great results, producing high quality sweaters for brands like Victoria's Secret and Freeman Sporting Club. She had to create detailed specification sheets for each design.
This document discusses choosing the right path and making good decisions versus choosing the wrong path. It provides examples of choosing the right such as helping others in need, saying no to drugs and alcohol, and doing acts of kindness like dressing as Spiderman to make sick children happy. Examples of choosing the wrong path included not graduating high school, doing drugs, underage drinking, stealing, tagging, and breaking the law. Throughout the document, it emphasizes the importance of being responsible for your actions and making smart choices that benefit yourself and others.
IAM69 The brokered patent market 2014 - Richardson Oliver Costa - from IAMKent Richardson
The document summarizes data on the brokered patent market in 2014. Some key findings include:
- There were 556 patent packages listed in 2014, up from 296 in 2013, but the packages contained fewer total assets.
- Asking prices on a per patent and per asset basis decreased significantly from 2013.
- The top brokers accounted for a larger share of listed packages than in previous years, with the top 4 brokers making up 33% of listings.
- Packages tended to be smaller, with the average package containing 12.6 assets compared to 18 assets in 2013.
- Software and cloud computing dominated the technology categories represented in the listings.
This document provides information about holidays celebrated around the world. It discusses Christmas, Hanukkah, and Kwanzaa traditions in the United States. It then covers the Diwali festival celebrated in India and Boxing Day traditions in Scotland. The document also notes Christmas traditions and customs in Germany, Brazil, Greece, Italy, Mexico, Australia, and China.
Richardson and Oliver - What's Inside IV's Patent Portfolio - IAM #66Kent Richardson
Intellectual Ventures launched a public database in 2013 providing details on 33,000 patent assets it owns. An analysis was conducted of IV's portfolio based on this data. The analysis found that over 50% of IV's patent assets will expire by 2021, with over 80% expiring by 2024. IV's portfolio focuses heavily on electrical engineering and computer technology, with these fields comprising over 80% of the patents. The international component of IV's portfolio is about 31% of the total, with most foreign patents located in Japan.
July 2014 Executive Roundtable - Culture of AnalyticsMarinerLLC
See the presentation Shash Hegde gave at our July 2014 Executive Roundtable. The deck begins to explain why a culture is important, how it's formed, how it affects an organization and the role that analytics can play.
Introduction to CpG island power point presentationjkhdfhk
CpG islands are regions of DNA that contain a high concentration of CpG sites, which are areas where a cytosine nucleotide is next to a guanine nucleotide. CpG islands typically occur near gene promoters, especially for housekeeping genes. About 40% of genes have a CpG island associated with their promoter. DNA methylation involves adding a methyl group to cytosine or adenine nucleotides and can stably alter gene expression. Methylation of CpG islands is one way cells differentiate and regulate genes through epigenetic silencing. Changes in CpG island methylation have been linked to various diseases including neurological, cardiovascular, metabolic, and immune disorders.
This document provides a preview of an analysis of Intellectual Ventures' patent portfolio that the ROL Group is undertaking. It summarizes key details about IV's background, fundraising, expenditures, portfolio size and segmentation. The analysis focuses on IV's Invention Investment Funds 1 and 2, looking at when IV was acquiring patents, the estimated spending per year, expiration timelines of the portfolio, remaining patent life at acquisition, technology areas, international coverage, and an automated computer-based ranking of the portfolio. It also provides early findings on reissues and litigation analysis. The full results will be published in IAM Magazine later in 2014.
Faryal Shuaib presented on bilingual education. Bilingual education involves teaching academic content in two languages, using varying amounts of each language according to the program model. The goals are to teach English as soon as possible while maintaining the native language and culture. There are several types of bilingual education programs, including transitional bilingual education where instruction transitions from the native language to English over several years, immersion programs where instruction is only in English, and two-way immersion programs where English-speaking and non-English speaking students are taught together in both languages.
