On episode 14 of the Digital and Social Media Sports Podcast, Peter Robert Casey of BB Passport & Team Epiphany discussed using social media give fans a unique view of the team's content, how venues balance modernization with intangible authenticity, and more.
What follows are some snippets from the episode. Listen to the full podcast on iTunes or DSMSports.net
Episode 209 Snippets: Blake Zimmerman of Texas Tech UniversityNeil Horowitz
On episode 209 of the Digital and Social Media Sports Podcast, Neil chatted with Blake Zimmerman, Director of Social and Emerging Strategy at Texas Tech University.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
On episode 212 of the Digital and Social Media Sports Podcast, Neil chatted with Arielle Moyal, Veteran Sports Marketing Pro with experience in NBA, MLB, and College Athletics.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 208 Snippets: Michael Murtaugh of University of Montana AthleticsNeil Horowitz
On episode 202 of the Digital and Social Media Sports Podcast, Neil chatted with Austin Penny, Social Media Manager, STN Digital.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 192 Snippets: Zach Seidel of UMBC AthleticsNeil Horowitz
On episode 192 of the Digital and Social Media Sports Podcast, Neil chatted with Zach Seidel, Director of Sports Marketing Communications and Digital Media for UMBC Athletics.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 215 Snippets: Vik Chokshi of FOX Sports Neil Horowitz
On episode 215 of the Digital and Social Media Sports Podcast, Neil chatted with Vik Chokshi, Senior Editor – Gambling at FOX Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 202 Snippets: Austin Penny of STN DigitalNeil Horowitz
On episode 202 of the Digital and Social Media Sports Podcast, Neil chatted with Austin Penny, Social Media Manager, STN Digital.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 211 Snippets: Jonah Ballow of HEARTLENT GroupNeil Horowitz
On episode 211 of the Digital and Social Media Sports Podcast, Neil chatted with Jonah Ballow, Founder, Head of Content Strategy + Production, HEARTLENT Group.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
On episode 199 of the Digital and Social Media Sports Podcast, Neil chatted with Devin Dismang, Director of Athlete Partnerships at STN Digital and Executive Producer + Director for athletes and brands .
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 209 Snippets: Blake Zimmerman of Texas Tech UniversityNeil Horowitz
On episode 209 of the Digital and Social Media Sports Podcast, Neil chatted with Blake Zimmerman, Director of Social and Emerging Strategy at Texas Tech University.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
On episode 212 of the Digital and Social Media Sports Podcast, Neil chatted with Arielle Moyal, Veteran Sports Marketing Pro with experience in NBA, MLB, and College Athletics.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 208 Snippets: Michael Murtaugh of University of Montana AthleticsNeil Horowitz
On episode 202 of the Digital and Social Media Sports Podcast, Neil chatted with Austin Penny, Social Media Manager, STN Digital.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 192 Snippets: Zach Seidel of UMBC AthleticsNeil Horowitz
On episode 192 of the Digital and Social Media Sports Podcast, Neil chatted with Zach Seidel, Director of Sports Marketing Communications and Digital Media for UMBC Athletics.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 215 Snippets: Vik Chokshi of FOX Sports Neil Horowitz
On episode 215 of the Digital and Social Media Sports Podcast, Neil chatted with Vik Chokshi, Senior Editor – Gambling at FOX Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 202 Snippets: Austin Penny of STN DigitalNeil Horowitz
On episode 202 of the Digital and Social Media Sports Podcast, Neil chatted with Austin Penny, Social Media Manager, STN Digital.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 211 Snippets: Jonah Ballow of HEARTLENT GroupNeil Horowitz
On episode 211 of the Digital and Social Media Sports Podcast, Neil chatted with Jonah Ballow, Founder, Head of Content Strategy + Production, HEARTLENT Group.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
On episode 199 of the Digital and Social Media Sports Podcast, Neil chatted with Devin Dismang, Director of Athlete Partnerships at STN Digital and Executive Producer + Director for athletes and brands .
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 207 Snippets: Erin Hodges of the Colorado RockiesNeil Horowitz
On episode 207 of the Digital and Social Media Sports Podcast, Neil chatted with Erin Hodges, Digital Communications Manager fr the Colorado Rockies MLB club.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 213 Snippets: Ryan Ellul of LADbible Australia Sport ...Neil Horowitz
On episode 213 of the Digital and Social Media Sports Podcast, Neil chatted with Ryan Ellul, Category Lead - Sports for LADbible Australia.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 198 Snippets: Burton Lee of the Peterborough PetesNeil Horowitz
On episode 198 of the Digital and Social Media Sports Podcast, Neil chatted with Burton Lee, Executive Director - Business Operations for the Peterborough Petes OHL club (major junior hockey).
