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Building Blocks for Wise Environmental Publishing Frank Locantore Director, Better Paper Project www.BetterPaper.org Green America
Seven “Building Blocks” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BetterPaper.org  Protecting Forests, Climate, Communities.
I.  Knowing the issues ,[object Object],[object Object],[object Object],[object Object],[object Object],BetterPaper.org  Protecting Forests, Climate, Communities.
[object Object],[object Object],[object Object],[object Object],[object Object],I.  Issue -  Forests BetterPaper.org  Protecting Forests, Climate, Communities.
Frontier Forests 8,000 Years Ago BetterPaper.org  Protecting Forests, Climate, Communities.
Frontier Forests Today Habitat loss is a leading cause of species extinctions BetterPaper.org  Protecting Forests, Climate, Communities.
Plantations =  Forests BetterPaper.org  Protecting Forests, Climate, Communities. More trees? Perhaps. More forests? Definitely not.
I. Issue -  Climate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BetterPaper.org  Protecting Forests, Climate, Communities.
Carbon Storage in a Managed Forest (Model) Courtesy of Borealis Centre 0 10 20 30 40 50 60 70 80 90 time (years) carbon stored in forest 40 Year Rotation Forest  Undisturbed Forest  BetterPaper.org  Protecting Forests, Climate, Communities.
I. Issue -  Energy ,[object Object],[object Object],[object Object],BetterPaper.org  Protecting Forests, Climate, Communities.
I. Issue -  Waste ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BetterPaper.org  Protecting Forests, Climate, Communities.
I. Issue -  Social ,[object Object],[object Object],[object Object],[object Object],BetterPaper.org  Protecting Forests, Climate, Communities.
What’s in your paper? This is a clear-cut on the lands of  First Nations people in Canada
WhatsInYourPaper.com BetterPaper.org  Protecting Forests, Climate, Communities.
There is help – and often free ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BetterPaper.org  Protecting Forests, Climate, Communities.
What does all this mean? ,[object Object],[object Object],[object Object],[object Object],BetterPaper.org  Protecting Forests, Climate, Communities.
II. Business challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BetterPaper.org  Protecting Forests, Climate, Communities.
III. Teamwork -  Internal BetterPaper.org  Protecting Forests, Climate, Communities. Recycled  Paper Use Editorial Production Finance Distribution CEO Advertising Sales Consumer Marketing
III. Teamwork -  External BetterPaper.org  Protecting Forests, Climate, Communities. Recycled  Paper Use Printer Paper Merchant Trade Associations Paper Mill Advertisers Readers Financiers
IV. Vision, policy, goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BetterPaper.org  Protecting Forests, Climate, Communities.
IV. Vision, policy, goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BetterPaper.org  Protecting Forests, Climate, Communities.
V. Priorities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BetterPaper.org  Protecting Forests, Climate, Communities.
VI. Implementing & improving ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BetterPaper.org  Protecting Forests, Climate, Communities.
VII. Marketing achievements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BetterPaper.org  Protecting Forests, Climate, Communities.
[object Object],[object Object],[object Object],[object Object],[object Object],BetterPaper.org  Protecting Forests, Climate, Communities.
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BetterPaper.org  Protecting Forests, Climate, Communities.
Building Blocks for Wise Environmental Publishing Frank Locantore 202.872.5308 [email_address] Keaty Gross 202.872.5364 [email_address] Green America Better Paper Project www.BetterPaper.org

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Environmental Publishing Foundation

  • 1. Building Blocks for Wise Environmental Publishing Frank Locantore Director, Better Paper Project www.BetterPaper.org Green America
  • 2.
  • 3.
  • 4.
  • 5. Frontier Forests 8,000 Years Ago BetterPaper.org Protecting Forests, Climate, Communities.
  • 6. Frontier Forests Today Habitat loss is a leading cause of species extinctions BetterPaper.org Protecting Forests, Climate, Communities.
  • 7. Plantations = Forests BetterPaper.org Protecting Forests, Climate, Communities. More trees? Perhaps. More forests? Definitely not.
  • 8.
  • 9. Carbon Storage in a Managed Forest (Model) Courtesy of Borealis Centre 0 10 20 30 40 50 60 70 80 90 time (years) carbon stored in forest 40 Year Rotation Forest Undisturbed Forest BetterPaper.org Protecting Forests, Climate, Communities.
  • 10.
  • 11.
  • 12.
  • 13. What’s in your paper? This is a clear-cut on the lands of First Nations people in Canada
  • 14. WhatsInYourPaper.com BetterPaper.org Protecting Forests, Climate, Communities.
  • 15.
  • 16.
  • 17.
  • 18. III. Teamwork - Internal BetterPaper.org Protecting Forests, Climate, Communities. Recycled Paper Use Editorial Production Finance Distribution CEO Advertising Sales Consumer Marketing
  • 19. III. Teamwork - External BetterPaper.org Protecting Forests, Climate, Communities. Recycled Paper Use Printer Paper Merchant Trade Associations Paper Mill Advertisers Readers Financiers
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27. Building Blocks for Wise Environmental Publishing Frank Locantore 202.872.5308 [email_address] Keaty Gross 202.872.5364 [email_address] Green America Better Paper Project www.BetterPaper.org

Editor's Notes

  1. Forests have tremendous value and are more than trees. They are an ecosystem that provide habitat, and they often act as natural water filters for communities’ drinking water. NYC actually purchased forest land as the most cost-effective way to keep the city’s drinking water clean. In the Green Swamp area of NC where plantations have been grown with pesticides, the residents there have watched their cancer rates skyrocket over the last ten years so much so that they are afraid to let their children drink water from the spout.. Forests also store carbon, lots of it. And forests can rejuvenate tired souls.
  2. The world’s undisturbed forest cover has been dramatically reduced.
  3. Today, you can see that just a tiny fraction of our undisturbed natural forests exist. This has definitely had impact – much of which we are just recognizing and learning about, and who knows what valuable serum to fight disease may have been lost.
  4. As our demand for paper increases, we log forests and replace them with tree plantations that require tremendous amounts of chemical fertilizers, herbicides, and pesticides. In North America some say that we have more trees today than 50 years ago – but trees don’t necessarily make a forest. This plantation is not a forest. It has 90% less biodiversity than the forests that they replaced; it is not a beautiful natural area to visit; and, it does not store carbon in the significant amounts that a natural forest would.
  5. Who’s the team and who’s making the decisions? Building support from decision-makers. Making the business and moral case.
  6. Gaining the support of your stakeholders AND Understand the relationships they have with one another