The document outlines the features of a Facebook analysis tool called Enpick. It describes how the tool can be used to analyze Facebook pages, posts, audiences and influencers. Key analysis features include analyzing likes, reach, engagement and growth over time by page, post type, country and demographics. Influencer analysis includes ranking influencers by their activity levels and measuring their impact on the distribution of fans.

1. www.enpick.com
User Manual – Facebook Analysis

2. www.enpick.com
1. Analyzing customers
1.1. Analyzing Facebook by page
1) List of registered Facebook pages. If you
click a name of page, you can analyze the
relevant page.
1.2. Period setting
1) It is possible to search for the period of 3
months from today until 3 months ago.
1.3. Analyzing “Like”
1) Total number of fans: The accumulated
total number of fans who have clicked
“Like Page”
2) New fans: The number of fans who have
clicked New Like during the period of
Search
3) Rate of growth: Analyzing the rate of
growth by search period.
4) Unlike
5) Number of the highest “Like” by date
6) Number of the highest “Unlike” by date
7) Average New Like
1.4. Analyzing the rate of growth in
“Like”
1) Analyzing the trend of growth in the total
number of “Like” during the period of
Search
1
Analyzing the number of “Likes” by date
4
List of registered Facebook pages
Analyzing “Like”: Total number of fans, new fans, Rate of growth and so on
3
2
Period setting
Analyzing the rate of growth in “Like” by date
5

3. www.enpick.com
1. Analyzing customers
1.5. Country analysis
1) Analyzing countries where fans live
2) Number of fans, ratio, number of growth,
and rate of growth by country
1.6. Demographic analysis
1) Sex: Analyzing the ratio of male / female
fans.
2) Age and sex: Analyzing the ratio of male /
female fans by age.
Age: 13-17/18-24/25-34/35-44/
45-54/55-64/65 and over
Analysis of regional distribution
5
Analysis of gender distribution
6.1
Analysis of gender / age distribution
6.2
Analysis of the number of fans and the rate of growth by country
5

4. www.enpick.com
2. Engagement analysis
2.1. Analyzing the performance of pages by day of
the week
1) Analyzing the days of the week when the
performance of pages is the highest.
2) Analyzing reach,
engagement (Total number of persons who
have clicked “Like + Comment + Share”), activity
(Total number of “Like + Comment + Share”)
and the number of clicks by day of the week.
3) By using bar graphs and bubble graphs for
distribution of the number of cases, it is possible
to intuitively grasp the days of the week when
the performance of pages is high.
4) Method of utilization: You can improve
effectiveness by publishing posts on the day of
the week when the performance of pages is the
highest.
2.2. Analyzing average engagement by type of
post
1) Type of post: Photo, Video, Link, Text, and
Other
2) Analyzing average engagement by type of post
and by date.
3) Method of utilization: Check the types of posts
to which fans show responses and refer to them
when you write posts.
2.3. Analyzing page reach
1) Analyzing total page reach (Rate of persons
who have seen the post among the total
number of fans) and average reach by date.
2) Method of utilization: Analyzing the
performance of each post by analyzing the
reach on the date of publishing specific posts
such as promotion.
1.1
Analyzing the day of the week whose page performance is the highest.
2
Analyzing average engagement by type of post and date.
1.2
Analyzing Reach, Engagement, Activity, and Click.
3
Total reach of page by period and average reach.
# Definition of terms
1) Engagement = Total number of persons who
have clicked Like + Comment + Share.
2) Activity = Total number of cases of Like +
Comment + Share.
3) Reach: Number of persons who have seen
posts / Total number of fans x 100%.

5. www.enpick.com
2. Engagement analysis
2.4. Analyzing average reach by type of
post
1) type of post: Photo, Video, Link, Text, and
other.
2) Analyzing average reach by type of post
and date.
3) Method of utilization: Check the type of
post whose reach is high and refer to it
when deciding the form of writing posts.
2.5. Analyzing average post click
1) Analyzing the number of page post clicks
by date and the number of average clicks.
2) Method of utilization: Analyzing the
performance of each post by analyzing the
rate of clicks on the date when specific
posts such as promotion are published.
2.6. Analyzing average activity by type of
post
1) type of post: Photo, Video, Link, Text, and
others
2) Analyzing activity (Like + Comment +
Share) by type of post and date.
3) Method of utilization: Check the type of
post whose activity is high and refer to it
when writing posts.
4
Analyzing the performance of post reach
5
Analyzing the performance of post click
6.1
Analyzing the performance of post activity
6.2
Analyzing the performance of post activity: Details

6. www.enpick.com
7.1
Analyzing the performance of the number of Like, Comment, and Share by date.
Analyzing the performance of the number of Like, Comment, and Share by date.
7.2
2. Engagement analysis
2.7. Analyzing Like, Comment, and Share
1) Analyzing the number of Like, Comment,
an Share by date.
2) Analyzing the number of Like, Comment,
and Share by day of the week.

7. www.enpick.com
1.2
Analyzing the performance by type of post : Details
3. Contents analysis
3.1. Analyzing the performance by type
of post
1) Type of post: Photo, Video, Link, Text, and
others.
2) Items of analysis: Reach (Ratio of the
number of persons who have seen the post
/ the total number of fans), Engagement
(Total number of persons of Like +
Comment + Share), Activity (Total number
of Like + Comment + Share), Like,
Comment, Share
3) By providing the distribution of the number
of cases with the bar graph and the
statistical data, it is possible to check the
performance intuitively.
3.2. Analyzing the number of published
posts
1) Analyzing the number of posts published
by Admin by day of the week / period /
hour.
2) By providing the distribution of the number
of cases with the bar graph and the
statistical data, it is possible to check the
performance intuitively.
1.1
Analyzing the performance by type of post
2
Analyzing the number of published posts

8. www.enpick.com
Analyzing the performance by post
3
3. Contents analysis
3.3. Analyzing the performance by post
1)Type of post, Reach (Ratio of persons who have seen the post / total number of fans), Engagement (Total number of persons of Like + Comment + Share), Activity (Total number of Like + Comment + Share),
2)Analyzing the number of cases of Like, Comment, and Share.

9. www.enpick.com
1
트윗 : 날짜순 정렬
2
Analyzing the distribution of influencers
기간 : 3개월
3
4. Influencer Analysis
4.1. Analyzing the distribution of
influencer
1) Analyzing the degree of influence by
analyzing the distribution rate of fans at
each stage after dividing the distribution of
influence into five stages.
4.2. Analyzing the gender of influencers
1)Analyzing the gender (male / female) of
influencers.
4.3. Analyzing the activity of influencers
1) Analyzing the number of influencers’
activities by date.
2) Analyzing the number of posts and the
number of Like, Comment, and Like
Comment.
4.4. Analyzing the ranks of influencers
1) Analyzing the activity index and
information on the most influential fans by
period (Like, Comment, Like Comment,
Activity, and Last activity time).
2
Analyzing the gender of influencers
3
Analyzing the activity of influencers
3
Analyzing the ranks of influencers

10. Homepage : www.enpick.com
Facebook : www.facebook.com/Enpick
Email : gap@andwise.com