Engage with public comments and questions to foster open dialogue and ensure consistent communication within the company. Establish a unified message for all employees to avoid conflicting statements and to strengthen their collective image to stakeholders. Leadership must stay informed on all postings and information releases, even when tasks are delegated.

7. Be sure to respond to as
many, if not all comments
and questions to
demonstrate that there is
an open dialogue
between the business
and the public.

9. Decide on a company-wide
message and communicate that
message to all employees. Doing
so will help to eliminate
conflicting statements and will
help to unite your employees in
the eyes of your
stakeholders.

11. While you may delegate tasks throughout the
business, as the leader or member of the
leadership team, it is your responsibility to know
what is being posted and what information is
being released.