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 216 Snippets: Amie Kiehn of GondolaNeil Horowitz
On episode 216 of the Digital and Social Media Sports Podcast, Neil chatted with Amie Kiehn, Head of Community at Gondola and formerly with the Carolina Panthers, among other stops.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 200 Snippets: Teri Horowitz, What Makes a Sports FanNeil Horowitz
On episode 200 of the Digital and Social Media Sports Podcast, Neil chatted with Teri Horowitz, Neil’s mom and avid Anaheim Ducks fan, about how she went from non-sports fan to Ducks diehard, how she engages with the team, and more.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
On episode 191 of the Digital and Social Media Sports Podcast, Neil chatted with Margaux Gill, Athlete Marketer.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
On episode 193 of the Digital and Social Media Sports Podcast, Neil chatted with Jamie Mottram, President of BreakingT.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 190 Snippets: Eric SanInocencio of the ACCNeil Horowitz
On episode 190 of the Digital and Social Media Sports Podcast, Neil chatted with Eric SanInocencio, Associate Commissioner, Strategic Digital Media for the Atlantic Coast Conference (ACC).
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 196 Snippets: Olivia Witherite of The AthleticNeil Horowitz
On episode 196 of the Digital and Social Media Sports Podcast, Neil chatted with Olivia Witherite, Manager,, Social Engagement at The Athletic.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
I had the pleasure of presenting a social media session for the Fort Worth Funding Information Center's Business & Breakfast Series entitled Social Networking for Nonprofits 101. It was billed with the following description:
Are you challenged with understanding social media? Not sure how to justify it as a necessary business strategy? Social media provides many exciting, accessible and affordable communications tools for non-proft professionals. Attend this session to learn why social media is integral to your marketing success through using basic and advanced techniques with Facebook, LinkedIn, YouTube and Twitter.
2015 Leader Sport Business Summit Day 1 RecapNeil Horowitz
On March 4-5, 2015, event organizers Leaders held their annual Sport Business Summit, bringing together global leaders in sport business to discuss the latest issue in the sport industry and what is on the horizon.
This is a collection of the best quotes, stats, and insights shared via Twitter (#Leaders15) from day 1 of the event. For more, including the day 2 recap, visit http://www.dsmsports.net.
Sloan Sports and Analytics Conference Day 2 Twitter Recap (part 1)Neil Horowitz
This is a collection of the best insights, quotes, stats, and observations shared via Twitter on Day 2 of the 2014 Sloan Sports and Analytics Conference. Be sure to see both day 2 decks and those from day 1 at http://DSMSports.net.
Episode 207 Snippets: Erin Hodges of the Colorado RockiesNeil Horowitz
On episode 207 of the Digital and Social Media Sports Podcast, Neil chatted with Erin Hodges, Digital Communications Manager fr the Colorado Rockies MLB club.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 213 Snippets: Ryan Ellul of LADbible Australia Sport ...Neil Horowitz
On episode 213 of the Digital and Social Media Sports Podcast, Neil chatted with Ryan Ellul, Category Lead - Sports for LADbible Australia.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 198 Snippets: Burton Lee of the Peterborough PetesNeil Horowitz
On episode 198 of the Digital and Social Media Sports Podcast, Neil chatted with Burton Lee, Executive Director - Business Operations for the Peterborough Petes OHL club (major junior hockey).
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 216 Snippets: Amie Kiehn of GondolaNeil Horowitz
On episode 216 of the Digital and Social Media Sports Podcast, Neil chatted with Amie Kiehn, Head of Community at Gondola and formerly with the Carolina Panthers, among other stops.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 200 Snippets: Teri Horowitz, What Makes a Sports FanNeil Horowitz
On episode 200 of the Digital and Social Media Sports Podcast, Neil chatted with Teri Horowitz, Neil’s mom and avid Anaheim Ducks fan, about how she went from non-sports fan to Ducks diehard, how she engages with the team, and more.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
On episode 191 of the Digital and Social Media Sports Podcast, Neil chatted with Margaux Gill, Athlete Marketer.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
On episode 193 of the Digital and Social Media Sports Podcast, Neil chatted with Jamie Mottram, President of BreakingT.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 190 Snippets: Eric SanInocencio of the ACCNeil Horowitz
On episode 190 of the Digital and Social Media Sports Podcast, Neil chatted with Eric SanInocencio, Associate Commissioner, Strategic Digital Media for the Atlantic Coast Conference (ACC).
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 196 Snippets: Olivia Witherite of The AthleticNeil Horowitz
On episode 196 of the Digital and Social Media Sports Podcast, Neil chatted with Olivia Witherite, Manager,, Social Engagement at The Athletic.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
I had the pleasure of presenting a social media session for the Fort Worth Funding Information Center's Business & Breakfast Series entitled Social Networking for Nonprofits 101. It was billed with the following description:
Are you challenged with understanding social media? Not sure how to justify it as a necessary business strategy? Social media provides many exciting, accessible and affordable communications tools for non-proft professionals. Attend this session to learn why social media is integral to your marketing success through using basic and advanced techniques with Facebook, LinkedIn, YouTube and Twitter.
2015 Leader Sport Business Summit Day 1 RecapNeil Horowitz
On March 4-5, 2015, event organizers Leaders held their annual Sport Business Summit, bringing together global leaders in sport business to discuss the latest issue in the sport industry and what is on the horizon.
This is a collection of the best quotes, stats, and insights shared via Twitter (#Leaders15) from day 1 of the event. For more, including the day 2 recap, visit http://www.dsmsports.net.
