Britannia to give seed funding, training, more to aspiring women entrepreneurs, homemakers for starting up. Britannia has also teamed up with Google to offer all participants access to a digital business training programme that includes many classes to assist them gain the skills they need to run and grow their enterprises. The third season of their start-up competition for prospective women entrepreneurs, particularly homemakers, was launched on Wednesday. Britannia would provide up to 10,000 top participants with online mentorship lectures from industry leaders on how to start and scale businesses. Candidates' ideas will be reviewed based on predetermined criteria, and a shortlisted candidate list will be published within 60 days after the contest's conclusion. One of the most significant aspects of our relationship with Google was ensuring that all participants have access to the digital skilling materials. In addition to the initial funding, we're looking into how we can make relevant knowledge and know-how more accessible to women who want to pursue their entrepreneurial dreams, » Subramanyam stated. «There are an increasing number of women who desire to start their own business. At the contest's inauguration, Vinay Subramanyam, Vice-President, Britannia Industries, remarked, "77 percent of the women we went out to spoke about technology being a critical facilitator in terms of breaking barriers of how to be an entrepreneur." According to the survey, 62% of women want to start their own business, but a lack of time owing to household duties is a barrier for 73% of respondents. Lack of guidance was a problem for 53% of respondents, while insufficient funding was a problem for 50%. « I had no choice but to sell all of my belongings in order to start the business. There are far more instances of women entrepreneurs today than there were previously, and as a result, there is a cultural receptivity to women in business that did not exist previously. However, there is still a long way to go, and I'm not sure if the next decade will be enough for women to be big enough, » remarked Shubhra Chadha, Co-founder of Chumbak Designs, during a Britannia webinar held before to the contest's introduction.

1. PROJECT ON
FUNDAMENTALS
OF
ENTREPRENURSHIP
NAME – YASHLEEN KAUR
DATE- 10.10.2021
COURSE – BBA
INSTRUCTORNAME – REETIKA MADAN

2. 1. PERSONALITY TRAITS FOR INDIAN ENTREPRENURES: REVIEW OF
RECENT LITERATURE OF AT LEAAST 5 ENTRPREURES.
According to the findings, the qualities of locus of control, ambiguity tolerance, self-
confidence, and innovativeness were crucial in distinguishing entrepreneurs from
non-entrepreneurs. At the same time, it was discovered that the desire for
accomplishment and risk-taking tendency for these two groups were not significantly
different, which was contrary to predictions. In addition to these six psychological
characteristics, the findings of the study highlighted the importance of family history
and education in determining entrepreneurial propensity. The findings have
significant public policy implications for India's education system, which primarily
trains students for employment in the public and commercial sectors rather than
entrepreneurship. The recent global financial turmoil and scandals (such as Enron
and WorldCom) have demonstrated that unbridled commercial entrepreneurs who
are allowed to pursue their short-term goals regardless of the consequences have
resulted in a massive depreciation of nation-state wealth, social livelihood, and
environmental degradation. Social entrepreneurs make such a case by
demonstrating a strong dedication to a social goal, an understanding of sustainable
methods, ingenuity, the capacity to establish social networks, and the ability to
generate reasonable financial returns. It's reasonable to assume that social
entrepreneurs have specific personality traits that characterise their activities and
behaviours. Inherited nurture, socialisation, and education all contribute to the
development of personality characteristics. These unspoken characteristics are
established values/beliefs and play a vital part in social entrepreneurship decision-
making. As a result, personality traits may have an impact on an individual's
intentions and behaviour. We believe that, in order for social entrepreneurship to be
effective and influential, business and management education may help people
acquire these important personality qualities. It also supports previous research
showing personality characteristics have an impact on entrepreneurship in general.
According to the findings, agreeableness has a favourable impact on all aspects of
social entrepreneurship, whereas openness has a positive impact on social vision,
creativity, and financial returns. The study's findings suggest that elements of social
responsibility, sustainability, and character development should be included into

