My presentation for the Mimecast Lunch and Learn Session. Title: Email Branding at no extra cost. Synopsis: Considerations when designing business email stationery, the law, brand standardization, targeted messaging, group policies and more...

1. Enhanced Stationery Johan Kruger, Creative Director

2. Email Stationery Email stationery enhances everyday business emails by adding unobtrusive HTML and Plain Text components.

3. Email stationery considerations When planning email stationery consider the following: 1. Your regulatory environment 2. Regionalised email laws 3. Standardising corporate brand and identity 4. Disclaimers / Privacy 5. Personalised Business cards 6. Key Marketing Messages & signups 7. “Disclaimer Breeding” 8. Stationery based on groups, individuals or general 9. Courtesy elements (Opt out of images) 10. HTML as well as PLAIN TEXT 11. Embedding images

4. Companies Act (January 2007) If your business is a private or public limited company or a Limited Liability Partnership, the Companies Act 1985 requires all of your business emails (and your letterhead and order forms) to include the following details in legible characters: : • Your company registration number • Your place of registration (e.g. Scotland or England & Wales) • Your registered office address http://www.out-law.com/

5. Disclaimers Block of text phrased in such a way to attempt to limit the liability of the senders company. It covers subjects such as: • Confidentiality* • Viruses • Copyright Infringement • Discrimination • Contractual Commitments etc. *When dealing with confidentiality it is important to notify the reader before they read any content about the potential confidentiality. http://www.wikipedia.com/

6. Standardising Brand • Centrally controlled email template • Standardised layout • Personalised business card • Personalised Disclaimer • Company registration details • Group based policy enforcement • Local & Active Directory

7. Embed targeted marketing messages • Events • Press • Awards • Seasonal

8. Policies • Apply Stationery • All Emails • Internal Domains • Domain specific • Groups Specific • Individual Email Address • Timed start & end date • Do not apply stationery

9. Policies Hierarchy • Allows precise disclaimer assignment • Allows general assignment (catchall) • Allows randomisation

10. Overrides • • Content Definition override • Scans subject and content for key words and forces email stationery if match is found • Can be used to enforce “personal” or “confidential” disclaimers • • Desktop level override with <ins> • Allows end users to determine which stationery piece should be used. • Handy to send event invites, latest whitepapers, etc.

11. Opt-outs Not everyone receiving your HTML stationery, wants to receive it • Opt-outs can be handled in two ways: 1. Do not apply any stationery 2. Apply basic HTML stationery • Always include easy opt-out action:

13. Upload Image

15. Thank you pages

17. Email Attributes • Create Local Attributes • Replicate Active Directory Attributes • First Name Attribute (AD) • Job Title (AD) • Mobile (Local)

18. Disclaimer “Breeding” Disclaimer is repeatedly added as the email conversation progresses. Mimecast unique Identification text ensures that only only one stationery piece per email conversation is added.

19. Thank you