Apresentação sobre a introdução do paywall nos jornais brasileiros, durante o Digital Media LatinoAmerica 2013, em Bogotá, na Colombia, com a descrição dos casos de Folha de S.Paulo, O Globo, Gazeta do Povo e RBS.
In July 2011, Dr. Younger became the executive director for the Catholic Research Resources Alliance (CRRA) after serving as the first chair of the Board of Directors. Prior to that, she led the Libraries at the University of Notre Dame where she and the expert library staff successfully carried out many initiatives that enhanced services and collections locally, nationally and internationally. She continues her affiliation with Notre Dame as the Edward H. Arnold Director of Hesburgh Libraries Emerita. Prior to that she served in administrative positions at The Ohio State University and the University of Wisconsin-Madison, where she also received her education and degrees in librarianship.
Dr. Younger continues as a leader in state, national, and international library organizations, having served on the boards of the Center for Research Libraries (CRL), the Association of Research Libraries (ARL), the Academic Libraries of Indiana (ALI) and the OCLC, a global library cooperative. She has published numerous articles on topics including cataloging and metadata, the challenges of cooperation and transforming libraries for the global information society and is invited frequently to speak at conferences. Most recently, for the second year, she was a co-presenter on best practices in digital archiving at the Catholic Media Conference, the annual conference of the Catholic Press Association of the United States and Canada.
Katherine Skinner is executive director of the Educopia Institute, a not-for-profit educational organization that builds networks and collaborative communities to help cultural, scientific, and scholarly institutions achieve greater impact. Skinner, who has a doctorate from Emory University, has co-edited three books and co-authored the landmark “Guidelines for Digital Newspaper Preservation Readiness” with Matt Schultz.
Kalev Leetaru is a Senior Fellow at the George Washington University Center for Cyber & Homeland Security and a member of its Counterterrorism and Intelligence Task Force. Leetaru was named one of Foreign Policy Magazine's Top 100 Global Thinkers of 2013, as well as being a 2015-2016 Google Developer Expert for Google Cloud Platform. Leetaru's work focuses on how innovative applications of the world's largest datasets, computing platforms, algorithms and mind-sets can reimagine the way we understand and interact with our global world. The GDELT Project is a realtime open data global graph over human society as seen through the eyes of the world's news media, reaching deeply into local events, reaction, discourse, and emotions of the most remote corners of the world in near-realtime and making all of this available as an open data firehose to enable research over human society.
Kate Zwaard is the chief of National Digital Initiatives at the Library of Congress, where she leads a new group focused on digital innovation and expanding the use of the digital collections. She previously managed the Digital Repository Development team, contributing leadership, code and a passion for the mission of the agency. Under her technical direction, the Library of Congress ingested three petabytes (equivalent to 3 million gigabytes) of digital collections, including web archives, the first born-digital manuscript collections, 10 million Chronicling America newspaper pages and three-fourths of a trillion tweets. Before coming to the Library of Congress, Zwaard led the development team responsible for the digital preservation and authentication data architecture at the U.S. Government Publishing Office. She comes to public services from a quantitative research and community banking background. Zwaard has chaired the PREMIS Editorial Committee and the National Digital Stewardship Alliance’s Standards and Practices Working Group. She has written and spoken widely on topics ranging from software development to digital preservation.
In July 2011, Dr. Younger became the executive director for the Catholic Research Resources Alliance (CRRA) after serving as the first chair of the Board of Directors. Prior to that, she led the Libraries at the University of Notre Dame where she and the expert library staff successfully carried out many initiatives that enhanced services and collections locally, nationally and internationally. She continues her affiliation with Notre Dame as the Edward H. Arnold Director of Hesburgh Libraries Emerita. Prior to that she served in administrative positions at The Ohio State University and the University of Wisconsin-Madison, where she also received her education and degrees in librarianship.
Dr. Younger continues as a leader in state, national, and international library organizations, having served on the boards of the Center for Research Libraries (CRL), the Association of Research Libraries (ARL), the Academic Libraries of Indiana (ALI) and the OCLC, a global library cooperative. She has published numerous articles on topics including cataloging and metadata, the challenges of cooperation and transforming libraries for the global information society and is invited frequently to speak at conferences. Most recently, for the second year, she was a co-presenter on best practices in digital archiving at the Catholic Media Conference, the annual conference of the Catholic Press Association of the United States and Canada.
Katherine Skinner is executive director of the Educopia Institute, a not-for-profit educational organization that builds networks and collaborative communities to help cultural, scientific, and scholarly institutions achieve greater impact. Skinner, who has a doctorate from Emory University, has co-edited three books and co-authored the landmark “Guidelines for Digital Newspaper Preservation Readiness” with Matt Schultz.