3. business education curricula to help social entrepreneurs achieve meaningful value
and influence in the causes and communities they serve. In order to pursue life-long
learning, future business leaders must possess entrepreneurial abilities as well as
autonomous and reflective thinking. This study is unique in that it focuses on
personality characteristics related to social entrepreneurship rather than commercial
entrepreneurship. The findings are intended to spark a paradigm shift toward more
social entrepreneurship through education by instilling principles of sustainable
development in future business graduates.
Individuals' entrepreneurial ambitions have a huge influence in the creation of new
businesses, which in turn aids economic development. Need for accomplishment,
locus of control, risk-taking tendency, innovativeness, self-efficacy, and other
variables were found as predictors of entrepreneurial aspirations. The most
significant predictor of entrepreneurial aspirations was 'need for accomplishment,'
while the dimensions of personality characteristics 'entrepreneurial awareness' and
'entrepreneurial attitude' were also shown to have a positive association with
entrepreneurial ambitions of university students. Furthermore, entrepreneurial
awareness modulates the link between self-efficacy and proactiveness on one side,
and entrepreneurial ambitions on the other. Entrepreneurs have specific
psychological qualities that distinguish them from the rest of the pack, and attributes
like proactiveness, innovation, and self-efficacy are thought to be critical for the
development of entrepreneurial intents. Entrepreneurial intentions are the
consequence of an individual's mentality and personality qualities, and they
represent an individual's desire to be self-employed by starting his own business.
Personality characteristics are important and play an important influence in kindling
the flame of entrepreneurial ambitions in people. Numerous researchers across the
world have been drawn to the notion of entrepreneurship in recent decades, and it
has also become a governmental focus for several developing countries. In the
current era of globalisation and ruthless competition, it is critical to determine the
drivers of entrepreneurship and entrepreneurial goals. After graduating from
university, students can pursue a variety of professional paths, including starting
their own business. Over the last decade, the culture of start-ups and
entrepreneurship has exploded, especially with the establishment of several
initiatives to stimulate entrepreneurial activity in India. In the literature, personality

4. characteristics and entrepreneurial ambitions have been linked, attracting the
attention of numerous researchers over the last three decades. In the literature,
personality characteristics and entrepreneurial ambitions have been linked, attracting
the attention of numerous researchers over the last three decades. It has been
demonstrated that an individual's personality characteristics may be used to assess
entrepreneurial goals. Although motivation is clearly crucial in entrepreneurial
activities, psychological factors such as internal locus of control, risk-taking proclivity,
and perseverance are also relevant in determining entrepreneurial intents among
individuals. However, the great majority of young people with a latent entrepreneurial
spark do not engage in business endeavours. Personality qualities play a big role in
determining whether or not someone wants to establish a business. Individual
personality qualities like as innovativeness, self-efficacy, and proactiveness have a
significant impact in the development of entrepreneurial ambitions. As a result,
personality characteristics are key predictors of entrepreneurial inclinations. Several
researchers have attempted to establish a link between distinct personality
characteristics and their influence on entrepreneurial ambitions in various industries.
As a result, personality characteristics are key predictors of entrepreneurial
inclinations. Several researchers have attempted to establish a link between distinct
personality characteristics and their influence on entrepreneurial ambitions in various
industries. Need for accomplishment, locus of control, risk-taking propensity,
innovativeness, self-efficacy, proactiveness, persistence, entrepreneurial awareness,
and entrepreneurial attitude are the nine personality qualities found as antecedents
of entrepreneurial aspirations. The study demonstrated the significance of each
personality characteristic and how they combine to generate a level of
entrepreneurial desire among students. The will to succeed appears as the most
important personality attribute that leads to increased entrepreneurial intent. This
suggests that students have a stronger proclivity for completing difficult tasks and
establishing high performance goals in their entrepreneurial endeavours. The
discovery of a strong and positive link between the desire to succeed and the desire
to start a business. The second most important personality characteristic that
impacts entrepreneurial ambition is locus of control, which predicts how much
students believe success and failure are determined by their own talents and
initiatives rather than fate.

