Digital marketing encompasses all marketing efforts that use an electronic device or internet. Businesses leverage, digital channels such as search engines, social media, e-mail and other websites to connect with current and prospective customers This is the process of optimizing your website to "rank" higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include websites, blogs, and infographics. Pay Per Click (PPC) PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google Ads, which allows you to pay for top slots on Google's search engine results pages at a price "per click" of the links you place. Other channels where you can use PPC include: Paid ads on Facebook:Here, users can pay to customize a video, image post, or slideshow, which Facebook will publish to the newsfeeds of people who match your business's audience Twitter Ads campaigns: Here, users can pay to place a series of posts or profile badges to the news feeds of a specific audience, all dedicated to accomplish a specific goal for your business. This goal can be website traffic, more Twitter followers, tweet engagement, or even app downloads. Sponsored Messages on LinkedIn: Here, users can pay to send messages directly to specific LinkedIn users based on their industry and background. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action AFFILIATE MARKETING It a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts

1. Presentation by – Yashleen, (BBA 4)

2. WHAT IS DIGITAL MARKETING ?
 Digital marketing encompasses all marketing efforts that
use an electronic device or internet.
 Businesses leverage, digital channels such as search
engines, social media, e-mail and other websites to
connect with current and prospective customers.

3. TRADITIONAL Vs DIGITAL
MARKETING
&
BENEFITS

6. 01
0
2
0
3
04
0
5
SEO
0
6 W h a t d o e s
i t
Consist
Of
PPC
SMM
Content
marketing
Affiliate
marketing
Email
marketing

7. 01
02
03
This is the process of optimizing your website to "rank" higher in search
engine results pages, thereby increasing the amount of organic (or free)
traffic your website receives. The channels that benefit from SEO include
websites, blogs, and infographics.
There are a number of ways to approach SEO in order
to generate qualified traffic to your website. These
include:
On page SEO
Off page SEO
Technical SEO
SEO

8. PPC ( Pay Per Click )
Pay Per Click (PPC)
PPC is a method of driving traffic
to your website by paying a
publisher every time your ad is
clicked. One of the most common
types of PPC is Google Ads,
which allows you to pay for top
slots on Google's search engine
results pages at a price "per
click" of the links you place.
Other channels where you can
use PPC include:
• Paid ads on Facebook:Here,
users can pay to customize a
video, image post, or
slideshow, which Facebook

9. • will publish to the newsfeeds of people who match
your business's audience
• Twitter Ads campaigns: Here, users can pay to place
a series of posts or profile badges to the news feeds
of a specific audience, all dedicated to accomplish a
specific goal for your business. This goal can be
website traffic, more Twitter followers, tweet
engagement, or even app downloads.
• Sponsored Messages on LinkedIn: Here, users can
pay to send messages directly to specific LinkedIn
users based on their industry and background.

12. CONTENT MARKETING
 Content marketing is a strategic marketing approach
focused on creating and distributing valuable, relevant,
and consistent content to attract and retain a clearly
defined audience — and, ultimately, to drive profitable
customer action.

13. DEFINITION
AFFILIATE
MARKETING
It a type of performance-
based marketing in which a
business rewards one or
more affiliates for each
visitor or customer brought
by the affiliate’s own
marketing efforts.

14. PAY PER
SALE
PAY PER
LEAD
PAY PER
CLICK OR
PPC
How does it
work:
PAY PER SALE - Companies pay a
certain percentage for qualified sales this
percentage is agreed upon the company
and its affiliate. commission can range
from 3%-80% depending on the product
sold.
PAY PER LEAD - Companies pay a fixed
commission for every qualified actions
which might be things like app installation,
online form submission, free trial signup,
survey etc.
PAY PER CLICK OR PPC - An affiliate
gets paid for all valid clicks generated
regardless if it results in a sale or not.It a
type of performance-based marketing in
which a business rewards one or more
affiliates for each visitor or customer
brought by the affiliate’s own marketing
efforts.

15. The merchant
The network
The customer
The publisher
T h e 4 k e y Key
Players

16. Benefits
0
1
0
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5
It is performance
based
Helps broaden your
audience
Affiliates can boost
your reputation
Cost effective
Can rapidly scale your
traffic

17. E-MAIL MARKETING
 Email marketing is a digital marketing strategy based on
sending emails and developing relationships with
prospects and customers. An effective email marketing
strategy convert prospects into customers, and turn first
time buyers into recurring customers. One advantage of
email marketing is that you can automate the entire
process.

18. Digital Marketing strategy
Digital marketing strategy
A digital marketing strategy is a channel strategy stemming from a marketing
strategy. The digital marketing strategy must...
• Be informed by research into customer channel behavior and marketplace
activity = intermediaries, publishers and competitors
• Based on objectives for future online and offline channel contribution %
• Define and communicate the differentials of the channel to encourage
customers to use it,
• BUT, need to manage channel integration
So put another way, digital marketing strategy defines how companies should:
• Hit our channel leads & sales targets
• Budgets for Acquisition, Conversion, Retention & Growth, Service
• Communicate benefits of using this channel “ enhance brand
• Prioritize audiences targeted through the channel
• Prioritize products available through the channel

21. THANK YOU