Ensuring Reliable Digital Experience - eCommerceTesting.pdf
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This document discusses testing strategies for eCommerce applications during Black Friday. It outlines the challenges of eCommerce testing like data-rich scenarios, localization, and dynamic content. Common testing types like component, smoke, and scenario tests are described as well as their limitations. The document then introduces Applitools Visual AI for testing across browsers, devices and content changes. Specific strategies are proposed for testing important user personas like perusers, social buyers and slow pokes. A live demo is offered to showcase features of Applitools.
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Creating mobile apps has as its ultimate objective expanding corporate reach to more users worldwide. However, if the software is broken or challenging to use, people are unlikely to use it. Naturally, no company wants their clients to uninstall their apps and use a rival.
If mobile apps are not fully tested, there is a great likelihood that users could run into serious issues on their device, which could make for a poor user experience—especially for novice users. Keep in mind that each mobile app's success depends largely on its first impression. Any unanticipated app crash or fault in the functionality of the program can result in its instant deletion. Here are some important figures that demonstrate the importance of mobile app testing:
• Eighty percent of users delete or uninstall an app if it falls short of their expectations.
• 50% of users tend to remove apps that take up too much space from their devices.
• If an app is too slow, 48% of customers remove it or stop using it.
How can app testing help your company?
End users in the real world can download and utilize the app on any of the more than 9000 different mobile devices. It goes without saying that the program must be sufficiently customized for that specific device in order to function properly.
Mobile device usage has surged as a result of smartphones' ongoing growth.
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Mobile app testing is crucial for several reasons. Testing helps identify defects and errors in the app and ensures that the app is of high quality. A well-tested app is more reliable and stable and provides a better user experience. Mobile app testing ensures that the app works seamlessly on different devices and platforms and provides a great consumer experience. It helps to identify and fix usability issues, ensuring that the app meets the needs and expectations of the end users.
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Usability testing is a method to test how easy an IoT device or application is to use by having real users try to complete tasks while observers monitor them. It is important because it identifies any usability issues before public release. The process involves planning, recruiting testers, executing tests, documenting results, analyzing data, and reporting. Features that can be tested include navigation, user interface, content, and forms. Advantages are improving the product and catching issues early. Disadvantages include costs and tests not reflecting real-life situations. Usability testing ultimately helps create intuitive products that provide good user experiences.
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With millions of websites being developed every day, it becomes challenging to test them on different browsers. And more importantly not all of them survive.
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- 1. Ensuring a Reliable Digital Experience This Black Friday 1
- 2. What we’ll be talking about today 2 1. Challenges of eCommerce testing 2. Common types of testing 3. Testing for different user personas 4. How Applitools helps 5. Live product demo
- 3. Challenges of testing eCommerce applications 1. Data-rich testing scenarios 2. Multi-screen browsing 3. A/B experimentation 4. Localization 5. Post-production content 6. Customer-generated content (reviews)
- 5. The “traditional” way to test? 5 Hundreds of “shoulds” that can change instantly from a designer, developer, or marketer.
- 6. This is why Applitools invented Visual AI Visual AI mimics how the human eye and brain analyzes computer screens Trained on >1b images to deliver 99.9999% accuracy 6
- 7. 77 WITHOUT APPLITOOLS WITH APPLITOOLS
- 8. A faster way to test eCommerce applications
- 9. Component tests Component testing design systems is a fast, reliable way to test atomic elements of a web application, but it lacks critical context. 9 Smoke tests Fast tests that validate that the app is able to run without failure, missing bugs that aren’t mission critical. Scenario tests End-to-end tests that cover specific user stories that only cover what is expected and can’t always predict user behavior. Frontend Testing Methods
- 10. Follow Pareto’s law. Test the most impactful aspects of your eCommerce experience! Individual pages Shopping cart Category pages Home page Search/ filtering
- 11. Testing “personas” The Peruser The Social Buyer The Slow Poke
- 12. The Peruser 12 Who are they? ● They use categories to find items. ● They use the search and filter features to find items. ● They may have multiple tabs of their browser open to different pages of your site or web app. How do you test for them? ● You test your tagging to ensure metadata is connected. ● You test your app in multiple states of filtering and search. ● You test longer, end-to-end scenarios
- 13. The Social Buyer 13 Who are they? ● They find you through ads/social and interact with ads in your app. ● They find other products on your site through internal ads. ● They give product ratings and write reviews. How do you test for them? ● You test experiences like pop-ups upon landing ● You test with referral cookies ● You test multiple mobile screens
- 14. The Slow Poke 14 Who are they? ● They revisit the site or app ● They use different devices and browsers to view the site when they visit the site or app. How do you test for them? ● You test your app across different browsers and devices. ● You test shopping cart functionality based on cookies
- 15. Live demo 1. Visual regressions 2. Accessibility testing 3. Multi-baseline testing
- 18. Thank you!