5. 2. RESEARCH ON GROWTH PROFILE OF A GLOBAL ENTREPRENURE
Companies have only gone overseas after established themselves at home for over
a century. Furthermore, when they have looked overseas, they haven't gone too far
at first. Johnson & Johnson, a consumer health care business, established its first
overseas subsidiary in Montreal in 1919, 33 years after its establishment in 1886.
Sony, which was founded in 1946, took 11 years to sell its first product, the TR-63
transistor radio, to the United States. The Gap, which opened its first foreign shop in
London in 1987, a year after the Challenger space shuttle catastrophe, was founded
in 1969, the year Neil Armstrong stepped on the moon. By contrast, today's
businesses are born globally. Entrepreneurs do not automatically purchase raw
materials from neighbouring vendors or establish factories near their offices.
Because political and economic boundaries have crumbled and huge amounts of
information are at their fingertips, they are on the lookout for the world's greatest
industrial locations. They also hunt for talent all across the world, find investors
wherever they are, and learn to run operations from afar—all before they ever open
their doors. Take Bento Koike, who founded Tecsis in 1995 to produce wind turbine
blades. Raw materials are imported from North America and Europe, and the
company's clients are based on those two continents. Nonetheless, Koike founded
his world-girding company near So Paulo, Brazil, because a strong aerospace sector
had developed there, allowing him to develop novel blade designs and
manufacturing know-how. Tecsis has established itself as a global industry leader,
having deployed 12,000 blades in ten countries over the last decade and generating
$350 million in sales in 2007. Entrepreneurs nowadays go across boundaries for two
reasons. One is combative: Many startups, such as Tecsis and Inverness Medical,
must globalise various parts of their business from the outset, such as
manufacturing, service delivery, capital sourcing, and talent acquisition. That may
seem self-evident now, but until recently, it was common practise for US venture
investors, in particular, to insist that the firms they invested in focus on local markets.
The other purpose is to accept responsibility for the wrongdoing. Many new
businesses are realising that a fresh business opportunity spans across countries or
that they may build new goods or services by utilising distance. Take, for example,

6. Mary Gadams' RacingThePlanet, which was created in 2002 to organise seven-day
marathons in the world's most dangerous locations.
Global entrepreneurs, my research shows, face three distinct challenges
Distance.
New businesses sometimes lack the infrastructure needed to handle scattered
operations and distant markets. Furthermore, physical distances result in temporal
discrepancies, which might be difficult to traverse. Even coping with the different
workweeks of different nations takes a toll on a startup's small staff: Corporate
offices in North America, Europe, China, and India are typically open Monday
through Friday. They're open from Sunday through Thursday in Israel. The
workweek runs from Saturday to Wednesday in Saudi Arabia and the United Arab
Emirates, whereas it runs from Monday to Friday or Saturday in other primarily
Muslim nations such as Lebanon, Morocco, and Turkey. Bridging the "psychic gap,"
as British economist Wilfred Beckerman put it in 1956, is a larger problem for
multinational firms. Culture, language, education systems, political systems, religion,
and economic development levels all contribute to this. It has the potential to
increase — or decrease — psychological barriers across areas, and it frequently
leads to entrepreneurs making unexpected decisions.
Context.
The political, regulatory, legal, fiscal, environmental, and labour systems of different
countries differ. Entrepreneurs' decisions regarding where to put their firms'
headquarters, for example, have an impact on shareholder returns and their capacity
to obtain financing. When Andrew Prihodko, a Ukrainian student at MIT, and Sharon
Peyer, a Swiss-American citizen at Harvard, decided to start an online picture
management firm, they deliberated long and hard on where to base Pixamo. Should
they incorporate it in Ukraine, which has a straightforward tax system but a
tumultuous legal history? Or Switzerland, with its higher taxes but well-established
legal system? Or Delaware, which has even higher taxes yet is home to the majority
of U.S. start-ups? When Prihodko and Peyer sold Pixamo to NameMedia in 2007,
they opted to base the firm in the comparatively tax-friendly Swiss canton of Zug, a
choice that benefited stockholders. Some global entrepreneurs must deal with many
nations at the same time, which is difficult. Gary Mueller founded Internet Securities