Kalev Leetaru is a Senior Fellow at the George Washington University Center for Cyber & Homeland Security and a member of its Counterterrorism and Intelligence Task Force. Leetaru was named one of Foreign Policy Magazine's Top 100 Global Thinkers of 2013, as well as being a 2015-2016 Google Developer Expert for Google Cloud Platform. Leetaru's work focuses on how innovative applications of the world's largest datasets, computing platforms, algorithms and mind-sets can reimagine the way we understand and interact with our global world. The GDELT Project is a realtime open data global graph over human society as seen through the eyes of the world's news media, reaching deeply into local events, reaction, discourse, and emotions of the most remote corners of the world in near-realtime and making all of this available as an open data firehose to enable research over human society.
Kate Zwaard is the chief of National Digital Initiatives at the Library of Congress, where she leads a new group focused on digital innovation and expanding the use of the digital collections. She previously managed the Digital Repository Development team, contributing leadership, code and a passion for the mission of the agency. Under her technical direction, the Library of Congress ingested three petabytes (equivalent to 3 million gigabytes) of digital collections, including web archives, the first born-digital manuscript collections, 10 million Chronicling America newspaper pages and three-fourths of a trillion tweets. Before coming to the Library of Congress, Zwaard led the development team responsible for the digital preservation and authentication data architecture at the U.S. Government Publishing Office. She comes to public services from a quantitative research and community banking background. Zwaard has chaired the PREMIS Editorial Committee and the National Digital Stewardship Alliance’s Standards and Practices Working Group. She has written and spoken widely on topics ranging from software development to digital preservation.
The subscription model which is appropriately tailored to the needs of readers is a win-win strategy that allows achieving both sides’ goals. It’s possible when the customers receive value from the subscription. Only then will they be more likely to renew the subscription, and they’ll probably do it at an increased rate. The customers that don’t receive value, will return to the marketplace to look for different products that are better for them.
Let’s take a look at five interesting subscription models that were implemented by well-known publishers. How do they monetize their content?
DIGITAL MARKETING
Brief alter broadcast The supposed computerized promoting alludes to a showcasing strategy that utilizes the Web, PC correspondence innovation and advanced intelligent media to accomplish showcasing objectives. Computerized showcasing will utilize progressed PC network innovation however much as could be expected to look for the improvement of new business sectors and the mining of new shoppers in the best and financially savvy way. Computerized showcasing is a significant level promoting movement in light of clear data set objects and through computerized media stations like phone, SMS, email, electronic fax, and organization stages to accomplish exact showcasing, quantifiable showcasing impacts, and digitization. Computerized promoting was recently viewed as a free showcasing structure in an extraordinary field, yet beginning around 2003 it has frequently been viewed as an advertising structure that can include most customary showcasing fields (like direct advertising) since it gives a smith supposed advanced promoting alludes to a showcasing strategy that utilizes the Web, PC correspondence innovation and computerized intuitive media to accomplish advertising objectives. Computerized showcasing will utilize progressed PC network innovation however much as could be expected to look for the improvement of new business sectors and the mining of new shoppers in the best and financially savvy way. Computerized showcasing is a significant level promoting action in view of clear data set objects and through advanced media stations like phone, SMS, email, electronic fax, and organization stages to accomplish exact advertising, quantifiable showcasing impacts, and digitization. Computerized promoting was recently viewed as a free showcasing structure in a unique field, yet starting around 2003 it has frequently been viewed as an advertising structure that can include most customary advertising fields (like direct advertising) since it gives a similar crowd specialized strategy (just in computerized structure).liar crowd speciate time of computerized showcasing 2.0:In the period of computerized promoting 2.0, with the unexpected development of web-based entertainment and video sites, organizations have restricted the distance with clients, laid out exhaustive showcasing techniques, and acknowledged constant observing and customary examination of information. Subsequently, the Web has progressively turned into a significant channel for corporate promoting, and publicists have moved seriously publicizing spending plan venture from disconnected media to online media [8] .The time of computerized advertising 2.0:In the period of advanced promoting 2.0, with the abrupt development of virtual entertainment and video sites, organizations have restricted the distance with clients, laid out far reaching advertising procedures, and acknowledged constant observing and normal examination of information. Subsequently, the Web has progressively turn
The Digital Dentistry Latam Project started in early 2020,as a response to pandemic scenario where we ́re facing a challenging moment on how to keep relationship and sales pipeline building in Latin American region.
LinkedIn is emerging as powerful publishing platform for content marketers. Marketing Mag features Gary Fearnall, Director of LinkedIn Marketing Solutions Canada, as they examine the future of the platform.
M&E Industry to Reach US$2.6 Trillion by 2025- Use Cases of Data Analytics in...SG Analytics
One positive development in what was generally a challenging year for the global entertainment and media sector was the rise in popularity of movie and television material streamed over the internet (also known as "over-the-top," or OTT).
