18. III. Teamwork - Internal BetterPaper.org Protecting Forests, Climate, Communities. Recycled Paper Use Editorial Production Finance Distribution CEO Advertising Sales Consumer Marketing
19. III. Teamwork - External BetterPaper.org Protecting Forests, Climate, Communities. Recycled Paper Use Printer Paper Merchant Trade Associations Paper Mill Advertisers Readers Financiers
20.
21.
22.
23.
24.
25.
26.
27. Building Blocks for Wise Environmental Publishing Frank Locantore 202.872.5308 [email_address] Keaty Gross 202.872.5364 [email_address] Green America Better Paper Project www.BetterPaper.org
Editor's Notes
Forests have tremendous value and are more than trees. They are an ecosystem that provide habitat, and they often act as natural water filters for communities’ drinking water. NYC actually purchased forest land as the most cost-effective way to keep the city’s drinking water clean. In the Green Swamp area of NC where plantations have been grown with pesticides, the residents there have watched their cancer rates skyrocket over the last ten years so much so that they are afraid to let their children drink water from the spout.. Forests also store carbon, lots of it. And forests can rejuvenate tired souls.
The world’s undisturbed forest cover has been dramatically reduced.
Today, you can see that just a tiny fraction of our undisturbed natural forests exist. This has definitely had impact – much of which we are just recognizing and learning about, and who knows what valuable serum to fight disease may have been lost.
As our demand for paper increases, we log forests and replace them with tree plantations that require tremendous amounts of chemical fertilizers, herbicides, and pesticides. In North America some say that we have more trees today than 50 years ago – but trees don’t necessarily make a forest. This plantation is not a forest. It has 90% less biodiversity than the forests that they replaced; it is not a beautiful natural area to visit; and, it does not store carbon in the significant amounts that a natural forest would.
Who’s the team and who’s making the decisions? Building support from decision-makers. Making the business and moral case.
Gaining the support of your stakeholders AND Understand the relationships they have with one another