Houn Sokhorn is a senior web/mobile programmer and team lead based in Phnom Penh, Cambodia, seeking full-time or freelance work. He has over 5 years of experience in software development using technologies like PHP, JavaScript, Java, and Android development. He is highly skilled in web application development, project management, and programming languages. He has a bachelor's degree in computer science and is pursuing an MScIT degree.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Introduction to CpG island power point presentationjkhdfhk
CpG islands are regions of DNA that contain a high concentration of CpG sites, which are areas where a cytosine nucleotide is next to a guanine nucleotide. CpG islands typically occur near gene promoters, especially for housekeeping genes. About 40% of genes have a CpG island associated with their promoter. DNA methylation involves adding a methyl group to cytosine or adenine nucleotides and can stably alter gene expression. Methylation of CpG islands is one way cells differentiate and regulate genes through epigenetic silencing. Changes in CpG island methylation have been linked to various diseases including neurological, cardiovascular, metabolic, and immune disorders.
This document provides a preview of an analysis of Intellectual Ventures' patent portfolio that the ROL Group is undertaking. It summarizes key details about IV's background, fundraising, expenditures, portfolio size and segmentation. The analysis focuses on IV's Invention Investment Funds 1 and 2, looking at when IV was acquiring patents, the estimated spending per year, expiration timelines of the portfolio, remaining patent life at acquisition, technology areas, international coverage, and an automated computer-based ranking of the portfolio. It also provides early findings on reissues and litigation analysis. The full results will be published in IAM Magazine later in 2014.
Faryal Shuaib presented on bilingual education. Bilingual education involves teaching academic content in two languages, using varying amounts of each language according to the program model. The goals are to teach English as soon as possible while maintaining the native language and culture. There are several types of bilingual education programs, including transitional bilingual education where instruction transitions from the native language to English over several years, immersion programs where instruction is only in English, and two-way immersion programs where English-speaking and non-English speaking students are taught together in both languages.
Houn Sokhorn is a senior web/mobile programmer and team lead based in Phnom Penh, Cambodia, seeking full-time or freelance work. He has over 5 years of experience in software development using technologies like PHP, JavaScript, Java, and Android development. He is highly skilled in web application development, project management, and programming languages. He has a bachelor's degree in computer science and is pursuing an MScIT degree.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
6. *
Customer Intimacy
Business/Customer
Collaboration
Repeat Purchases
• Rapport with Customers
• Positive word-of-mouth
• Customers willingly offer ideas and info on competitors
• Creation buzz marketing
• Creation of relationships for long-term value
• Sustainable Competitive Advantage
11. *
*
*
*
*
*
*
*
Bodnar, K. (2010, 24). 22 Educational Social Media Diagrams. Retrieved January 10, 2014,
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Editor's Notes
Our journey starts primarily in the late 1960s and into the early 70s. As we journey through the graph social media became for the “masses” in the mid 1990s.
If we observe the picture we see a man standing in front of what looks to be a wall attempting to write out what seems to be his thoughts. A sort of brainstorming routine seems to be taking place. And, for all those who have ever brainstormed, we know that its often best to write out all of the ideas that first come to mind and then attempt to make sense of all of it. The best way to define social media is to use concepts and objects that one is most likely already familiar with. Therefore, Social Media started as the convergence of the soft-spoken and the unyielding opinionated that found every reason to dialogue with one another through web applications. This starting point prolifically bursted into a tool in which all people and entities could engage one another in ways that could produce un-forseeable relationships. It became a hyperbolic marriage that even united in-laws in ways unexpected.The question we must now ask ourselves as business-minded professionals is this: What does this mean for us?