According to a recent analysis from the global consulting firm PwC, the sector, which saw a decline in revenue due to the pandemic, is predicted to return quickly and rise by more than a quarter by 2025. https://us.sganalytics.com/blog/data-analytics-in-media
The advancements in Internet technologies and telecommunications has turned the whole world into one global and interconnected digital village. Such interconnectivity has made it easier for people to connect with people and for businesses to connect with people or other businesses. Read more on our presentation the digital advertising trends this 2020.
Check out our original blog post here - https://digitalmarketingphilippines.com/digital-advertising-trends-in-2020-infographic/
Fernando Samaniego's Presentation at Publishing Expo 2008 in Moscow: Vocento Online - From Player To Market Leader. Fernando Samaniego is an International New Media Consultant.
DIGITAL MARKETING
Brief alter broadcast The supposed computerized promoting alludes to a showcasing strategy that utilizes the Web, PC correspondence innovation and advanced intelligent media to accomplish showcasing objectives. Computerized showcasing will utilize progressed PC network innovation however much as could be expected to look for the improvement of new business sectors and the mining of new shoppers in the best and financially savvy way. Computerized showcasing is a significant level promoting movement in light of clear data set objects and through computerized media stations like phone, SMS, email, electronic fax, and organization stages to accomplish exact showcasing, quantifiable showcasing impacts, and digitization. Computerized promoting was recently viewed as a free showcasing structure in an extraordinary field, yet beginning around 2003 it has frequently been viewed as an advertising structure that can include most customary showcasing fields (like direct advertising) since it gives a smith supposed advanced promoting alludes to a showcasing strategy that utilizes the Web, PC correspondence innovation and computerized intuitive media to accomplish advertising objectives. Computerized showcasing will utilize progressed PC network innovation however much as could be expected to look for the improvement of new business sectors and the mining of new shoppers in the best and financially savvy way. Computerized showcasing is a significant level promoting action in view of clear data set objects and through advanced media stations like phone, SMS, email, electronic fax, and organization stages to accomplish exact advertising, quantifiable showcasing impacts, and digitization. Computerized promoting was recently viewed as a free showcasing structure in a unique field, yet starting around 2003 it has frequently been viewed as an advertising structure that can include most customary advertising fields (like direct advertising) since it gives a similar crowd specialized strategy (just in computerized structure).liar crowd speciate time of computerized showcasing 2.0:In the period of computerized promoting 2.0, with the unexpected development of web-based entertainment and video sites, organizations have restricted the distance with clients, laid out exhaustive showcasing techniques, and acknowledged constant observing and customary examination of information. Subsequently, the Web has progressively turned into a significant channel for corporate promoting, and publicists have moved seriously publicizing spending plan venture from disconnected media to online media [8] .The time of computerized advertising 2.0:In the period of advanced promoting 2.0, with the abrupt development of virtual entertainment and video sites, organizations have restricted the distance with clients, laid out far reaching advertising procedures, and acknowledged constant observing and normal examination of information. Subsequently, the Web has progressively turn
DIGITAL MARKETING
Brief alter broadcast The supposed computerized promoting alludes to a showcasing strategy that utilizes the Web, PC correspondence innovation and advanced intelligent media to accomplish showcasing objectives. Computerized showcasing will utilize progressed PC network innovation however much as could be expected to look for the improvement of new business sectors and the mining of new shoppers in the best and financially savvy way. Computerized showcasing is a significant level promoting movement in light of clear data set objects and through computerized media stations like phone, SMS, email, electronic fax, and organization stages to accomplish exact showcasing, quantifiable showcasing impacts, and digitization. Computerized promoting was recently viewed as a free showcasing structure in an extraordinary field, yet beginning around 2003 it has frequently been viewed as an advertising structure that can include most customary showcasing fields (like direct advertising) since it gives a smith supposed advanced promoting alludes to a showcasing strategy that utilizes the Web, PC correspondence innovation and computerized intuitive media to accomplish advertising objectives. Computerized showcasing will utilize progressed PC network innovation however much as could be expected to look for the improvement of new business sectors and the mining of new shoppers in the best and financially savvy way. Computerized showcasing is a significant level promoting action in view of clear data set objects and through advanced media stations like phone, SMS, email, electronic fax, and organization stages to accomplish exact advertising, quantifiable showcasing