The document argues that pharmaceutical companies should become more visible and well-known household names in order to improve their public perception. It asserts that companies currently have little emotional connection with the public and are often portrayed negatively in films. However, the document notes that companies promote their corporate social responsibility efforts online. It concludes that pharmaceutical companies need to more proactively communicate with the general public about the important contributions of their industry in order to become meaningful parts of people's lives and change their image from "pantomime villains".