WHAT TRIGGERS CONSUMER BUYING BEHAVIOUR. PPT.pptx

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To identify key reasons and what causes that set off impetuous purchasing actions. To gain consensus on key to be included in a survey for research for what causes impulsive buying behaviour among customers. The aim is to examine some of the factors affecting impulsive buying behaviour of consumers in the market. It also aims to verify the interrelationship between these factors and impulsive buying behaviour The survey will take account various respondents from Ludhiana. The appropriate size would be 400. However, this sample size includes people of every age group. Here, an assumption is made that people of working age group are the ones who have the ability and capacity to visit supermarkets or make any kind of purchases. Therefore, out of 400, only 50 %, i.e. 200 respondents are considered a representative sample size. Two variables namely : Dependent Variable i.e. consumer’s impulse buying behaviour. Independent variables i.e. promotional approaches, store environment, window display, income level and credit card. The goal of this research is to get an insight into the impulsive buying behaviour of consumers while they are in supermarkets and the factors that affect or trigger those impulses Keeping in mind the findings of this, marketers and retail outlet/supermarket owners can actually capitalize on this phenomenon of impulsive buying behaviour and make consumers spend more than they intended to

Business

A STUDY: ON WHAT
CAUSES AN IMPULSIVE
BUYING BEHAVIOUR
AMONG CONSUMERS IN
LUDHIANA
YASHLEEN KAUR (BBA4)

OBJECTIVE OF THE STUDY
 To identify key reasons and what causes that set off
impetuous purchasing actions.
 To gain consensus on key to be included in a survey
for research for what causes impulsive buying
behaviour among customers.

AIM OF THESTUDY
 The aim is to examine some of the factors affecting
impulsive buying behaviour of consumers in the market. It
also aims to verify the interrelationship between these
factors and impulsive buying behaviour.

POPULATION SAMPLE FOR DATA
 The survey will take account various respondents from Ludhiana.
 The appropriate size would be 400.
 However, this sample size includes people of every age group.
 Here, an assumption is made that people of working age group are
the ones who have the ability and capacity to visit supermarkets or
make any kind of purchases.
 Therefore, out of 400, only 50 %, i.e. 200 respondents are
considered a representative sample size.

VARIABLES TO BE MEASURED.
 Two variables namely :
 Dependent Variable i.e. consumer’s impulse buying
behaviour.
 Independent variables i.e. promotional approaches, store
environment, window display, income level and credit
card.

LIKELY OUTCOMES
 The goal of this research is to get an insight into the impulsive
buying behaviour of consumers while they are in supermarkets
and the factors that affect or trigger those impulses
 Keeping in mind the findings of this, marketers and retail
outlet/supermarket owners can actually capitalize on this
phenomenon of impulsive buying behaviour and make consumers
spend more than they intended to

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WHAT TRIGGERS CONSUMER BUYING BEHAVIOUR. PPT.pptx

1. A STUDY: ON WHAT CAUSES AN IMPULSIVE BUYING BEHAVIOUR AMONG CONSUMERS IN LUDHIANA YASHLEEN KAUR (BBA4)

2. OBJECTIVE OF THE STUDY  To identify key reasons and what causes that set off impetuous purchasing actions.  To gain consensus on key to be included in a survey for research for what causes impulsive buying behaviour among customers.

3. AIM OF THESTUDY  The aim is to examine some of the factors affecting impulsive buying behaviour of consumers in the market. It also aims to verify the interrelationship between these factors and impulsive buying behaviour.

4. POPULATION SAMPLE FOR DATA  The survey will take account various respondents from Ludhiana.  The appropriate size would be 400.  However, this sample size includes people of every age group.  Here, an assumption is made that people of working age group are the ones who have the ability and capacity to visit supermarkets or make any kind of purchases.  Therefore, out of 400, only 50 %, i.e. 200 respondents are considered a representative sample size.

5. VARIABLES TO BE MEASURED.  Two variables namely :  Dependent Variable i.e. consumer’s impulse buying behaviour.  Independent variables i.e. promotional approaches, store environment, window display, income level and credit card.

6. LIKELY OUTCOMES  The goal of this research is to get an insight into the impulsive buying behaviour of consumers while they are in supermarkets and the factors that affect or trigger those impulses  Keeping in mind the findings of this, marketers and retail outlet/supermarket owners can actually capitalize on this phenomenon of impulsive buying behaviour and make consumers spend more than they intended to

7. THANK YOU

WHAT TRIGGERS CONSUMER BUYING BEHAVIOUR. PPT.pptx

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