Sloan Sports and Analytics Conference Day 2 Twitter Recap (part 1)Neil Horowitz
This is a collection of the best insights, quotes, stats, and observations shared via Twitter on Day 2 of the 2014 Sloan Sports and Analytics Conference. Be sure to see both day 2 decks and those from day 1 at http://DSMSports.net.
Super Bowl XLIX: Battle between the Seahawks and Patriots Mobile AppsNeil Horowitz
Browse through the slides for a quick glance and comparison of each team's official mobile app (iOS version). Note the Patriots also have game day live app and the app reviews did NOT include experiencing each during a game.
For more content and to see my Digital and Social Media Sports podcast, visit --> http://www.dsmsports.net
Social Media Success Summit 2013 - Best Stats, Insights, and Tweets (Deck 3)Neil Horowitz
Social Media Examiner brought together the brightest minds in the business of social and digital media to discuss best practices and a successful mindset. Here is a collection of the best insights, stats, and more shared on Twitter.
See more of my decks for more from the summit; it was too much good stuff for just one!
Episode 63 of the DSMSports Podcast w/ Chris Dion with NCAA Social StrategyNeil Horowitz
Episode 62 of the DSMSports Podcast featured Chris Dion, Assistant Director of Championships and Alliances for Digital and Social Media with the NCAA.
What follows are some snippets from the episode. Listen to the full podcast on iTunes and Stitcher, or at www,DSMSports.net.
Episode 55 of the DSMSports Podcast w/ Monqiue Williams of the National Pro G...Neil Horowitz
Episode 55 of the DSMSports Podcast featured Monique Williams, professional GRID athlete with the LA Reign of the National Pro GRID League.
What follows are some snippets from the episode. Listen to the full podcast on iTunes and Stitcher, or at www,DSMSports.net.
Episode 43 of the DSMSports Podcast w/ Jason Brower of the West Michigan Whit...Neil Horowitz
Episode 43 of the Digital and Social Media Sports Podcast featured Jason Brower, Fan Engagement and Social Media Coordinator for the West Michigan Whitecaps (Detroit Tigers A affiliate)
What follows are some snippets from the episode. Listen to the full podcast on iTunes and Stitcher, or at www,DSMSports.net.
Episode 22 of the DSMSports Podcast w/ Andrew Brandt of ESPN and Sports Illus...Neil Horowitz
On episode 22 of the Digital and Social Media Sports Podcast, NFL Business Analyst Andrew Brandt of ESPN and Sports Illustrated discussed his roles in and around football, the insatiable fan and media appetite for details, the pace and effect of social media, and more.
What follows are some snippets from the episode. Listen to the full podcast on iTunes or DSMSports.net
Episode 10 of the DSMSports Podcast: Thuzio, Sports and Social Media MarketingNeil Horowitz
Episode 10 featured Marketing Manager at Thuzio, Jake Duhaime.
Duhaime discussed best practices in social media, monetizing social media, marketing to sports fans with stories, and more. Visit http://DSMSports.net for more.
Episode 126 Snippets: Eric Nichols of University of South Carolina AthleticsNeil Horowitz
Episode 163 of the Digital and Social Media Sports Podcast featured Eric Nichols, Senior Associate Athletic Director and Chief Marketing Officer for University of South Carolina Athletics.
What follows are snippets from the episode. To hear the interview, check out the podcast on iTunes, Stitcher, and at www.dsm
Episode 199 Snippets: Jeramie McPeek, Social Media Consultant and NBA digital...Neil Horowitz
On episode 199 of the Digital and Social Media Sports Podcast, Neil chatted with Jeramie McPeek, Founder and Principal – Jeramie McPeek Communications, 24years with the Phoenix Suns NBA team.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 80 of the DSMSports Podcast w/ Grant Dovey of West Virginia Universit...Neil Horowitz
Episode 80 of the DSMSports Podcast featured Digital Media Manager for West Virginia University Athletics, Grant Dovey.
What follows are some snippets from the episode. Listen to the full podcast on iTunes and Stitcher, or at www,DSMSports.net.
Episode 201 Snippets: Joe Pinchin of the Chicago BullsNeil Horowitz
On episode 201 of the Digital and Social Media Sports Podcast, Neil chatted with Joe Pinchin, Manager of Digital Content for the Chicago Bulls.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 16 of the DSMSports Podcast w/ Kevin DeShazo of Fieldhouse MediaNeil Horowitz
On episode 16 of the Digital and Social Media Sports Podcast, Kevin DeShazo, founder of Fieldhouse Media (consulting for school athletics and social media), discussed effective and responsible use of social media by student athletes, how the space has evolved (and continues to), and more.
What follows are some snippets from the episode. Listen to the full podcast on iTunes or DSMSports.net
Episode 31 of the DSMSports Podcast w/ Grace Hoy of ASU AthleticsNeil Horowitz
On episode 31 of the Digital and Social Media Sports Podcast, Arizona State Sun Devils Social Media Coordinator Grace Hoy discussed ASU's strategy across sports, combining planned ad-hoc content, measuring social media, and more.
What follows are some snippets from the episode. Listen to the full podcast on iTunes or at www,DSMSports.net.
Episode 58 of the DSMSports Podcast w/ Mark J. Burns of Forbes on 2016 Sports...Neil Horowitz
Episode 58 of the DSMSports Podcast featured Mark J. Burns, who discussed his Forbes Sports Money blog article in which 130+ leaders in the sports business gave their thoughts on what to watch in 2016.