7. in 1994 to give data on rising markets to investors. After three years, the company
had operations in 18 countries and had to deal with the laws of Brazil, China, and
Russia on a daily basis. Internet Securities became a market leader as a result of its
success, and Euromoney bought 80 percent of the company's stock for $43 million in
1999.
Resources.
Customers expect start-ups to have the same capabilities as larger firms and to offer
the same level of quality. For resource-strapped startup companies, that's a hefty
assignment. Nonetheless, businesses have little choice but to go to whatever length
to keep consumers. Jim Sharpe bought XTech, a tiny firm that currently makes
faceplates for telecoms equipment, in 1987. Initially, the firm manufactured its items
in the United States and marketed them through sales agents and distributors in
other countries. Cisco, Lucent, Intel, IBM, and other XTech clients, on the other
hand, had moved the majority of their manufacturing to China by 2006. They grew
hesitant to do business with vendors that did not manufacture goods or provide
customer support in China. Sharpe didn't have an option but to establish a subsidiary
in China at that point. Competencies Required by Global Entrepreneurs
All business owners must be able to spot opportunities, assemble resources, and
close transactions. Soft talents such as vision, leadership, and enthusiasm are
required of all of them. However, they will need to develop four more skills in order to
win on a worldwide scale.
Articulating a global purpose
It is important to provide a crystal clear reason for being global. Robert Wessman, for
example, acquired control of a tiny pharmaceuticals manufacturer in his home
Iceland in 1999. Within weeks, he had come to the conclusion that the generics
company needed to globalise its key functions—manufacturing, research and
development, and marketing—in order to obtain economies of scale, create a broad
product portfolio, and be first to market with medications as they came off patent.
Actavis has expanded into 40 countries since then, frequently by acquiring local
businesses. Wessman encountered many obstacles, yet he adhered to his plan.

8. Actavis now produces 650 products and has 350 more in the works. In the year
2007,
Even so, there are no simple solutions to the problems of running a start-up in the
fast-paced world of global entrepreneurship. Consider Mei Zhang, who in 2000
launched WildChina, a high-end adventure-tourism firm in China. Zhang hired Jim
Stent, an American expatriate with a keen interest in Chinese history and culture, as
her COO three years later. In 2004, Zhang relocated to Los Angeles, appointing
Stent as CEO in Beijing and herself as chairwoman. As a result, an American
expatriate residing in Beijing had to oversee a Chinese expatriate living in the United
States.
The fact that the globe isn't flat shouldn't scare entrepreneurs. Being global is difficult
for the faint of heart, but even small businesses may succeed by using distance to
achieve a competitive edge.
IDENTIFY OPPORTUNITY, GENRATE IDEA AND CONDUCT FEASIBILTY
ANALYSIS
Listening to potential consumers' requirements, wants, difficulties, and
disappointments with your industry while you're targeting them. Have they ever
utilised comparable products and services? What did they enjoy and what did they
despise? What brought them to you? What are their qualms about your goods or
services? Listen to what your consumers have to say about your industry, goods,
and services when you're speaking with them. What are some of the most commonly
asked questions? Experiences? Frustrations? What are your suggestions and
grievances? This useful consumer data will assist you in identifying significant
business possibilities to expand and improve your present goods and services. Do
some competition analysis (but don't let it paralyse you) to examine what other
startups are doing, and, more crucially, what they aren't doing. Where are they
collapsing? What exactly are they doing correctly? What draws customers to them
rather than you? Analyzing your rivals will assist you in identifying crucial business
possibilities to broaden your market reach and improve your products and services.