impacts, and digitization. Computerized promoting was recently viewed as a free showcasing structure in a unique field, yet starting around 2003 it has frequently been viewed as an advertising structure that can include most customary advertising fields (like direct advertising) since it gives a similar crowd specialized strategy (just in computerized structure).liar crowd speciate time of computerized showcasing 2.0:In the period of computerized promoting 2.0, with the unexpected development of web-based entertainment and video sites, organizations have restricted the distance with clients, laid out exhaustive showcasing techniques, and acknowledged constant observing and customary examination of information. Subsequently, the Web has progressively turned into a significant channel for corporate promoting, and publicists have moved seriously publicizing spending plan venture from disconnected media to online media [8] .The time of computerized advertising 2.0:In the period of advanced promoting 2.0, with the abrupt development of virtual entertainment and video sites, organizations have restricted the distance with clients, laid out far reaching advertising procedures, and acknowledged constant observing and normal examination of information. Subsequently, the Web has progressively turn
DIGITAL MARKETING
Brief alter broadcast the supposed computerized promoting alludes to a showcasing strategy that utilizes the Web, PC correspondence innovation and advanced intelligent media to accomplish showcasing objectives. Computerized showcasing will utilize progressed PC network innovation however much as could be expected to look for the improvement of new business sectors and the mining of new shoppers in the best and financially savvy way. Computerized showcasing is a significant level promoting movement in light of clear data set objects and through computerized media stations like phone, SMS, email, electronic fax, and organization stages to accomplish exact showcasing, quantifiable showcasing impacts, and digitization. Computerized promoting was recently viewed as a free showcasing structure in an extraordinary field, yet beginning around 2003 it has frequently been viewed as an advertising structure that can include most customary showcasing fields (like direct advertising) since it gives a smith supposed advanced promoting alludes to a showcasing strategy that utilizes the Web, PC correspondence innovation and computerized intuitive media to accomplish advertising objectives. Computerized showcasing will utilize progressed PC network innovation however much as could be expected to look for the improvement of new business sectors and the mining of new shoppers in the best and financially savvy way. Computerized showcasing is a significant level promoting action in view of clear data set objects and through advanced media stations like phone, SMS, email, electronic fax, and organization stages to accomplish exact advertising, quantifiable showcasing impacts, and digitization. Computerized promoting was recently viewed as a free showcasing structure in a unique field, yet starting around 2003 it has frequently been viewed as an advertising structure that can include most customary advertising fields (like direct advertising) since it gives a similar crowd specialized strategy (just in computerized structure).liar crowd speciate time of computerized showcasing 2.0:In the period of computerized promoting 2.0, with the unexpected development of web-based entertainment and video sites, organizations have restricted the distance with clients, laid out exhaustive showcasing techniques, and acknowledged constant observing and customary examination of information. Subsequently, the Web has progressively turned into a significant channel for corporate promoting, and publicists have moved seriously publicizing spending plan venture from disconnected media to online media [8] .The time of computerized advertising 2.0:In the period of advanced promoting 2.0, with the abrupt development of virtual entertainment and video sites, organizations have restricted the distance with clients, laid out far reaching advertising procedures, and acknowledged constant observing and normal examination of information. Subsequently, the Web has progressively turn
हम आग्रह करते हैं कि जो भी सत्ता में आए, वह संविधान का पालन करे, उसकी रक्षा करे और उसे बनाए रखे।" प्रस्ताव में कुल तीन प्रमुख हस्तक्षेप और उनके तंत्र भी प्रस्तुत किए गए। पहला हस्तक्षेप स्वतंत्र मीडिया को प्रोत्साहित करके, वास्तविकता पर आधारित काउंटर नैरेटिव का निर्माण करके और सत्तारूढ़ सरकार द्वारा नियोजित मनोवैज्ञानिक हेरफेर की रणनीति का मुकाबला करके लोगों द्वारा निर्धारित कथा को बनाए रखना और उस पर कार्यकरना था।
An astonishing, first-of-its-kind, report by the NYT assessing damage in Ukraine. Even if the war ends tomorrow, in many places there will be nothing to go back to.
More Related Content
Similar to Entering paid content 2.0: Brazilian Newspapers case (O paywall nos jornais brasileiros)
The subscription model which is appropriately tailored to the needs of readers is a win-win strategy that allows achieving both sides’ goals. It’s possible when the customers receive value from the subscription. Only then will they be more likely to renew the subscription, and they’ll probably do it at an increased rate. The customers that don’t receive value, will return to the marketplace to look for different products that are better for them.
Let’s take a look at five interesting subscription models that were implemented by well-known publishers. How do they monetize their content?