What follows are some snippets from the episode. Listen to the full podcast on iTunes and Stitcher, or at www,DSMSports.net.
Episode 221 Snippets: Brendan Kaminsky of bknown/ESPN Neil Horowitz
On episode 221 of the Digital and Social Media Sports Podcast, Neil chatted with Brendan Kaminsky, founder of bknown (branding and social media agency within the world of sports and entertainment).
Brendan is also an ESPN alum, and UNC grad.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 34 of the DSMSports Podcast w/ Jacob Rosen on Sports AnalyticsNeil Horowitz
Episode 34 of the Digital and Social Media Sports Podcast featured Jacob Rosen, writer for Sports Analytics Blog, The Nylon Calculus, and WaitingForNextYear.
What follows are some snippets from the episode. Listen to the full podcast on iTunes or at www,DSMSports.net.
Episode 236 Snippets: RJ Kaminski of the Premier Lacrosse League Neil Horowitz
On episode 236 of the Digital and Social Media Sports Podcast, Neil chatted with RJ Kaminski, Director of Brand for the Premier Lacrosse League.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 37 of the DSMSports Podcast w/ Katie Cavender of the Mountain West Co...Neil Horowitz
Episode 37 of the Digital and Social Media Sports Podcast featured Katie Cavender, Assistant Commissioner, Strategic Communications for the Mountain West Conference
What follows are some snippets from the episode. Listen to the full podcast on iTunes or at www,DSMSports.net.
Episode 44 of the DSMSports Podcast w/ TJ Ansley of the Portland TrailblazersNeil Horowitz
Episode 44 of the Digital and Social Media Sports Podcast featured TJ Ansley, Director of Digital Media for the Portland Trailblazers
What follows are some snippets from the episode. Listen to the full podcast on iTunes and Stitcher, or at www,DSMSports.net.
Episode 92 Snippets: Geoffrey Blosat of the Washington RedskinsNeil Horowitz
Episode 92 of the Digital and Social Media Sports Podcast featured Geoffrey Blosat, Digital Media Analyst for the Washington Redskins.
What follows are snippets from the episode. To hear the interview, check out the podcast on iTunes, Stitcher, and at www.dsmsports.net
Episode 257 Snippets: Corey Leff of JohnWallStreetNeil Horowitz
On episode 257 of the Digital and Social Media Sports Podcast, Neil chatted with Corey Leff, Founder and Editor of JohnWallStreet
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Awful Announcing CEO Ben Koo on Sports Media, the State of the Media Industry...Neil Horowitz
On episode 267 of the Digital and Social Media Sports Podcast, Neil chatted with Ben Koo, CEO and Editor-In-Chief of Awful Announcing and The Comeback.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Akshay Ram on Adobe's Creative Strategy and Execution, the Present and Future...Neil Horowitz
On episode 271 of the Digital and Social Media Sports Podcast, Neil chatted with Akshay Ram, Product Manager for Adobe, who also has a lot of knowledge and insight into sports creative.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Nirupam Singh on Fan Development, Growth, and the Future of Formula 1Neil Horowitz
On episode 270 of the Digital and Social Media Sports Podcast, Neil chatted with Nirupam Singh, Creative Director, Ghostwriter, Strategic Consultant — motorsports and sports tech businesses..
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Atlanta Dream Exec Dan Gadd on Driving Fan Engagement and Growth, Serving the...Neil Horowitz
On episode 269 of the Digital and Social Media Sports Podcast, Neil chatted with Dan Gadd, Senior Vice President, Growth for the Atlanta Dream WNBA Club. He discusses insights and experiences from his career with the Jacksonville Jaguars, Chicago Bears, Taylor Strategy, Atlanta Falcons, and now the Atlanta Dream.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net.
Episode 266 Snippets: Ishveen Jolly of OpenSponsorshipNeil Horowitz
On episode 266 of the Digital and Social Media Sports Podcast, Neil chatted with Ishveen Jolly, Co-Founder and CEO of OpenSponsorship.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 265 Snippets: Jordan Moore of USC AthleticsNeil Horowitz
On episode 265 of the Digital and Social Media Sports Podcast, Neil chatted with Jordan Moore, Chief Creative Officer and Broadcaster for USC Athletics.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 264 Snippets: Kyle Payne of the Arizona DiamondbacksNeil Horowitz
On episode 264 of the Digital and Social Media Sports Podcast, Neil chatted with Kyle Payne, Senior Manager, Content and Social Media for the Arizona Diamondbacks.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 263 Snippets: Aaron Eisman of Eisman Digital ConsultingNeil Horowitz
On episode 263 of the Digital and Social Media Sports Podcast, Neil chatted Aaron Eisman, Founder and CEO of Eisman Digital Consulting.
