This document outlines a business plan for Urban Art, a company that offers customized t-shirts. The management team is listed, along with their roles. The company aims to offer affordable, customized t-shirt designs for youth in Lahore, Pakistan, as existing options are unfitted or lack desired designs. The target market is youth ages 13-30 from upper and middle class families in Lahore. Financial projections show a positive net present value and internal rate of return, with a payback period of under 3 years. Risks include management ability, marketing challenges, operations, financing, and intellectual property infringement.

2. Group Members SyedAzamHussain Shah (C.E.O) RahmatUllah (MD) M. Muavia Khan (Production Manager) Liaqat Ali (Finance Manager) Rizwanilyas (Personnel Manager) SyedUsmanMashdi (Supply Chain Manager) Danish (Marketing Manager) Irfansarver(Sales Manager)

3. URBAN ART CUSTOMIZED T-SHIRTS

4. BACKGROUND T- shirts are used as a FASHION around the whole world Mr. SHAH

6. Unfitted Shirt Size

7. Undesired design in Market

9. Affordable Prices

11. Business Model

12. MANAGEMENT TEAM:

14. Pakistan—Introductory stage

15. Local industry size—Small

17. Target Market 3% 2% Youth Of Lahore Upper And Middle Class Age Group13 to 30 5% 90%

18. COMPÉTITION No Direct Competitor 1st Mover Advantage Indirect Competitors Figure Levi’s Stone Age

19. FINANCIALS Net Present Value Net present value (NPV) = - initial cost of investment+ (discounted value of future inflows) NPV = RS: 346127 Internal Rate of Return: IRR: the discount rate that makes the NPV=0 is known as the rate of return. IRR for the Urban Art is 16.98% Pay Back Year: Simple Payback period: 2.48 years Discounted payback period: 2.82 years

21. Move toward Customized Jeans

23. Marketing Risks

24. Operational Risks

25. Financial Risks