The IT sector is ripe with “disruptive technologies” and encompasses many firms that are constantly adding revolutionary products/services. With such an active vibrant product life cycles in the sector the industry players have to adapt in order to successfully compete. India is the location for many of the top IT firms as the availability of literate, educated human capital and government regulations have made India suitable for the major players in the IT Sector. Thus, many global IT firms have positioned themselves within India as their home market. Yet, the health of the IT sector in India is quite indicative of the general health of the global IT Sector and it has implications for Social Media as well. “Keeping pace with disruptive technologies and new delivery platforms, the industry has diversified its service offerings to analytics, mobility, cloud, social media and emerging verticals such as healthcare and medical devices."India is the only country to offer such a wide range of offerings spanning IT services, BPM (business process management), engineering, R&D, internet and mobility and software products. The internet and mobile platforms are enabling the development of low-cost products not only for enterprises, but also consumers and citizens," Mittal asserted.The industry is also investing in technology and talent to explore opportunities like smart computing, anything-as-a service and the small and medium businesses.” (Busines Today, 2013, p. xx-xx)As Social Media becomes more prevalent this presents ample opportunity for IT firms to provide software-related and maintenance services to Social Media businesses that wish to compete vigorously within their own industry. IT firms, like any other firms, will also want to use Social Media for their own marketing uses.
There is an abundance of benefits to social media but three is a simple and easy number to remember. Increasing Brand Awareness, better Public Relations and Customer Service are key goals to pursue in any Social Media Marketing Strategy. “Many companies jumping on the social media marketing bandwagon are doing so with the goal of building brand awareness. From local businesses to multi-national brands, social media marketing can provide new ways for the brand to get closer to its current customers. It can also help reach new consumers otherwise unaware of or disengaged from their business. The roundtable focused on how businesses go about developing brand awareness with social media marketing.” (Donnelly, 2013, p. xx-xx)
GoodCustomer Equity is a coveted and sought after asset of serious firms. What underlies this concept is the pursuit to build relationships with customers. Firms must not overlook the ability of crafty and clever Social Media efforts that may be integral to establishing a considerable size of customer equity.
A simple layout of social media engagement can be explained in six steps. Keep in mind there is a learning curve involved with how to use and engage customers through social media. This is all the more reason to start the process as soon as possible so that markets and PR personnel may receive a feel as to how the targeted segments respond to different efforts.
“With social media, the focus for most companies is on the customer: building relationships, fielding support requests, or identifying sales prospects. But there is a major element to the social world that could pose a problem to businesses if left unattended. That’s competitive intelligence.A savvy company can do just a little research into your profiles and put together a thorough idea of who you follow, what your online voice is, and even what your broader social strategy may be.” (Power, 2013, p. xx-xx) It is now very easy for competing firms to instantley discover the promotion mix of rivals as well as their various brand ambassadors. The Jobvite Annual Recruiting Survey collects data regarding social media hiring statistics. The report does not specifically identify what firm took what percentage of their rival’s employee talent but does offer some very interesting figures. “This year’s data underscores that social recruiting is an essential HR practice used by 94% of surveyed recruiters across industries, up from 78% in 2008, the first year the survey was conducted. In an indication of the increasingly competitive hiring environment, only 1.5% of respondents predict that hiring will become less competitive in the coming year.The report affirms the ROI social recruiting, with 60% of recruiters estimating the value of their social media hires as greater than $20,000 per year, and 20% estimating the value as greater than $90,000 per year. LinkedIn, Facebook and Twitter continue to be the most used channels by recruiters, with an increase in adoption of emerging, specialized and localized social networks including GitHub, Yammer, Stackoverflow, Pinterest and Instagram.” (Jobvite, 2013, p. xx-xx)
Social Media, in the context of advertising and promotion mix, is cheaper and more potent than using the traditional forms of media. According to the graph the 2nd lowest CPM media channel is Social Media.
In reflection, the IT sector will be heavily influenced by Social Media like virtually every other business. IT firms will have to provide exemplary customer service to their clients often time by viewing tweets on twitter or visiting various blogs in attempts to see what exactly their client community is saying about the firm. IT firms will have to compete tirelessly to capture customer share of mind using Social Media to inform potential clients about their business, achievements (awards and recognitions), and offered product/services. As more businesses and people in general become more active on Social Media it becomes imperative to see that the marketplace is also becoming and/or is virtual.