In this episode, Aaron offers a plethora of insights and lessons from his years in sports social media, including learnings from his time with Bleacher Report, Turner Sports, and the NFL Network, and from the past four-plus years running his agency. Eisman also authored the book The Evolution of Sports Social Media.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 262 Snippets: Jason Lavine of the Los Angeles ChargersNeil Horowitz
On episode 262 of the Digital and Social Media Sports Podcast, Neil chatted with Jason Lavine, VP of Content and Production for the Los Angeles Chargers NFL team.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 261 Snippets: Miller Yoho of the Charlotte Sports FoundationNeil Horowitz
On episode 261 of the Digital and Social Media Sports Podcast, Neil chatted with Miller Yoho, Director of Communications and Marketing for the Charlotte Sports Foundation, which runs the Duke’s Mayo Bowl and the Jumpman Invitational, among other events.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
On episode 259 of the Digital and Social Media Sports Podcast, Neil chatted with Bill Voth, Owner of Bill Voth Digital.
In this episode, Bill offers a plethora of insights and lessons from his years in sports content and cross-platform media, with particular focus on his years with the Carolina Panthers.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 258 Snippets: Rob Gevertz of First Five YardsNeil Horowitz
On episode 258 of the Digital and Social Media Sports Podcast, Neil chatted with Rob Gevertz, Founder of First Five Yards.
In this episode, Rob gives phenomenal insight on building sponsor integrations and content on social and digital media, based on years of experience with Manchester City football club, Sky Sports, and more
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 256 Snippets: Chase Griffin of UCLA Football and his personal NILNeil Horowitz
On episode 256 of the Digital and Social Media Sports Podcast, Neil chatted with Chase Griffin, UCLA student-athlete (football), NIL leader, brand ambassador, and creator.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 255 Snippets: Bobak Ha'Eri of Reddit College Football (/r/CFB)Neil Horowitz
On episode 255 of the Digital and Social Media Sports Podcast, Neil chatted with Bobak Ha’Eri, Moderator, Creator, and Sports Editor Reddit’s /r/CFB and @RedditCFB on Twitter.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 253 Snippets: David Alter of Sports IllustratedNeil Horowitz
On episode 253 of the Digital and Social Media Sports Podcast, Neil chatted with David Alter, Sports Reporter covering the Toronto Maples Leafs / NHL for Sports Illustrated / The Hockey News and self.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 252 Snippets: Jess Smith of Stewart-Haas RacingNeil Horowitz
On episode 252 of the Digital and Social Media Sports Podcast, Neil chatted with Jess Smith, Vice President of Brand and Digital Strategy for Stewart-Haas Racing (NASCAR team)
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 251 Snippets: Savannah Hollis of the Seattle KrakenNeil Horowitz
On episode 251 of the Digital and Social Media Sports Podcast, Neil chatted with Savannah Hollis, Senior Manager of Social Media for the Seattle Kraken
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 250 Snippets: Aviv Levy Shoshan | Double Tap, AFC Ajax, FC BarcelonaNeil Horowitz
On episode 246 of the Digital and Social Media Sports Podcast, Neil chatted with Aviv Levy Shoshan, Founder and Head of Double Tap, Social Media Host for AFC Ajax
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 249 Snippets: Jon Schwartz, NASCAR/NFL/Big TenNeil Horowitz
On episode 249 of the Digital and Social Media Sports Podcast, Neil chatted with Jon Schwartz, Professor at the NYU Tisch Institute for Global Sport. Veteran sports communications and marketing executive with NASCAR, the Big Ten Conference, NFL, Mastercard, Bank of America, and more..
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 248 Snippets: Elisa Padilla, longtime CEO in the NBA, MLB, NHLNeil Horowitz
On episode 246 of the Digital and Social Media Sports Podcast, Neil chatted with Elisa Padilla, Founder of Kick It By EP and longtime senior marketing exec with the Brooklyn Nets, New York Islanders, Miami Marlins, Apple, and more.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 246 Snippets: Alex Kopilow of MSG Sports (Knicks, Rangers, Madison Sq...Neil Horowitz
On episode 246 of the Digital and Social Media Sports Podcast, Neil chatted with Alex Kopilow, Senior Manager, Business Solutions for MSG Sports (Madison Square Garden, New York Rangers, New York Knicks, The Sphere, more)
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 246 Snippets: Alex Kopilow of MSG Sports (Knicks, Rangers, Madison Sq...
Episode 14 of the DSMSports Podcast w/ Peter Robert Casey of BB Passport & Team Epiphany
1. Digital and Social Media Sports Podcast Recap
Episode 14: Peter Robert Casey, Founder of Basketball
Passport and Chief Community Officer for Team Epiphany
On episode 14, Peter Robert Casey of BB Passport and Team
Epiphany discussed the evolution of social media in sports, how
venues provide tangible and intangible incremental value to
encourage live game attendance, and offered general insights on
fan engagement.
Listen to the full episode at DSMSports.net or on iTunes. What
follows are snippets and quotes from the podcast. Enjoy and
thanks again to Peter!