DIGITAL MARKETING
Brief alter broadcast The supposed computerized promoting alludes to a showcasing strategy that utilizes the Web, PC correspondence innovation and advanced intelligent media to accomplish showcasing objectives. Computerized showcasing will utilize progressed PC network innovation however much as could be expected to look for the improvement of new business sectors and the mining of new shoppers in the best and financially savvy way. Computerized showcasing is a significant level promoting movement in light of clear data set objects and through computerized media stations like phone, SMS, email, electronic fax, and organization stages to accomplish exact showcasing, quantifiable showcasing impacts, and digitization. Computerized promoting was recently viewed as a free showcasing structure in an extraordinary field, yet beginning around 2003 it has frequently been viewed as an advertising structure that can include most customary showcasing fields (like direct advertising) since it gives a smith supposed advanced promoting alludes to a showcasing strategy that utilizes the Web, PC correspondence innovation and computerized intuitive media to accomplish advertising objectives. Computerized showcasing will utilize progressed PC network innovation however much as could be expected to look for the improvement of new business sectors and the mining of new shoppers in the best and financially savvy way. Computerized showcasing is a significant level promoting action in view of clear data set objects and through advanced media stations like phone, SMS, email, electronic fax, and organization stages to accomplish exact advertising, quantifiable showcasing impacts, and digitization. Computerized promoting was recently viewed as a free showcasing structure in a unique field, yet starting around 2003 it has frequently been viewed as an advertising structure that can include most customary advertising fields (like direct advertising) since it gives a similar crowd specialized strategy (just in computerized structure).liar crowd speciate time of computerized showcasing 2.0:In the period of computerized promoting 2.0, with the unexpected development of web-based entertainment and video sites, organizations have restricted the distance with clients, laid out exhaustive showcasing techniques, and acknowledged constant observing and customary examination of information. Subsequently, the Web has progressively turned into a significant channel for corporate promoting, and publicists have moved seriously publicizing spending plan venture from disconnected media to online media [8] .The time of computerized advertising 2.0:In the period of advanced promoting 2.0, with the abrupt development of virtual entertainment and video sites, organizations have restricted the distance with clients, laid out far reaching advertising procedures, and acknowledged constant observing and normal examination of information. Subsequently, the Web has progressively turn
The Digital Dentistry Latam Project started in early 2020,as a response to pandemic scenario where we ́re facing a challenging moment on how to keep relationship and sales pipeline building in Latin American region.
LinkedIn is emerging as powerful publishing platform for content marketers. Marketing Mag features Gary Fearnall, Director of LinkedIn Marketing Solutions Canada, as they examine the future of the platform.
M&E Industry to Reach US$2.6 Trillion by 2025- Use Cases of Data Analytics in...SG Analytics
One positive development in what was generally a challenging year for the global entertainment and media sector was the rise in popularity of movie and television material streamed over the internet (also known as "over-the-top," or OTT).
According to a recent analysis from the global consulting firm PwC, the sector, which saw a decline in revenue due to the pandemic, is predicted to return quickly and rise by more than a quarter by 2025. https://us.sganalytics.com/blog/data-analytics-in-media
The advancements in Internet technologies and telecommunications has turned the whole world into one global and interconnected digital village. Such interconnectivity has made it easier for people to connect with people and for businesses to connect with people or other businesses. Read more on our presentation the digital advertising trends this 2020.
Check out our original blog post here - https://digitalmarketingphilippines.com/digital-advertising-trends-in-2020-infographic/
Fernando Samaniego's Presentation at Publishing Expo 2008 in Moscow: Vocento Online - From Player To Market Leader. Fernando Samaniego is an International New Media Consultant.
DIGITAL MARKETING
Brief alter broadcast The supposed computerized promoting alludes to a showcasing strategy that utilizes the Web, PC correspondence innovation and advanced intelligent media to accomplish showcasing objectives. Computerized showcasing will utilize progressed PC network innovation however much as could be expected to look for the improvement of new business sectors and the mining of new shoppers in the best and financially savvy way. Computerized showcasing is a significant level promoting movement in light of clear data set objects and through computerized media stations like phone, SMS, email, electronic fax, and organization stages to accomplish exact showcasing, quantifiable showcasing impacts, and digitization. Computerized promoting was recently viewed as a free showcasing structure in an extraordinary field, yet beginning around 2003 it has frequently been viewed as an advertising structure that can include most customary showcasing fields (like direct advertising) since it gives a smith supposed advanced promoting alludes to a showcasing strategy that utilizes the Web, PC correspondence innovation and computerized intuitive media to accomplish advertising objectives. Computerized showcasing will utilize progressed PC network innovation however much as could be expected to look for the improvement of new business sectors