9. Subscribe to trade magazines, join relevant organisations, set up Google alerts for
important industry phrases and news, and follow other industry professionals on
social media. Immerse yourself in your field and stay up to date on the newest
techniques and trends.
Scratch your Own Itch
Create a solution for something that you find really annoying or painful in your life.
Create a better solution for something that you do every day — e.g. make the
process more efficient, less expensive or more enjoyable.
Solve a Problem for a Niche Audience
3. Build an email list around a niche topic and survey them about their biggest
challenges about it.
4. Analyse the activity in niche forums and on platforms like Quora and Reddit to
discover the pain points and desires of niche groups.
Discover Business Ideas in your Corporate Job
5. Look at the internal processes of the company you are working for (Human
Resources, Finance & Accounting, Marketing, Management, Sales, etc.): What are
processes that could be made more efficient? How could they be improved with the
use of technology?
6. Look at the people working with you: How could they get better at what they do?
How could they be happier at what they do so the company can keep their best-
performing employees?
7. Look for improvement potential of the company’s core service. How could its
product or service be made better, cheaper or more efficient? Think of out-of-the-box
ways that the big companies are missing as well as business ideas that benefit from
small agile startup teams instead of big capital and resources.
8. Look at transferability of its products and processes: How could its processes be
used in a different industry? How could its products be made accessible to a
completely different market (e.g. a cheaper, more basic version in third world
countries)?

10. 9. Look for improvement potential in its supply chain: How could processes of its
suppliers or customers be made more efficient?
Analyse Trends
10. Look at the trending topics on Social Media Sites like Twitter, Reddit, Buzzfeed,
YouTube etc. Remember the Fidget Spinner? If you are able to jump onto trending
topics fast enough by creating or reselling related products or services, you can build
a valid business.
11. Become a trend spotter yourself: Read, read, read. Pick an industry and spend a
couple of months reading everything about it. Do it until you get to the point where
you are able to spot and predict upcoming trends yourself.
Explore your Passion
12. Look at your past jobs and analyse what you liked/did not like in your role. Think
of industries and types of businesses that would allow you to do more of what you
like. For example, if you loved working with people in your customer service job, why
not build a coaching or consulting business?
13. Make a list of things you love to do and would do for free. Think about how you
could turn these things into a business. For example, if you are passionate about
healthy living and spend your free time researching recipes, finding new ways to
workout and read up on the newest health trends — why not start a blog or coaching
business with your expertise?
Build on your Strengths
14. Look at your past jobs and analyse what you were really good at.Think of
industries and types of businesses that would allow you to use your skills and
strengths. For example, if you were really good at writing blog posts in your past
marketing job, you could start a business as a freelance writer.
15. Think of businesses and industries that you would have an unfair advantage in.
This could be based on extensive industry experience, knowledge, skills or network.
How could you use this advantage to build a business?
Become an Idea Machine

11. 16. Train your brain to come up with ideas on tap by writing down 10 ideas about one
topic every day. They don’t need to be business ideas but they need to be related to
just one topic. This will force your brain to get really creative. For example: write down
10 ideas to make cooking easier, 10 ideas to loose weight, 10 ideas to sell books, etc.
17. Read, Read, Read. The more you read about different things in all sorts of areas,
the more ideas will come to you naturally. By expanding your knowledge, you are
expanding your realm of business ideas.
Apply a well-known business model to a
different industry or product
18. Build the Uber for X, the Airbnb for Y
or the Warby Parker for x. You get the
point.
19. Find a niche and resell products on
your own dropshipping store, Amazon,
eBay or other market places.
FEASIBILTY ANALYSIS
PRELIMINARY ANALYSIS - The language gap is a big problem in itself.
The idea to learn new language seems cool, in fact one common element in the
bucket list of most of people out there is to learn a new language. However, how
exciting the process to learn a new language can be, also be pretty tiresome. Often
learners have hard time learning new words and mastering accents, and owing to
this, they end up giving up on the process in between.
In this picture we can see that four people are speaking four
different languages they all are speaking same thing here
but in different languages which creates a language gap.
Market Potential - Intercultural communication by nature is already a difficult situation
with the endless potential for misunderstanding and conflict. Non native speakers of