@njh287; DSMSports.net
2. Digital and Social Media Sports Podcast Recap
Episode 14: Peter Robert Casey, Founder of Basketball
Passport and Chief Community Officer for Team Epiphany
His career path:
After college, he spent five years at Columbia University building
community within graduate school after undergrad, wanted to
transition to sports using notions of growing community on the
web
Blogged about how basketball teams can use emerging web tools
to connect with fans and build community and relationships with
fans
@njh287; DSMSports.net
3. Digital and Social Media Sports Podcast Recap
Episode 14: Peter Robert Casey, Founder of Basketball
Passport and Chief Community Officer for Team Epiphany
His career path [continued]:
St. John's SID discovered his blog and pitched concept of covering
the basketball team in a social media format
This took off as a national story; a 'reporter' covering a D-I
basketball team on his personal Twitter account
Led to New York Knicks asking him to speak at a panel with
a Tweetup → eventually led to job as Social Media Specialist with
the Knicks; has since gone on to work on sports accounts with
Five-Star Basketball and now Team Epiphany
@njh287; DSMSports.net
4. Digital and Social Media Sports Podcast Recap
Episode 14: Peter Robert Casey, Founder of Basketball
Passport and Chief Community Officer for Team Epiphany
Cites a keynote speech from Gary Vaynerchuk as an inspiration: “A
lot of people go home and complain about their day job, but at
night they end up going home and watching television and not
doing anything about fixing their situation...
“So many people can crush it between 7pm-2am. If you want it bad
enough, you can do it.”
“It starts with taking action and focusing on what it is you want to
do.”
@njh287; DSMSports.net
5. Digital and Social Media Sports Podcast Recap
Episode 14: Peter Robert Casey, Founder of Basketball
Passport and Chief Community Officer for Team Epiphany
St. John's had a decent number of beat writers, but none were
using Twitter. All of the updates fans were getting was just a
postgame write-up.
“There was an advantage of being real-time and showing fans stuff
they couldn't see (elsewhere)...The velocity of news and information
I was able to deliver in real time.”
Explained that “the fans demanded (the real-time info)” and
other journalists adopted
It became being about “how to story-tell in micro form, in a limited
amount of characters.”
@njh287; DSMSports.net
6. Digital and Social Media Sports Podcast Recap
Episode 14: Peter Robert Casey, Founder of Basketball
Passport and Chief Community Officer for Team Epiphany
Other journalists were very receptive to learning from Peter –
getting the real-time feedback and info to and from fans
@njh287; DSMSports.net
7. Digital and Social Media Sports Podcast Recap
Episode 14: Peter Robert Casey, Founder of Basketball
Passport and Chief Community Officer for Team Epiphany
“For St. John's, their agenda was they needed a story to sell and
build excitement around the program and show that they embraced
technology and ride the wave. That was their motive.”
“For the Knicks, they had just brought in digital folks from the
outside, so it was a no-brainer. This was the way the media was
going, so they wanted somebody who knew the nuances of the
sport, knew the platforms, and could write...I was in the right place
at the right time for the Knicks.”
@njh287; DSMSports.net
8. Digital and Social Media Sports Podcast Recap
Episode 14: Peter Robert Casey, Founder of Basketball
Passport and Chief Community Officer for Team Epiphany
Fans at St. John's just wanted basic information about the game
(since they weren't often on national TV)
For the Knicks, it was about recognizing and engaging one-on-one
with fans...They were coming off a (rough) ten-year period...how
do we re-engage those fans? Let's do it by connecting with them,
showing them we care.
One was let's embed a journalist with the team to give (inside
access), but also we're going to answer your questions and listen to
your feedback and show that we do care.
@njh287; DSMSports.net
9. Digital and Social Media Sports Podcast Recap
Episode 14: Peter Robert Casey, Founder of Basketball
Passport and Chief Community Officer for Team Epiphany
“The Knicks said – ‘this is where fans are talking about us and
about (the fan experience), we need to listen to what is being said
about us as a franchise and feed that back in to the organization’...
“(Also) from the outbound standpoint, it was ‘what kind of (content)
can we share the media doesn't have? Why not share that and give
that (access) to fans?’ They were quick and they went all-in on it.”
@njh287; DSMSports.net
10. Digital and Social Media Sports Podcast Recap
Episode 14: Peter Robert Casey, Founder of Basketball
Passport and Chief Community Officer for Team Epiphany
Other organizations (names a few NBA teams) started adapting,
whether it was moving resources internally or hiring social/digital
people from outside.
cites Suns' Planet Orange and KnicksNow micro sites as early
samples of fan engagement efforts and hubs
@njh287; DSMSports.net
11. Digital and Social Media Sports Podcast Recap
Episode 14: Peter Robert Casey, Founder of Basketball
Passport and Chief Community Officer for Team Epiphany
Other organizations (names a few NBA teams) started adapting,
whether it was moving resources internally or hiring social/digital
people from outside.
cites Suns' Planet Orange and KnicksNow micro sites as early
samples of fan engagement efforts and hubs
A lot of times sports follows from outside the vertical, so look to
external brands for ideas and best practices and new innovations
@njh287; DSMSports.net
12. Digital and Social Media Sports Podcast Recap
Episode 14: Peter Robert Casey, Founder of Basketball
Passport and Chief Community Officer for Team Epiphany
Went from the Knicks to Five-Star Basketball to help them
jumpstart their digital outreach efforts, before moving on to Team
Epiphany
@njh287; DSMSports.net
13. Digital and Social Media Sports Podcast Recap
Episode 14: Peter Robert Casey, Founder of Basketball
Passport and Chief Community Officer for Team Epiphany
Basketball Passport: “It started with a problem I was trying to solve
myself...For years, I had this arena bucket list sitting in my head
and one day I decided, if I don't write this thing down, I'm never
going to act upon it...”