and the mining of new shoppers in the best and financially savvy way. Computerized showcasing is a significant level promoting action in view of clear data set objects and through advanced media stations like phone, SMS, email, electronic fax, and organization stages to accomplish exact advertising, quantifiable showcasing impacts, and digitization. Computerized promoting was recently viewed as a free showcasing structure in a unique field, yet starting around 2003 it has frequently been viewed as an advertising structure that can include most customary advertising fields (like direct advertising) since it gives a similar crowd specialized strategy (just in computerized structure).liar crowd speciate time of computerized showcasing 2.0:In the period of computerized promoting 2.0, with the unexpected development of web-based entertainment and video sites, organizations have restricted the distance with clients, laid out exhaustive showcasing techniques, and acknowledged constant observing and customary examination of information. Subsequently, the Web has progressively turned into a significant channel for corporate promoting, and publicists have moved seriously publicizing spending plan venture from disconnected media to online media [8] .The time of computerized advertising 2.0:In the period of advanced promoting 2.0, with the abrupt development of virtual entertainment and video sites, organizations have restricted the distance with clients, laid out far reaching advertising procedures, and acknowledged constant observing and normal examination of information. Subsequently, the Web has progressively turn
DIGITAL MARKETING
Brief alter broadcast The supposed computerized promoting alludes to a showcasing strategy that utilizes the Web, PC correspondence innovation and advanced intelligent media to accomplish showcasing objectives. Computerized showcasing will utilize progressed PC network innovation however much as could be expected to look for the improvement of new business sectors and the mining of new shoppers in the best and financially savvy way. Computerized showcasing is a significant level promoting movement in light of clear data set objects and through computerized media stations like phone, SMS, email, electronic fax, and organization stages to accomplish exact showcasing, quantifiable showcasing impacts, and digitization. Computerized promoting was recently viewed as a free showcasing structure in an extraordinary field, yet beginning around 2003 it has frequently been viewed as an advertising structure that can include most customary showcasing fields (like direct advertising) since it gives a smith supposed advanced promoting alludes to a showcasing strategy that utilizes the Web, PC correspondence innovation and computerized intuitive media to accomplish advertising objectives. Computerized showcasing will utilize progressed PC network innovation however much as could be expected to look for the improvement of new business sectors and the mining of new shoppers in the best and financially savvy way. Computerized showcasing is a significant level promoting action in view of clear data set objects and through advanced media stations like phone, SMS, email, electronic fax, and organization stages to accomplish exact advertising, quantifiable showcasing impacts, and digitization. Computerized promoting was recently viewed as a free showcasing structure in a unique field, yet starting around 2003 it has frequently been viewed as an advertising structure that can include most customary advertising fields (like direct advertising) since it gives a similar crowd specialized strategy (just in computerized structure).liar crowd speciate time of computerized showcasing 2.0:In the period of computerized promoting 2.0, with the unexpected development of web-based entertainment and video sites, organizations have restricted the distance with clients, laid out exhaustive showcasing techniques, and acknowledged constant observing and customary examination of information. Subsequently, the Web has progressively turned into a significant channel for corporate promoting, and publicists have moved seriously publicizing spending plan venture from disconnected media to online media [8] .The time of computerized advertising 2.0:In the period of advanced promoting 2.0, with the abrupt development of virtual entertainment and video sites, organizations have restricted the distance with clients, laid out far reaching advertising procedures, and acknowledged constant observing and normal examination of information. Subsequently, the Web has progressively turn
DIGITAL MARKETING
Brief alter broadcast the supposed computerized promoting alludes to a showcasing strategy that utilizes the Web, PC correspondence innovation and advanced intelligent media to accomplish showcasing objectives. Computerized showcasing will utilize progressed PC network innovation however much as could be expected to look for the improvement of new business sectors and the mining of new shoppers in the best and financially savvy way. Computerized showcasing is a significant level promoting movement in light of clear data set objects and through computerized media stations like phone, SMS, email, electronic fax, and organization stages to accomplish exact showcasing, quantifiable showcasing impacts, and digitization. Computerized promoting was recently viewed as a free showcasing structure in an extraordinary field, yet beginning around 2003 it has frequently been viewed as an advertising structure that can include most customary showcasing fields (like direct advertising) since it gives a smith supposed advanced promoting alludes to a showcasing strategy that utilizes the Web, PC correspondence innovation and computerized intuitive media to accomplish advertising objectives. Computerized showcasing will utilize progressed PC network innovation however much as could be expected to look for the improvement of new business sectors and the mining of new shoppers in the best