Entrepreneurship on the bar (Leverate)
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The story of Leverate and my top 5 mistakes as a first-time founder.
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Entrepreneurship on the bar (Leverate)
- 1. Entrepreneurship on the Bar July 21, 2014
- 2. Leverate This damn rollercoaster. NON-STOP DILEMMAS YOU’RE UNCERTAIN AND ALONE FIRST TIME FOUNDERS: x3 MISTAKES
- 3. Leverate Leverate in numbers (2014) Four founders 150 employees Four branches: Israel, Ukraine, Cyprus, Hong Kong 140 clients and GROWING Raised $240k (private angel) + $12.5M (Saxo Bank)
- 4. Our market What we do Some of you are traders Our clients: Brokers Our business model … AND THE BACK
- 5. • 2008: the garage days • 2009-2011: product boom • 2012-2014: scaling up. big time Now, the story
- 6. Our Story The garage days (2008) One day in the IDF… Money machine! (take 1 - sports) Money machine! (take 2 - FX) January 2008: $240k seed funding Damn. It works. But one broker… October 2008: we’re going B2B with LXFeed
- 7. Our Story How we made money Gold-USD
- 8. Our Story The product boom (2009-2011) Intros, sales, intros, sales… Product #2: LXRisk LXSuite is born (broker in a box) MORE PRODUCTS. Unstructured, hard working startup team… But we’re a market leader.
- 9. July 2011: Saxo acquires 25% to make Leverate a “broker factory” VP Products = why? Why now?
- 10. Our Story LESSON #1:BUILDING STUFF THAT NOBODY WANTS Start small. Launch an MVP. Invest 0-20% and test your vision in reality. Partnerships New products Noise from competitors New features
- 12. Our Story Scaling up. Big time (2012-2014) BUSINESS BOOM (140+ clients) BABY BOOM (40 to 150 employees) Structure & processes Marketing & Sales boost Expanding globally: London, Ukraine, HK Achieving big things.
- 13. LESSON #2:HIRING IS IMPORTANT, FIRING IS CRITICAL
- 14. LESSON #3:YOU’RE PLAYING A NEW GAME. DON’T FALL IN LOVE WITH THE STARTUP FEELING.
- 15. LESSON #4:GET A MENTOR - STARTUP + GROWTH PHASES
- 16. LESSON #5:DON’T GIVE UP. OH, AND KEEP A BACKUP
- 18. Leverate Thanks! Questions? We Make Trading Easy Mission To drive brokerages to success. To be the standard operating system of brokerages. To create the Earth’s most innovative trading experience.