This document discusses applying entrepreneurship concepts to museums. It argues that entrepreneurship can help museums remain effective and relevant as the environment changes. Museums can generate their own income through entrepreneurial activities like branding, marketing, and offering educational products and services. Some successful Romanian museums like Bran, Peles, and Antipa have adopted entrepreneurial approaches and generated a large percentage of their own revenues, with Bran becoming self-financing in 2009. Entrepreneurial behavior in museums can have positive economic, social, and educational effects for the communities they serve.