and financially savvy way. Computerized showcasing is a significant level promoting action in view of clear data set objects and through advanced media stations like phone, SMS, email, electronic fax, and organization stages to accomplish exact advertising, quantifiable showcasing impacts, and digitization. Computerized promoting was recently viewed as a free showcasing structure in a unique field, yet starting around 2003 it has frequently been viewed as an advertising structure that can include most customary advertising fields (like direct advertising) since it gives a similar crowd specialized strategy (just in computerized structure).liar crowd speciate time of computerized showcasing 2.0:In the period of computerized promoting 2.0, with the unexpected development of web-based entertainment and video sites, organizations have restricted the distance with clients, laid out exhaustive showcasing techniques, and acknowledged constant observing and customary examination of information. Subsequently, the Web has progressively turned into a significant channel for corporate promoting, and publicists have moved seriously publicizing spending plan venture from disconnected media to online media [8] .The time of computerized advertising 2.0:In the period of advanced promoting 2.0, with the abrupt development of virtual entertainment and video sites, organizations have restricted the distance with clients, laid out far reaching advertising procedures, and acknowledged constant observing and normal examination of information. Subsequently, the Web has progressively turn
Similar to Entering paid content 2.0: Brazilian Newspapers case (O paywall nos jornais brasileiros) (20)
हम आग्रह करते हैं कि जो भी सत्ता में आए, वह संविधान का पालन करे, उसकी रक्षा करे और उसे बनाए रखे।" प्रस्ताव में कुल तीन प्रमुख हस्तक्षेप और उनके तंत्र भी प्रस्तुत किए गए। पहला हस्तक्षेप स्वतंत्र मीडिया को प्रोत्साहित करके, वास्तविकता पर आधारित काउंटर नैरेटिव का निर्माण करके और सत्तारूढ़ सरकार द्वारा नियोजित मनोवैज्ञानिक हेरफेर की रणनीति का मुकाबला करके लोगों द्वारा निर्धारित कथा को बनाए रखना और उस पर कार्यकरना था।
An astonishing, first-of-its-kind, report by the NYT assessing damage in Ukraine. Even if the war ends tomorrow, in many places there will be nothing to go back to.
In a May 9, 2024 paper, Juri Opitz from the University of Zurich, along with Shira Wein and Nathan Schneider form Georgetown University, discussed the importance of linguistic expertise in natural language processing (NLP) in an era dominated by large language models (LLMs).
The authors explained that while machine translation (MT) previously relied heavily on linguists, the landscape has shifted. “Linguistics is no longer front and center in the way we build NLP systems,” they said. With the emergence of LLMs, which can generate fluent text without the need for specialized modules to handle grammar or semantic coherence, the need for linguistic expertise in NLP is being questioned.
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
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‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
31052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
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01062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
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Entering paid content 2.0: Brazilian Newspapers case (O paywall nos jornais brasileiros)
1. ENTERING PAID CONTENT 2.0
ENTERING PAID CONTENT 2.0
BRAZILIAN NEWSPAPER’S CASE
DIGITAL MEDIA LATINOAMÉRICA
Ana Busch
Brazilian National Newspaper Association
Committee of Digital Strategies - Director
3. ENTERING PAID CONTENT 2.0
The big issues
ADVERTISING REVENUE
What will be the real impact on audience?
Will be the advertising results be impacted?
CONSUMERS
Will the consumer be willing to pay?
CIRCULATION
Is there an opportunity to generate a new stream of revenue,
without risking the ad revenues?
DIGITAL MEDIA LATINOAMÉRICA
5. ENTERING PAID CONTENT 2.0
The path towards paywall
April 2010 April 2011 August 2011
Unification of online and
print newsrooms
Content standardization
Brand strengthening
Unification of technology
teams: internet and
corporate
Investment in developing
own publication and
management systems
Business control from the
technology point of view
DIGITAL MEDIA LATINOAMÉRICA
Beginning of
development app in
HTML5
United mobile
development
Multiple devices
editing facilities
6. ENTERING PAID CONTENT 2.0
September 2011 December 2011 January 2012
Development of a
billing system
Premises
parameterized content
Full management
control
Debut of app for
HTML5
Audience growth
DIGITAL MEDIA LATINOAMÉRICA
Debut of metered model
in mobile devices
Internet usage simulation
Studies on the user’s
reading habits
Deployment
7. ENTERING PAID CONTENT 2.0
DIGITAL MEDIA LATINOAMÉRICA
June 2012
Debut of metered
model in the site
Change in the site
visual identity
Beginning of publication
in Folha’s content site
8. ENTERING PAID CONTENT 2.0
Rules
Print subscribers can access full online content
Every reader is allowed to reading 10 full stories every month
Filling a simple form allows all readers to read 10 more stories
completing 20 stories per month
From the 21th story on, readers must sign up to a digital
subscription
Only subscribers are allowed to comment published news
Registered readers are allowed to comment up to 20 stories a day
Rules do not apply for PDF version of print content, restricted for
print subscribers
DIGITAL MEDIA LATINOAMÉRICA
9. ENTERING PAID CONTENT 2.0
What is under the paywall
All published texts, videos and photos
All articles accessed through links in Facebook, Google and other
search engines
Free access content
Homepage and sections homepages
Live news access
Content produced by readers. Letters, for instance
Cultural and leisure guides
DIGITAL MEDIA LATINOAMÉRICA
10. ENTERING PAID CONTENT 2.0
Results after paid content launch
Growth in site audience, both in page views and unique visitors with the
widening of content offer.