Started a Google Doc and began checking off venues as he
visited them
There has to be an easier way to digitize this and track it over time,
so reach out to a programmer and turned the idea into a reality
@njh287; DSMSports.net
14. Digital and Social Media Sports Podcast Recap
Episode 14: Peter Robert Casey, Founder of Basketball
Passport and Chief Community Officer for Team Epiphany
“Fans told me – ‘yes, I have a bucket list, but I'm also interested in
tracking where I've been in the past’...It'd be great to merge those
two things together – where I've been and where I want to go.
There were two emotions we were trying to strike: nostalgia and
anticipation (for the future).”
Launched October 30 (2013) and next plans to expand to MLB and
then other major sports
@njh287; DSMSports.net
15. Digital and Social Media Sports Podcast Recap
Episode 14: Peter Robert Casey, Founder of Basketball
Passport and Chief Community Officer for Team Epiphany
BB Passport described:
Create account, log old ticket stubs/destinations, the site gives you
personal stats about games/venues/etc. you went to (by date and
game, personalized).
The other thing is you can create your bucket list, find games near
you, and take arena challenges.
@njh287; DSMSports.net
16. Digital and Social Media Sports Podcast Recap
Episode 14: Peter Robert Casey, Founder of Basketball
Passport and Chief Community Officer for Team Epiphany
“We really wanted to make it competitive. Sports fans, by nature,
are really competitive. –) created digital stamps for visiting venues,
a way to 'compete' with other fans.”
Same concept as 4sq badges, but uniquely tied to basketball, NBA
and NCAA.
Important next step is to build out a native Mobile App because
that's where fans are consuming (content) and makes the sense...in
the moment.
@njh287; DSMSports.net
17. Digital and Social Media Sports Podcast Recap
Episode 14: Peter Robert Casey, Founder of Basketball
Passport and Chief Community Officer for Team Epiphany
“The first interaction is logging of games and then it is adding
photos of each specific games. Then some people comment on
each experience, something that stood out around the experience
of (attending) the game...”
“The beautiful thing is the one behavior we didn't anticipate is,
since we've built it, these junkie fans like myself, make them feel
compelled to go more to games because it starts to feel
competitive. It is something we hoped for, but didn't really
anticipate. To see it happening is great.”
@njh287; DSMSports.net
18. Digital and Social Media Sports Podcast Recap
Episode 14: Peter Robert Casey, Founder of Basketball
Passport and Chief Community Officer for Team Epiphany
“In the long run, the stamps aren't going to drive someone to go
crazy, but when you see others (attending more games and earning
more stamps), you get a little envious of other fans and think 'I
want to go, too.’”
@njh287; DSMSports.net
19. Digital and Social Media Sports Podcast Recap
Episode 14: Peter Robert Casey, Founder of Basketball
Passport and Chief Community Officer for Team Epiphany
HELPFUL TOOL:
This episode’s helpful tool is Sports Fangraph, a website to track
pro and amateur sports teams’ Facebook Fans size, Facebook
People Talking About This stats, Twitter followers, and relative
changes over time
www.sportsfangraph.com
@njh287; DSMSports.net
20. Digital and Social Media Sports Podcast Recap
Episode 14: Peter Robert Casey, Founder of Basketball
Passport and Chief Community Officer for Team Epiphany
Visiting venues and games – “One is the concept of the open road,
getting out and traveling and tying it together with a team and
sport. “
“A lot of the arenas have a personality or an identity, a history.
When you go there and (see the history and tradition), as a fan you
want to see that. If you're a sports fans appreciate the history (and
tradition) of the game, you start making plans to get out there.”
@njh287; DSMSports.net
21. Digital and Social Media Sports Podcast Recap
Episode 14: Peter Robert Casey, Founder of Basketball
Passport and Chief Community Officer for Team Epiphany
“The simple fact that being able to take a photo and share is rare
these days. A lot of venues haven't yet figured it out.” (comes up as
a note on BB Passport visits)
Other themes: arenas themselves making a more engaging
experience (bathroom locator, concession lines, etc.). “Most
Passporters do enjoy the traditional, old-school venues and aren't
big on amenities. They just want the true, pure experience.”
@njh287; DSMSports.net
22. Digital and Social Media Sports Podcast Recap
Episode 14: Peter Robert Casey, Founder of Basketball
Passport and Chief Community Officer for Team Epiphany
The most bucket-listed venues are the “college classics.” That tells
me the user base still appreciates those places that have an
identity, a persona, where the fan base is just rabid.
Also discusses venues that are under-appreciated, unknown for
their atmosphere, crazy chants, unique setups, etc. You discover
these by 'crowdsourcing' info from other Passport users.
@njh287; DSMSports.net
23. Digital and Social Media Sports Podcast Recap
Episode 14: Peter Robert Casey, Founder of Basketball
Passport and Chief Community Officer for Team Epiphany
“At the end of the day, money talks. Whatever is going to get
people in seats and bridge relationships with corporate partners
will (drive) decisions. But I don't think it's mutually exclusive, a lot
of people can appreciate (the history and tradition).”