12. English, though from different language and cultural backgrounds, have an
understanding of what it means to be communicating in a language that is not their
mother tongue. On the other hand native speakers are at a disadvantage when it
comes to using English internationally.
Most of the people in the world do not speak English or, even if they use, it is their
second or third language.
There should be more studies conducted on language barrier/ gap but as of now we
know that 94% of the world's population does not speak English as their first
language. 75% do not speak English at all.
What are the existing solution available?
There are different language apps which minimize the language barrier, one can also
use some translating services for the gap to minimize & the traditional method where
are you learning a language from scratch on your own from books, where you can go
wrong.
The current state of language barrier or gaps is wide, the gap is continuously
increasing as such in our country there is no big language teaching app or website
which emphasise on English or even if there are they are very costly and lower
background people are not able to afford it. Moreover we all are aware of the COVID
19 situation and everyone in lockdown this gives students a great opportunity to learn
different languages while being in their homes.
Our idea is specifically language teaching based application, which primarily focuses
on English language but gives you a whish list of wide Varity of different languages to
learn and personal tutors.
SCOPE - It will be an affordable programme to all, providing top quality services, free
customer support and will help building good vocabulary. Highest quality intensive
English program to non native speakers of English, not only English but more than
500+ language courses worldwide. The whole programme will be online.
BRAND NAME : Learningician Space, as it is a space to learn and grow.
Tag line : LEARNINGICIAN where learning is magical and fun.

13. Why and how is our innovation novel?
Empowering students to acquire attitudes, values and skills that enhance cross
cultural communication with that we check speech comprehension via exercise ,
pronunciation check, regular revision, language practice and at the end programme a
certificate from our side to the students.
Patent will safeguard our innovation, it will safeguard our product certain
specifications according to its originality, practicality, suitability, and utility.
What does our user say?
CUSTOMER REVIEWS
My son is learning Japanese and they were so helpful in accommodating our needs.
Big shout out to Learningician Space for all helpful insights to invigorate this learning
experience for my son. Great customer service and this app is so easy to navigate
through and user friendly. – (Potential customer)
Great app. Makes learning fun and easy. - (Potential customer)
WHAT IS OUR BUSINESS MODEL –
Learningician Space services are targeted at the mass market, notably those who are
interested in learning a second language but do not have the enough funds or time to
commit to a formal language course.
The online language learning market is expected to grow at 18.7% from 2020 to
2027 to reach $21.2 billion by 2027.
High fixed costs, low variable costs
2000 – 4000 INR for a 8 week course.
An individual interested in languages, and individuals interested in lower income with
busy schedules.
FINANCIAL ANLYSIS.
FEEDBACK - Learningician Space is not a stand-alone language course, but it's an
excellent addition to a language learner's toolbox. It's easy to use, it's fun and it

14. works. Don't forget to do the homework, though. If your aim is to achieve real fluency,
remember to read, speak, and truly live the language that you're learning!
An app with reasonable features is certain to cost somewhere around 7- 22 lac INR
for a single platforms, for both it can go up to 33 lac INR. Also the salary paid to
teachers and in a
Funding will be raised by some part of bank loan, investors investing in the business
and personal savings.
A free course will be given to certain school students, basic plan of 8 week course will
be given to them and later their feedback will be taken. Also some random working
people of different age groups.
If the plan did not work out company will be sold to investors
ELEVATOR PITCH
We are language learning app based company , learning language is now easy with
Learningician Space,
People who are keen to learn new language but they have busy schedule – they can
students, working people or even older age group.
We give private tutors, regular revision, learning is fun and easy with us, the learner
can even chat with the tutor to clear doubts, we improve vocabulary, pronunciation
check and so much more
By regular advertisements in between YouTube adds and while using different social
media platforms we will promote the app.
TEAM
The process of language learning mobile app is pretty extensive hence having your
team in place is crucial. Get the services of a good language learning app
development company to create an app that is rich in features and able to meet the
desired expectations.
Project manager
IOS Developer, Android Developer, Back – end app Developers and a Website
developer

15. UX/UI designers, Graphic designer‘
QA testers.
Excellent teachers of different languages on board.