AUDIENCE GROWTH
RESULTS AFTER PAID CONTENT LAUNCH
Daily PVs Daily UVs
DIGITAL MEDIA LATINOAMÉRICA
11. ENTERING PAID CONTENT 2.0
Digital subscriptions trippled
Average new daily digital subscritpions
DIGITAL MEDIA LATINOAMÉRICA
12. ENTERING PAID CONTENT 2.0
Newspaper circulation
Print newspaper circulation
remained unchanged
after the paywall
DIGITAL MEDIA LATINOAMÉRICA
13. ENTERING PAID CONTENT 2.0
Advertisement revenue
A preserved audience kept
advertisement revenues
growth rhythm
DIGITAL MEDIA LATINOAMÉRICA
14. ENTERING PAID CONTENT 2.0
Development of a
new culture in
producing,
distributing and
consuming news
DIGITAL MEDIA LATINOAMÉRICA
Compilation of
new data about
reading news
among Internet
users
Post paywall scenario
15. ENTERING PAID CONTENT 2.0
OTHER BRAZILIAN
NEWSPAPERS WITH PAYWALL
DIGITAL MEDIA LATINOAMÉRICA
17. ENTERING PAID CONTENT 2.0
Rules
Subscribers to the printed version can access the site and a number of related
products, such as digital archives and apps for tablets and smartphones.
Any reader can read up to 20 texts monthly
Filling a simple form allows all readers to read 10 more stories completing
20 stories per month
From the 31st article on, readers must sign up to a digital subscription
All items accessed from links in Facebook, Google and other search
engines count towards the limit
DIGITAL MEDIA LATINOAMÉRICA
18. ENTERING PAID CONTENT 2.0
Globo started to charge for its content last September
FIRST RESULTS AFTER ONE MONTH IMPLEMENTING
Audience maintained growth rate prior to charging
Advertising revenues remained within targets
Sales of digital subscriptions showed good initial results
DIGITAL MEDIA LATINOAMÉRICA
20. ENTERING PAID CONTENT 2.0
Rules
Any reader can read up to the limit of 30 texts per month Zero Hora
From the 31st text on, the reader must subscribe to keep on reading
Subscribers to the printed version from Monday to Sunday issues can
access the site and other products, including apps for tablets and
smartphones
Results after paywall
Began to charge for its content in August, 2012
DIGITAL MEDIA LATINOAMÉRICA
21. ENTERING PAID CONTENT 2.0
AUDIENCE RESULTS FOR ZERO HORA
2010
2011
2012
2013*
2013**
Visits
92.691.121
119.298.886
184.436.425
178.799.910
214.559.892
Audience grew
Unique visitors
18.986.395
21.341.309
32.940.534
40.844.864
49.013.836
Advertising remained within target
Pages visualization
Sales of digital subscriptions showed good initial results.
Same system was implemented in A NOTÍCIA, DIÁRIO CATARINENSE, also
part of RBS group.
DIGITAL MEDIA LATINOAMÉRICA
311.384.582
397.766.566
573.968.196
488.131.203
585.757.443
*até 20/10 **projeção
24. ENTERING PAID CONTENT 2.0
Gazeta do Povo
Rules
Print subscribers have full access to the site
Any reader can read up to 15 texts monthly
A simple registration allows the reader to expand its limit up to 20 texts
monthly
From 21st text, the reader must subscribe to continue reading.
All articles accessed from links in Facebook, Google and other search
engines count towards the limit
Results after paywall
Audience maintained growth rate prior to closing.
Advertising revenues remained within targets.
Sales of digital subscriptions showed good initial results
DIGITAL MEDIA LATINOAMÉRICA
26. ENTERING PAID CONTENT 2.0
Paid content
Paid content in progress
DIGITAL MEDIA LATINOAMÉRICA
27. ENTERING PAID CONTENT 2.0
The answers to dilemmas
ADVERTISING REVENUE
What will be the real impact on audience?
There was a positive impact
Will be the advertising results be impacted?
So far there is no impact. Growth in advertisement keeps path prior from paywall
CONSUMERS
Will the consumer be willing to pay?
Yes, so far considering sales growth in digital subscription
DIGITAL MEDIA LATINOAMÉRICA
28. ENTERING PAID CONTENT 2.0
CIRCULATION
Is there an opportunity to generate a new stream of revenue, without
risking the ad revenues?
Yes, a new stream of revenue for newspapers has opened, one that
congregates new readers for digital versions.
DIGITAL MEDIA LATINOAMÉRICA
29. ENTERING PAID CONTENT 2.0
DIGITAL MEDIA LATINOAMÉRICA
Ana Busch
Brazilian National Newspaper Association
Committee of Digital Strategies - Director