Cites examples of new Madison Square Garden capturing a
good hybrid feel - “You keep the things people really care about –
the look, the feel.”
“You have to figure out what's best for the brand and organization
(in terms of venue updates).”
@njh287; DSMSports.net
24. Digital and Social Media Sports Podcast Recap
Episode 14: Peter Robert Casey, Founder of Basketball
Passport and Chief Community Officer for Team Epiphany
Goals for BB Passport for 2014:
1)
Expand to baseball with MLB, MiLB, and NCAA – plans to
launch in April
2)
Launch football website in August
3)
Launch hockey version before the end of the year
Soccer will probably be the fifth sport because of the global appeal
and traveling fan base culture.
@njh287; DSMSports.net
25. Digital and Social Media Sports Podcast Recap
Episode 14: Peter Robert Casey, Founder of Basketball
Passport and Chief Community Officer for Team Epiphany
SHAREABLE STAT
This episode’s shareable stat is (after a Scribble Live partnership w/
Football League in UK) - Thus far the dwell time has seen an increase
from the mentioned 1min 20secs to a much more impressive 3mins
42secs. - 178% increase
Peter cites USA Today's For The Win site as a strong site aggregating
sports content based on social media resonance.
@njh287; DSMSports.net
26. Digital and Social Media Sports Podcast Recap
Episode 14: Peter Robert Casey, Founder of Basketball
Passport and Chief Community Officer for Team Epiphany
The live sport that is most amenable to social media is:
Basketball, due to the fast-paced nature of the game and how it
flows in spurts.
@njh287; DSMSports.net
27. Digital and Social Media Sports Podcast Recap
Episode 14: Peter Robert Casey, Founder of Basketball
Passport and Chief Community Officer for Team Epiphany
The most underrated venue in sports:
Yale's John J. Lee Amphitheater: If you want to see a real old-school
venue, go to Yale...If not Yale, go to Fordham, which is the oldest in
the country. If you like old school venues...and it's a cheap ticket.
@njh287; DSMSports.net
28. Digital and Social Media Sports Podcast Recap
Episode 14: Peter Robert Casey, Founder of Basketball
Passport and Chief Community Officer for Team Epiphany
The best piece of you've given and received -
Been given: Via Seth Godin:
You don't need permission, pick yourself...Do something. If you love
something and want to create something, do it. There are no excuses
anymore with the technology available. You have time. If you really want
something, you can find the time.
Has given: There is no substitute for experience. At the end of the day,
what you bring to the table and what you can do is what counts. If you
want experience, go earn it and go do it.
- cites his own experience as an example going from blogging to
finding himself embedded in basketball
@njh287; DSMSports.net
29. Digital and Social Media Sports Podcast Recap
Episode 14: Peter Robert Casey, Founder of Basketball
Passport and Chief Community Officer for Team Epiphany
Favorite place you've seen a game and why:
Cameron Indoor Stadium (Duke's home venue) – “I got to sit first
row, Cameron Indoor with fans over my shoulder doing their crazy
chants. It was one of the best environments of college
basketball...Most memorable game I've covered and attended.”
@njh287; DSMSports.net
30. Digital and Social Media Sports Podcast Recap
Episode 14: Peter Robert Casey, Founder of Basketball
Passport and Chief Community Officer for Team Epiphany
The team with the best social media:
Golden State Warriors: “The things they're doing on Instagram is
really creative...the way they layer over different information. They
give you this vantage point that you can't get from the media. They
give you the best access and in real-time.”
Cites the Warriors' ownership as lending strong support to
enhancing the fan experience at the venue
@njh287; DSMSports.net
31. Digital and Social Media Sports Podcast Recap
Episode 14: Peter Robert Casey, Founder of Basketball
Passport and Chief Community Officer for Team Epiphany
The best food item at a venue:
Barclay's Center pizza from Spumoni Gardens – If you love New
York pizza, you can get it at Barclay's Center. It's expensive, but
well worth the price tag.
@njh287; DSMSports.net
32. Digital and Social Media Sports Podcast Recap
Episode 14: Peter Robert Casey, Founder of Basketball
Passport and Chief Community Officer for Team Epiphany
His pick to win 2014 NCAA Basketball championship:
Syracuse
@njh287; DSMSports.net
33. Digital and Social Media Sports Podcast Recap
Episode 14: Peter Robert Casey, Founder of Basketball
Passport and Chief Community Officer for Team Epiphany
Social Media All-Star:
Seth Godin's blog – The guy knows marketing inside and out. A lot
of it sounds like common sense...
Favorite Godin book: Purple Cow, Tribes, and Godin's daily
blog online
Where to find Peter Robert Casey, BB Passport, and Team Epiphany:
@TeamEpiphany, @Peter_R_Casey, @BBPassport and visit
BBPassport.com
@njh287; DSMSports.net
34. Digital and Social Media Sports Podcast Recap
Episode 14: Peter Robert Casey, Founder of Basketball
Passport and Chief Community Officer for Team Epiphany
Thanks again to Peter Robert Casey for sharing his time and
knowledge on the Digital and Social Media Sports Podcast!
For more, visit DSMSports.net and follow me on Twitter @njh287.
@njh287; DSMSports.net